Groceries Not GunsEffie Awards October 5, 2016
A campaign headed by Moms Demand Action for Gun Sense in America aimed to increase awareness and public engagement surrounding a national conversation on gun control.view
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In order to grab consumers' attention, FLONASE Allergy Relief created the biggest launch in GlaxoSmithKline history, using an omnichannel approach to educate allergy sufferers about the more complete allergy relief of FLONASE.view
The Love Has No Labels campaign goal was to help people recognize the biases they didn’t even know they had. Six months after the launch of the campaign significantly more adults report they are regularly accepting and inclusive of others and/or encourage others to be more accepting and inclusive.view
Violence against women is a known issue, but one that is easily overlooked because both the crime and victims usually remain behind closed doors. YWCA's campaign exposed this and used it to provoke the conversation to help generate awareness for the cause.view
For years, Best Of Beauty was a P&G campaign anchored in celebrating the awards P&G brands won. However, retailers had recently lost interest and since shoppers shop differently at different retailers, we revamped the program to focus less on awards and more on micro-occasions.view