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Search returned: 297 document(s).
The leading organic baby food brand is launching its first national campaign with an emphasis on social sharing.
An annual study of teens found trends in buying behaviors and brand preferences.
Brand marketers themselves may provide the biggest challenges to achieving programmatic success.
An interview with Tim O'Sullivan, managing director for North America for Labstore, Young & Rubicam’s shopper marketing network.
Liberty Mutual Insurance has become the latest multi-year sponsor of the U.S. Soccer Federation.
According to the Beverage Information Group, consumers are no longer tied to one go-to drink.
A new report shows the car industry spends $1.28 billion on sports sponsorships, exclusive of motorsports.
The majority of consumers are open to brand communications through a smart watch or other wearable technology device.
A new report from Forrester suggests Americans 55-plus are the best chance for retail growth.
Sprint moves into the world of on-demand, in-person customer service.
PepsiCo inks new multi-year deal with the NBA, WNBA, NBA Development League, and USA Basketball.
The Kraft Foods coffee brand will be the team's primary sponsor for five Sprint Cup races and the Daytona 500 in February 2016.
Marketers looking to make an impact with online videos can learn from John Oliver’s success.
An interview with Nissan North America’s vice president of marketing.
Brands like Burberry are taking advantage of a new YouTube ad feature.
Software could someday allow smartphones to determine users’ moods and help marketers personalize ads.
Advertisers are increasing ad tech investments, according to a new vendor benchmark report.
Digital marketing expenditures are becoming equal to spending on traditional marketing.
Programmatic buying and automation may bring organizational changes to marketing teams.
Search may play a role in more brands planning to run video ads on Facebook compared with YouTube in 2015.