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InMobi, a mobile ad platform, and Factual, a location-based data platform have announced a partnership.
Report predicts that share will continue to shift toward “digital” and that a combination of factors will begin to erode demand for network television.
Pinterest will launch Tuesday its first global business tool in 31 languages that analyzes pinning behavior in profiles and boards.
The reality, says the report, is that testing your email sends is paramount to effective email marketing.
Toms Shoes, the brand built on “One for One” giving, has signed a new partnership with Bain Capital said to be worth $625 million.
A new Fanta-sponsored comedy series consisting entirely of edited-together six-second Vines appears to be achieving its goal of engaging teens.
In anticipation of an increasingly fragmented social landscape, marketers are spending more time trying to figure out networks not named Facebook or Twitter.
Call it a bluff, but millennials say they are determined to take back their digital privacy -- and in the process, reshape the entire ad-based media ecosystem.
Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according to the CMO Council's annual State of Marketing global benchmarking study.
Where are marketers spending money to keep up with their customers’ own expectations on how brands should reach out to them?
Nearly two-thirds (62%) of local publishers are selling inventory via programmatic, according to a recent Forrester Consulting study.
Welcome to the new age of influence, where 20-something content creators on Vine can make as much as $20,000 for a 6-second video and Millennial fashionistas can earn six figures for their stylish outfits on Instagram.
Advertising isn’t one medium or another anymore and a new campaign from Hewlett-Packard and ad agency 180 LA blends emerging media with traditional to create an entirely new hybrid.
Half of Millennials are using smartphones this year to shop for cars -- nearly double the percentage of the total auto shopper population.
Digital television/video programmers and platforms continue to look to mirror the traditional TV experience.
Bob Liodice responds to a Wall Street Journal commentary by 4As President Nancy Hill.
New open and network-based models of programmatic marketing are outperforming the old closed systems.
Global mobile advertising nearly doubled last year -- jumping from $10 billion to $19.3 billion, according to a new estimate by the Interactive Advertising Bureau’s Mobile Center of Excellence.
Being able to track campaign performance across devices has become increasingly crucial to advertisers as consumer attention shifts from desktop to mobile screens.
National TV advertising among the major media companies may not be doing as poorly as first indicated, according to one financial analyst.