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  • Surf’s Up for Content Marketing

    ANA Magazine   August 31, 2018  

    While content marketing has become a standard way to engage consumers, some marketers are elevating the approach to create something more: an authentic community that revolves around the brand. Here’s how the World Surf League uses content to connect with surfing fans.

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  • Collaborating with Social Entrepreneurs: an Opportunity for Marketers

    Event Recaps   August 15, 2018  

    In an increasingly interconnected world, brands have a host of opportunities to simultaneously better their business and society, according to Carlos Abler, a leader of content marketing and strategy.

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  • Influencer Marketing: Tips and Challenges

    Event Recaps   August 15, 2018  

    Progressive Insurance drew on its experience using influencer marketing to examine some of the field’s best practices and enduring challenges.

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  • Augmented Reality

    Research Reports   July 30, 2018  

    The ANA Marketing Futures Report on AR provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

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  • Internet of Things

    Research Reports   July 30, 2018  

    The ANA Marketing Futures Report on the Internet of Things provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

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  • Chatbots

    Research Reports   July 30, 2018  

    The ANA Marketing Futures Report on Chatbots provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

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  • ANA 2018 Digital & Social Media Conference In Three Minutes

    Public Videos   July 27, 2018  

    In this video, get an overview of the ANA's 2018 Digital & Social Media Conference.

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  • 2018 ANA Digital & Social Media Conference — Opening Remarks

    Session Videos   July 26, 2018  

    ANA CEO Bob Liodice delivered the opening remarks at the 2018 ANA Digital & Social Media Conference.

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  • Using Digital to Drive In-Store Shopping

    Event Recaps   June 21, 2018  

    Crisp/Quotient shared some digital tactics for prompting in-store purchases.

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  • NBA Launches Augmented Reality for Playoffs

    MediaPost   May 30, 2018  

    The NBA offers an augmented reality experience to give fans a new way to enjoy basketball.

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  • Marketing to Mothers

    Event Recaps   May 22, 2018  

    Women’s Marketing shared illuminating research to help guide marketers in their efforts to reach this coveted demographic.

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  • Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures

    Industry Insights   May 16, 2018  

    Author and CEO at Liberty Jane Clothing, Jason Miles, shared statistics, tips, and strategies for marketing on Instagram.

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  • Mobile Ad Fraud Rates Double

    MediaPost   May 10, 2018  

    Mobile ad fraud is growing, and according to mobile attribution provider Adjust, e-commerce and gaming are the two verticals most affected.

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  • The Convergence of Digital and TV Measurement

    Webinars   May 10, 2018  

    Jessica Hindlian, Head of Advanced TV & Video at LiveRamp, and John Hoctor, CEO of Data+Math, discussed everything today’s advertisers need to know about the future of TV, as well as the benefits they can reap today.

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  • The Power of Partnerships

    Event Recaps   May 8, 2018  

    InterContinental Hotels Group shared several examples of effective brand partnerships.

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  • Making the Most of Real-Time Marketing: How to Take Your Brand to the Top

    Industry Insights   May 2, 2018  

    This presentation deck explains why you don't need a "social command center" for successful real-time marketing, how to stay true to your brand's voice while engaging in fun/snarky social conversation and provide tips for a successful strategy.

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  • The Podcast Boom

    Industry Insights   May 1, 2018  

    The rise in the popularity of podcasts is creating an exciting opportunity for marketers. Here’s what broadcast radio and brands like Ford, Entenmann’s, and Sleep Number are doing in the podcast space.

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  • Creating Variations on a Brand Experience

    Event Recaps   April 18, 2018  

    Nickelodeon shared three suggestions with marketers for finding new forms for their customers’ brand experiences to take.

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  • AskVal.com

    REGGIE Awards   April 16, 2018  

    Valspar helped paint buyers turn inspiration into reality with its mobile-friendly set of tools on “AskVal.com.”

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  • Reaping Rewards with T-Mobile Tuesdays

    REGGIE Awards   April 16, 2018  

    T-Mobile refreshed its app-based loyalty program to simplify and improve the customer experience.

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