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Search returned: 279 document(s).

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YouTube Increases Interactivity in TrueView Video Ads

Brands like Burberry are taking advantage of a new YouTube ad feature.

Can Your Phone Measure Emotion?

Software could someday allow smartphones to determine users’ moods and help marketers personalize ads.

Ad Tech Revenue to Grow to $100 Billion by 2020

Advertisers are increasing ad tech investments, according to a new vendor benchmark report.

The Expanding Programmatic TV Marketplace

The programmatic TV marketplace is expanding.

Aiming for 70 Percent Viewability: It's Not Glamorous, but It's a Reliable Stepping Stone

New data shows that 70 percent viewability can be a reliable indicator of digital campaign performance.

Programmatic Buys Expected to Jump 21% This Year, Ad Exec Plans Outpace Publishers

A new study showed disconnects on programmatic buying between media buyers, sellers, and planners.

Retail Needs to Focus on People, Not Technology

Retailers should focus on people-oriented marketing to transform the customer journey.

45 Percent of Consumers Want Real-Time Mobile Promotions in Stores

Research indicates a gap between what mobile shoppers want and what retailers provide.

Recalls Affect Perception, but No Profound Effect on Consideration

A global marketing services firm’s research on how automotive recalls affect brand perceptions.

CMOs Focus More on Tech to Automate Media Decisions

Marketing departments are making massive investments in technology to drive customer relationships and media.

When Augmented, Virtual Reality Becomes Real for Advertisers

An update on how augmented reality can help create immersive campaigns.

Old Navy Tries Tumblr for Gen Y's Spring Push

The clothing retailer recently launched a content marketing campaign combining native, video, and display advertising.

New Anti-Drug Campaign Uses Gesture Recognition Technology And A Facebook Game

Ten years ago, the Partnership for Drug-Free Kids launched the “Above the Influence” campaign to differentiate from other anti-drug initiatives by positioning the social pressures to experiment with drugs as the enemy—not the drug itself.

Magna Global: A Stronger U.S. Economic Environment Will Boost 2015 Ad Market

Magna Global reports that U.S. media suppliers’ advertising revenues grew by 3% in 2014 to $164 billion, which the Interpublic Group unit termed “a modest performance in an even-numbered year."

Pay Attention To This: TV Engages People Half As Long As Digital, Nielsen Lab Study Finds

Consumers may tune into TV on a regular basis, but they mentally tune out rather fast in favor of the array of "second screen" options.

Digital Advertising Alliance Launches Opt-Out App

The industry self-regulatory group Digital Advertising Alliance is releasing a mobile app that enables consumers to opt out of behavioral advertising on smartphones and tablets.

Target Regains Some Style Groove; Will Focus More On Natural, Organic Foods

After a year of playing transitional defense, Target is taking the offensive, upping its marketing spending and digital initiatives, and getting ready to reinvent its food offerings.

New Cable Subscribers Help Balance Increase In Cord Cutters

Somewhat dampening cries over cord-cutting, traditional pay TV providers added 101,000 new subscribers during the fourth-quarter 2014 period. But a closer look reveals that there are ongoing issues.

Brands And Social: Don't Just Farm It Out

Last week Nielsen announced key rollout dates for its previously stated measurement enhancements, most of which had been announced last year. Nielsen plans to utilize several new statistical methodologies across both local and national measurement services.

McDonald's "Pay With Lovin" Pays Off In WOM, Intent

McDonald's realized the largest gain among Super Bowl advertisers with its “Pay with Lovin'” ad, and an increase in purchase consideration, although overall perception of the brand hasn't improved much to date, according to YouGov BrandIndex survey results.

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