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Search returned: 313 document(s).
As marketing becomes more and more a data job, the chief digital officer position is increasingly becoming a leadership role.
Panera announced that it is prohibiting ingredients based more on what consumers want than on hard scientific proof.
Consumer confidence is at an all-time high, but many Millennials aren’t about to give up their deal-seeking behavior any time soon.
The campaign is in partnership with an organization dedicated to winning marriage nationwide.
Dove recruited three generations of moms in a new video campaign.
A new study from Columbia Business School found that proactive retention campaigns may actually encourage customers to switch providers.
Retailers and manufacturers can add value and differentiation by providing digital tools to help consumers take control of their shopping experience.
The National Retail Federation predicts 2015 total spending will reach highest in 12 years.
Five ways marketers can utilize emotional intelligence in the digital age.
Online spending in the U.S. will reach about 10 percent of all sales in 2015, according to Forrester.
The value of the Internet of Things is in creating stickiness for everyday products and services.
JetBlue launched a recycled bag collection using unworn airline uniforms.
A look at which legacy brands have positioned themselves in ways that fit with Americans' changing eating patterns.
Key regional differences are emerging in online shopping behaviors.
The leading organic baby food brand is launching its first national campaign with an emphasis on social sharing.
Mainstream brands are tiptoeing into the territory carved out by names like Zipcar, Uber, and Airbnb.
The future of television is likely to be streamed content.
An annual study of teens found trends in buying behaviors and brand preferences.
Brand marketers themselves may provide the biggest challenges to achieving programmatic success.
An interview with Tim O'Sullivan, managing director for North America for Labstore, Young & Rubicam’s shopper marketing network.