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Apple on Tuesday unveiled a trio of new products including a larger screen iPhone, a mobile payment service and a high-end smartwatch.
For brands that have e-commerce and nationwide distribution, national media should always be an option on the table.
Here are some thoughts on how to build a strategy and track performance.
If so, what impact will this may have on where their tweets end up?
National TV’s current advertising concerns are not coming at the hands of online advertising, according to one analyst.
Google has introduced an improved sitelinks search box on its engine that gives searchers a direct link to content buried within a brand's site.
Facebook continues to rack up big deals with holding company ad shops. The latest, confirmed today, is a nine-figure ($100 million or more) deal with UM.
Social media marketing platform Hootsuite on Thursday announced its latest acquisition: Brightkit, a platform that powers customized social campaigns.
Of course size matters, but after meeting the challenges in capturing, storing, searching and sharing are met, the challenge lies in the analysis, visualization and taking action on the insights.
InMobi, a mobile ad platform, and Factual, a location-based data platform have announced a partnership.
Report predicts that share will continue to shift toward “digital” and that a combination of factors will begin to erode demand for network television.
Pinterest will launch Tuesday its first global business tool in 31 languages that analyzes pinning behavior in profiles and boards.
The reality, says the report, is that testing your email sends is paramount to effective email marketing.
Toms Shoes, the brand built on “One for One” giving, has signed a new partnership with Bain Capital said to be worth $625 million.
A new Fanta-sponsored comedy series consisting entirely of edited-together six-second Vines appears to be achieving its goal of engaging teens.
In anticipation of an increasingly fragmented social landscape, marketers are spending more time trying to figure out networks not named Facebook or Twitter.
Call it a bluff, but millennials say they are determined to take back their digital privacy -- and in the process, reshape the entire ad-based media ecosystem.
Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according to the CMO Council's annual State of Marketing global benchmarking study.
Where are marketers spending money to keep up with their customers’ own expectations on how brands should reach out to them?
Nearly two-thirds (62%) of local publishers are selling inventory via programmatic, according to a recent Forrester Consulting study.