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According to Marketing2020, the top three KPIs that best capture marketing effectiveness are ROI, revenue growth, and consumer engagement.
Key findings on the new role of marketing are revealed in this Marketing2020 survey report.
Marketing2020 finds the farther an employee is from the organization’s center of power, the lower the understanding on the overall strategy.
“Infobesity” was coined to describe the modern affliction of too much data. Marketing2020 identified infobesity as one of the top challenges facing marketers around the world.
Of the data examined in the Marketing2020 survey, training proved to be the most important differentiator between over- and underperforming organizations.
Zita Cassizzi, chief digital officer at TOMS discusses the importance of creating digital customer experiences, the evolution of mobile, the art of storytelling, and more.
Find out what three steps marketers can take to ensure a quality brand experience for consumers.
Marketing2020 — Organizing for Growth is the most comprehensive global marketing leadership initiative ever undertaken. This report comprises responses from 1,051 U.S.-based marketers and more than 125 one-on-one interviews with U.S. CMOs.
Marketing2020 respondents identify the top three marketing capabilities for the future.
In this presentation, Kevin Jakel, CEO of Unified Patents, shared his thoughts on patent troll deterrence via a solution that can be deployed for groups of companies.
In this presentation, Alex Fjelstad, SVP of Twin City Group, discussed patent infringement insurance.
The Marketing2020 survey looked at a wide range of contributing factors to both employee and company performance.
Marketing2020 found that the top five marketing leadership skills that will become more important over the next five years.
Marketing2020 research also shows that, relative to their peers, brands with a purpose significantly over-perform in multiple performance indicators.
As the world of marketing becomes more complex, brands are relying on an increasing number of partners to help them connect with consumers.
Over the past six years, there's been an increase in the influence of marketing on the CEO’s strategic growth agenda.
As marketing continues to evolve across the digital space and new channels and customer expectations emerge, offering additional training capabilities will become more important than ever.
Marketing2020 identified four key factors that will positively impact capability-building programs.
In order to help marketers navigate the complexities of state commercial production incentives, the ANA Production Management Committee has developed a set of Principles for Fair Business Practices.
Matt Jauchius, executive vice president and chief marketing officer at Nationwide Insurance, explains how he helped to increase the levels of influence, trust, and credibility between marketing and procurement.