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Search returned: 57 document(s).

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Programmatic: Merging Data and Creative

Combining data with creativity can lead to the development of highly-targeted, artistic marketing campaigns.

Going Local: How Advertisers Can Extend Their Reach with Search

By incorporating location-based advertising into search, marketers can reach local customers on the go.

You Tube Insights, Q1 2014

For people ages 18 to 34, YouTube is a regular part of their lifestyle that allows them to explore their passions.

Understanding Consumers' Local Search Behavior

Google surveyed over 5,000 consumers to determine how local search is used and the potential it may have for advertisers.

Diapers to Diplomas: What's on the Minds of New Parents

Expectant and new parents do twice as many searches, especially on mobile devices, as non-parents.

2014 Tax Season Trends: The Returns Are In

Many taxpayers now use the Internet for every step of the yearly process, so marketers must now use search, video, and mobile tactics to reach these potential customers.

Search Insights: Capturing Interest Across an Event's Lifespan

Capturing and analyzing search data before and after a big event, such as the Olympics or the Oscars, can help marketers understand the link between TV and digital behavior.

The Role of Digital in TV Research, Fanship, and Viewing

Digital platforms such as YouTube and Google are extending the experience of watching a program beyond the TV set.

Secrets of the Math Men: How Leading Performance Marketers Win

A new breed of marketers are using measurement and testing to learn more about their customers, act faster, waste less, and win more.

It's Time to Think Globally

B-to-B search marketing is exploding internationally and it's time for U.S. marketers to get in the game.

March Madness 2014: What the Trends Mean for Marketing Plans

This infographic breaks down how the NCAA Men's Division One Basketball Tournament known as March Madness impacts online and social media traffic.

March Madness: A Full Court Press for Marketers

March madness is one of the year’s biggest marketing moments. Google looks at last year’s numbers and the early trends for 2014 to help predict the field for marketers.

When it Comes to Attribution, Customers Count

When selecting an attribution model, marketers must remember to keep the customer at its center.

Tell a Meaningful Story with Data

Marketers can use data to tell a story that resonates with consumers on an emotional and intellectual level.

Brand Engagement in the Participation Age

To inform marketers’ engagement strategy, Advertising Age and Google conducted two surveys in parallel. Six core insights from these surveys will help evaluate, modify, and actively manage an online engagement strategy.

Discovering and Testing Brand Associations

Brands work hard to establish their identities. Does it match what consumers think? Search data can be a helpful gauge.

How Marketers Can Weigh In on Weight Loss

For today's consumers, the journey to weight loss typically begins with a search query. To better understand the impact of digital marketing, Google conducted a study with research firm The Modellers.

Building Identity Loyalty Through Social Media

Incorporating identity loyalty philosophies to social media strategies allows marketers to spur a dialogue between brands and consumers.

YouTube Insights

In this report Google provides quarterly stats, trends, and insights on video from YouTube, including the types of content consumers engage with and how to influence consumer behavior with YouTube advertising.

How Technology Makes Creative More Intelligent

As part of The Engagement Project, Google's Creative Platforms Evangelist, Pete Crofut, talks about how new tools and platforms can address these challenges, helping you create “intelligent” ads — ones that are engaging and meaningful in the moments that matter.

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