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Search returned: 341 document(s).
KYSS (Know Your Status Stage) was a concert where the only way to get a ticket was by taking a simple and fast HIV test.
Walmart and Coca-Cola teamed up to inspire shoppers to share over a million icy cold Cokes connecting retailer, shopper and brand for something powerful.
American Greetings Cardstore increased orders by 20% with the idea that motherhood is the most difficult profession in the world.
Madden NFL brought rivalries to life with the NFLs most dynamic stars. From TV to carefully orchestrated PR, social media, and television programming integrations we made rivalry bigger than life.
For years, Best Of Beauty was a P&G campaign anchored in celebrating the awards P&G brands won. However, retailers had recently lost interest and since shoppers shop differently at different retailers, we revamped the program to focus less on awards and more on micro-occasions.
Priceline was fighting to stand out in a commoditized online travel category and needed a compelling brand point of view. Enter The Priceline Negotiator, which drove unprecedented long-term growth and turned Priceline into a category leader.
How do you convey the benefits of a complex technology to a no-nonsense audience that’s turned-off by tech-speak? Introduce the Truck Whisperer, a campaign that led to a sales increase of 40% for Fleetmatics.
IHG’s loyalty program was not performing as it once did, losing 4% revenue from the previous year and facing diminishing returns from its promotions. The brand leveraged the oodles of data at its disposal to give travelers what they wanted: personalized, relevant rewards with The Big Win.
There’s a food fight in America and junk food is winning. We set out to change that by rebranding one of the most polarizing vegetables in America: broccoli. In the end the campaign resulted in over 400 million media impressions, increased broccoli sales by 23% and did its part to make healthy food fun food.
Chevrolet leveraged their sponsorship of Manchester United to bring play to where it’s needed most. Together, they rebuilt football pitches in impoverished areas, distributed over a million ultra-durable footballs worldwide and brought 11 children to Manchester to walk onto the pitch hand-in-hand with their football heroes for the season opener.
The At This Moment Real-Time ad campaign helped redefine acquisition marketing for TD Ameritrade. The work rose above the noise of the financial category by providing useful insights and information on the news of the day, empowering our audience to take greater control of their financial decisions in the moment.
Insurance company Arbella set out to attract the millennial target by generating awareness of the brand by creating a new product offering that bundled two critical insurance products — car and apartment. And we called it Carpartment.
To prove the danger of choosing financial advisors based on word of mouth or a gut feeling, the Certified Financial Planner Board of Standards, Inc. took a dreadlocked DJ with no financial knowledge, gave him a makeover and a crash course in finance, and then convinced some real people to trust him with their finances.
Calvin Klein launched #mycalvins, a social hashtag campaign that asked Millennials to show their CK underwear via Selfies. A new generation proved that CK underwear will never go out of style.
Applegate did what its competition couldn’t do – prove its hot dogs have nothing to hide. An ingredient list consumers could trust was the inspiration behind the What's In Your Hot Dog campaign.
As consumers traded in their cereal bowls for handheld breakfast options, Special K competed by looking across the grocery store to Frozen Foods.
Cloud 10 was designed to provide special treatment for current customers and to create "card member envy" among prospects. Since launch, Cloud 10 has successfully grown Platinum Card applications by 51 percent against forecast and delivered a ROMI of $2.74 for every $1 spent.
Cottonelle set out to change the toilet paper shopping experience. Its goal was to increase quality support and brand dollar volume 20 percent and 5.6 percent respectively. The brand achieved and exceeded objectives resulting in 23 percent increase in quality support and 5.95 percent in brand dollar volume.
Firestone existed in a cluttered category of tires and car maintenance,where competitors were urging consumers to "fix it and forget it." Firestone changed the car maintenance conversation from a burden to an act of pride by encouraging consumers to celebrate their older automobiles.
Four million men in America suffer from incontinence, yet the condition’s attached to an emasculating stigma. Depends partnered with football legend Tony Siragusa to reposition the product in a "manly" way.