Search Results for All Content (access may be restricted)

Search returned: 296 document(s).

  • How to Supercharge Your Licensing Program: Leveraging the Power of a Promotional Overlay

    Event Recaps   February 15, 2017  

    Valiant Entertainment shared how to best use intellectual property (IP) rights to boost sales and how to navigate the licensee/licensor relationship.

    view
  • Shopper Marketing Contest Best Practices Checklist

    Tools   February 1, 2017  

    Use our checklist to ensure you are leveraging best practices for your shopper marketing contest.

    view
  • Shopper Marketing Coupon Best Practices Checklist

    Tools   February 1, 2017  

    Use our checklist to ensure you are leveraging best practices for your shopper marketing coupon campaign.

    view
  • Aldi, Lidi, Google Tops in Simplicity Index

    MediaPost   January 27, 2017  

    A new study shows that brands that embrace simplicity tend to enjoy increased revenue, valuation, brand advocacy, and employee engagement.

    view
  • Love This? Live There.

    Internationalist Digital Solutions   December 15, 2016  

    Airbnb seamlessly matched travelers’ passions with its unique properties, putting the spotlight on some of its more unconventional accommodations.

    view
  • REGGIE Awards Study Presented by Qoints

    Event Recaps   December 8, 2016  

    Qoints presented its analysis of the 2016 REGGIE Award winners, including the best practices shared by the most successful marketers.

    view
  • Discounts Dominate, but Loyalty Program Rewards Go Deeper than Dollars

    Nielsen   December 2, 2016  

    When it comes to the most valued loyalty program benefits, monetary incentives top the, but thinking beyond discounts can help brands stand out.

    view
  • What Faithful Followers of Retail Loyalty Programs Want

    Nielsen   November 15, 2016  

    Retailers need to determine who they want to bring into the store or onto the website more, and design a loyalty program for them.

    view
  • Intercontinental Hotels Group: Data-Driven Marketing Case Study

    Event Recaps   November 2, 2016  

    In today's marketing world, utilizing the power of data to drive real-time marketing has become more essential than ever. In this session, Mark Henneges, Director of Global Performance Marketing - InterContinental Hotels Group (IHG) explained why his brand was utilizing the power of data to drive marketing.

    view
  • Brookdale Digital Story: How A New Brand Changed the Industry

    Event Recaps   November 2, 2016  

    In this session, David Cygan, Senior Vice President, Marketing – Brookdale Senior Living, Inc. shared the digital journey of how one company has developed and launched a new brand to inspire 80,000 employees internally, and externally changed an entire industry—while at the same time enriching lives of seniors across America every day.

    view
  • Walgreen Company

    Event Recaps   October 26, 2016  

    Walgreen Co. shared how it has combined marketing with procurement to drive business results, identifying key challenges, lessons learned, and high-level successes the team experienced.

    view
  • SNAP KING

    Cannes Mobile Lions Awards   October 24, 2016  

    Burger King used Snapchat to highlight its differentiator: flamed-grilled burgers.

    view
  • Excellence in Analytics Impact at Hilton Worldwide

    ANA Genius Awards   October 21, 2016  

    Hilton Worldwide was recognized for outstanding achievement in demonstrating marketing’s impact on business outcomes through analytics in the category of Analytics Impact.

    view
  • Redefining Brand Loyalty

    Knowledge Partners   October 17, 2016  

    This article explains why marketers should approach building brand loyalty almost exactly as they build loyalty in a personal relationship.

    view
  • The Case for Rewards-Based Advertising

    Knowledge Partners   October 6, 2016  

    Jun Group explains how value exchange ads consistently deliver the best results in the industry, especially on mobile.

    view
  • Happy Honda Days Sales Event

    Effie Awards   October 5, 2016  

    Happy Honda Days tapped into the holiday emotion of receiving toys as a kid in order to overcome lower ad spending and less attractive consumer incentives.

    view
  • Tim Hortons Dark Roast

    Effie Awards   October 5, 2016  

    For the launch of the new Dark Roast, the first new coffee blend for Tim Hortons in 50 years, the brand highlighted its distinct flavor profile in a disruptive way.

    view
  • Shopper Marketing

    Insight Briefs   October 1, 2016  

    This Insight Brief brings together the best ANA content around shopper marketing, including new research, tips for optimizing shopper marketing campaigns, and case studies from Pepsi, Mondelez, and Walmart.

    view
  • KFC Bucket Ria Promotion

    Smarties Awards   September 27, 2016  

    KFC Malaysia wanted to generate demand for one of its family combo meals and stand out from its competition.

    view
  • Nathan’s Famous Ticket to Fun

    Smarties Awards   September 27, 2016  

    To build awareness and drive retail sales during peak summer months, Nathan’s Famous created a mobile-optimized campaign site with gamification elements.

    view

1234567 >>  Last (15)