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Search returned: 313 document(s).

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Chief Digital Officers Grow in Ranks and Prominence

As marketing becomes more and more a data job, the chief digital officer position is increasingly becoming a leadership role.

Panera Creates a “No No List” of Ingredients

Panera announced that it is prohibiting ingredients based more on what consumers want than on hard scientific proof.

Millennial Optimism Reaches Four-Year High

Consumer confidence is at an all-time high, but many Millennials aren’t about to give up their deal-seeking behavior any time soon.

Skyy Vodka Expands “Toast to Marriage” Campaign in Advance of Supreme Court Decision

The campaign is in partnership with an organization dedicated to winning marriage nationwide.

To Reach Moms, Dove Pushes Multi-Generational Appeal

Dove recruited three generations of moms in a new video campaign.

Customer Retention Efforts Can Backfire

A new study from Columbia Business School found that proactive retention campaigns may actually encourage customers to switch providers.

U.S. Consumers Warming to Digital Grocery Shopping

Retailers and manufacturers can add value and differentiation by providing digital tools to help consumers take control of their shopping experience.

Consumers Pour on Mother’s Day Love for Record Spending

The National Retail Federation predicts 2015 total spending will reach highest in 12 years.

How to Be an Emotionally Intelligent Marketer

Five ways marketers can utilize emotional intelligence in the digital age.

Forrester Says E-commerce to Reach $334 Billion

Online spending in the U.S. will reach about 10 percent of all sales in 2015, according to Forrester.

Three Ways Brands Should Think about the Internet of Things

The value of the Internet of Things is in creating stickiness for everyday products and services.

JetBlue Diverts Uniforms from Landfill

JetBlue launched a recycled bag collection using unworn airline uniforms.

Food and Beverage “Power Brands”

A look at which legacy brands have positioned themselves in ways that fit with Americans' changing eating patterns.

As Online Sales Gain, Orlando and Washington Emerge as Key Markets

Key regional differences are emerging in online shopping behaviors.

Plum Organics' First National Campaign Seeks to Catalyze “Unfiltered” Sharing among Parents

The leading organic baby food brand is launching its first national campaign with an emphasis on social sharing.

To Reach Gen Y, Big-Name Brands Tap Sharing Economy

Mainstream brands are tiptoeing into the territory carved out by names like Zipcar, Uber, and Airbnb.

Connected Devices Changing Viewing Habits

The future of television is likely to be streamed content.

Teens Crave Experience; Constant Upgrades

An annual study of teens found trends in buying behaviors and brand preferences.

Data-driven Marketing Is All the Rage, but Are Clients Ready to Act?

Brand marketers themselves may provide the biggest challenges to achieving programmatic success.

Shopper Marketing: Millennials, Hispanics, and the 60-Second Candy Bar

An interview with Tim O'Sullivan, managing director for North America for Labstore, Young & Rubicam’s shopper marketing network.

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