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Search returned: 9 document(s).

  • Staying in Bounds

    ANA Magazine   September 5, 2016  

    How brands in regulated industries keep their marketing fresh and creative while playing by the rules.

  • Put Customers on a Pedestal

    B-to-B Marketer   April 28, 2016  

    As expectations rise, B-to-B companies are putting greater focus on the customer experience.

  • Rally the Troops

    B-to-B Marketer   January 28, 2016  

    Empowered employees make great brand advocates. Here’s what you should consider before launching a brand ambassador program.

  • Advertising Law

    Insight Briefs   April 13, 2017  

    For marketers, every new channel, platform, and technology presents opportunities to deepen consumer engagement. However, they also pose risks, not only of litigation and regulatory punishment, but of eroding consumer trust. When an organization’s marketers and lawyers work closely throughout the marketing process, it not only protects the company, it can strengthen the brand’s relationship with customers.

  • He’s Got Game

    Activate   November 30, 2016  

    With a number of accomplishments already to his name, Sean Hanrahan’s new mandate means big changes for ESPN’s media empire.

  • 360° Marketing

    Activate   August 23, 2016  

    To implement an effective omnichannel strategy, marketers must focus on all points of the customer journey

  • How to Put Out a ‘Nine-Alarm’ Fire

    Activate   August 22, 2016  

    A new study reveals how brands develop and execute omnichannel marketing strategies.

  • Marketing with a Bigger Purpose

    B-to-B Marketer   July 27, 2016  

    CMO Matt Preschern's approach to marketing has translated to award-winning work for HCL Technologies.

  • Keys to an Improved Customer Experience

    ANA Magazine   July 26, 2017  

    There is a major disconnect between the kinds of customer experience technologies marketers deploy and the ones that customers actually like and use. Success hinges on using the most effective digital tools.