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Google’s Alphabet Will Force Advertisers to Rethink Local Business Models

Google's restructuring gives marketers a regional approach to advertising but could force changes to SEO campaigns.

For CMOs, Amazon Dash Buttons “The Best Bad Idea”

Forrester says that the technology represents a major learning opportunity on hyper-convenience.

Adobe Builds Advanced Programmatic Advertising Platform

Adobe rolled out an advanced self-service programmatic ad platform.

Everyone Plays a Role in Combating Bot Fraud

Only through a proactive and collaborative effort will we be able to reduce this threat to the advertising ecosystem.

Want to Get Frequency Right? Find out which Account You're Emailing

Marketers can gain a real advantage by knowing whether subscribers are reading commercial mail in their primary accounts.

Push Vs. Pull: Triggers Are What Will Drive It

Consumers want seamless access to information when making a purchase online.

Email Remains a Marketing Mainstay

Stats and trends around email marketing in 2015.

Consumers to Brands: I Love You, but You Don't Know Me

Findings from Gigya's The 2015 State of Consumer Privacy and Personalization study.

Chief Digital Officers Grow in Ranks and Prominence

As marketing becomes more and more a data job, the chief digital officer position is increasingly becoming a leadership role.

Panera Creates a “No No List” of Ingredients

Panera announced that it is prohibiting ingredients based more on what consumers want than on hard scientific proof.

Millennial Optimism Reaches Four-Year High

Consumer confidence is at an all-time high, but many Millennials aren’t about to give up their deal-seeking behavior any time soon.

Skyy Vodka Expands “Toast to Marriage” Campaign in Advance of Supreme Court Decision

The campaign is in partnership with an organization dedicated to winning marriage nationwide.

To Reach Moms, Dove Pushes Multi-Generational Appeal

Dove recruited three generations of moms in a new video campaign.

Customer Retention Efforts Can Backfire

A new study from Columbia Business School found that proactive retention campaigns may actually encourage customers to switch providers.

U.S. Consumers Warming to Digital Grocery Shopping

Retailers and manufacturers can add value and differentiation by providing digital tools to help consumers take control of their shopping experience.

Consumers Pour on Mother’s Day Love for Record Spending

The National Retail Federation predicts 2015 total spending will reach highest in 12 years.

How to Be an Emotionally Intelligent Marketer

Five ways marketers can utilize emotional intelligence in the digital age.

Forrester Says E-commerce to Reach $334 Billion

Online spending in the U.S. will reach about 10 percent of all sales in 2015, according to Forrester.

Three Ways Brands Should Think about the Internet of Things

The value of the Internet of Things is in creating stickiness for everyday products and services.

JetBlue Diverts Uniforms from Landfill

JetBlue launched a recycled bag collection using unworn airline uniforms.

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