search results

Search returned: 41 document(s).

  • The State of Programmatic Buying

    Research Data Charts   March 5, 2016  

    A new ANA/Forrester survey provides a view on the “current state of programmatic” among the client-side marketing community.

    view
  • Data Charts: Marketing Disruption II: The Marketer Strikes Back

    Research Data Charts   November 23, 2015  

    This collection of data charts represents findings from the second annual ANA Marketing Disruption study, where the objective is to understand the most disruptive forces facing marketers today and explore their impact on the marketing organization.

    view
  • Data Charts: Marketers’ Top Concerns in 2015

    Research Data Charts   May 6, 2015  

    This collection of data charts represents findings from an ANA study on the top concerns for marketers for 2015, which are their top ranked and which are commanding the most investment over the next 1-3 years.

    view
  • Data Charts: 2015 Enhancing Client/Agency Relationships

    Research Data Charts   April 22, 2015  

    In first quarter 2015, ANA conducted parallel surveys among ANA members and agencies on issues related to the client/agency relationship.

    view
  • Data Charts: 2014 Omnichannel Marketing

    Research Data Charts   March 31, 2015  

    This collection of data charts represents findings from an ANA study on Omnichannel marketing. ANA surveyed members to understand how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.

    view
  • Data Charts: 2014 Content Marketing Survey

    Research Data Charts   March 8, 2015  

    This collection of data charts represents findings from an ANA study on content marketing. ANA surveyed members to understand how they use and budget for content marketing, manage its implementation internally and externally, and measure its success.

    view
  • Data Charts: Advertising Is Going Native

    Research Data Charts   January 29, 2015  

    This collection of data charts represents findings from an ANA study on native advertising. ANA surveyed members to understand how they use and budget for native advertising, manage its implementation internally and externally, and measure its success.

    view
  • Data Charts: Marketing Disruption: Blind Spots on the Road to Marketing’s Potential

    Research Data Charts   December 6, 2014  

    The quest to provide more clarity into marketing disruptions was the catalyst for a new ANA survey "Marketing's Moment: Leading the Disruption." These data charts represent findings from the survey.

    view
  • Data Charts: 2014 Social Media: How Social Are You?

    Research Data Charts   November 11, 2014  

    This collection of data charts is taken from a study designed to benchmark the personal social media activity of ANA members. A secondary objective was to better understand social media activity for brands, on a very topline basis.

    view
  • Data Charts: 2014 Shifts in Mobile Marketing

    Research Data Charts   November 5, 2014  

    The objective of this study was to understand how marketing organizations are using mobile apps and mobile-enabled websites to connect with customers, identify the features those apps and/or websites include, and determine marketers’ usage plans for the future.

    view
  • Data Charts: 2014 The Rise of Multi-Screen Marketing Survey

    Research Data Charts   August 11, 2014  

    This collection of data charts represents findings from the 2014 The Rise of Multi-Screen Marketing Survey. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.

    view
  • Data Charts: 2014 Social Media Content Development Survey

    Research Data Charts   June 12, 2014  

    This collection of Data Charts represents findings from the 2014 Social Media Content Development Survey. The objective of this survey was to understand how marketers develop content for their brands’ social media platforms as well as how they test and measure the effectiveness of that social media content.

    view
  • Data Charts: 2014 ANA Procurement/Marketing Relationship Survey

    Research Data Charts   June 12, 2014  

    This collection of Data Charts represents findings from the 2014 ANA Procurement/Marketing Relationship Survey. The objective of this survey was to understand examine the relationship between procurement and marketing and the factors that lead to the strongest internal partnerships and business results.

    view
  • Data Charts: 2014 Social Media Engagement Survey Report

    Research Data Charts   April 16, 2014  

    This collection of data charts represents findings from the 2014 Social Media Engagement Survey. The objective of this survey was to understand customer engagement via social media from both the marketer’s and consumer’s perspectives.

    view
  • Data Charts: 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers

    Research Data Charts   April 10, 2014  

    The rise of digital media and the increasing use of new, automated, impression-by-impression platforms for planning, buying, and measuring all forms of media have upended traditional marketing and media buying processes. In February 2014 the ANA teamed with Forrester Research to field a survey of 150+ senior marketers to better understand how marketers in charge of important media budgets are coping with this evolution. The survey focuses on media transparency, programmatic buying, and metrics. This collection of data charts represents findings from the 2014 ANA/Forrester Evolution of Media Buying Survey.

    view
  • Data Charts: 2013 ANA 2014-2015 Marketing Budgets Survey

    Research Data Charts   March 27, 2014  

    This collection of data charts represents findings from the 2013 ANA 2014-2015 Marketing Budgets Survey. The objective of this survey was to take the pulse of our members regarding their budgets for 2014 and 2015.

    view
  • Data Charts: 2013 ANA Real-Time Marketing Survey

    Research Data Charts   March 10, 2014  

    This collection of data charts represents findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.

    view
  • Data Charts: 2013 ANA Q4 Member Benchmarking Survey

    Research Data Charts   January 31, 2014  

    This collection of data charts represents findings from the 2013 ANA Q4 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include digital/social/mobile marketing, agency compensation, production management, marketing organization, and marketing financial management and procurement.

    view
  • Data Charts: 2013 ANA Q3 Member Benchmarking Survey

    Research Data Charts   December 29, 2013  

    This collection of data charts represents findings from the 2013 ANA Q3 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include marketing organization, agency relations, multicultural marketing, digital/social/mobile marketing, and marketing financial management and procurement.

    view
  • Data Charts: 2013 Experiential Marketing Survey

    Research Data Charts   November 18, 2013  

    This collection of data charts represents findings from the 2013 Experiential Marketing Survey. The objectives of this survey were to determine how experiential marketing is used by ANA members, what metrics are used to measure success, the value of experiential marketing programs to client-side marketers, and the main drivers of experiential marketing budgets.

    view

123 >>