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  • ESPN NBA Playoffs

    Smarties Awards   September 25, 2017  

    ESPN used interactive rich mobile media to drive excitement and viewership for the NBA Playoffs.

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  • McDonald’s Monopoly App

    Smarties Awards   September 25, 2017  

    McDonald’s transformed its signature Monopoly promotion into a truly immersive mobile gaming experience.

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  • Mobile Makeover for Gamers by L’Oréal Men Expert

    Smarties Awards   September 25, 2017  

    Partnering with two popular Chinese mobile games, L’Oréal Paris Men Expert sponsored a nationwide offline college gaming tournament called Hero Season.

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  • Pizza Hut Social Enablers

    Smarties Awards   September 25, 2017  

    In partnership with the mobile game King of Glory, Pizza Hut came up with an innovative way to motivate young Chinese consumers to go to its restaurants.

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  • Mobile Video Gold: Disney’s Interactive Mobile Video for Pirates of the Caribbean

    Smarties Awards   September 25, 2017  

    Disney used an HD mobile game to promote its latest movie in the Pirates of the Caribbean series.

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  • Chiquita Disney Gamification

    Smarties Awards   September 25, 2017  

    To create excitement and boost brand awareness, Chiquita launched a mobile campaign to drive entries for a sweepstakes with Disney.

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  • Donate Stuff. Create Jobs. Mobile Campaign for Goodwill.

    Smarties Awards   September 25, 2017  

    Goodwill used a mobile campaign to rebrand and encourage donations.

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  • Reinventing the Athlete Tour

    Smarties Awards   September 25, 2017  

    Nike partnered with NBA2K Online to create a virtual tournament for the chance to play one-on-one against NBA star Kevin Durant.

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  • Be the Guy

    Effie Awards   September 1, 2017  

    To demonstrate young mens' unique role in curing blood cancers and other life-threatening diseases, Be The Match flipped the script — shifting the focus from patients to donors.

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  • The Hero Gene

    Effie Awards   September 1, 2017  

    After starting with the hypothesis that comic book fans would be more likely to donate bone marrow compared to the average population, Be the Match reached this untapped audience by going to Comic Con and creating The Hero Gene Laboratory — an activation experience that allowed fans to submit their DNA test to see if they have the Hero Gene.

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  • Virtual Reality Has Real Appeal Among U.S. Gamers

    Nielsen   June 8, 2017  

    Nielsen surveyed the awareness and purchase interest of U.S. consumers around virtual and augmented reality consoles and found that while adoption is low, awareness has grown.

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  • 8.5 Generation Consoles Level Up the U.S. Video Game Industry

    Nielsen   May 10, 2017  

    Research from the 2017 Nielsen Games 360 Report revealed gamers’ awareness of and intention to purchase new game consoles from Sony, Microsoft, and Nintendo.

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  • The Bachelor Fantasy League

    REGGIE Awards   April 20, 2017  

    ABC partnered with ESPN to engage fans of The Bachelor with a digital fantasy league game.

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  • Barrel Hunt

    REGGIE Awards   April 20, 2017  

    Jack Daniel’s sent 150 of its whiskey barrels filled with prizes around the world to generate buzz and remind consumers that every barrel of whiskey comes from the brand’s hometown of Lynchburg, Tenn.

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  • Mountain Dew League

    REGGIE Awards   April 20, 2017  

    Mountain Dew launched the Mountain Dew League, an amateur e-sports league, to appeal to e-sports fans around the globe.

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  • Audible Recall

    REGGIE Awards   April 20, 2017  

    Audible connected with sci-fi and fantasy fans in an immersive listening competition at the 2016 New York Comic Con.

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  • Marketing in Augmented Reality

    Event Recaps   March 28, 2017  

    This session featured a panel of industry experts providing perspective on potential legal issues inherent in the augmented reality gaming world.

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  • Marketing in Augmented Reality

    Session Videos   March 28, 2017  

    In this video, a panel of industry experts provided perspective on potential legal issues inherent in the augmented reality gaming world.

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  • Time Is Power

    Internationalist Innovation in Media   March 7, 2017  

    To promote its new video game, Quantum Break, Xbox integrated haptic feedback technology into its mobile videos.

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  • Call of Duty Launch

    Internationalist Innovation in Media   January 9, 2017  

    The Call of Duty franchise saw a resurgence among fans after a global campaign encouraged fans to create and share content online.

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