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The most popular online shopping categories are non-consumable—durables and entertainment-related products.
Report predicts that share will continue to shift toward “digital” and that a combination of factors will begin to erode demand for network television.
The reality, says the report, is that testing your email sends is paramount to effective email marketing.
Toms Shoes, the brand built on “One for One” giving, has signed a new partnership with Bain Capital said to be worth $625 million.
A new Fanta-sponsored comedy series consisting entirely of edited-together six-second Vines appears to be achieving its goal of engaging teens.
In anticipation of an increasingly fragmented social landscape, marketers are spending more time trying to figure out networks not named Facebook or Twitter.
Back-to-school shopping is happening earlier as savvy back-to-school shoppers look to get the most bang for their bucks on essential items.
Call it a bluff, but millennials say they are determined to take back their digital privacy -- and in the process, reshape the entire ad-based media ecosystem.
The desire to be plugged in and productive also drives the way Americans fuel up at the start of each day. This makes first meal of the day is just as important to retailers as it is to consumers.
Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according to the CMO Council's annual State of Marketing global benchmarking study.
Where are marketers spending money to keep up with their customers’ own expectations on how brands should reach out to them?
How and where are people consuming video? How can advertisers efficiently measure and monetize that consumption across platforms?
Nearly two-thirds (62%) of local publishers are selling inventory via programmatic, according to a recent Forrester Consulting study.
Welcome to the new age of influence, where 20-something content creators on Vine can make as much as $20,000 for a 6-second video and Millennial fashionistas can earn six figures for their stylish outfits on Instagram.
Advertising isn’t one medium or another anymore and a new campaign from Hewlett-Packard and ad agency 180 LA blends emerging media with traditional to create an entirely new hybrid.
Half of Millennials are using smartphones this year to shop for cars -- nearly double the percentage of the total auto shopper population.
Digital television/video programmers and platforms continue to look to mirror the traditional TV experience.
Healthy Aspirations: The Disconnect Between Americans’ Desire for a Healthy Lifestyle and Actual Behavior
Fitness bands and smartphone apps that track health gaining popularity.
Bob Liodice responds to a Wall Street Journal commentary by 4As President Nancy Hill.
New open and network-based models of programmatic marketing are outperforming the old closed systems.