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  • GE Power: Social Selling — Engaging Employees as Brand Ambassadors on LinkedIn

    Webinars   October 10, 2018  

    GE Power shared how they connect with their customers online by engaging with their employees on LinkedIn.

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  • Measurement and Brand Building in the Digital Age

    Event Recaps   October 4, 2018  

    Which comes first, the insights or the brand? In this session, hear from Joseph Lindberg, Digital Communications Editor at Land O'Lakes, Inc. on how the company's brand story developed—and how digital measurement and analytics capabilities emerged to track progress and gain insights into the consumer journey.

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  • Building Meaningful Connections in the Digital Era: Inspiring a Community of Millennial Moms

    Event Recaps   October 3, 2018  

    Lansinoh, a global leader in the breastfeeding market, uses social media to engage with moms and moms-to-be to create a meaningful dialogue. Millennial and Gen-Z moms want their voices to be heard and to belong to a positive community. Lansinoh has created a platform where moms can turn to their social channels for advice, knowledge and support through their journeys as well as share their individual experiences on their platforms. Lansinoh was able to use insights shared with from their customers to enhance their products and services to provide a better experience to support mom through her journey. This session will highlight how Lansinoh successfully used their social media channels and engaged with Millennial moms for a 2-way conversation.

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  • Capitalizing on an Agile Marketing Mentality

    Event Recaps   October 2, 2018  

    JPMorgan Chase described some features of an Agile marketing mentality and the organizational method it uses to help harness its advantages.

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  • The Complete Guide to Writing a Proper RFI

    Knowledge Partners   October 1, 2018  

    AAR Partners shares four rules for writing an RFI that provides agencies with an authentic portrayal of your brand.

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  • Help Wanted

    B-to-B Marketer   September 27, 2018  

    The short supply of talent, coupled with a sizable marketing skills gap, has set the industry back. Here's how companies like Mastercard and GE are attacking the issue head on.

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  • Dream Big, Focus Small

    Event Recaps   September 25, 2018  

    What do guitars, heavy-metal influencers, paper-shredders and taxes have in common? In this session, Samantha Shepard, Senior Manager, Social Media Strategy at H&R Block will share the how her team created the world’s first guitar-powered, document-shredding event on Facebook Live. Find out how H&R Block took a big idea with lofty goals and focused to create a big splash in the heart of tax season.

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  • Worldwide Breast Cancer: Lessons in Creating Innovative Digital Content

    Event Recaps   September 25, 2018  

    Worldwide Breast Cancer uses intelligent design to empower patients and physicians to identify breast cancer and feel confident in detection and treatment options. In this session, hear from Katherine Crawford-Gray, CEO of Worldwide Breast Cancer, who will discuss how design-led thinking led the content strategy behind The Know Your Lemons Campaign. The campaign, developed with over a decade of research, has been seen by over 200 million people, translated into more than 27 languages and used in over 90 countries worldwide.

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  • Marketing to the LGBTQ Community

    Ask the Expert Answers   September 24, 2018  

    The LGBTQIA+ market commands $5 trillion in global and $965 billion in domestic spending power. It’s crucial for marketers to evaluate its marketing approach to this demographic and find ways to be truly inclusive.

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  • Enabling Transformation with Analytics: Creating the Right Roadmap for Your Organization

    Session Videos   September 14, 2018  

    In this video, learn how the Ann & Robert H. Lurie Children’s Hospital of Chicago developed an analytics roadmap that would direct investments to carry them through their next transformation (reduction of care variability, value-based purchasing, predictive analytics and precision medicine, among other goals).

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  • Enabling Transformation with Analytics: Creating the Right Roadmap for Your Organization

    Public Videos   September 14, 2018  

    Staff training, a place to integrate and normalize data, and a distribution mechanism are essential to building a roadmap for organizational analytics.

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  • Building an In-House Analytics Team

    Event Recaps   September 13, 2018  

    Over many years The Clorox Co. has built out its in-house analytics capabilities, and along the way, it uncovered key elements of success.

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  • Building an In-House Analytics Team

    Session Videos   September 13, 2018  

    In this video, Clorox shared its successes in building out an in-house analytics team that is respected both within and outside the company.

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  • Building an In-House Analytics Team

    Public Videos   September 13, 2018  

    Key to Clorox building a strong in-house analytics team are embedding its analysts in the business and a focus on producing clear narratives.

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  • ANA In-House Agency Fact Book — Q3 2018

    Industry Insights   September 13, 2018  

    The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

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  • Analytics, Organizational Structure, and Capitalizing on Location Data

    Session Videos   September 12, 2018  

    In this video, Office Depot discussed its use of location data to inform marketing strategies and tactics.

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  • Analytics, Organizational Structure, and Capitalizing on Location Data

    Event Recaps   September 12, 2018  

    Office Depot discussed its use of location data to inform marketing strategies and tactics.

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  • Advertising Calendar and Budget Template 2019

    Tools   September 7, 2018  

    Use this to organize your advertising campaigns. Track media types, due dates, and budget info.

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  • Marketing Communications Calendar 2019

    Tools   September 7, 2018  

    Use this professionally designed calendar to organize and communicate all of your marketing activities.

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  • Social Media Marketing Calendar 2019

    Tools   September 7, 2018  

    Use this tool to organize and communicate all of your social media marketing activities for 2019.

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