|All Words Any Words Exact Phrase||Sort by:|
Search returned: 77 document(s).
In-house agencies appear to be on the rise, but as marketing continues to become more technical — and media progressively fragmented — there is an increasing need for specialization.
Seventy percent of Marketing2020 respondents believe marketing always plays the leading role in social for their organizations.
In this Q&A, Aaron Fetters, director of the Insights and Analytics Solutions Center at Kellogg discusses how technology and big data impact analytics and ROI.
Digital and social media have empowered consumers to share information around the world in real time with one click.
Marketing2020 found that winning organizations have a clearer brand positioning and higher internal brand engagement relative to underperformers.
The Marketing2020 survey found that, regardless of industry, the top three trends shaping marketing strategies today are the same.
Infographics from Marketing2020's "The New Role of Marketing Survey Report."
Talent makes up the heart of any successful company, yet attracting and retaining the right employees has become more challenging than ever.
Infographics on marketing capabilities from Marketing2020.
According to Marketing2020, the top three KPIs that best capture marketing effectiveness are ROI, revenue growth, and consumer engagement.
Key findings on the new role of marketing are revealed in this Marketing2020 survey report.
Marketing2020 finds the farther an employee is from the organization’s center of power, the lower the understanding on the overall strategy.
“Infobesity” was coined to describe the modern affliction of too much data. Marketing2020 identified infobesity as one of the top challenges facing marketers around the world.
Of the data examined in the Marketing2020 survey, training proved to be the most important differentiator between over- and underperforming organizations.
Zita Cassizzi, chief digital officer at TOMS discusses the importance of creating digital customer experiences, the evolution of mobile, the art of storytelling, and more.
Find out what three steps marketers can take to ensure a quality brand experience for consumers.
Marketing2020 — Organizing for Growth is the most comprehensive global marketing leadership initiative ever undertaken. This report comprises responses from 1,051 U.S.-based marketers and more than 125 one-on-one interviews with U.S. CMOs.
Marketing2020 respondents identify the top three marketing capabilities for the future.
In this presentation, Kevin Jakel, CEO of Unified Patents, shared his thoughts on patent troll deterrence via a solution that can be deployed for groups of companies.
In this presentation, Alex Fjelstad, SVP of Twin City Group, discussed patent infringement insurance.