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Search returned: 75 document(s).

  • Programmatic Transforms Digital Media Buying

    Survey Reports   May 5, 2016  

    A new ANA/Forrester survey provides a view on the “current state of programmatic” among the client-side marketing community.

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  • U.S. Brand Activation Marketing Forecast (2016-2020): Key Findings Report

    Survey Reports   April 19, 2016  

    Key findings from the first-ever forecast of brand activation marketing expenditures, including a breakdown of the brand activation channels.

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  • McKinsey Executive Summary: Marketing Disruption II

    Survey Reports   October 15, 2015  

    The ANA invited McKinsey & Co. to provide a fact-based analysis of the survey results to reveal the most disruptive forces facing marketers today and explore their impact on the marketing organization.

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  • Research Report: Marketing Disruption II: The Marketer Strikes Back

    Survey Reports   October 13, 2015  

    The legacy marketing model is being disrupted, and marketers are continuing to respond in new and innovative ways – they are “striking back.” This is the second year of our annual Marketing Disruption study, where the objective is to understand the most disruptive forces facing marketers today and explore their impact on the marketing organization.

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  • 2014 Survey Insights Special Report

    Survey Reports   May 15, 2015  

    The ANA 2014 special report looks across all of the previous year’s research to highlight what we have learned and what we need to watch out for in the future.

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  • Research Report: Marketers’ Top Concerns in 2015

    Survey Reports   May 6, 2015  

    This research report reveals the top concerns for marketers for 2015, which are their top ranked and which are commanding the most investment over the next 1-3 years.

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  • Research Report: 2015 Enhancing Client/Agency Relationships

    Survey Reports   April 22, 2015  

    In first quarter 2015, ANA conducted parallel surveys among ANA members and agencies on issues related to the client/agency relationship.

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  • Research Report: 2014 Omnichannel Marketing

    Survey Reports   March 31, 2015  

    This research report examines how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.

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  • Key Takeaways: 2014 Omnichannel Marketing

    Survey Reports   March 31, 2015  

    These key findings provide insights on how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.

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  • Infographics: 2014 Content Marketing Survey

    Survey Reports   March 13, 2015  

    These infographics reveal how content marketing is being deployed, integrated into the organization, measured and budgeted.

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  • Research Report: 2014 Content Marketing Survey

    Survey Reports   March 8, 2015  

    This research report examines at how marketers are employing content marketing today, and how they will use it in the coming years. What media are working? How content is being managed, budgeted, deployed, and measured? Are marketers using forma guideline/standards? ANA members share their current and future insights on best practices on content marketing.

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  • Cultivating Talent: The Role of B2B Marketers

    Survey Reports   March 1, 2015  

    Marketers can have a significant impact on the increasingly critical area of talent management, not only within their own departments but across the entire enterprise.

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  • Capitalizing on Change: Skills for a New Era of B2B Marketing

    Survey Reports   February 9, 2015  

    Business leaders face a new constant: Fast-paced changes in technology demand a strategic response. This represents a significant opportunity for B2B marketing professionals.

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  • Key Findings Report: Advertising Is Going Native

    Survey Reports   January 30, 2015  

    ANA surveyed members to understand how they use and budget for native advertising, manage its implementation internally and externally, and measure its success.

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  • Research Report: Advertising Is Going Native

    Survey Reports   January 29, 2015  

    ANA surveyed members to understand how they use and budget for native advertising, manage its implementation internally and externally, and measure its success.

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  • Key Takeaways: 2014 Content Marketing Survey

    Survey Reports   January 28, 2015  

    These key findings provide insights on content marketing. ANA surveyed members to understand how they use and budget for content marketing, manage its implementation internally and externally, and measure its success.

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  • Marketing Disruption: Blind Spots on the Road to Marketing’s Potential

    Survey Reports   December 8, 2014  

    “Disruption” has become a blanket term to encapsulate the massive changes affecting businesses. But the term’s overuse and broadness have obscured what really matters to marketing.

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  • Research Report: 2014 Social Media: How Social Are You?

    Survey Reports   November 11, 2014  

    The objective of this study was to benchmark the personal social media activity of ANA members. A secondary objective was to better understand social media activity for brands, on a very topline basis.

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  • Research Report: 2014 Shifts in Mobile Marketing

    Survey Reports   November 5, 2014  

    The objective of this study was to understand how marketing organizations are using mobile apps and mobile-enabled websites to connect with customers, identify the features those apps and/or websites include, and determine marketers’ usage plans for the future.

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  • McKinsey Executive Summary: Marketing Disruption

    Survey Reports   October 16, 2014  

    “Disruption” has become a blanket term to encapsulate the massive changes affecting businesses. But the term’s overuse and broadness have obscured what really matters to marketing.

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