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  • B-to-B Brands in an App-Focused World

    Knowledge Partners   April 19, 2017  

    How can a B-to-B brand determine which mobile app channels (digital audio, social networking, gaming, video, and messaging) are best for reaching its customers?

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  • How Financial Marketers Can Appeal to the Millennial Mindset

    MediaPost   April 12, 2017  

    Five helpful tips marketers can use to engage millennials around personal finance.

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  • Conquering Mobile: What Marketers Should Master in 2017

    MediaPost   April 10, 2017  

    Here are three ways marketers should approach mobile to thrive in a mobile-first world.

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  • Starbucks, Amazon, Dunkin' Donuts Drive New Mobile Payment Behaviors

    MediaPost   April 5, 2017  

    Three major brands are changing consumer behavior by incorporating payment through mobile devices.

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  • Dunkin’ Donuts Perks: Creating Loyalty for Your Brand

    Event Recaps   March 28, 2017  

    Dunkin’ Donuts engages and incentivizes its customers through multi-channel marketing efforts.

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  • Winning over Millennials and Gen Z with Best-In-Class Creative Experiences

    MediaPost   March 22, 2017  

    A recent survey reveals that Millennial and Gen Z consumers are willing to grant data sharing approval when a brand serves them creative offerings that match or exceed their expectations.

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  • The Case for a Branded App

    MediaPost   March 22, 2017  

    Six key reasons brands should consider creating an app to build revenue, brand trust, and long-term value.

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  • Millennial MDs: The "Doctor of Tomorrow" Is Changing Health Care Today

    Event Recaps   March 21, 2017  

    Wunderman Health and Kantar Media shared a character sketch of the Millennial MD and insights into this elusive demographic, how they are changing healthcare, and what it means for healthcare marketers.

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  • Five Insights into Millennial Parents

    Industry Insights   March 13, 2017  

    Marketers can leverage these five insights into Millennial parents to engage with this quickly growing audience and maximize revenue potential.

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  • Five Key Takeaways from Mobile World Congress

    MediaPost   March 9, 2017  

    Mark Connon, global chief mobile officer for AOL Platforms, shared observations from the 2017 Mobile World Congress.

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  • WTF Stride?!?

    Internationalist Innovation in Media   March 7, 2017  

    Stride Gum revitalized its brand image with young consumers, providing fun and engaging content in an integrated campaign.

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  • Play with Cars

    Internationalist Innovation in Media   March 7, 2017  

    Porsche invited customers to test-drive its entry-level sports car through an augmented reality gaming experience.

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  • Belly

    Internationalist Innovation in Media   March 7, 2017  

    Gatorade reminded consumers to purchase its beverages in 7-Eleven stores through push notifications.

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  • Flywheel

    Internationalist Innovation in Media   March 7, 2017  

    Marriott International partnered with Facebook for a data-driven campaign that improved the hotel booking experience.

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  • Stand for Good

    Internationalist Innovation in Media   March 7, 2017  

    Leveraging its partnership with soccer star Lionel Messi, Ooredoo created a mobile soccer game that challenged users to Stand for Good by capturing and holding virtual soccer pitches.

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  • Finding Chinese Chefs

    Internationalist Innovation in Media   March 7, 2017  

    To reach out to Chinese chefs, Unilever Food Solutions created an online mobile community on WeChat to engage them and deliver a personalized experience.

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  • Time Is Power

    Internationalist Innovation in Media   March 7, 2017  

    To promote its new video game, Quantum Break, Xbox integrated haptic feedback technology into its mobile videos.

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  • Co-Creation: Brands and Media Partners Working Together

    Event Recaps   March 3, 2017  

    CA Technologies partnered with CNN to build the CNN Politics app, an immersive mobile experience that gave voters an unprecedented view of the data behind the 2016 election.

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  • Co-Creation: Brands and Media Partners Working Together

    Public Videos   March 3, 2017  

    In this video, learn how CA Technologies boosted its visibility by co-creating an engaging experience with CNN.

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  • Co-Creation: Brands and Media Partners Working Together

    Session Videos   March 3, 2017  

    In this video, learn how CA Technologies partnered with CNN to build the CNN Politics app, an immersive mobile experience that gave voters an unprecedented view of the data behind the 2016 election.

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