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Search returned: 54 document(s).

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True Survival

HBO created a mobile game based on its hit series True Blood to renew enthusiasm for the show’s upcoming sixth season.

Mobile Accenture

Accenture overhauled its mobile site to engage C-level executives on their preferred platforms.

Disaster Preparedness App

The American Red Cross overhauled its disaster preparedness program with a series of mobile apps that provided preparation advice, storm alerts, and shelter locations in real time.

Merrill Edge, Facing Retirement

Bank of America created a website that aged users’ pictures to get them thinking about planning for the future financially.

From Inspiration to Innovation

Boeing produced a series of videos showcasing innovations by the company’s engineers as part of a campaign leading up to its centennial.

Project Imaginat10n

Canon creates its own film festival and offers consumers the chance to sit in the director’s chair.

Do Us a Flavor

Frito-Lay’s “Do Us a Flavor” campaign engaged Millennials by giving them an opportunity to create the next great chip flavor.

Pixel

An interactive multi-screen installation allowed Google to showcase its new Chromebook Pixel product in a creative way.

#HonorTheFallen

USAA successfully used promoted tweets and keywords to join online conversations around Memorial Day and to encourage social media users to #HonorTheFallen.

Revolutionizing Campaign Performance with Fractional Contribution

Vanguard used a new digital metrics tool, Fractional Contribution, to measure and optimize its digital campaign performance.

Night Owls Tour

Vodafone reached a young, urban audience in Germany through a series of nightclub events that turned attendees into social influencers.

The Beetle Shark Cage

Volkswagen launched an innovative integration with Discovery Channel’s Shark Week to attract a male audience to the Beetle.

Made Simple

As part of an integrated campaign to promote its new business services and branding, Xerox leveraged content marketing, social media, video content, and a responsive campaign site.

Life’s a Photo. Take it

To demonstrate the superior quality of photos from Samsung’s Galaxy Camera, a social media photo campaign highlighted influencer and consumer photos to create a feeling of online stardom.

Real Beauty Sketches

Dove used sketches to help women realize just how beautiful they are while also making real beauty a global topic of discussion.

Black Friday

Footlocker created a sneaker hunt during the week leading up to Black Friday to increase sales and pique the interest of consumers.

Ted. The Impossible Hero.

To generate buzz for Ted, Universal Studies International went rogue by creating head-turning interest on social media.

#PepsiMusicNow

To reassert its brand association with music, Pepsi turned to social media to become the voice of the NOW generation.

Swedish Wraps

McDonald’s in Sweden added a gaming feature to its mobile app that increased both McWrap sales and foot traffic to restaurants.

Click & Style

Philips Norelco saw a sales increase by leveraging funny and engaging content to attract a young, male target to the electric shaving category.

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