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Search returned: 797 document(s).

  • Transforming TIAA

    Industry Insights   March 24, 2017  

    How and why marketing overhauled TIAA, a nearly 100-year-old icon

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  • Joining Forces

    B-to-B Marketer   March 22, 2017  

    By joining forces, marketing and HR can build a better brand.

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  • Get on the DAM Train

    ANA Magazine   March 21, 2017  

    Brands that invest in a digital asset manager (DAM) benefit from consistent branding and improved efficiencies. Here’s how to get on the DAM train.

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  • NASCAR: Revving Up Integration at Every Turn

    Event Recaps   March 8, 2017  

    NASCAR shared some background information on its audience demographic and how its integrated marketing communications approach helped achieve business success for the brand.

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  • What Do Great CMOs Have in Common?

    Knowledge Partners   March 6, 2017  

    Great CMOs are amazing partnership builders. They create strong, long-lasting agency relationships that deliver unmatched work and results.

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  • Shopper Marketing in a Multi-National Organization

    Event Recaps   March 2, 2017  

    Multi-national skin care company Beiersdorf shared seven steps organizations can take to strengthen shopper marketing efforts and internal relationships.

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  • Shopper Marketing Methodology

    Toolkits   March 1, 2017  

    Follow this simple, step-by-step, methodology to develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.

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  • The Sales and Marketing Nexus

    B-to-B Marketer   February 24, 2017  

    Turf wars between sales and marketing are notorious within B-to-B brands and organizations, but a hypercompetitive marketplace is forcing companies from nearly every business sector to change their ways — or be left behind.

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  • How to Be a Good Vendor If You Are Working with Marketers

    Knowledge Partners   February 23, 2017  

    Learn how to be a good vendor whether you’re working with either B2C or B2B marketers.

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  • Building an Effective B-to-B Referral Program

    B-to-B Marketer   February 21, 2017  

    Referral programs have become the bedrock upon which much of B-to-B marketing success is built. In this presentation, we cover five tips to help you launch and nurture your own referral program.

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  • Four Simple Steps to Stop Process Problems in Their Tracks

    Knowledge Partners   February 17, 2017  

    Learn how to spot a process issue, along with a few simple steps to get back on track.

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  • Sales and Marketing Alignment?

    Event Recaps   February 14, 2017  

    Aligned Energy discussed barriers to marketing and sales alignment and some possible solutions for better internal communication and cooperation.

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  • ANA Survey Results: E-Commerce

    Event Recaps   February 9, 2017  

    According to a new study by the ANA, within the next two years, more than 80 percent of its members will be conducting business via e-commerce.

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  • Shopper Marketing Strategy Workbook

    Tools   February 1, 2017  

    Use this template to outline, summarize, communicate and track your overall shopper marketing plan.

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  • Shopper Marketing Maturity Assessment

    Tools   February 1, 2017  

    Use the Shopper Marketing Maturity Assessment to evaluate where your organization stands when it comes to shopper marketing best practices.

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  • Shopper Marketing Business Case

    Tools   February 1, 2017  

    Use our Shopper Marketing Business Case to provide senior management with a use case for a Shopper Marketing program in your organization.

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  • 2017 Salary Trends & Talent Retention Best Practices

    Webinars   February 1, 2017  

    In this webinar, The Creative Group shared insights into what marketing leaders must know to recruit and retain top talent in 2017.

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  • Shopper Marketing Manager Job Description

    Tools   February 1, 2017  

    Document the responsibilities and job requirements for a shopper marketing manager within your organization.

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  • 2017 Salary Trends and Talent Retention Best Practices

    Event Recaps   February 1, 2017  

    The Creative Group shared insights into what marketing leaders must know to recruit and retain top talent in 2017.

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  • Shopper Marketing Roles Framework

    Tools   February 1, 2017  

    A framework to help you organize your shopper marketing efforts.

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