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  • The CMO’s Guide to Digital Transformation

    Ask the Expert Answers   April 24, 2017  

    ANA’s Ask the Expert research service answers the question, “How can I lead my company through a digital transformation?”

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  • GE and the Art of Brand Reinvention

    Unconventionals (A PJA Advertising Podcast)   April 21, 2017  

    In this episode of the Unconventionals podcast, host Mike O’Toole sits down with Linda Boff, GE’s Chief Marketing Officer, to talk marketing and brand; learn where GE is placing its bets in social platforms, content marketing, and brand strategy.

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  • Making Total Market Mainstream

    ANA Magazine   April 18, 2017  

    From Toyota to Clorox to Wells Fargo, many big brands are realizing the business benefits of the total marketing approach to marketing communications

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  • The Evolution of E-Commerce

    ANA Magazine   April 12, 2017  

    E-commerce is booming. Here are three rules of thumb for brands looking to break in.

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  • Dell Makes Social a Priority

    Industry Insights   April 7, 2017  

    Dell has delivered social media policy training classes to more than 50,000 employees. In this Q&A, Amy Heiss explains why the classes are paying dividends for the company.

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  • Transforming TIAA

    Industry Insights   March 24, 2017  

    How and why marketing overhauled TIAA, a nearly 100-year-old icon

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  • Joining Forces

    B-to-B Marketer   March 22, 2017  

    By joining forces, marketing and HR can build a better brand.

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  • Get on the DAM Train

    ANA Magazine   March 21, 2017  

    Brands that invest in a digital asset manager (DAM) benefit from consistent branding and improved efficiencies. Here’s how to get on the DAM train.

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  • ANA Survey Results: E-Commerce

    Event Recaps   March 21, 2017  

    According to a new study by the ANA, within the next two years, more than 80 percent of its members will be conducting business via e-commerce.

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  • Sherwin Williams’ Celebration 150: Honoring the Past and Driving the Future

    Event Recaps   March 15, 2017  

    Sherwin-Williams developed a yearlong 150th anniversary celebration to energize employees and communicate the brand’s values to customers.

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  • NASCAR: Revving Up Integration at Every Turn

    Event Recaps   March 8, 2017  

    NASCAR shared some background information on its audience demographic and how its integrated marketing communications approach helped achieve business success for the brand.

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  • What Do Great CMOs Have in Common?

    Knowledge Partners   March 6, 2017  

    Great CMOs are amazing partnership builders. They create strong, long-lasting agency relationships that deliver unmatched work and results.

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  • Media and Creative: Better Together

    Session Videos   March 2, 2017  

    In this video, David Verklin, partner at VFL Investments & Advisory, discussed why and how media and creative are working together.

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  • Electronic Arts: The Art and Science of Media Buying

    Public Videos   March 2, 2017  

    To achieve a unified view of audience insights across media platforms, Electronic Arts manages identity at the brand level.

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  • Shopper Marketing in a Multi-National Organization

    Event Recaps   March 2, 2017  

    Multi-national skin care company Beiersdorf shared seven steps organizations can take to strengthen shopper marketing efforts and internal relationships.

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  • Electronic Arts: The Art and Science of Media Buying

    Event Recaps   March 2, 2017  

    Electronic Arts shed light on why it brought its programmatic buying capabilities in-house and the challenges it faced on this journey.

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  • Media and Creative: Better Together

    Event Recaps   March 2, 2017  

    David Verklin, partner at VFL Investments & Advisory, discussed why and how media and creative are working together.

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  • Shopper Marketing Methodology

    Toolkits   March 1, 2017  

    Follow this simple, step-by-step, methodology to develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.

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  • The Sales and Marketing Nexus

    B-to-B Marketer   February 24, 2017  

    Turf wars between sales and marketing are notorious within B-to-B brands and organizations, but a hypercompetitive marketplace is forcing companies from nearly every business sector to change their ways — or be left behind.

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  • How to Be a Good Vendor If You Are Working with Marketers

    Knowledge Partners   February 23, 2017  

    Learn how to be a good vendor whether you’re working with either B2C or B2B marketers.

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