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ANA: LinkedIn Is 'The' Social Net, Finds Ad Execs Extremely Active On All Platforms

LinkedIn is the social network among advertisers, according a survey conducted by the ANA of their members’ personal social media habits.

Twitter Makes All Tweets Searchable

Twitter has opened up its archives so users can now search every tweet ever made.

Marketing To Become More Personalized, Authentic

Marketing will become even more personalized next year, as technological advances catch up to consumer expectations, and marketers will have to continue to overhaul how they communicate with consumers.

Drones Are Marketing's Weapon Of Mass Distraction

New technology is subjected to rare scrutiny in this thoughtful piece about technology and marketing.

Facebook Changes Stripes Once Again, Organic Brand Posts Now Endangered

Facebook late Friday announced yet another push to reduce the number of organic brand posts it says are cluttering its users’ newsfeeds.

Getting Millennials To Buy CPGs: Bring On The BOGOs

Millennials are projected to spend $65 billion on consumer packaged goods (CPG) over the next decade, yet there are many misconceptions and challenges in reaching these shoppers.

Industry Reacts To Yahoo's $640 Million Acquisition Of BrightRoll

Yahoo formally announced an agreement to acquire programmatic video ad platform BrightRoll for $640 million.

Land Rover Redefines Branded Entertainment With 'The Vanishing Game'

Land Rover North America is all about branded content, with programs around adventurers, climbers, paddle-boarders, and record-breakers in different fields.

Millennials Misperceived As Self-Entitled- Value Experiences Over Materialism

Brands used to need exclusivity and irony to win over consumers. Now, in order to reach the 74.3 million millennials who wield more than $200 billion in purchasing power, brands need to be inclusive and friendly, according to a new report from Mindshare, part of WPP’s GroupM media operation.

TV Ad Industry Terrible At Marketing

According to the Nielsen Cross-Platform Report, the average American watches more than 34 hours of television every week, up more than 25% from 15 years ago. Not only do Millennials watch TV, they watch six times as much of it as they do digital video, and 35 times as much as they watch video on a smartphone.

Food Industry Wins Two GMO Labeling Battles, But The Consumer Perception War Stretches Ahead

The food industry is relieved that measures that would have required disclosing genetically modified ingredients on food and beverage labels were defeated at the polls in both Colorado and Oregon on Tuesday.

Why Clients Really Fire Agencies

Rational feedback and reasons are often provided to justify what is largely an emotional response to the relationship. Being able to read between the lines of what is being said takes incredible emotional intelligence.

AppNexus Unveils Ad Quality Monitoring, Anti-Fraud Guarantee

AppNexus is joining forces with a number of big ad tech firms and third-party monitors to combat fraud by filtering ad inventory and weeding out fake impressions.

Report: Yahoo Tumbled With Tumblr Purchase

Despite Tumblr’s big plan to bring in over $100 million in ad revenue next year, not everyone sees a bright future for Yahoo’s social network.

A Relationship Is More Than A Moment

The best marketing is based on relationships, which can truly encourage behavior and an emotional response in a way that banner ads, coupon offers and pop-up messages cannot.

'Health-Committed' Consumers Represent Major Opportunities For Brands, Retailers

A new report from Dunnhumby analyzes the value and behaviors of "health-committed" consumers — those who devote more than 70% of their grocery purchasing to healthy products.

Tumblr Debuts Beta Launch Auto-Play Video Ads

A week after debuting its new video player, Tumblr on Tuesday announced the beta launch of in-stream auto-play video ads.

Instagram Proves Hit With Brand Marketers, Users

Ahead of Facebook’s latest earnings call, new data shows that Instagram is more popular than ever among brand marketers.

CBS Outdoor Comes 'Out,' Literally: Rebrands Outfront Media

Following its spinoff from CBS Corp., CBS Outdoor Americas Inc. this morning announced it will rename itself Outfront Media Inc., effective Nov. 20.

Snapchat Ads Could Change Everything

The curious and profound thing about Snapchat advertising is how the tiny things they've done to craft an advertising platform have resulted in interesting questions about the future of online advertising.

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