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  • The Sales and Marketing Nexus

    B-to-B Marketer   February 22, 2017  

    Turf wars between sales and marketing are notorious within B-to-B brands and organizations, but a hypercompetitive marketplace is forcing companies from nearly every business sector to change their ways — or be left behind.

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  • Building an Effective B-to-B Referral Program

    B-to-B Marketer   February 21, 2017  

    Referral programs have become the bedrock upon which much of B-to-B marketing success is built. In this presentation, we cover five tips to help you launch and nurture your own referral program.

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  • Shopper Marketing Roles Framework

    Tools   February 1, 2017  

    A framework to help you organize your shopper marketing efforts.

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  • Shopper Marketing Maturity Assessment

    Tools   February 1, 2017  

    Use the Shopper Marketing Maturity Assessment to evaluate where your organization stands when it comes to shopper marketing best practices.

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  • Shopper Marketing Manager Job Description

    Tools   February 1, 2017  

    Document the responsibilities and job requirements for a shopper marketing manager within your organization.

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  • 2017 Salary Trends & Talent Retention Best Practices

    Webinars   February 1, 2017  

    In this webinar, The Creative Group shared insights into what marketing leaders must know to recruit and retain top talent in 2017.

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  • Shopper Marketing Business Case

    Tools   February 1, 2017  

    Use our Shopper Marketing Business Case to provide senior management with a use case for a Shopper Marketing program in your organization.

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  • Shopper Marketing Strategy Workbook

    Tools   February 1, 2017  

    Use this template to outline, summarize, communicate and track your overall shopper marketing plan.

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  • Shopper Marketing Maturity Model

    Tools   February 1, 2017  

    Our Shopper Marketing Maturity Model was designed to help organizations with a roadmap for improving their shopper marketing capabilities.

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  • 2017 Salary Trends and Talent Retention Best Practices

    Event Recaps   February 1, 2017  

    The Creative Group shared insights into what marketing leaders must know to recruit and retain top talent in 2017.

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  • Salary Benchmarks and Marketing Talent Retention

    Ask the Expert Answers   January 29, 2017  

    ANA’s Ask the Expert research service answers the question, “How do I ensure my team is paying competitive salaries to recruit (and retain) top talent?”

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  • Total Market

    Insight Briefs   January 25, 2017  

    The world is more diverse now than it has been at any other time in history, and the only way for brands to stay relevant is by reflecting this diversity in every campaign. In this insight brief, the ANA curated the top Total Market campaigns of 2016 to identify trends and best practices.

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  • Checklist for Optimizing Marketing Content

    Knowledge Partners   December 26, 2016  

    Use this checklist to quickly determine if your marketing content is optimized for modern buyers.

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  • Three Technologies That Our Startup Uses to Extend Our Company Culture

    Knowledge Partners   December 7, 2016  

    Although technology cannot single-handedly make a company’s culture good or bad — much of that depends on the leadership and people — it can help to illustrate your company values.

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  • The Fearless Marketer’s Guide to 2017 Planning

    Knowledge Partners   December 6, 2016  

    Three foundational questions marketers should ask before creating strategic plans.

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  • A Good Example

    ANA Magazine   December 3, 2016  

    New ANA Chairman Marc Pritchard has used P&G’s marketing to talk about social issues and make a difference in the world — his plans for the industry are no different.

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  • Why Every CMO Needs a Millennial Advisory Group

    Knowledge Partners   December 2, 2016  

    There are several ways that CMOs — and leaders from varying industries — can use a millennial advisory group to their advantage.

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  • He’s Got Game

    Activate   November 30, 2016  

    With a number of accomplishments already to his name, Sean Hanrahan’s new mandate means big changes for ESPN’s media empire.

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  • Work-Life 3.0: Understanding How We’ll Work Next

    Knowledge Partners   November 30, 2016  

    In-depth qualitative and quantitative research with both workers and employers will help you optimize a workforce for success.

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  • Know Now

    Activate   November 28, 2016  

    Trending content on shopper, promotion, and experiential marketing.

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