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Search returned: 321 document(s).
Google's restructuring gives marketers a regional approach to advertising but could force changes to SEO campaigns.
Forrester says that the technology represents a major learning opportunity on hyper-convenience.
Adobe rolled out an advanced self-service programmatic ad platform.
Only through a proactive and collaborative effort will we be able to reduce this threat to the advertising ecosystem.
Marketers can gain a real advantage by knowing whether subscribers are reading commercial mail in their primary accounts.
Consumers want seamless access to information when making a purchase online.
Stats and trends around email marketing in 2015.
Findings from Gigya's The 2015 State of Consumer Privacy and Personalization study.
As marketing becomes more and more a data job, the chief digital officer position is increasingly becoming a leadership role.
Panera announced that it is prohibiting ingredients based more on what consumers want than on hard scientific proof.
Consumer confidence is at an all-time high, but many Millennials aren’t about to give up their deal-seeking behavior any time soon.
The campaign is in partnership with an organization dedicated to winning marriage nationwide.
Dove recruited three generations of moms in a new video campaign.
A new study from Columbia Business School found that proactive retention campaigns may actually encourage customers to switch providers.
Retailers and manufacturers can add value and differentiation by providing digital tools to help consumers take control of their shopping experience.
The National Retail Federation predicts 2015 total spending will reach highest in 12 years.
Five ways marketers can utilize emotional intelligence in the digital age.
Online spending in the U.S. will reach about 10 percent of all sales in 2015, according to Forrester.
The value of the Internet of Things is in creating stickiness for everyday products and services.
JetBlue launched a recycled bag collection using unworn airline uniforms.