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Forty-six percent of Americans watch live (or "linear") TV in a month, according to this article from MediaPost.
Sixty-nine percent of mobile app developers sell at least a portion of their inventory programmatically, with 15 percent selling more than 75 percent of their inventory automatically.
Digital media spending increased by 15 percent in the fourth quarter of 2014, while national broadcast TV was down by two percent.
The rise of programmatic data has put pressure on marketers to make consumer data more actionable.
Although Pinterest is extremely popular among consumers, it does not have the same resonance with top brands.
A Del Monte content marketing campaign achieved extremely high consumer interaction rates over Thanksgiving 2014.
Short-form video will reach $13 billion in revenue by 2020, a 18.5 percent increase.
Google search results will now display social media mentions when a user searches for a brand and information on ticket sales when someone looks for a band or performer.
Although Best Buy's overall holiday sales were stronger than expected, weak tablet sales during that time period will result in flat to declining sales for the first half of 2015.
Domestic video advertising will reach $7.7 billion in 2015, a 30 percent increase over 2014.
Twitter is developing a new video ad unit to support its soon-to-launch native video tool, according to marketing executives briefed on the initiative.
Microsoft announced new cross-platform advertising on its recently launched MSN Apps for iOS, Android and Amazon devices.
Google on Tuesday revealed several of the publishers and advertisers using the marketplace.
Advertisers that have taken to data-driven marketing are nearly three times more likely to see revenues increase as a direct result.
For better or worse, younger consumers are more able to form meaningful relationships through digital channels.
A digital think tank names the eight brands that were the best in the business for 2014, across four different categories.
Perspectives and predictions from 5 ANA members.
Nielsen, via MediaPost, breaks down TV time spent by generations, gender and ethnicity.
...according to new research from the ANA and a study conducted with White Ops, an ad fraud detection firm.
According to an ANA survey, “programmatic” was voted the word of the year. Here are some interesting are the reasons voters gave for voting for “programmatic.”