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Search returned: 233 document(s).
Perspectives and predictions from 5 ANA members.
Nielsen, via MediaPost, breaks down TV time spent by generations, gender and ethnicity.
...according to new research from the ANA and a study conducted with White Ops, an ad fraud detection firm.
According to an ANA survey, “programmatic” was voted the word of the year. Here are some interesting are the reasons voters gave for voting for “programmatic.”
A new report from the ANA and White Ops notes that global advertisers could lose $6.3 billion to bots in 2015, if current bot rates continue.
And the votes are in!
A new form of cooperation is emerging between retailers and brand marketers that is driving more sales and better returns for both sides.
Company “aims to double sales from its food business in the U.S. over the next five years and become more of an evening food-and-wine destination..."
Marketers are becoming aware that Web site visitors never see many of the ads served on publisher sites.
All retailers started banging the Black Friday drum earlier this year. These companies got the most response to their calls.
Microsoft on Wednesday announced the general availability of Bing Pulse 2.0, a real-time voting platform that allows for instant feedback from an audience.
Shoppers are desperately seeking advice on what to buy, what to avoid and what price to pay for the right product.
Among the predictions: 2015 Will Lead To The Demise Of Old School Ad Networks and Programmatic buying will increase 52% to $21 billion globally.
LinkedIn is the social network among advertisers, according a survey conducted by the ANA of their members’ personal social media habits.
Twitter has opened up its archives so users can now search every tweet ever made.
Marketing will become even more personalized next year, as technological advances catch up to consumer expectations, and marketers will have to continue to overhaul how they communicate with consumers.
New technology is subjected to rare scrutiny in this thoughtful piece about technology and marketing.
Facebook late Friday announced yet another push to reduce the number of organic brand posts it says are cluttering its users’ newsfeeds.
Millennials are projected to spend $65 billion on consumer packaged goods (CPG) over the next decade, yet there are many misconceptions and challenges in reaching these shoppers.
Yahoo formally announced an agreement to acquire programmatic video ad platform BrightRoll for $640 million.