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Search returned: 104 document(s).
What to keep in mind as online video and media allocation decisions are made.
According to research from Google, DoubleClick, and YouTube, things like player size and position determine video viewability.
Insights on how smartphone viewers experience video advertising and branded video content.
An ethnographic study of Canadian smartphone users to understand their mobile conversion behavior.
A guide to how controlled marketing experiments can help improve campaign success.
Google looks at the potential of programmatic TV for brand advertisers.
Brand messages about diversity and equality for the LGBT community can have widespread impact.
Google created an infographic to show how people use the web to research and buy financial products.
Case study of how Lenovo was able to gain a complete and accurate view of its cross-channel marketing efficacy.
Google looks at how the effectiveness of a video ad campaign can be measured.
Google shared three steps the industry should take on the topic of viewability and viewable impressions.
New Balance used video content and search ads to reach new customers and triple its pre-order sales goal.
Google created an infographic showing when people search for Spring Break travel ideas and top destinations.
Brands are using mobile video to reach SXSW fans beyond the event.
Google debunks several B-to-B myths, including the myth that Millennials aren’t making B-to-B business decisions.
Google shared four real-time marketing lessons from running display ads during the Oscars.
Retailers can reach the omnichannel shopper by measuring behavior, providing localized information, and creating the right organizational structure.
Office Depot turned to local inventory ads to reach omnichannel shoppers.
Love changes everything—what we buy, how we make purchase decisions, and who influences those decisions. On Valentine's Day and beyond, the web plays a big role.
Here we dig into the first dynamic—reaching fragmented audiences spread across hundreds of screens and devices—and discuss the challenges and opportunities for distributors, programmers, and advertisers.