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Search returned: 83 document(s).

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Programmatic in 2015: Three Resolutions for Brands

In 2015, marketers engaging in programmatic buying should consider reviewing their inventory quality closely, prioritizing mobile and video, and measuring "viewability."

Content Creation Lessons from adidas Ahead of the Big Game

During the 2014 FIFA World Cup, adidas created a six episode online series to promote the global event.

The Big Game Becomes a Month-Long, Multi-Screen Event on YouTube

Consumers are increasingly turning to YouTube to watch Super Bowl ads prior to the big game.

Beyond the Tech Trends: A CES 2015 Recap

Top trends to come out of the 2015 CES show include the importance of personalization and increasing connectivity between devices.

For Football Fans, It's More Than Just a Game

Fans of the Super Bowl conduct multiple online searches before, during, and after the game on a wide variety of topics, including recipes, information on players and teams, and popular ads.

Top Three Tech Trends Marketers Should Watch in 2015

Smartphones will get smarter in 2015 allowing for the rapid growth of connected life platforms and new consumer electronic devices.

Programmatic: A Brand Marketer's Guide

Comprehensive and extremely useful guide with an easy-to-digest layout.

5 Factors of Viewability

Includes explanation of factors such as size and position.

Target's Mobile Game: Provides a Fun In-Store Experience for Holiday Shoppers

Target introduces a new in-store gaming experience, built in partnership with Google’s Art, Copy & Code team.

The Magic Behind Unboxing on YouTube

It would take more than seven years to watch all the videos on YouTube with "unboxing" in the title that have been uploaded so far just this year.

Measure What Matters Most: A Marketer's Guide

This guide looks at the four tenets of measurement-focused marketing in an attempt to make sense of today's complex customer journey.

I Share, Therefore I Am: Building Brand Engagement Campaigns

This report describes various ways brand managers can harness the power of sharing to develop more effective brand engagement campaigns.

Real-Time for Retail: Why Acting Quickly Matters in Search

Armed with smartphones and tablets, consumers are searching all day, every day, providing millions of moments of discovery and research.

From BBQ to Burns: 5 Hot Summer Trends to Plan For

The door is open for marketers to promote these traditional “summer” activities during new moments of consumer interest.

Millennials Eat Up YouTube Food Videos

People are turning to YouTube for ideas, inspiration and tips on cooking techniques.

Staycations: The Most Popular Destination This Summer Is in Your Backyard

Where are people across the U.S. looking to stay this summer?

The Creative Shortlist: Connecting the Global Community

The Creative Shortlist is a new series that looks at the trends and themes informing innovative digital campaigns.

Breaking the Barriers to Innovation: An Interview With Lisa Bodell

Lisa Bodell, founder and CEO of futurethink provides the knowledge and tools needed for innovation.

Choosing an SEM Platform: Analyze, Ask and Act

Search engine marketing (SEM) software platforms are an effective tool for improving team efficiency and campaign effectiveness.

The Building Blocks for a Brand Measurement Revolution

"Today, there is a huge opportunity to shift brand measurement from pain points to proof points."

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