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Armed with smartphones and tablets, consumers are searching all day, every day, providing millions of moments of discovery and research.
The door is open for marketers to promote these traditional “summer” activities during new moments of consumer interest.
People are turning to YouTube for ideas, inspiration and tips on cooking techniques.
Where are people across the U.S. looking to stay this summer?
The Creative Shortlist is a new series that looks at the trends and themes informing innovative digital campaigns.
Lisa Bodell, founder and CEO of futurethink provides the knowledge and tools needed for innovation.
Search engine marketing (SEM) software platforms are an effective tool for improving team efficiency and campaign effectiveness.
"Today, there is a huge opportunity to shift brand measurement from pain points to proof points."
Why is search working for brand marketing today?
Search campaigns deliver clear results, and those results are easy to measure against spend.
When the Path to Purchase Becomes the Path to Purpose: Three New Opportunities for Brand Advertisers
Digital platforms and social networks have changed the relationship between brands and consumers.
Reportedly, 77% of us now watch TV with a laptop, phone or tablet nearby. Collective moments such as big televised sporting events are prime second screen territory.
In this guide, we identify the main pillars of profit-driven marketing—recognizing value, targeting outcomes and capturing demand—to help you achieve a better bottom line.
The World Cup is the largest, most connected global sporting event. Worldwide, it has more interest on Google Search than the big game, the Olympics, and the Tour de France combined.
Combining data with creativity can lead to the development of highly-targeted, artistic marketing campaigns.
By incorporating location-based advertising into search, marketers can reach local customers on the go.
For people ages 18 to 34, YouTube is a regular part of their lifestyle that allows them to explore their passions.
Google surveyed over 5,000 consumers to determine how local search is used and the potential it may have for advertisers.
Expectant and new parents do twice as many searches, especially on mobile devices, as non-parents.
Many taxpayers now use the Internet for every step of the yearly process, so marketers must now use search, video, and mobile tactics to reach these potential customers.