Call of Duty LaunchInternationalist Innovation in Media January 9, 2017
The Call of Duty franchise saw a resurgence among fans after a global campaign encouraged fans to create and share content online.view
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This webinar video provided marketers with what they need to know as they approach opportunities in these new channels. Attendees learned about the addressable AR and VR markets using forecasts for each sector's growth; consumer insights on behavior, sentiment and intent; and the content creators to watch.view
Nielsen analyzed data on mobile gamers and the top mobile games to provide insights for publishers looking to target the right consumers with the right content.view
Learn about new research about why gamers are an attractive audience for marketers in any category.view
National Geographic Channel created an immersive experience for attendees of SXSW to drive awareness and excitement for its show Life Below Zero.view
The growing popularity of eSports and the introduction of virtual reality devices are making gamers even more of an interesting and attractive audience to marketers.view