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  • Time’s Up for Advertising, Too

    ANA Magazine   April 25, 2018  

    A new movement is driving industry change on sexual harassment, discrimination, and inequality in the workplace.

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  • Building a Social Brand from the Inside Out

    ANA Magazine   April 18, 2018  

    Creating a social organization is critical for a brand in the digital world. Here's how Dell and Coldwell Banker are going about it successfully, and the challenges that still exist.

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  • 2018 Hiring and Compensation Trends

    Knowledge Partners   April 16, 2018  

    This slideshow from The Creative Group shares 2018 marketing salaries.

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  • GDPR Checklist

    Industry Insights   April 5, 2018  

    The European Union’s General Data Protection Regulation (GDPR) comes into effect on May 25th, and the ANA and Reed Smith have created a checklist for brands to ensure they’re prepared.

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  • ANA In-House Agency Fact Book — Q1 2018

    Industry Insights   April 3, 2018  

    The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

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  • CRM Readiness Assessment Tool

    Tools   April 1, 2018  

    We created the CRM Readiness Assessment Tool to help you measure your organization's readiness in implementing an enterprise CRM program.

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  • Sales Operations Strategy Scorecard

    Tools   April 1, 2018  

    A template to document your sales operations objectives, initiatives, measures, and targets for the next 12-18 months.

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  • Key Account Reporting Tool

    Tools   April 1, 2018  

    Use this tool to create an action plan to win more business from your top accounts.

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  • Content Marketing Framework

    Tools   April 1, 2018  

    Use this modern content marketing framework to define the activities required to successfully create, plan and execute a content marketing plan.

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  • Marketing Strategy Training Course

    Tools   April 1, 2018  

    This course has 6 video modules that will help you develop a comprehensive strategic marketing plan.

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  • PR Crisis Communications Kit — How-To Guide

    Tools   April 1, 2018  

    The PR Crisis Communications Kit How-to Guide shares a five step action plan for protecting your organization's public image during a crisis.

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  • Video Marketing Plan Playbook

    Playbooks   April 1, 2018  

    Follow this simple, step-by-step playbook to create an effective video marketing plan and produce engaging video content to support your marketing goals.

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  • Social Media Risk Assessment

    Tools   April 1, 2018  

    A template to document risks, assess their impact and probability, and develop risk mitigation plans.

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  • Social Media Specialist Job Description

    Tools   April 1, 2018  

    A template to quickly document the role and responsibilities for this position.

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  • Messaging Approval Form

    Tools   April 1, 2018  

    The Messaging Approval Form is designed to ensure all messages within your organization are approved before they are used publicly.

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  • Crisis Communications Schedule

    Tools   April 1, 2018  

    Use the Crisis Communications Schedule to ensure that key team members are always on-call during a crisis.

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  • Events Database 2018

    Tools   April 1, 2018  

    A professionally designed database & calendar to organize, summarize and communicate all of your marketing events for 2018.

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  • Organizational Chart Template

    Tools   April 1, 2018  

    We created the Organizational Chart Template to help you build a map of your company's organizational reporting relationships.

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  • Sales Proposal Template

    Tools   April 1, 2018  

    Use this template to provide your reps with a standardized and professional sales proposal.

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  • Sales Enablement Plan Playbook

    Playbooks   April 1, 2018  

    Use this step-by-step playbook and set of 51 premium tools and templates to create a comprehensive sales enablement plan.

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