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Love changes everything—what we buy, how we make purchase decisions, and who influences those decisions. On Valentine's Day and beyond, the web plays a big role.
Here we dig into the first dynamic—reaching fragmented audiences spread across hundreds of screens and devices—and discuss the challenges and opportunities for distributors, programmers, and advertisers.
Viewers increasingly want to watch their favorite TV shows anytime, anywhere, and on any screen. There's lots of TV content online, but hitting all three of those checkboxes isn't yet possible for every piece of programming.
In 2015, marketers engaging in programmatic buying should consider reviewing their inventory quality closely, prioritizing mobile and video, and measuring "viewability."
During the 2014 FIFA World Cup, adidas created a six episode online series to promote the global event.
Consumers are increasingly turning to YouTube to watch Super Bowl ads prior to the big game.
Top trends to come out of the 2015 CES show include the importance of personalization and increasing connectivity between devices.
Fans of the Super Bowl conduct multiple online searches before, during, and after the game on a wide variety of topics, including recipes, information on players and teams, and popular ads.
Smartphones will get smarter in 2015 allowing for the rapid growth of connected life platforms and new consumer electronic devices.
Comprehensive and extremely useful guide with an easy-to-digest layout.
Includes explanation of factors such as size and position.
Target introduces a new in-store gaming experience, built in partnership with Google’s Art, Copy & Code team.
It would take more than seven years to watch all the videos on YouTube with "unboxing" in the title that have been uploaded so far just this year.
This guide looks at the four tenets of measurement-focused marketing in an attempt to make sense of today's complex customer journey.
This report describes various ways brand managers can harness the power of sharing to develop more effective brand engagement campaigns.
Armed with smartphones and tablets, consumers are searching all day, every day, providing millions of moments of discovery and research.
The door is open for marketers to promote these traditional “summer” activities during new moments of consumer interest.
People are turning to YouTube for ideas, inspiration and tips on cooking techniques.
Where are people across the U.S. looking to stay this summer?
The Creative Shortlist is a new series that looks at the trends and themes informing innovative digital campaigns.