Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Regions

Products

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 251 document(s).

1234567 >>  Last (13)

Super Bowl Ads Sell Out at $4.5 Million Per Spot

Over 70 30-second ads for the 2015 Super Bowl went for approximately $4.5 million per spot, putting NBC's advertising revenue for the day at $315 million.

Consumers Say Ads Are Now Less Informative About Products

Only 41 percent of U.S. consumers believe that advertising helps them learn about products.

Linear TV Boosted by Online Viewing

Forty-six percent of Americans watch live (or "linear") TV in a month, according to this article from MediaPost.

Two-Thirds of Mobile App Developers Sell Programmatically

Sixty-nine percent of mobile app developers sell at least a portion of their inventory programmatically, with 15 percent selling more than 75 percent of their inventory automatically.

Digital Up, TV Dips in Q4 Media Spend

Digital media spending increased by 15 percent in the fourth quarter of 2014, while national broadcast TV was down by two percent.

IAB Study: Programmatic Tech, Data Remain Daunting Challenge Marketers Will Overcome

The rise of programmatic data has put pressure on marketers to make consumer data more actionable.

Forrester: Pinterest Doesn't Work for Marketers

Although Pinterest is extremely popular among consumers, it does not have the same resonance with top brands.

Del Monte Experiments with Content Marketing

A Del Monte content marketing campaign achieved extremely high consumer interaction rates over Thanksgiving 2014.

Short-Form Video Forecast to Hit $13 Billion by 2020

Short-form video will reach $13 billion in revenue by 2020, a 18.5 percent increase.

Google Adds Event Tickets, Social Links in Search Results

Google search results will now display social media mentions when a user searches for a brand and information on ticket sales when someone looks for a band or performer.

For Best Buy, TVs are Strong, Tablets Weak

Although Best Buy's overall holiday sales were stronger than expected, weak tablet sales during that time period will result in flat to declining sales for the first half of 2015.

Social Networks Help Propel Digital Video Ads to $7.7 Billion

Domestic video advertising will reach $7.7 billion in 2015, a 30 percent increase over 2014.

Twitter To Create Video Ad Unit

Twitter is developing a new video ad unit to support its soon-to-launch native video tool, according to marketing executives briefed on the initiative.

Microsoft Launches Cross-Platform Ads On MSN Apps

Microsoft announced new cross-platform advertising on its recently launched MSN Apps for iOS, Android and Amazon devices.

Google Names Programmatic Video Marketplace Partners: Fox News, HGTV, Netflix On Board

Google on Tuesday revealed several of the publishers and advertisers using the marketplace.

Reliance On Analytics To Grow As Data-Driven Marketing Drives Revenue, Report Says

Advertisers that have taken to data-driven marketing are nearly three times more likely to see revenues increase as a direct result.

Millennials Put Premium On Digital Relationships

For better or worse, younger consumers are more able to form meaningful relationships through digital channels.

Mobile's Best Brands: Walgreens, Home Depot, L'Oreal, Sephora

A digital think tank names the eight brands that were the best in the business for 2014, across four different categories.

Trends To Watch in 2015

Perspectives and predictions from 5 ANA members.

Millennial TV Viewing Differs Via Ethnnicity, Gender

Nielsen, via MediaPost, breaks down TV time spent by generations, gender and ethnicity.

1234567 >>  Last (13)