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  • What Marketers Need to Know about the Three Biggest Audio Trends for 2019

    Webinars   October 11, 2018  

    Get an overview of Turn It Up! The Definitive Guide to Audio, Pandora's annual perspective of the audio media landscape. This guide is full of facts, figures, and perspectives from media's top experts and offers a glimpse into the science of sound and why it drives four hours of daily engagement with audio.

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  • Rexona Movement for Movement

    Smarties Awards   October 1, 2018  

    To strengthen brand love and build differentiation in the deodorant category, Rexona launched “Movement for Movement” and the mobile app, Gerak, which would create a more accessible Indonesia and help the disabled community face mobility challenges.

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  • Reaping Rewards with T-Mobile Tuesdays

    Smarties Awards   October 1, 2018  

    T-Mobile reimagined its customer loyalty app to be more flexible, offering users new experiences, content, and deals on a weekly basis.

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  • DANCOW Advanced Excelnutri+ “Iya Boleh 2.0”

    Smarties Awards   October 1, 2018  

    Milk brand DANCOW engaged new moms with an interactive mobile video to reassure them in a fun way that milk provides health benefits their children need.

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  • Patrón Cocktail Lab

    Smarties Awards   October 1, 2018  

    Patrón’s “Cocktail Lab” app provided customized drink recommendations to customers, establishing the brand as an authority in the space and changing consumer perception of the category.

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  • “Visit Austin 2017 Leisure” Mobile Advertising Campaign

    Smarties Awards   October 1, 2018  

    Visit Austin used a mobile campaign to target potential tourists in specific locations.

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  • Tyson Game Day

    Smarties Awards   October 1, 2018  

    Tyson partnered with livestreaming video platform Twitch to deliver branded content to online gamers.

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  • Vegas: Alter Your Reality

    Smarties Awards   October 1, 2018  

    Using virtual reality technology, the Las Vegas Convention and Visitors Authority positioned Las Vegas as a destination of choice to potential new visitors.

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  • Hellmann's/Best Foods Best Recipes

    Smarties Awards   October 1, 2018  

    Hellmann’s worked with Amazon to provide people with seasonal recipes through their Echo devices.

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  • Dry Shampoo

    Smarties Awards   October 1, 2018  

    Dove used data to narrowly target potential customers and serve up personalized digital advertising about nearby retailers.

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  • Beefeater London Town

    Smarties Awards   October 1, 2018  

    Beefeater promoted its brand to Spaniards with digital storytelling and experiential marketing.

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  • Enhance the Digital Experience for Users with Disabilities

    Smarties Awards   October 1, 2018  

    Samsung Canada created a mobile app that helped disabled consumers navigate the digital world more readily.

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  • Lincoln's Enhanced Build & Price Experience

    Smarties Awards   October 1, 2018  

    Luxury car brand Lincoln developed the “Build & Price” tool to allow consumers to explore its vehicles through a digital experience.

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  • Corruption Detector

    Smarties Awards   October 1, 2018  

    A leading consumer protection brand in Brazil created an app that can detect corrupt politicians through facial recognition technology.

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  • Galaxy Apps

    Smarties Awards   October 1, 2018  

    Samsung marketed its Galaxy App store with a highly segmented campaign.

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  • How to Get Rid of a Cold Sore

    Smarties Awards   October 1, 2018  

    Cold sore medicine brand Abreva developed a mobile campaign to reach sufferers while they were searching for a cure.

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  • Adventure Reality

    Smarties Awards   October 1, 2018  

    Jeep developed an AR app that allowed shoppers to design their own 2018 Wrangler.

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  • Rexbot Educates India’s Youth on Healthy Sex

    Smarties Awards   October 1, 2018  

    To educate young Indian consumers about sex and shift their perception, Durex launched an intuitive and engaging chatbot through Facebook messenger.

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  • Colgate E1: The Connected Toothbrush

    Smarties Awards   October 1, 2018  

    Colgate developed an AI-enabled toothbrush and promoted the new product’s launch with PR and direct response mobile advertising.

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  • Ruffles AmiGO

    Smarties Awards   October 1, 2018  

    To combat declining sales in Brazil and resonate with teenagers, Ruffles repositioned its brand in an augmented reality mobile game and associated campaign that stressed the importance of friendship.

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