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KYSS — Know Your Status Stage

KYSS (Know Your Status Stage) was a concert where the only way to get a ticket was by taking a simple and fast HIV test.

Coca-Cola Share It Forward

Walmart and Coca-Cola teamed up to inspire shoppers to share over a million icy cold Cokes connecting retailer, shopper and brand for something powerful.

The World's Toughest Job

American Greetings Cardstore increased orders by 20% with the idea that motherhood is the most difficult profession in the world.

Madden NFL 25

Madden NFL brought rivalries to life with the NFLs most dynamic stars. From TV to carefully orchestrated PR, social media, and television programming integrations we made rivalry bigger than life.

P&G Best of Beauty 2014

For years, Best Of Beauty was a P&G campaign anchored in celebrating the awards P&G brands won. However, retailers had recently lost interest and since shoppers shop differently at different retailers, we revamped the program to focus less on awards and more on micro-occasions.

Building and Evolving an Icon for Long-Term Growth

Priceline was fighting to stand out in a commoditized online travel category and needed a compelling brand point of view. Enter The Priceline Negotiator, which drove unprecedented long-term growth and turned Priceline into a category leader.

The Truck Whisperer

How do you convey the benefits of a complex technology to a no-nonsense audience that’s turned-off by tech-speak? Introduce the Truck Whisperer, a campaign that led to a sales increase of 40% for Fleetmatics.

The Big Win

IHG’s loyalty program was not performing as it once did, losing 4% revenue from the previous year and facing diminishing returns from its promotions. The brand leveraged the oodles of data at its disposal to give travelers what they wanted: personalized, relevant rewards with The Big Win.

Broccoli's Image Makeover

There’s a food fight in America and junk food is winning. We set out to change that by rebranding one of the most polarizing vegetables in America: broccoli. In the end the campaign resulted in over 400 million media impressions, increased broccoli sales by 23% and did its part to make healthy food fun food.

Summer of Play

Chevrolet leveraged their sponsorship of Manchester United to bring play to where it’s needed most. Together, they rebuilt football pitches in impoverished areas, distributed over a million ultra-durable footballs worldwide and brought 11 children to Manchester to walk onto the pitch hand-in-hand with their football heroes for the season opener.

At This Moment: Real-Time Marketing

The At This Moment Real-Time ad campaign helped redefine acquisition marketing for TD Ameritrade. The work rose above the noise of the financial category by providing useful insights and information on the news of the day, empowering our audience to take greater control of their financial decisions in the moment.

Arbella Capartment Insurance

Insurance company Arbella set out to attract the millennial target by generating awareness of the brand by creating a new product offering that bundled two critical insurance products — car and apartment. And we called it Carpartment.

CFP Board's 2014 Public Awareness Campaign

To prove the danger of choosing financial advisors based on word of mouth or a gut feeling, the Certified Financial Planner Board of Standards, Inc. took a dreadlocked DJ with no financial knowledge, gave him a makeover and a crash course in finance, and then convinced some real people to trust him with their finances.

show yours. #mycalvins

Calvin Klein launched #mycalvins, a social hashtag campaign that asked Millennials to show their CK underwear via Selfies. A new generation proved that CK underwear will never go out of style.

FINNEGANS' Reverse Food Truck

To transform the impulse purchase into an impulse donation and harness slacktivism, we created the world’s first Reverse Food Truck. It is a truck that doesn't make food, but accepts food and monetary donations, spreading the FINNEGANS mission through events, word of mouth and news coverage.

Enroll America: Tip the Balance in Your Favor

The Affordable Care Act was a giant leap forward for millions of uninsured Americans, but its launch was a disaster. By contrasting insured vs. uninsured story outcomes, Enroll America put the coverage decision in the hands of our audience.

Gol Gol/Civic Coupe Campaign

How do you launch the fun and young Honda Civic Coupe to fun and young Latinos? You take renowned director Diego Luna, popular Latino band Kinky, the worlds favorite pastime; and combine them into the catchiest fútbol anthem ever.

House Rules

While Canadians love IKEA in their 20s and 30s, they reach a point where they believe they've outgrown the brand. So, we had one big question to address in our 2014 Brand campaign: How do you get Canadians who feel they’ve outgrown you to shop you again?

Hyundai #BecauseFutbol

Amidst a crowded field of brands competing for attention during the World Cup, how does Hyundai authentically connect and inspire engagement among an emotionally charged, passionate fan community? With two simple words: Because Futbol.

Keep It Clean

How can Tide, the leader and premium detergent hold its position in an increasingly discounted, competitive market? We leveraged the most valued event of the year, the 2014 FIFA World Cup, and organically embedded Tide into a “clean” conversation.

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