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Applegate did what its competition couldn’t do – prove its hot dogs have nothing to hide. An ingredient list consumers could trust was the inspiration behind the What's In Your Hot Dog campaign.
As consumers traded in their cereal bowls for handheld breakfast options, Special K competed by looking across the grocery store to Frozen Foods.
Cloud 10 was designed to provide special treatment for current customers and to create "card member envy" among prospects. Since launch, Cloud 10 has successfully grown Platinum Card applications by 51 percent against forecast and delivered a ROMI of $2.74 for every $1 spent.
Cottonelle set out to change the toilet paper shopping experience. Its goal was to increase quality support and brand dollar volume 20 percent and 5.6 percent respectively. The brand achieved and exceeded objectives resulting in 23 percent increase in quality support and 5.95 percent in brand dollar volume.
Firestone existed in a cluttered category of tires and car maintenance,where competitors were urging consumers to "fix it and forget it." Firestone changed the car maintenance conversation from a burden to an act of pride by encouraging consumers to celebrate their older automobiles.
Four million men in America suffer from incontinence, yet the condition’s attached to an emasculating stigma. Depends partnered with football legend Tony Siragusa to reposition the product in a "manly" way.
Philips Norelco was king of the electric shaving and grooming category, which had been flat for ten years. In order to grow, the brand had to woo a completely new audience: 18-24 year old men.
For a small state, Rhode Island had huge healthcare challenges including increased competition from national carriers. By humanizing the health insurer and embedding the brand into the community, the campaign built trust and affinity.
Aruba, the second most tourism-dependent country in the world, sought to reverse a trend of back-to-back years of declining visitation from its most important market, the U.S.
After a successful launch, MiO's new sub-line, MiO Sport, launched in 2013. The challenge for MiO Sport would be to continue to introduce a relatively new product through this new innovation and continue the brand's narrative into year two, focusing attention on the highly sought-after male-millennial target.
Until now, ZYRTEC® had one major competitor: OTC allergy leader Claritin. But now that a formidable new player had entered the category with unprecedented media spend, ZYRTEC® needed an innovative strategy to grow the business.
In 2007, People Magazine was hit by the perfect storm: The Great Recession combined with the dramatic behavioral shift to online news. In order to regain market share, the magazine launched its first-ever ad campaign, focusing on celebrating the celebrities its customers loved.
The California Lottery wanted a strong sales launch for Powerball, the nation’s largest jackpot game. However, a game this size has sizable odds, and with the main consumer barrier to playing already being the odds, the company needed something greater than imagery of winning to fight consumer cynicism.
Reality Drop aggregates climate news from around the world and aligns it with the science that explains it, enabling activists to quickly dive into the fray.
By presenting Ford’s new C-MAX as a hybrid that hadn’t forgotten how to be a car, the brand successfully introduced a new concept to a category long dominated by a single model, the Toyota Prius.
Known as a leader in comfort, but not style, Hanes was losing share in the women’s underwear category. By encouraging Millennial women to share the color of their underwear on social, the brand engaged a new generation of consumers.
Gevalia, an unknown Swedish coffee brand with a short history of direct-to-consumer distribution and no advertising, successfully launched itself into the competitive retail marketplace with its "Cup of Johan" campaign.
For Pepsi’s sponsorship of the Super Bowl, the brand offered the audience the chance to welcome Beyoncé to the world’s biggest stage by using their photos to create a fan-made intro.
American Express OPEN attended more than 200 shows per year to sell business charge cards to small business owners. By providing those owners with a workspace within the conferences, the brand was able to engage its core audience.
With the launch of an exciting new liquid form, Crystal Light wanted to find and engage women in their 20s who may have previously thought of the brand as dusty or dated.