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Search returned: 16 document(s).
Bob Wolf Partners/TPG and the 4A’s shared a brief history of agency compensation, the different models in use today, and best practices for establishing “win-win” relationships.
In this webinar video, the ANA and the 4A’s discussed best practices and guidance tools for improving the agency selection process and writing articulate briefs.
In this webinar video, Basil Wuson, principal at A.T. Kearney discussed how clients can better manage the proliferation of specialized agencies across multiple business and brands.
In this webinar video, Steven Wales, chief operating officer of Decideware, along with a client member of the ANA, discussed the five key stages in the lifecycle that marketers have with their agencies and how you can apply techniques and tools to generate an efficient return on your marketing investment.
In this webinar video, Valerie Light, manager, broadcast production at Verizon, and Mike Kolko, director of production tax incentive division at CAPS Payroll, shared their insights on how brands can save money and increase value through decoupling and state production tax incentives.
In this webinar video, Chris Apostle, EVP and chief strategy officer at Integrated Media Solutions, shared how understanding the current media landscape can lead to more efficient and effective campaigns.
In this webinar video, Stuart Shlossman, a consultant at Watershed Associates, offered insights into how a negotiation strategy focused on mutual trust and problem-solving can strengthen a deal for both parties.
Sean Dowd, senior manager global strategic sourcing, and Mariann Coleman, global relations and performance at Intel Corporation, discussed the evolution of their marketing and marketing procurement relationship.
In this webinar, Richard Benyon, CEO of Decideware, and Steven Wales, business development director at Decideware, along with a client partner, presented a model for a comprehensive, structured agency evaluation case study.
Jillian Gibbs, founder and CEO of Advertising Production Resources (APR), revealed industry trends for 2013, highlighted insights on key cost drivers and optimizers, and provided a top 10 list for boosting efficiencies.
Mark Cibort, vice president, group managing director at R/GA, shared best practices for how agencies, marketing, and marketing procurement can work together collaboratively.
Gerry Preece, consultant at External View Consulting Group, co-author of Buying Less for Less, and former global director of Marketing Procurement at Procter & Gamble, outlined key guidelines for having the right marketing procurement approach to deliver results.
Alex Ferrer, director, Procurement and Analytics Solution, A.T. Kearney, and Rosanna Yang, director, Procurement and Analytics Solution, A.T. Kearney, discussed A.T. Kearney's 2011 Assessment of Excellence in Procurement (AEP) study, which finds that procurement has greater stature, more influence, and a wider reach than ever before.
Diane Gibbons, director, Agency Management Global Procurement and Operations, Pfizer, Inc., and Richard Benyon, CEO, Decideware, discussed Pfizer’s best-in-class scope of work program and offered best practices in this area.
Amanda Goodspeed, digital subject matter expert, APR, walked through the production process for social media and discussed the different types of social media productions, timing, and budgetary guidelines.
Kathy Cripps, president, Council of Public Relations Firms, and Anthony Viceroy, global president and CFO, Porter Novelli, discussed the importance of having a strong working relationship between a brand and its public relations firm.