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Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according to the CMO Council's annual State of Marketing global benchmarking study.
Where are marketers spending money to keep up with their customers’ own expectations on how brands should reach out to them?
Nearly two-thirds (62%) of local publishers are selling inventory via programmatic, according to a recent Forrester Consulting study.
Welcome to the new age of influence, where 20-something content creators on Vine can make as much as $20,000 for a 6-second video and Millennial fashionistas can earn six figures for their stylish outfits on Instagram.
Advertising isn’t one medium or another anymore and a new campaign from Hewlett-Packard and ad agency 180 LA blends emerging media with traditional to create an entirely new hybrid.
Half of Millennials are using smartphones this year to shop for cars -- nearly double the percentage of the total auto shopper population.
Digital television/video programmers and platforms continue to look to mirror the traditional TV experience.
Bob Liodice responds to a Wall Street Journal commentary by 4As President Nancy Hill.
New open and network-based models of programmatic marketing are outperforming the old closed systems.
Global mobile advertising nearly doubled last year -- jumping from $10 billion to $19.3 billion, according to a new estimate by the Interactive Advertising Bureau’s Mobile Center of Excellence.
Being able to track campaign performance across devices has become increasingly crucial to advertisers as consumer attention shifts from desktop to mobile screens.
National TV advertising among the major media companies may not be doing as poorly as first indicated, according to one financial analyst.
Media and entertainment executives say they’re poised for growth for the first time since 2008, with digital as the focus of the expansion.
Under Armour and production company GreenLight Media and Marketing have launched a documentary content series, “Huddle Up".
Facebook recalibrates "likes" - learn the implications for advertisers.
Retailers and marketers are partnering with media companies to gain access to their app users in-store.
Any changes to Google's algorithms could negatively impact RetailMeNot's Web site traffic.
Arcade’s key clients include Clear, Closeup, Pond’s, Rexona, IKEA, Coca-Cola, Bango, WeChat and Google.
The stakes for back-to-college are high: The National Retail Federation says that college students and their parents are the “golden geese” of back-to-school spending
"We are going to create a faster growing, more profitable company that's far simpler to operate"