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Brands like Burberry are taking advantage of a new YouTube ad feature.
Software could someday allow smartphones to determine users’ moods and help marketers personalize ads.
Advertisers are increasing ad tech investments, according to a new vendor benchmark report.
The programmatic TV marketplace is expanding.
New data shows that 70 percent viewability can be a reliable indicator of digital campaign performance.
A new study showed disconnects on programmatic buying between media buyers, sellers, and planners.
Retailers should focus on people-oriented marketing to transform the customer journey.
Research indicates a gap between what mobile shoppers want and what retailers provide.
A global marketing services firm’s research on how automotive recalls affect brand perceptions.
Marketing departments are making massive investments in technology to drive customer relationships and media.
An update on how augmented reality can help create immersive campaigns.
The clothing retailer recently launched a content marketing campaign combining native, video, and display advertising.
Ten years ago, the Partnership for Drug-Free Kids launched the “Above the Influence” campaign to differentiate from other anti-drug initiatives by positioning the social pressures to experiment with drugs as the enemy—not the drug itself.
Magna Global reports that U.S. media suppliers’ advertising revenues grew by 3% in 2014 to $164 billion, which the Interpublic Group unit termed “a modest performance in an even-numbered year."
Consumers may tune into TV on a regular basis, but they mentally tune out rather fast in favor of the array of "second screen" options.
The industry self-regulatory group Digital Advertising Alliance is releasing a mobile app that enables consumers to opt out of behavioral advertising on smartphones and tablets.
After a year of playing transitional defense, Target is taking the offensive, upping its marketing spending and digital initiatives, and getting ready to reinvent its food offerings.
Somewhat dampening cries over cord-cutting, traditional pay TV providers added 101,000 new subscribers during the fourth-quarter 2014 period. But a closer look reveals that there are ongoing issues.
Last week Nielsen announced key rollout dates for its previously stated measurement enhancements, most of which had been announced last year. Nielsen plans to utilize several new statistical methodologies across both local and national measurement services.
McDonald's realized the largest gain among Super Bowl advertisers with its “Pay with Lovin'” ad, and an increase in purchase consideration, although overall perception of the brand hasn't improved much to date, according to YouGov BrandIndex survey results.