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CMOs: Mobile Spend Slowing, Social Going Strong

Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according to the CMO Council's annual State of Marketing global benchmarking study.

Digital Marketers Beef Up On Personalization

Where are marketers spending money to keep up with their customers’ own expectations on how brands should reach out to them?

62% Of Local Publishers Using Programmatic

Nearly two-thirds (62%) of local publishers are selling inventory via programmatic, according to a recent Forrester Consulting study.

Millennials Are Cashing In On Their Social Influence

Welcome to the new age of influence, where 20-something content creators on Vine can make as much as $20,000 for a 6-second video and Millennial fashionistas can earn six figures for their stylish outfits on Instagram.

HP Transforms Vine Videos Into A TV Ad

Advertising isn’t one medium or another anymore and a new campaign from Hewlett-Packard and ad agency 180 LA blends emerging media with traditional to create an entirely new hybrid.

Millennial Auto Shoppers Are Digital, Mobile, Confused

Half of Millennials are using smartphones this year to shop for cars -- nearly double the percentage of the total auto shopper population.

Ad Viewing Grows On Trad TV Digital Platforms With Longer Content

Digital television/video programmers and platforms continue to look to mirror the traditional TV experience.

ANA's Liodice: Marketers Not Hiding 'A Magic Bucket Of Cash' From Agencies

Bob Liodice responds to a Wall Street Journal commentary by 4As President Nancy Hill.

Open Programmatic: Let The Network Do Some Of The Work

New open and network-based models of programmatic marketing are outperforming the old closed systems.

Worldwide Mobile Advertising Hit $19.3 Billion In 2013

Global mobile advertising nearly doubled last year -- jumping from $10 billion to $19.3 billion, according to a new estimate by the Interactive Advertising Bureau’s Mobile Center of Excellence.

Facebook Launches Cross-Device Reporting

Being able to track campaign performance across devices has become increasingly crucial to advertisers as consumer attention shifts from desktop to mobile screens.

U.S. Ad Rev Forecast To Rise 2.5% In 2014

National TV advertising among the major media companies may not be doing as poorly as first indicated, according to one financial analyst.

Media, Entertainment Execs Trading Cost-Cutting For Growth

Media and entertainment executives say they’re poised for growth for the first time since 2008, with digital as the focus of the expansion.

Under Armour Series Details Newton's Struggles, Victories

Under Armour and production company GreenLight Media and Marketing have launched a documentary content series, “Huddle Up".

You Might Not "Like" This, But You Should

Facebook recalibrates "likes" - learn the implications for advertisers.

Epicurious Taps Swirl In-Store Mobile Beacons

Retailers and marketers are partnering with media companies to gain access to their app users in-store.

Decline In RetailMeNot Organic Search Traffic Contributes To Lower Earnings

Any changes to Google's algorithms could negatively impact RetailMeNot's Web site traffic.

Publicis Worldwide Acquires Stake In Arcade

Arcade’s key clients include Clear, Closeup, Pond’s, Rexona, IKEA, Coca-Cola, Bango, WeChat and Google.

For Back-to-College Crowd, Macy's, Target Tap Vid Love

The stakes for back-to-college are high: The National Retail Federation says that college students and their parents are the “golden geese” of back-to-school spending

P&G To Shed More Than Half Of Its Brands

"We are going to create a faster growing, more profitable company that's far simpler to operate"

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