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  • Advocacy and Loyalty Vendors Matrix

    Tools   April 1, 2018  

    Use this matrix to obtain information about key vendors in the Advocacy and Loyalty technology space.

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  • Brand Loyalty Advantage

    Tools   April 1, 2018  

    Read this guide to learn how to increase your brands awareness and how to ensure your customers stay loyal to your business.

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  • Customer Advocate Database

    Tools   April 1, 2018  

    Use this database to template to track your customer advocates by key information, levels of engagement and referrals.

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  • Advocacy and Loyalty Vendor Evaluation

    Tools   April 1, 2018  

    Use this matrix to compare Advocacy and Loyalty platforms based on your requirements.

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  • Shopper Marketing Coupon Best Practices Checklist

    Tools   April 1, 2018  

    Use our checklist to ensure you are leveraging best practices for your shopper marketing coupon campaign.

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  • Advocacy and Loyalty Technology Overview

    Tools   April 1, 2018  

    Our Advocacy and Loyalty Technology Overview highlights the Advocacy and Loyalty technology space at a high-level.

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  • Shopper Marketing Contest Best Practices Checklist

    Tools   April 1, 2018  

    Use our checklist to ensure you are leveraging best practices for your shopper marketing contest.

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  • Extended Stay America Teams with Santa Claus to Drive Occupancy

    Event Recaps   March 22, 2018  

    Extended Stay America hosted Santa Claus at its properties during the holiday season to create a memorable and profitable integrated campaign.

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  • Ways Brands Can Make Their Own Luck This St. Patrick’s Day

    Industry Insights   March 15, 2018  

    Follow these tips to design a contest or sweepstakes to give your customers the chance to win big this St. Patrick’s Day.

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  • Samples to Sales

    ANA Magazine   February 16, 2018  

    Product sampling is getting smarter, more personal, and measurable. Here are five crucial rules to master sampling in a digital age.

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  • Five Essential Marketing Tips for 2018

    MediaPost   February 8, 2018  

    MediaPost shares five trends for 2018 that marketers should not ignore.

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  • Be Mine: How Brands are Courting Their Customers

    Industry Insights   February 5, 2018  

    Valentine’s Day may come once a year, but here are five ways brands are cultivating love and loyalty with their customers year-round.

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  • Coca-Cola, Nabisco, and Hershey’s Partner for Taste of the Tournament

    Event Recaps   January 30, 2018  

    Coca-Cola, Nabisco, and Hershey’s partnered with the NCAA Final Four to bring a culinary experience to basketball fans with “Taste of the Tournament.”

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  • Hungerithm

    Cannes Mobile Lions Awards   December 15, 2017  

    Because being hungry can make people act out of character, Mars created the Hungerithm, an algorithm which gave promotional discounts on Snickers based on the Internet’s anger levels.

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  • Relationship Marketing

    Insight Briefs   November 26, 2017  

    Retaining existing customers is absolutely critical to growth, especially as the cost and competition to acquire new ones continues to increase. In this insight brief, the ANA highlighted the top Relationship Marketing trends, best practices, and campaigns of 2017 to serve as an inspiration for brands looking to build more emotional connections with their consumers.

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  • T-Mobile Tuesdays

    Event Recaps   November 14, 2017  

    T-Mobile drove loyalty and advocacy with its customers through its gold REGGIE Award-winning campaign.

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  • McDonald’s Monopoly App

    Smarties Awards   September 25, 2017  

    McDonald’s transformed its signature Monopoly promotion into a truly immersive mobile gaming experience.

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  • Chiquita Disney Gamification

    Smarties Awards   September 25, 2017  

    To create excitement and boost brand awareness, Chiquita launched a mobile campaign to drive entries for a sweepstakes with Disney.

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  • T-Mobile Tuesdays

    Smarties Awards   September 25, 2017  

    T-Mobile rewarded its customers with a weekly loyalty program.

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  • Four Brands Changing Customer Loyalty

    MediaPost   September 14, 2017  

    Check out how these four brands are implementing innovative programs that are changing the way we view loyalty.

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