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  • Oral-B SmartSeries Mobile App

    Smarties Awards   September 28, 2015  

    Oral-B’s SmartSeries connects the electric toothbrush with a mobile app to improve oral care by leveraging data and technology.

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  • Hammerhead One

    Smarties Awards   September 28, 2015  

    The Hammerhead One is an intelligent navigation device that effortlessly guides cyclists along the safest and best bicycle routes.

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  • Owlet Baby Monitor

    Smarties Awards   September 28, 2015  

    Owlet Baby Care created a wearable baby monitor that alerted parents about their baby’s heart rate and oxygen levels via smartphone or tablet.

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  • Hungry Lion “Lucky Bucket” Campaign

    Smarties Awards   September 28, 2015  

    Hungry Lion used innovative mobile technology to deliver coupons to millions of consumers, driving traffic to the QSR’s locations.

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  • Lifebuoy Flood

    Smarties Awards   September 28, 2015  

    Unilever leveraged mobile geo-targeting to launch a campaign communicating the importance of hygiene in flood areas, offering its Lifebuoy product as a solution.

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  • Silent Entertainment

    Smarties Awards   September 28, 2015  

    To introduce its understated fragrance, Axe Black, to the typically loud young male target audience, Axe challenged consumers to “Bring the Quiet” via an interactive mobile experience.

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  • Dunkin’ Donuts Shark Week

    Smarties Awards   September 28, 2015  

    Dunkin’ Donuts partnered with Discovery’s Shark Week to create a two-screen Xbox experience that included contests.

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  • Halo: Starscope

    Smarties Awards   September 28, 2015  

    In anticipation of Halo: The Master Chief Collection, Xbox created a website that transformed a gamer’s device into an immersive Halo experience.

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  • Coca-Cola “Share a Coke” Brand Awareness

    Smarties Awards   September 28, 2015  

    Coca-Cola adapted its “Share a Coke” campaign to reach Mexican Millennials with mobile video.

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  • Spreading a Million Smiles with a Mobile

    Smarties Awards   September 28, 2015  

    To create nationwide oral health awareness among Indians, Colgate India commissioned Oral Health Month and promoted it with a mobile campaign that leveraged the popularity of the “missed call.”

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  • Audi TT Brochure Hack

    Smarties Awards   September 28, 2015  

    To create buzz for its new TT model, Audi developed an augmented brochure that allowed customers to experience the car’s “Virtual Cockpit” firsthand using their smartphones.

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  • Sweeper

    Smarties Awards   September 28, 2015  

    UNMAS raised awareness of the dangers of landmines by creating a virtual minefield at the New Museum.

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  • Red Stick Staredown: A Game of Chicken

    Smarties Awards   September 28, 2015  

    To differentiate its Red Stick Chicken, Popeyes created a mobile app that let customers play a game of chicken with a chicken.

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  • Durex Explore

    Smarties Awards   September 28, 2015  

    Durex created a mobile video that synced perfectly with its British TV advertisement to give customers a closer look at its new range of sex toy products.

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  • The Language of Hair

    Smarties Awards   September 28, 2015  

    Sunsilk Shampoo reinvigorated its brand with the mobile and social campaign “FingerComb Language,” which told a story about the meanings behind women touching their hair.

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  • The Ghost Is Calling

    Smarties Awards   September 28, 2015  

    Cornetto merged its global message of love with Malaysian teenagers’ fascination with ghost stories by telling them a love story about ghosts.

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  • Delivering Inspiration at Point of Sale

    Smarties Awards   September 28, 2015  

    Hellmann’s leveraged iBeacon technology to provide consumers with recipes at critical moments in store, driving awareness of the product as a versatile ingredient.

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  • adidas Discovers the Power of Mobile-First Storytelling

    Smarties Awards   September 28, 2015  

    adidas partnered with Opera Mediaworks to create “Superstars,” a campaign driven by native mobile videos featuring famous artists and athletes discussing what it meant to be a true superstar.

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  • Minions Love Bananas

    Smarties Awards   September 28, 2015  

    Chiquita capitalized on its partnership with Universal Pictures to create a mobile campaign in time for the feature film Minions.

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  • How Zespri Got Kids Across China to Slice 18 Billion Kiwis

    Smarties Awards   September 28, 2015  

    Zespri partnered with mobile game Fruit Ninja to make kiwis fun and exciting for kids in China.

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