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Search returned: 96 document(s).
Google created an infographic to show how people use the web to research and buy financial products.
Case study of how Lenovo was able to gain a complete and accurate view of its cross-channel marketing efficacy.
Google shared three steps the industry should take on the topic of viewability and viewable impressions.
New Balance used video content and search ads to reach new customers and triple its pre-order sales goal.
Google created an infographic showing when people search for Spring Break travel ideas and top destinations.
Brands are using mobile video to reach SXSW fans beyond the event.
Google debunks several B-to-B myths, including the myth that Millennials aren’t making B-to-B business decisions.
Google shared four real-time marketing lessons from running display ads during the Oscars.
Retailers can reach the omnichannel shopper by measuring behavior, providing localized information, and creating the right organizational structure.
Office Depot turned to local inventory ads to reach omnichannel shoppers.
Love changes everything—what we buy, how we make purchase decisions, and who influences those decisions. On Valentine's Day and beyond, the web plays a big role.
Here we dig into the first dynamic—reaching fragmented audiences spread across hundreds of screens and devices—and discuss the challenges and opportunities for distributors, programmers, and advertisers.
Viewers increasingly want to watch their favorite TV shows anytime, anywhere, and on any screen. There's lots of TV content online, but hitting all three of those checkboxes isn't yet possible for every piece of programming.
In 2015, marketers engaging in programmatic buying should consider reviewing their inventory quality closely, prioritizing mobile and video, and measuring "viewability."
During the 2014 FIFA World Cup, adidas created a six episode online series to promote the global event.
Consumers are increasingly turning to YouTube to watch Super Bowl ads prior to the big game.
Top trends to come out of the 2015 CES show include the importance of personalization and increasing connectivity between devices.
Fans of the Super Bowl conduct multiple online searches before, during, and after the game on a wide variety of topics, including recipes, information on players and teams, and popular ads.
Smartphones will get smarter in 2015 allowing for the rapid growth of connected life platforms and new consumer electronic devices.
Comprehensive and extremely useful guide with an easy-to-digest layout.