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  • SpeakEmoji

    Smarties Awards   September 27, 2016  

    SapientNitro displayed its technical creativity through SpeakEmoji, an app that translated words to emojis, helping to bridge a generational communication gap.

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  • Dell “Play Through” Mobile App

    Smarties Awards   September 27, 2016  

    Dell created an innovative, first-of-its-kind mobile gaming experience that transformed Austin, Texas into a virtual golf course.

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  • Movie Magic Comes to Life

    Smarties Awards   September 27, 2016  

    Sony Pictures promoted the Goosebumps movie by letting fans have real-time conversations with the character Slappy via Facebook Messenger.

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  • Espotá de Risa

    Smarties Awards   September 27, 2016  

    Danone created an augmented reality mobile app to engage with consumers of its popular dessert snack Serenito.

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  • #RaceYourHeartOut

    Smarties Awards   September 27, 2016  

    Acura developed the first Periscope-powered race to increase sales during its winter sales event.

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  • Dove Love Your Curls Emoji

    Smarties Awards   September 27, 2016  

    The Dove Hair #LoveYourCurls campaign celebrated an underrepresented audience segment, curly-haired women, while also driving brand awareness and affinity.

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  • Mother’s First Song

    Smarties Awards   September 27, 2016  

    AIA created a two-part video series, detailing how the brand helped a mother with a speech disability sing “Happy Birthday” to her daughter.

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  • The Greys Are Here

    Smarties Awards   September 27, 2016  

    Nice ’n Easy re-energized its brand with a playful mobile video series that told the story of “The Greys” moving into a colorful town.

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  • #WTFast

    Smarties Awards   September 27, 2016  

    Dunkin’ Donuts launched an integrated mobile video campaign to highlight the speed of its new on-the-go ordering app.

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  • Spotify Singles

    Smarties Awards   September 27, 2016  

    Without any media spend, Spotify set itself apart from competitors by using data to create unique personalized playlists for listeners.

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  • Hershey’s Happygrams

    Smarties Awards   September 27, 2016  

    To raise brand awareness and consumer engagement in the Philippines, Hershey’s developed a real-time social media campaign aimed at making everyday moments better.

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  • ManiMatch App

    Smarties Awards   September 27, 2016  

    To battle consumer frustrations, Sally Hansen created the ManiMatch mobile app so that shoppers could try on nail polish colors before purchase.

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  • Spark Brilliance

    Smarties Awards   September 27, 2016  

    To build excitement for the Turkish National Team’s new sports jersey, Nike launched a multi-channel campaign that synced television content and the audience’s mobile devices.

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  • Try On a Six

    Smarties Awards   September 27, 2016  

    To promote the launch of its Galaxy S6 edge device, Samsung developed a mobile site that let users try out the new product using the phone they already owned.

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  • Awair

    Smarties Awards   September 27, 2016  

    Bitfinder created a device and mobile app that used real-time data to empower users to improve the air quality around them.

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  • Cornetto Love Can’t Wait

    Smarties Awards   September 27, 2016  

    Cornetto developed a mobile-first campaign that enabled Chinese teenagers to create and send digital love letters.

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  • Lo Kar Lo Baat

    Smarties Awards   September 27, 2016  

    To raise brand awareness and highlight the product’s changed formula, Indian laundry brand Active Wheel offered people a free three-minute mobile phone conversation.

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  • Nissan Diehard Fan

    Smarties Awards   September 27, 2016  

    Nissan developed an augmented reality app for college sports fans that allowed them to virtually paint their faces.

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  • BMW Driving Moments That Matter

    Smarties Awards   September 27, 2016  

    BMW’s nationwide hyperlocal campaign used location-based mobile marketing to send consumers to its dealerships.

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  • Miami HEAT App

    Smarties Awards   September 27, 2016  

    The Miami HEAT basketball team created an app that leveraged data to offer a personalized experience for fans.

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