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As consumer electronics and connectivity continue to spread into other areas and products, the category’s revenues will continue to grow.
New study indicates that even though Coke and Pepsi are on top, their favorability is actually down because people are more health-conscious.
Big Brands to Pose As Unsuspecting Advertisers to Nab Bot Fraud, Study Will Serve As Industry Benchmark
Some of the world’s biggest and best-known brands are going to act as bait in order to catch a thief, the digital kind.
Social content marketing is an increasingly essential centerpiece for Travel companies who make content marketing a priority.
Brands should be producing native ads that look like the content already being put out by consumers.
WPP’s Mindshare has created a new unit called Life+ to explore how brands can take advantage of the growing wearable technology sector.
Global ad growth will top the half trillion dollar mark this year, totaling $545.4 billion.
Mobile ecommerce is now more than a $40 billion market, double from the previous year, and on track to hit $50 billion by year end, based on a new study.
Major brands are turning away from agencies and building in-house advertising teams.
With print advertising in a slow but steady decline, magazine publishers large and small are staking their futures on digital advertising, including interactive ads delivered to tablet computers.
In the first quarter of 2014, online advertising grew at a rate of 19 percent, which is greater than the 17 percent increase seen for all of 2013.
Companies where marketing and finance worked closely together outperformed expectations by 40 percent, indicating that alignment between the CMO and CFO is critical to success.
Customer insights gleaned from owned and earned media at Coca-Cola are now being applied to paid media.
Although digital video is growing rapidly, traditional TV advertising will continue to surpass it in terms of advertising revenue.
Magazine readership, both print and digital, increased by 1.1 percent from 2013 to 2014, according to a GfK MRI study of 200 U.S. magazines.
In 2013, 36 million people in the U.S. sent Tweets about TV, indicating that advertisers should looks for ways to extend traditional TV through the social media channel.
Representative Laura DeLauro (D-Conn.) is working on a proposal to tax sugar-sweetened beverages, such as soda, to help combat the country's obesity issues.
The Better Business Bureau's self-regulatory National Advertising Division stated that bloggers who receive gift cards from General Mills in order to review Yoplait yogurt need to clearly disclose that information in their posts.
The 2014 FIFA World Cup will provide advertisers with an enormous opportunity to reach global fans via mobile devices.
Thanks to new technology, brands can now target Pinterest users based on the interests reflected in their postings.