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Plum Organics' First National Campaign Seeks to Catalyze “Unfiltered” Sharing among Parents

The leading organic baby food brand is launching its first national campaign with an emphasis on social sharing.

Teens Crave Experience; Constant Upgrades

An annual study of teens found trends in buying behaviors and brand preferences.

Data-driven Marketing Is All the Rage, but Are Clients Ready to Act?

Brand marketers themselves may provide the biggest challenges to achieving programmatic success.

Shopper Marketing: Millennials, Hispanics, and the 60-Second Candy Bar

An interview with Tim O'Sullivan, managing director for North America for Labstore, Young & Rubicam’s shopper marketing network.

Liberty Mutual Signs on with U.S. Soccer

Liberty Mutual Insurance has become the latest multi-year sponsor of the U.S. Soccer Federation.

Consumers More Fickle in Alcohol Choices

According to the Beverage Information Group, consumers are no longer tied to one go-to drink.

Automaker Global Spend Is Huge on Soccer, Olympics, Golf

A new report shows the car industry spends $1.28 billion on sports sponsorships, exclusive of motorsports.

Wearables May Be Next Consumer Communications Channel

The majority of consumers are open to brand communications through a smart watch or other wearable technology device.

Why Brands Need to Shake Gen Y Obsession

A new report from Forrester suggests Americans 55-plus are the best chance for retail growth.

Sprint Leaps into Home Delivery

Sprint moves into the world of on-demand, in-person customer service.

Coca-Cola, PepsiCo Trade Places as Coke Gets MLS and PepsiCo Gets NBA

PepsiCo inks new multi-year deal with the NBA, WNBA, NBA Development League, and USA Basketball.

Maxwell House in Multi-Race Sponsorship of Waltrip NASCAR Team

The Kraft Foods coffee brand will be the team's primary sponsor for five Sprint Cup races and the Daytona 500 in February 2016.

What Marketers Can Learn from John Oliver

Marketers looking to make an impact with online videos can learn from John Oliver’s success.

Q&A: Jeremy Tucker Wants to Keep Nissan Living Large

An interview with Nissan North America’s vice president of marketing.

YouTube Increases Interactivity in TrueView Video Ads

Brands like Burberry are taking advantage of a new YouTube ad feature.

Can Your Phone Measure Emotion?

Software could someday allow smartphones to determine users’ moods and help marketers personalize ads.

Ad Tech Revenue to Grow to $100 Billion by 2020

Advertisers are increasing ad tech investments, according to a new vendor benchmark report.

Spending Up, but Marketers Still Have Big Digital Blind Spots

Digital marketing expenditures are becoming equal to spending on traditional marketing.

Programmatic May Give Search Marketers Opportunity to Oversee Other Media

Programmatic buying and automation may bring organizational changes to marketing teams.

Facebook Outpacing YouTube in Video Ad Buys

Search may play a role in more brands planning to run video ads on Facebook compared with YouTube in 2015.

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