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  • 8.5 Generation Consoles Level Up the U.S. Video Game Industry

    Nielsen   May 10, 2017  

    Research from the 2017 Nielsen Games 360 Report revealed gamers’ awareness of and intention to purchase new game consoles from Sony, Microsoft, and Nintendo.

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  • Audible Recall

    REGGIE Awards   April 20, 2017  

    Audible connected with sci-fi and fantasy fans in an immersive listening competition at the 2016 New York Comic Con.

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  • The Bachelor Fantasy League

    REGGIE Awards   April 20, 2017  

    ABC partnered with ESPN to engage fans of The Bachelor with a digital fantasy league game.

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  • Mountain Dew League

    REGGIE Awards   April 20, 2017  

    Mountain Dew launched the Mountain Dew League, an amateur e-sports league, to appeal to e-sports fans around the globe.

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  • Barrel Hunt

    REGGIE Awards   April 20, 2017  

    Jack Daniel’s sent 150 of its whiskey barrels filled with prizes around the world to generate buzz and remind consumers that every barrel of whiskey comes from the brand’s hometown of Lynchburg, Tenn.

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  • Marketing in Augmented Reality

    Session Videos   March 28, 2017  

    In this video, a panel of industry experts provided perspective on potential legal issues inherent in the augmented reality gaming world.

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  • Marketing in Augmented Reality

    Event Recaps   March 28, 2017  

    This session featured a panel of industry experts providing perspective on potential legal issues inherent in the augmented reality gaming world.

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  • Time Is Power

    Internationalist Innovation in Media   March 7, 2017  

    To promote its new video game, Quantum Break, Xbox integrated haptic feedback technology into its mobile videos.

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  • U.S. Army Cryptaris Mission

    Internationalist Innovation in Media   January 9, 2017  

    To recruit top STEM candidates, the U.S. Army created an online game that simulated real Army missions.

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  • Call of Duty Launch

    Internationalist Innovation in Media   January 9, 2017  

    The Call of Duty franchise saw a resurgence among fans after a global campaign encouraged fans to create and share content online.

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  • Sea Hero Quest

    Internationalist Digital Solutions   December 15, 2016  

    To revolutionize dementia research, Deutsche Telekom created a mobile game that collected the same quality of data that could be obtained through a clinical trial.

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  • Leveraging Augmented Reality to Engage Consumers and Drive Promotion Compliance

    Event Recaps   December 7, 2016  

    Brand Connection shared an unconventional method of driving in-store promotion compliance: augmented reality technology.

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  • Launching PlayStation VR: How Brands Can Incorporate VR into Their Marketing Campaigns

    Event Recaps   November 17, 2016  

    PlayStation discussed the launch of its new virtual reality headset and how brands can utilize the technology to reach the elusive gaming target and beyond.

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  • Uncovering the Marketing Potential for VR and AR

    Event Recaps   November 9, 2016  

    SuperData Research provided consumer insights on virtual, augmented, and mixed reality.

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  • Uncovering the Marketing Potential for VR and AR

    Webinars   November 9, 2016  

    In this webinar, SuperData Research provided consumer insights on virtual, augmented, and mixed reality.

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  • eSports: Insights into the Newest Experiential Sport

    Event Recaps   November 3, 2016  

    Eric Mortensen, creative director, and Andy Slate, management director, at FCBX discussed the growth of eSports.

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  • eSports: Insights into the Newest Experiential Sport

    Webinars   November 3, 2016  

    In this webinar video, Eric Mortensen, creative director, and Andy Slate, management director, at FCBX discussed the growth of eSports.

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  • Lightsaber Escape: A Chrome Experiment

    Cannes Mobile Lions Awards   October 24, 2016  

    A Chrome Experiment that turned smartphones into lightsabers created buzz for Star Wars: The Force Awakens.

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  • Sea Hero Quest

    Cannes Mobile Lions Awards   October 24, 2016  

    To revolutionize dementia research, Deutsche Telekom created a mobile game that collected the same quality of data that could be achieved by a clinical trial.

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  • Hockey Club Davos Rink Bingo

    Cannes Mobile Lions Awards   October 24, 2016  

    Swiss ice hockey team Hockey Club Davos created an interactive Bingo game that fans could play for prizes during games.

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