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Search returned: 64 document(s).

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Deals, Devices and Deft Ads: The Back-to-School Season Is a Merchandiser’s Delight

Back-to-school shopping is happening earlier as savvy back-to-school shoppers look to get the most bang for their bucks on essential items.

Breakfast: Still the Most Important Meal of the Day

The desire to be plugged in and productive also drives the way Americans fuel up at the start of each day. This makes first meal of the day is just as important to retailers as it is to consumers.

Nielsen Talk: Cross-Platform Video with Tremor Video's Bill Day

How and where are people consuming video? How can advertisers efficiently measure and monetize that consumption across platforms?

Healthy Aspirations: The Disconnect Between Americans’ Desire for a Healthy Lifestyle and Actual Behavior

Fitness bands and smartphone apps that track health gaining popularity.

Be the Job: How Meow Mix Found Success by Innovating Around a Winning Insight

Innovations today take a lot more than a little luck to succeed.

Emerging Trends in Mobile and What They Mean for Your Business

Mobile advertising can’t be treated like desktop advertising - with smartphones, the device is the consumer.

Living Social: How Second Screens Are Helping TV Make Fans

Audiences are riding the waves of second screens, continually learning how to incorporate new interests into their style.

The "Drink Up" Campaign Made a Measurable Difference

Can an ad campaign influence consumers to buy more water? According to a new study by Nielsen Catalina Solutions (NCS), it can—but only if done right.

Reaching a Narrow Audience: Optimizing Campaigns with Valuable Insights

Reaching any desired audience is always a bit of a challenge for marketers, particularly amid an ever-fragmenting media landscape.

Driving Radio's Value With U.S. Auto Buyers

Based on findings from a new major market test, we can connect what consumers listen to on the radio with what they buy at the auto dealer.

Winning at Sustainability: Turning Principles into Action

With more people saying they're willing to pay more for products and services from socially responsible companies, how can companies communicate that they’re on the same page?

Uncommon Sense: Global Trends that Will Affect Us All

The long-term, persistent tailwinds created by the migration to an urbanized, Pacific-focused world will present businesses with significant opportunities.

Smartphones: So Many Apps, So Much Time

Consumers are spending more time on their apps than ever before, presenting marketers with new opportunities to connect.

Real Returns: What Matters Most in Digital Advertising

With so many channels and so little time, it’s a bigger challenge to reach consumers at the right place and the right time.

Beautiful Game: Soccer in the U.S. Could be a Win for Advertisers and Programmers Alike

Two-thirds of people who follow soccer say that they take notice of brands that support their favorite teams or players.

The Aging Population is Growing, and So Are Its Retail Needs

Two billion people will be at least 60 years old by 2050, so retailers must act now in order to better serve this lucrative and growing demographic.

Beating the Winter Blues: 40 Million Americans Turn to Travel Sites in April

Americans spent approximately 17 minutes on travel websites in April 2014, with TripAdvisor being the most frequented site.

Five Years Later: U.S. Consumers Cautiously Leave the Shadow of the Great Recession

Although U.S. consumers still list the economy as their top concern, fifty-nine percent of Americans say they feel "excellent" or "good" about their personal finances.

Multi-Platform Gaming: For the Win!

Gamers over the age of 13 spend more than six hours per week on a gaming platform, a 12 percent increase since 2012.

Millennials Are Seeking the Fountain of Youth Through Healthy Aging

Contrary to popular perception, the healthy aging marketplace isn’t exclusive to Baby Boomers and older consumers. In the U.S., younger generations are taking personal interest in their health and are increasingly driving sales in health care categories, such as supplements, vitamins and preventive care.

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