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Search returned: 72 document(s).

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I Share, Therefore I Am: Building Brand Engagement Campaigns

This report describes various ways brand managers can harness the power of sharing to develop more effective brand engagement campaigns.

Real-Time for Retail: Why Acting Quickly Matters in Search

Armed with smartphones and tablets, consumers are searching all day, every day, providing millions of moments of discovery and research.

From BBQ to Burns: 5 Hot Summer Trends to Plan For

The door is open for marketers to promote these traditional “summer” activities during new moments of consumer interest.

Millennials Eat Up YouTube Food Videos

People are turning to YouTube for ideas, inspiration and tips on cooking techniques.

Staycations: The Most Popular Destination This Summer Is in Your Backyard

Where are people across the U.S. looking to stay this summer?

The Creative Shortlist: Connecting the Global Community

The Creative Shortlist is a new series that looks at the trends and themes informing innovative digital campaigns.

Breaking the Barriers to Innovation: An Interview With Lisa Bodell

Lisa Bodell, founder and CEO of futurethink provides the knowledge and tools needed for innovation.

Choosing an SEM Platform: Analyze, Ask and Act

Search engine marketing (SEM) software platforms are an effective tool for improving team efficiency and campaign effectiveness.

The Building Blocks for a Brand Measurement Revolution

"Today, there is a huge opportunity to shift brand measurement from pain points to proof points."

How Leading Advertisers Are Using Search for Brand Building

Why is search working for brand marketing today?

New Research Shows Search Ads Drive Brand Awareness

Search campaigns deliver clear results, and those results are easy to measure against spend.

When the Path to Purchase Becomes the Path to Purpose: Three New Opportunities for Brand Advertisers

Digital platforms and social networks have changed the relationship between brands and consumers.

Sports Fans and the Second Screen

Reportedly, 77% of us now watch TV with a laptop, phone or tablet nearby. Collective moments such as big televised sporting events are prime second screen territory.

The Profit-Driven Marketer: Setting a New Standard for Performance

In this guide, we identify the main pillars of profit-driven marketing—recognizing value, targeting outcomes and capturing demand—to help you achieve a better bottom line.

2014 World Cup: What a Difference 4 Years Makes

The World Cup is the largest, most connected global sporting event. Worldwide, it has more interest on Google Search than the big game, the Olympics, and the Tour de France combined.

Programmatic: Merging Data and Creative

Combining data with creativity can lead to the development of highly-targeted, artistic marketing campaigns.

Going Local: How Advertisers Can Extend Their Reach with Search

By incorporating location-based advertising into search, marketers can reach local customers on the go.

You Tube Insights, Q1 2014

For people ages 18 to 34, YouTube is a regular part of their lifestyle that allows them to explore their passions.

Understanding Consumers' Local Search Behavior

Google surveyed over 5,000 consumers to determine how local search is used and the potential it may have for advertisers.

Diapers to Diplomas: What's on the Minds of New Parents

Expectant and new parents do twice as many searches, especially on mobile devices, as non-parents.

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