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  • Why Your Mobile Ads Have Low ROAS

    Knowledge Partners   January 14, 2018  

    The CMO of Kargo discussed the major issues preventing marketers from seeing a return on their mobile ad spend, and provided potential solutions to those challenges.

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  • Capturing Today's Mobile Consumer

    Industry Insights   January 10, 2018  

    Two principles to help marketers capture, engage, and convert today's mobile consumers.

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  • Programmatic Insights: A Close Look at Mobile Ad Fraud

    MediaPost   January 10, 2018  

    MediaPost discusses seven common types of mobile ad fraud for digital marketers to be aware of.

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  • Digital Disruption Facts, Figures, and Trends from eMarketer’s Geoff Ramsey

    Webinars   January 10, 2018  

    In this information-packed, high-energy webinar, eMarketer co-founder and Chief Innovation Officer Geoff Ramsey painted a vivid picture of where marketing is headed in 2018, covering the top 10 trends brands will need to know and understand in order to compete.

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  • Augmented Reality

    Ask the Expert Answers   December 15, 2017  

    ANA’s Ask the Expert research service answers the question, “What is augmented reality and why does it matter for marketers?”

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  • Connecting with Today’s Distracted Commuters

    ANA Magazine   December 13, 2017  

    Whether it’s radio, display, mobile, or OOH, here’s how brands like Dunkin’ Donuts are connecting with commuters.

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  • The More Screens the Merrier This Holiday Season

    MediaPost   December 13, 2017  

    With the holiday season quickly approaching, here are some tips for advertisers to maximize screen time across every device and platform.

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  • Maximizing Multichannel Campaign Results: USPS

    Webinars   November 29, 2017  

    In this webinar, learn how an enterprise B2B company doubled their campaign results by adding mobile advertising to their direct mail campaign.

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  • Using Emerging Technologies to Build Direct Relationships: R/GA

    Webinars   November 29, 2017  

    In this webinar, earn how frictionless mobile technology is moving brands "post social" in a conversational world, and how chatbots, conversational commerce, and contextual messaging are opening up new opportunities for advertisers and the customers they serve.

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  • T-Mobile Tuesdays

    Event Recaps   November 14, 2017  

    T-Mobile drove loyalty and advocacy with its customers through its gold REGGIE Award-winning campaign.

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  • #AVOSECRETS

    Multicultural Excellence Awards   November 5, 2017  

    To capture the diverse audience of the Super Bowl, Avocados From Mexico developed a platform that all users could access through their smartphones to learn more about avocados.

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  • Life in Mobile: Unlocking the Trillion Dollar Multicultural Market with Mobile Engagement

    Webinars   October 18, 2017  

    Through a partnership with Tecate, Life in Mobile showcased how to interact with the U.S. Hispanic population, leverage their accelerated digital adoption behavior, and successfully achieve engagement rates of 80% or higher.

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  • Mobile

    Insight Briefs   October 15, 2017  

    This Insight Brief discusses how marketers can ensure mobile success and shares the latest trends, research, and case studies around mobile marketing.

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  • BMO Harris Engages Millennials Through Humor

    Event Recaps   October 12, 2017  

    BMO Harris partnered with The Onion to engage millennial consumers.

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  • Behind the Growth of DoSomething.org

    Public Videos   October 7, 2017  

    DoSomething.org found new revenue opportunities by marketing corporate campaigns that help sponsors connect with Gen Y and Z audiences.

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  • Behind the Growth of DoSomething.org

    Event Recaps   October 7, 2017  

    DoSomething CEO Aria Finger shared how the global organization has engaged 5.5 million members to improve the world around them in just five years.

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  • Behind the Growth of DoSomething.org

    Session Videos   October 7, 2017  

    In this video, DoSomething CEO Aria Finger shared how the global organization has engaged 5.5 million members to improve the world around them in just five years.

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  • Can B-to-B Mobile Marketing Fulfill Its Promise?

    B-to-B Marketer   October 5, 2017  

    After years of talking about the potential of B-to-B mobile marketing, marketers may finally be seeing the light.

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  • Burrito a Friend

    Smarties Awards   September 25, 2017  

    Chipotle used an SMS messaging campaign to reinvigorate its existing loyalty program members by offering them to share a free burrito to friends, growing the brand’s subscriber base in the process.

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  • Kozy Shack and inMarket: Extreme Pudding Shortage

    Smarties Awards   September 25, 2017  

    Kozy Shack leveraged the inMarket mobile platform to engage shoppers in-store, and drive purchases via its “Extreme Pudding Shortage” campaign.

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