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Ten years ago, the Partnership for Drug-Free Kids launched the “Above the Influence” campaign to differentiate from other anti-drug initiatives by positioning the social pressures to experiment with drugs as the enemy—not the drug itself.
Magna Global reports that U.S. media suppliers’ advertising revenues grew by 3% in 2014 to $164 billion, which the Interpublic Group unit termed “a modest performance in an even-numbered year."
Consumers may tune into TV on a regular basis, but they mentally tune out rather fast in favor of the array of "second screen" options.
The industry self-regulatory group Digital Advertising Alliance is releasing a mobile app that enables consumers to opt out of behavioral advertising on smartphones and tablets.
After a year of playing transitional defense, Target is taking the offensive, upping its marketing spending and digital initiatives, and getting ready to reinvent its food offerings.
Somewhat dampening cries over cord-cutting, traditional pay TV providers added 101,000 new subscribers during the fourth-quarter 2014 period. But a closer look reveals that there are ongoing issues.
Last week Nielsen announced key rollout dates for its previously stated measurement enhancements, most of which had been announced last year. Nielsen plans to utilize several new statistical methodologies across both local and national measurement services.
McDonald's realized the largest gain among Super Bowl advertisers with its “Pay with Lovin'” ad, and an increase in purchase consideration, although overall perception of the brand hasn't improved much to date, according to YouGov BrandIndex survey results.
The march of native advertising continued this week, as Forbes dispensed with another traditional taboo. It put a native ad on the cover of its print edition for the March 2, 2015 issue.
Programmatic ad technologies just infiltrated the last unconquered industry: print. Time Inc. announced a partnership with MediaMath, a demand-side platform (DSP), that will see print audience segments be made available for programmatic buying.
A coalition of major ad industry groups are rolling out a new program that aims to “validate” companies that offer anti-piracy services to ad agencies and marketers.
Three Senate Democrats are asking the Federal Communications Commission and the Federal Trade Commission to investigate Verizon's decision to insert tracking headers — also known as “supercookies” — into mobile traffic.
Chobani plans to expand its products and increase sampling events to combat a slight drop in sales at the end of 2014.
In addition to branching out into new content areas like video, the last decade has seen news services creating their own branded digital publishing platforms. Reuters has launched a new mobile TV news service app, Reuters TV, offering curated, personalized video news content.
This change in the definition of broadband means that 17 percent of Americans do not have access to broadband service.
Verizon's customers will now to be able to request that tracking headers not be inserted into their mobile traffic.
Over 70 30-second ads for the 2015 Super Bowl went for approximately $4.5 million per spot, putting NBC's advertising revenue for the day at $315 million.
Only 41 percent of U.S. consumers believe that advertising helps them learn about products.
Forty-six percent of Americans watch live (or "linear") TV in a month, according to this article from MediaPost.
Sixty-nine percent of mobile app developers sell at least a portion of their inventory programmatically, with 15 percent selling more than 75 percent of their inventory automatically.