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Search returned: 833 document(s).

  • ANA In-House Agency Fact Book — Q4 2017

    Industry Insights   December 21, 2017  

    The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

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  • Selling Ideas Internally to Leadership

    Ask the Expert Answers   December 14, 2017  

    ANA’s Ask the Expert research service answers the question, “How do I sell my idea to stakeholders and leadership within my organization in a way that maximizes the likelihood of consideration and adoption?”

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  • Marketing Organization

    Ask the Expert Answers   December 12, 2017  

    ANA’s Ask the Expert research service answers the question, " How are companies organizing their marketing departments? What are the common models, considerations, and approaches that factor in technology, big data, and new skillsets?”

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  • Boeing: Turning Kryptonite into Superpowers

    Event Recaps   December 12, 2017  

    Boeing shared how it transformed a fractured creative services team into a sought-after resource for the company by recognizing its weaknesses and taking steps to strengthen them.

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  • Today’s Power Couple: Marketing and Sales

    Event Recaps   December 6, 2017  

    LinkedIn shared three things that companies must have to ensure alignment between sales and marketing teams.

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  • Agile Content Marketing Calendar 2018

    Tools   December 1, 2017  

    Use this calendar template to keep track of your content marketing efforts through an agile approach.

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  • Video Marketing Posting Calendar 2018

    Tools   December 1, 2017  

    Use this calendar to organize the dates of distribution for your video marketing program in 2018.

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  • Marketing Calendar Template 2018

    Tools   December 1, 2017  

    A professionally designed calendar to organize, summarize and communicate all of your marketing activities for 2018.

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  • Public Relations Calendar 2018

    Tools   December 1, 2017  

    Use this tool to create a public relations calendar for 2018 that will allow you to plan & report on your public relations activities throughout the year.

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  • Content Marketing Editorial Calendar 2018

    Tools   December 1, 2017  

    Use this calendar template to keep track of your content marketing and distribution efforts for 2018.

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  • Advertising Calendar & Budget Template 2018

    Tools   December 1, 2017  

    Use this to organize your advertising campaigns. Track media types, due dates and budget info.

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  • Blog Post Syndication Calendar 2018

    Tools   December 1, 2017  

    A report to track editorial calendar opportunities and their associated deadlines for 2018.

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  • Social Media Marketing Calendar 2018

    Tools   December 1, 2017  

    Use this tool to organize and communicate all of your social media marketing activities for 2018.

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  • Webinar Promotions Calendar 2018

    Tools   December 1, 2017  

    Use this tool to create a 2018 webinar promotions calendar that will allow you to plan & monitor your promotional activities throughout the year.

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  • Employee Holiday Calendar 2018

    Tools   December 1, 2017  

    Use the 2018 Employee Holiday Calendar to keep track of employee vacation days, personal days and sick days.

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  • Editorial Calendar Template 2018

    Tools   December 1, 2017  

    A report to track editorial calendar opportunities and their associated deadlines for 2018.

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  • Project Management Portfolio 2018

    Tools   December 1, 2017  

    Use this tool to track all your projects for 2018, assign ownership & allocate resources, document scope, budget and timelines.

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  • The Three Key Benefits of a Formal Onboarding Program

    Industry Insights   November 30, 2017  

    Training new hires or new team members is costly. Developing a formal onboarding program can help marketing organizations minimize the cost and timeframe for getting new members up and running.

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  • Marketing Organizational Structure Toolkit

    Toolkits   November 27, 2017  

    This toolkit for optimizing marketing organizational structures includes a checklist, how-to guide, and job descriptions for must-have marketing roles.

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  • Marketing Analytics Specialist and Data Scientist Job Description

    Tools   November 27, 2017  

    A template to quickly document the role and responsibilities for the Marketing Analytics Specialist and Data Scientist position.

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