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  • #BetterWhenBaked: Highly Relevant Promotion Marketing

    Event Recaps   May 9, 2017  

    General Mills brand Totino’s shared how it made the bold move of marketing to marijuana consumers using data, consumer insights, and pop culture relevancy.

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  • Finding Your Brand’s Superpower

    Event Recaps   May 9, 2017  

    Guinness World Records explored five ways that brands can stand out by looking at inspiring examples from brands and individuals around the globe.

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  • How Southwest Airlines Leads with its Heart to Win Customers

    Event Recaps   April 20, 2017  

    Southwest outlined the concept for its “Transfarency” campaign and demonstrated how it leveraged its low-fare philosophy across multiple platforms to differentiate itself from other airlines.

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  • How Southwest Airlines Leads with its Heart to Win Customers

    Public Videos   April 20, 2017  

    Southwest Airlines has turned TransFAREncy into a philosophy that is benefiting revenues, profits, and employee relations.

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  • Cheetos Store

    REGGIE Awards   April 20, 2017  

    Cheetos underlined its mischievous brand image during the holiday season by launching an online store that featured a variety of tongue-in-cheek branded products.

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  • T-Mobile Tuesdays

    REGGIE Awards   April 20, 2017  

    To combat consumer distrust of loyalty programs, T-Mobile created “T-Mobile Tuesdays,” a content delivery system that gave customers loyalty rewards through mobile and web platforms.

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  • How Southwest Airlines Leads with its Heart to Win Customers

    Session Videos   April 20, 2017  

    In this video, Southwest outlined the concept for its “Transfarency” campaign and demonstrated how it leveraged its low-fare philosophy across multiple platforms to differentiate itself from other airlines.

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  • Cheetos Museum

    REGGIE Awards   April 20, 2017  

    In the summer of 2016, Cheetos introduced the Cheetos Museum, an online experience that encouraged fans to have fun with their favorite snack.

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  • Mars Say Thank You with M

    REGGIE Awards   April 20, 2017  

    To keep the brand at the top of consumers’ minds all year long, Mars partnered with Walmart for a retailer-specific promotion that supported the U.S. military.

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  • Starbucks, Amazon, Dunkin' Donuts Drive New Mobile Payment Behaviors

    MediaPost   April 5, 2017  

    Three major brands are changing consumer behavior by incorporating payment through mobile devices.

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  • Coupons, Rebates, and Promotions

    Ask the Expert Answers   April 3, 2017  

    ANA’s Ask the Expert research service answers the question, “What are the current trends in coupons and promotions, and how are consumers utilizing them?”

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  • Play It Safe with Promotions

    ANA Magazine   March 30, 2017  

    What marketers should know about navigating an increasingly complex regulatory environment for promotions

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  • Dunkin’ Donuts Perks: Creating Loyalty for Your Brand

    Event Recaps   March 28, 2017  

    Dunkin’ Donuts engages and incentivizes its customers through multi-channel marketing efforts.

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  • Recognizing Your Biggest Fans

    MediaPost   March 27, 2017  

    Tips for engaging customers who have remained involved with your brand’s communication program.

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  • Extended Stay America: Hotel Keys of Hope Social Media Case Study

    Event Recaps   March 7, 2017  

    In this session, Extended Stay America shared the social media case study in partnership with American Cancer Society.

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  • Boys & Girls Clubs of America: Website Redesign Case Study

    Event Recaps   March 7, 2017  

    In this session, Jonathan Karron, National Vice President, Brand and Digital at Boys & Girls Clubs of America shared their digital strategy and how they created the case to redesign their public-facing website. With a launch date in five weeks, Jonathan also shared a look at the new website UI and KPIs from the relaunch.

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  • Coca-Cola Content Marketing - Digital & Social Case Study

    Event Recaps   March 7, 2017  

    For The Coca-Cola Company, brand journalism has been the key to building meaningful relationships with stakeholders including associates, partners, fans and critics alike. In this session, Doug Busk, Global Group Director, Digital Communications & Social Media at The Coca-Cola Company & ANA Digital & Social, Southeast Chapter Committee Chair discussed the impact of Coca-Cola Journey and how his team measures the success of their content.

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  • Chick Fil-A: Digital & Social Media Innovation

    Event Recaps   March 7, 2017  

    In this session, Emily Randall, Social & Digital Media Manager at Chick Fil-A shared the incredibly innovative work they are doing in the digital and social space.

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  • How to Supercharge Your Licensing Program: Leveraging the Power of a Promotional Overlay

    Event Recaps   February 15, 2017  

    Valiant Entertainment shared how to best use intellectual property (IP) rights to boost sales and how to navigate the licensee/licensor relationship.

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  • Shopper Marketing Contest Best Practices Checklist

    Tools   February 1, 2017  

    Use our checklist to ensure you are leveraging best practices for your shopper marketing contest.

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