Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 107 document(s).

123456 >>

Research Report: The Connected TV Opportunity

The ANA and BrightLine teamed-up to research how the overall ANA member community is using connected TV/OTT (over-the-top) devices.

Key Findings Report: The Connected TV Opportunity

The ANA and BrightLine teamed-up to research how the overall ANA member community is using connected TV/OTT (over-the-top) devices.

2014 Survey Insights Special Report

The ANA 2014 special report looks across all of the previous year’s research to highlight what we have learned and what we need to watch out for in the future.

Research Report: Marketers’ Top Concerns in 2015

This research report reveals the top concerns for marketers for 2015, which are their top ranked and which are commanding the most investment over the next 1-3 years.

Research Report: 2015 Enhancing Client/Agency Relationships

In first quarter 2015, ANA conducted parallel surveys among ANA members and agencies on issues related to the client/agency relationship.

Research Report: 2014 Omnichannel Marketing

This research report examines how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.

Key Takeaways: 2014 Omnichannel Marketing

These key findings provide insights on how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.

Infographics: 2014 Content Marketing Survey

These infographics reveal how content marketing is being deployed, integrated into the organization, measured and budgeted.

Research Report: 2014 Content Marketing Survey

This research report examines at how marketers are employing content marketing today, and how they will use it in the coming years. What media are working? How content is being managed, budgeted, deployed, and measured? Are marketers using forma guideline/standards? ANA members share their current and future insights on best practices on content marketing.

Cultivating Talent: The Role of B2B Marketers

Marketers can have a significant impact on the increasingly critical area of talent management, not only within their own departments but across the entire enterprise.

Capitalizing on Change: Skills for a New Era of B2B Marketing

Business leaders face a new constant: Fast-paced changes in technology demand a strategic response. This represents a significant opportunity for B2B marketing professionals.

Key Findings Report: Advertising Is Going Native

ANA surveyed members to understand how they use and budget for native advertising, manage its implementation internally and externally, and measure its success.

Research Report: Advertising Is Going Native

ANA surveyed members to understand how they use and budget for native advertising, manage its implementation internally and externally, and measure its success.

Key Takeaways: 2014 Content Marketing Survey

These key findings provide insights on content marketing. ANA surveyed members to understand how they use and budget for content marketing, manage its implementation internally and externally, and measure its success.

Marketing Disruption: Blind Spots on the Road to Marketing’s Potential

“Disruption” has become a blanket term to encapsulate the massive changes affecting businesses. But the term’s overuse and broadness have obscured what really matters to marketing.

Patent Troll Liability in Client/Agency Contracts

In the adver­tising space, patent trolls have been increasingly in the news. This survey has helped provide the foundation for an ANA recommendation on patent troll liability in client/agency contracts.

Research Report: 2014 Social Media: How Social Are You?

The objective of this study was to benchmark the personal social media activity of ANA members. A secondary objective was to better understand social media activity for brands, on a very topline basis.

Research Report: 2014 Shifts in Mobile Marketing

The objective of this study was to understand how marketing organizations are using mobile apps and mobile-enabled websites to connect with customers, identify the features those apps and/or websites include, and determine marketers’ usage plans for the future.

McKinsey Executive Summary: Marketing Disruption

“Disruption” has become a blanket term to encapsulate the massive changes affecting businesses. But the term’s overuse and broadness have obscured what really matters to marketing.

Is Your B2B Marketing Department Tapping the Right Talent?

The shifts in the technological and demographic landscapes can offer more promise than peril to marketing departments with the agility — the optimal talent mix — to meet the challenge.

123456 >>