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LinkedIn is the social network among advertisers, according a survey conducted by the ANA of their members’ personal social media habits.
Twitter has opened up its archives so users can now search every tweet ever made.
Marketing will become even more personalized next year, as technological advances catch up to consumer expectations, and marketers will have to continue to overhaul how they communicate with consumers.
New technology is subjected to rare scrutiny in this thoughtful piece about technology and marketing.
Facebook late Friday announced yet another push to reduce the number of organic brand posts it says are cluttering its users’ newsfeeds.
Millennials are projected to spend $65 billion on consumer packaged goods (CPG) over the next decade, yet there are many misconceptions and challenges in reaching these shoppers.
Yahoo formally announced an agreement to acquire programmatic video ad platform BrightRoll for $640 million.
Land Rover North America is all about branded content, with programs around adventurers, climbers, paddle-boarders, and record-breakers in different fields.
Brands used to need exclusivity and irony to win over consumers. Now, in order to reach the 74.3 million millennials who wield more than $200 billion in purchasing power, brands need to be inclusive and friendly, according to a new report from Mindshare, part of WPP’s GroupM media operation.
According to the Nielsen Cross-Platform Report, the average American watches more than 34 hours of television every week, up more than 25% from 15 years ago. Not only do Millennials watch TV, they watch six times as much of it as they do digital video, and 35 times as much as they watch video on a smartphone.
The food industry is relieved that measures that would have required disclosing genetically modified ingredients on food and beverage labels were defeated at the polls in both Colorado and Oregon on Tuesday.
Rational feedback and reasons are often provided to justify what is largely an emotional response to the relationship. Being able to read between the lines of what is being said takes incredible emotional intelligence.
AppNexus is joining forces with a number of big ad tech firms and third-party monitors to combat fraud by filtering ad inventory and weeding out fake impressions.
Despite Tumblr’s big plan to bring in over $100 million in ad revenue next year, not everyone sees a bright future for Yahoo’s social network.
The best marketing is based on relationships, which can truly encourage behavior and an emotional response in a way that banner ads, coupon offers and pop-up messages cannot.
A new report from Dunnhumby analyzes the value and behaviors of "health-committed" consumers — those who devote more than 70% of their grocery purchasing to healthy products.
A week after debuting its new video player, Tumblr on Tuesday announced the beta launch of in-stream auto-play video ads.
Ahead of Facebook’s latest earnings call, new data shows that Instagram is more popular than ever among brand marketers.
Following its spinoff from CBS Corp., CBS Outdoor Americas Inc. this morning announced it will rename itself Outfront Media Inc., effective Nov. 20.
The curious and profound thing about Snapchat advertising is how the tiny things they've done to craft an advertising platform have resulted in interesting questions about the future of online advertising.