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Multiple, Specialized Agencies — Fad or Future?

In-house agencies appear to be on the rise, but as marketing continues to become more technical — and media progressively fragmented — there is an increasing need for specialization.

Leading By Example in Social

Seventy percent of Marketing2020 respondents believe marketing always plays the leading role in social for their organizations.

Making Measurement Matter at Kellogg

In this Q&A, Aaron Fetters, director of the Insights and Analytics Solutions Center at Kellogg discusses how technology and big data impact analytics and ROI.

Global Marketing Unifies Winning Brands

Digital and social media have empowered consumers to share information around the world in real time with one click.

Clear Brand Positioning: A Winning Characteristic

Marketing2020 found that winning organizations have a clearer brand positioning and higher internal brand engagement relative to underperformers.

Top Three Trends Shaping Marketing Strategy

The Marketing2020 survey found that, regardless of industry, the top three trends shaping marketing strategies today are the same.

Marketing2020: The New Role of Marketing Survey Report Infographics

Infographics from Marketing2020's "The New Role of Marketing Survey Report."

What Motivates the Marketer of Tomorrow?

Talent makes up the heart of any successful company, yet attracting and retaining the right employees has become more challenging than ever.

Marketing Capabilities Infographics

Infographics on marketing capabilities from Marketing2020.

The New Marketing KPIs

According to Marketing2020, the top three KPIs that best capture marketing effectiveness are ROI, revenue growth, and consumer engagement.

Marketing2020: The New Role of Marketing Survey Report

Key findings on the new role of marketing are revealed in this Marketing2020 survey report.

Are Global and Local Marketing Teams Aligned for Success?

Marketing2020 finds the farther an employee is from the organization’s center of power, the lower the understanding on the overall strategy.

Infobesity: It’s Called Big Data for a Reason

“Infobesity” was coined to describe the modern affliction of too much data. Marketing2020 identified infobesity as one of the top challenges facing marketers around the world.

Training in Winning Organizations

Of the data examined in the Marketing2020 survey, training proved to be the most important differentiator between over- and underperforming organizations.

TOMS Builds a Movement One Customer at a Time

Zita Cassizzi, chief digital officer at TOMS discusses the importance of creating digital customer experiences, the evolution of mobile, the art of storytelling, and more.

Walk the Walk: The Need for Brand Experiences

Find out what three steps marketers can take to ensure a quality brand experience for consumers.

Marketing Capabilities Survey Report

Marketing2020 — Organizing for Growth is the most comprehensive global marketing leadership initiative ever undertaken. This report comprises responses from 1,051 U.S.-based marketers and more than 125 one-on-one interviews with U.S. CMOs.

Top Three Marketing Capabilities for Growth

Marketing2020 respondents identify the top three marketing capabilities for the future.

United Patents: Patent Troll Deterrence – Ideas to Disrupt the Patent Troll Model

In this presentation, Kevin Jakel, CEO of Unified Patents, shared his thoughts on patent troll deterrence via a solution that can be deployed for groups of companies.

Twin City Group: The World of Intellectual Property Insurance

In this presentation, Alex Fjelstad, SVP of Twin City Group, discussed patent infringement insurance.

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