Search Results for All Content (access may be restricted)

Search returned: 70 document(s).

  • Marketing Accountability

    Insight Briefs   December 29, 2017  

    In most organizations, marketing is uniquely positioned to lead companies into the future, and drive growth in a constantly changing ecosystem. However, to assert that type of leadership, marketers must be able to prove their efforts are not just building the brand, but positively contributing to the bottom line. Through data analytics, marketers can connect strategies and tactics to sales and market share growth, and earn a “seat at the table.”

    view
  • Production Process Shows Dearth of Transparency at Agencies

    ANA Magazine   October 27, 2017  

    A recent ANA report confirms issues with transparency are common in the media production process; here are the key findings, and what marketers can do to protect their dollars.

    view
  • Brand Security on Social Media and Beyond

    Event Recaps   October 12, 2017  

    KMPG discussed insights about data collection and privacy that every marketer and advertiser should know.

    view
  • Data Powers Programmatic Buying, But What Powers Data?

    Event Recaps   September 7, 2017  

    Quantcast shared a comprehensive overview of where data comes from and why it matters for measurement.

    view
  • TV vs. Digital: Getting the Numbers Right

    Forward   May 9, 2017  

    Traditional TV measurement no longer fully accommodates the growing needs of the extended TV industry; it's now imperative to also have cross-platform and digital measurement in order to match viewer and consumer behavior. Because media usage has outpaced traditional models of measurement, we find ourselves with separate methods for TV and digital.

    view
  • Advertising and the Moral Dilemma of Fake News

    ANA Magazine   April 3, 2017  

    Fake news has become one of the major issues of the day, triggering a bit of a soul-searching crisis in the advertising industry. But what can brands do to avoid supporting or being associated with fake news? And what is the industry doing to resolve the problem?

    view
  • Excellence in Analytics Adoption at The Clorox Company

    ANA Genius Awards   October 21, 2016  

    The Clorox Company was recognized for outstanding achievement in championing broad organizational adoption for analytics and accountability in the category of Analytics Adoption.

    view
  • How Strong Brands Impact Financial Value

    Knowledge Partners   October 5, 2016  

    ANA Faculty member Pat LaPointe created this white paper to introduce twelve ways a strong brand contributes to financial value.

    view
  • Tips and Insights to Preventing Digital Ad Fraud

    Webinars   July 6, 2016  

    In this webinar, Mike Zaneis, CEO of Trustworthy Accountability Group, and Scott Cunningham, principal at Activity Management Solutions, discussed the affect that malvertising has on the advertising industry.

    view
  • Tips and Insights to Preventing Digital Ad Fraud

    Event Recaps   July 6, 2016  

    Mike Zaneis, CEO of Trustworthy Accountability Group, and Scott Cunningham, principal at Activity Management Solutions, discussed the affect that malvertising has on the advertising industry.

    view
  • Are You Measuring Up? Performance Evaluation Tips to Prove Your Team’s Value

    Event Recaps   June 8, 2016  

    Cars.com’s in-house creative and events agency leverages insights from surveys and key performance metrics to strengthen client partnerships and streamline workflow.

    view
  • Sports Sponsorships

    Ask the Expert Answers   May 23, 2016  

    ANA’s Ask the Expert research service answers the question, "Why should companies invest in sports sponsorships? What are some examples of success in this area?”

    view
  • ANA Advertising Law Conference Keynote Address, Lisa Madigan, Attorney General of the State of Illinois

    Event Recaps   April 6, 2016  

    The attorney general of the state of Illinois discussed the role that brands play in protecting consumers from identity theft.

    view
  • Responsible Measurement: Protect Your Customers And Your Brand

    MediaPost   March 15, 2016  

    Here are four steps brands should take to demonstrate responsible measurement and protect consumers’ sense of privacy.

    view
  • The European Union’s Safe Harbor Ruling: A Practical Discussion of the Impact and Solutions

    Event Recaps   January 12, 2016  

    Reed Smith discussed the fallout from the E.U.’s Court of Justice ruling that declared the E.U.-U.S. Safe Harbor framework invalid, and the changes marketers should expect going forward.

    view
  • The European Union’s Safe Harbor Ruling: A Practical Discussion of the Impact and Solutions

    Webinars   January 12, 2016  

    In this video, Reed Smith discussed the fallout from the E.U.’s Court of Justice ruling that declared the E.U.-U.S. Safe Harbor framework invalid, and the changes marketers should expect going forward.

    view
  • ADT Is Secure In Its Marketing

    Industry Insights   January 12, 2016  

    The CMO of ADT knows she can’t boost the visibility of the company’s pioneering solutions simply by outspending her competitors. Jerri DeVard discussed ADT’s latest marketing campaign and how she has changed the culture of the marketing organization.

    view
  • Protecting Your Brand in the Digital Supply Chain

    Public Videos   December 4, 2015  

    In this video, learn about the Trustworthy Accountability Group (TAG), an industry initiative to combat fraud and promote brand safety through greater transparency in the digital ad space.

    view
  • Protecting Your Brand in the Digital Supply Chain

    Event Recaps   December 4, 2015  

    The Trustworthy Accountability Group (TAG) is an industry initiative to combat fraud and promote brand safety through greater transparency in the digital ad space.

    view
  • Protecting Your Brand in the Digital Supply Chain

    Session Videos   December 4, 2015  

    The Trustworthy Accountability Group (TAG) is an industry initiative to combat fraud and promote brand safety through greater transparency in the digital ad space.

    view

1234 >>