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Following its spinoff from CBS Corp., CBS Outdoor Americas Inc. this morning announced it will rename itself Outfront Media Inc., effective Nov. 20.
The curious and profound thing about Snapchat advertising is how the tiny things they've done to craft an advertising platform have resulted in interesting questions about the future of online advertising.
Internet ad revenue rose 15% to $23.1 billion during the first six months in 2014, compared with the same time period in 2013.
Companies like JetBlue, Bank of America and T-Mobile have had to radically change their brands, processes and communications to get some respect and — dare one say it — affection.
Threatening Snapchat’s standing as a secure platform, hackers claim to have intercepted hundreds of thousands of private user messages.
Publicis’ Leo Burnett unit announced a deal with AOL’s Huffington Post touted as the world’s first “agency and publisher alliance poised to reinvent how people engage with brands.”
In a bid to get the average runner to leave the cell phone at home, Timex has created an 800-mile relay race as a way to showcase its new Ironman One GPS.
Facebook is developing an anonymous messaging app. This article traverses the emerging anonymous messaging app landscape.
Two weeks into the new 2014-2015 TV season shows, there is a somewhat familiar ring to a year ago -- NBC is in first place among key viewers.
Facebook on Monday formally closed its acquisition of WhatsApp, but the final price rose $3 billion to about $22 billion because of the higher value of the social network’s stock since the deal was announced in February.
Proprietary, data-driven products need their own leader -- which is why DigitasLBi is promoting Jason Kodish to the newly created role of global chief data scientist.
The beverage giant has been trying a host of different digital programs focused on delivering a range of Millennial-facing curated content around things like music, art, film, and sports.
Digital isn’t just a disruptive change agent anymore — it has emerged as the dominant economic and cultural force shaping society today.
The proliferation of media devices may be a consumer’s dream, but it’s made conducting business more difficult for advertisers and publishers.
With more marketers trying to reach the country’s burgeoning Hispanic millennial population, Hispanic media companies have been creating new digital platforms to supply this growing demand.
Facebook relaunched its Atlas advertising platform on Monday. The move is part of a broader effort by Facebook to challenge Google and AOL on the ad-serving technology front.
Tackling viewability measurement for digital ads is just one step in the journey toward the ultimate goal: true cross-platform planning, buying and evaluating of marketing and media.
Global ad spending is back on a healthy expansion track, and much of it is coming from the rapid consumer adoption of digital media.
Captivate's ads stretch beyond riding up and down high-rise elevators, now following office workers wherever they go.
Two Years Late, Agency Launches Vine Video Division; Maybe They'll Launch a Hyperlapse Division In 2016
With more than 100 million people watching 1 billion Loops every day, the agency thinks Vine is a ripe playground to jump into.