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Search returned: 283 document(s).

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What Marketers Can Learn from John Oliver

Marketers looking to make an impact with online videos can learn from John Oliver’s success.

YouTube Increases Interactivity in TrueView Video Ads

Brands like Burberry are taking advantage of a new YouTube ad feature.

Can Your Phone Measure Emotion?

Software could someday allow smartphones to determine users’ moods and help marketers personalize ads.

Ad Tech Revenue to Grow to $100 Billion by 2020

Advertisers are increasing ad tech investments, according to a new vendor benchmark report.

Programmatic May Give Search Marketers Opportunity to Oversee Other Media

Programmatic buying and automation may bring organizational changes to marketing teams.

Facebook Outpacing YouTube in Video Ad Buys

Search may play a role in more brands planning to run video ads on Facebook compared with YouTube in 2015.

The Expanding Programmatic TV Marketplace

The programmatic TV marketplace is expanding.

Two Billion People Using Social Media

New research shows more than a quarter of the world’s population are plugged into social networks.

Aiming for 70 Percent Viewability: It's Not Glamorous, but It's a Reliable Stepping Stone

New data shows that 70 percent viewability can be a reliable indicator of digital campaign performance.

Programmatic Buys Expected to Jump 21% This Year, Ad Exec Plans Outpace Publishers

A new study showed disconnects on programmatic buying between media buyers, sellers, and planners.

Retail Needs to Focus on People, Not Technology

Retailers should focus on people-oriented marketing to transform the customer journey.

45 Percent of Consumers Want Real-Time Mobile Promotions in Stores

Research indicates a gap between what mobile shoppers want and what retailers provide.

Recalls Affect Perception, but No Profound Effect on Consideration

A global marketing services firm’s research on how automotive recalls affect brand perceptions.

CMOs Focus More on Tech to Automate Media Decisions

Marketing departments are making massive investments in technology to drive customer relationships and media.

When Augmented, Virtual Reality Becomes Real for Advertisers

An update on how augmented reality can help create immersive campaigns.

Old Navy Tries Tumblr for Gen Y's Spring Push

The clothing retailer recently launched a content marketing campaign combining native, video, and display advertising.

New Anti-Drug Campaign Uses Gesture Recognition Technology And A Facebook Game

Ten years ago, the Partnership for Drug-Free Kids launched the “Above the Influence” campaign to differentiate from other anti-drug initiatives by positioning the social pressures to experiment with drugs as the enemy—not the drug itself.

Magna Global: A Stronger U.S. Economic Environment Will Boost 2015 Ad Market

Magna Global reports that U.S. media suppliers’ advertising revenues grew by 3% in 2014 to $164 billion, which the Interpublic Group unit termed “a modest performance in an even-numbered year."

Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study Finds

Consumers may tune into TV on a regular basis, but they mentally tune out rather fast in favor of the array of "second screen" options.

Digital Advertising Alliance Launches Opt-Out App

The industry self-regulatory group Digital Advertising Alliance is releasing a mobile app that enables consumers to opt out of behavioral advertising on smartphones and tablets.

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