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  • Six Ways Your Brand Can Use Technology to Conquer Marketing Disruptions

    ANA Magazine   May 19, 2017  

    New research from the ANA reveals how marketers are dealing with industry disruptions using technology.

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  • Tips to Winning at B-to-B Email Marketing

    Webinars   May 3, 2017  

    In this webinar video, learn how B2B marketing leaders utilize a sales playbook approach to eliminate the sales conversation divide though sales-ready content, tools, and training.

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  • Marketing Disruption Toolkit

    Toolkits   May 1, 2017  

    Use this collection of tools to counter the impact of disruptive forces on marketing.

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  • Where Would You Reinvest One Month’s Worth of Ad Spend?

    ANA Magazine   April 26, 2017  

    How three CMOs, given the chance, would reinvest a month’s worth of advertising spend. With insights from Amy Choyne, CMO at United States Tennis Association, Wendy Harrington, CMO at Tyto Life, and Terrance Williams, EVP and CMO at Nationwide.

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  • Wendy’s: Getting Noticed on Social Media

    Event Recaps   April 25, 2017  

    Wendy’s shared three keys to successfully implementing a disruptive social media strategy.

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  • Growing with Millennials

    Event Recaps   April 25, 2017  

    Creative advertising agency Translation shared insights about how it attracts and retains millennial employees.

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  • The CMO’s Guide to Digital Transformation

    Ask the Expert Answers   April 24, 2017  

    ANA’s Ask the Expert research service answers the question, “How can I lead my company through a digital transformation?”

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  • GE and the Art of Brand Reinvention

    Unconventionals (A PJA Advertising Podcast)   April 21, 2017  

    In this episode of the Unconventionals podcast, host Mike O’Toole sits down with Linda Boff, GE’s Chief Marketing Officer, to talk marketing and brand; learn where GE is placing its bets in social platforms, content marketing, and brand strategy.

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  • Making Total Market Mainstream

    ANA Magazine   April 18, 2017  

    From Toyota to Clorox to Wells Fargo, many big brands are realizing the business benefits of the total marketing approach to marketing communications

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  • McKesson: Inside the Digital Transformation of Marketing

    Event Recaps   April 13, 2017  

    McKesson Corp. shared its digital transformation journey, including the tech acquisitions it prioritized and the processes and training it implemented.

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  • The Evolution of E-Commerce

    ANA Magazine   April 12, 2017  

    E-commerce is booming. Here are three rules of thumb for brands looking to break in.

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  • Dell Makes Social a Priority

    Industry Insights   April 7, 2017  

    Dell has delivered social media policy training classes to more than 50,000 employees. In this Q&A, Amy Heiss explains why the classes are paying dividends for the company.

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  • The Social Media War Room

    Event Recaps   March 29, 2017  

    Dell shared its journey to create an army of social media brand ambassadors through tools, training, and communication, and discussed how its Social Media and Communities program helped generate $14 million in revenue in one year.

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  • The Social Media War Room

    Session Videos   March 29, 2017  

    In this video, Dell shared its journey to create an army of social media brand ambassadors through tools, training, and communication, and discussed how its Social Media and Communities program helped generate $14 million in revenue in one year.

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  • Transforming TIAA

    Industry Insights   March 24, 2017  

    How and why marketing overhauled TIAA, a nearly 100-year-old icon

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  • Joining Forces

    B-to-B Marketer   March 22, 2017  

    By joining forces, marketing and HR can build a better brand.

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  • Eli Lilly: Developing a Strong Supplier Diversity Strategy

    Event Recaps   March 21, 2017  

    Eli Lilly shared how it drives supplier diversity throughout the entire organization.

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  • ANA Survey Results: E-Commerce

    Event Recaps   March 21, 2017  

    According to a new study by the ANA, within the next two years, more than 80 percent of its members will be conducting business via e-commerce.

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  • Get on the DAM Train

    ANA Magazine   March 21, 2017  

    Brands that invest in a digital asset manager (DAM) benefit from consistent branding and improved efficiencies. Here’s how to get on the DAM train.

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  • Sherwin Williams’ Celebration 150: Honoring the Past and Driving the Future

    Event Recaps   March 15, 2017  

    Sherwin-Williams developed a yearlong 150th anniversary celebration to energize employees and communicate the brand’s values to customers.

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