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Search returned: 113 document(s).
Google has found that cross-screen banner ads can drive brand lift.
Marketing and analytics leads from Google, Comcast, and Carat USA share what it takes to run a successful marketing measurement program.
The key players and skillsets needed to organize a marketing measurement program.
Google debunks four myths surrounding programmatic buying.
Tips for a successful video strategy, including how to create, collaborate, and curate content.
Four insights marketers can use when targeting these “super consumers” online.
An infographic of new research on consumer mobile behaviors.
New research on how brands can create content to win the loyalty of young parents.
Brands can tap into Millennials’ curiosity and how-to needs around the cooking experience.
What to keep in mind as online video and media allocation decisions are made.
According to research from Google, DoubleClick, and YouTube, things like player size and position determine video viewability.
Insights on how smartphone viewers experience video advertising and branded video content.
An ethnographic study of Canadian smartphone users to understand their mobile conversion behavior.
A guide to how controlled marketing experiments can help improve campaign success.
Google looks at the potential of programmatic TV for brand advertisers.
Brand messages about diversity and equality for the LGBT community can have widespread impact.
Google created an infographic to show how people use the web to research and buy financial products.
Case study of how Lenovo was able to gain a complete and accurate view of its cross-channel marketing efficacy.
Google looks at how the effectiveness of a video ad campaign can be measured.
Google shared three steps the industry should take on the topic of viewability and viewable impressions.