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  • Marketing in Augmented Reality

    Event Recaps   March 28, 2017  

    This session featured a panel of industry experts providing perspective on potential legal issues inherent in the augmented reality gaming world.

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  • Marketing in Augmented Reality

    Session Videos   March 28, 2017  

    In this video, a panel of industry experts provided perspective on potential legal issues inherent in the augmented reality gaming world.

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  • Time Is Power

    Internationalist Innovation in Media   March 7, 2017  

    To promote its new video game, Quantum Break, Xbox integrated haptic feedback technology into its mobile videos.

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  • Call of Duty Launch

    Internationalist Innovation in Media   January 9, 2017  

    The Call of Duty franchise saw a resurgence among fans after a global campaign encouraged fans to create and share content online.

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  • U.S. Army Cryptaris Mission

    Internationalist Innovation in Media   January 9, 2017  

    To recruit top STEM candidates, the U.S. Army created an online game that simulated real Army missions.

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  • Sea Hero Quest

    Internationalist Digital Solutions   December 15, 2016  

    To revolutionize dementia research, Deutsche Telekom created a mobile game that collected the same quality of data that could be obtained through a clinical trial.

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  • Leveraging Augmented Reality to Engage Consumers and Drive Promotion Compliance

    Event Recaps   December 7, 2016  

    Brand Connection shared an unconventional method of driving in-store promotion compliance: augmented reality technology.

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  • Launching PlayStation VR: How Brands Can Incorporate VR into Their Marketing Campaigns

    Event Recaps   November 17, 2016  

    PlayStation discussed the launch of its new virtual reality headset and how brands can utilize the technology to reach the elusive gaming target and beyond.

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  • Uncovering the Marketing Potential for VR and AR

    Webinars   November 9, 2016  

    In this webinar, SuperData Research provided consumer insights on virtual, augmented, and mixed reality.

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  • Uncovering the Marketing Potential for VR and AR

    Event Recaps   November 9, 2016  

    SuperData Research provided consumer insights on virtual, augmented, and mixed reality.

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  • eSports: Insights into the Newest Experiential Sport

    Event Recaps   November 3, 2016  

    Eric Mortensen, creative director, and Andy Slate, management director, at FCBX discussed the growth of eSports.

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  • eSports: Insights into the Newest Experiential Sport

    Webinars   November 3, 2016  

    In this webinar video, Eric Mortensen, creative director, and Andy Slate, management director, at FCBX discussed the growth of eSports.

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  • Sea Hero Quest

    Cannes Mobile Lions Awards   October 24, 2016  

    To revolutionize dementia research, Deutsche Telekom created a mobile game that collected the same quality of data that could be achieved by a clinical trial.

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  • Lightsaber Escape: A Chrome Experiment

    Cannes Mobile Lions Awards   October 24, 2016  

    A Chrome Experiment that turned smartphones into lightsabers created buzz for Star Wars: The Force Awakens.

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  • Hockey Club Davos Rink Bingo

    Cannes Mobile Lions Awards   October 24, 2016  

    Swiss ice hockey team Hockey Club Davos created an interactive Bingo game that fans could play for prizes during games.

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  • Truth, Lies, and Video Games

    Effie Awards   October 5, 2016  

    To launch Halo 5: Guardians, Microsoft created #HUNTtheTRUTH, an integrated, immersive campaign that positioned Halo’s iconic character as both hero and villain, hunter and hunted.

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  • Under Armour Launches First Snapchat Game

    MediaPost   October 4, 2016  

    Under Armour introduced a Snapchat game featuring athlete Cam Newton as part of its global marketing campaign, "It Comes From Below."

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  • Dell “Play Through” Mobile App

    Smarties Awards   September 27, 2016  

    Dell created an innovative, first-of-its-kind mobile gaming experience that transformed Austin, Texas into a virtual golf course.

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  • Starburst and Angry Birds Playable Ad

    Smarties Awards   September 27, 2016  

    Starburst increased brand awareness with an in-ad Angry Birds game.

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  • #RaceYourHeartOut

    Smarties Awards   September 27, 2016  

    Acura developed the first Periscope-powered race to increase sales during its winter sales event.

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