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  • Relationship Marketing

    Insight Briefs   November 26, 2017  

    Retaining existing customers is absolutely critical to growth, especially as the cost and competition to acquire new ones continues to increase. In this insight brief, the ANA highlighted the top Relationship Marketing trends, best practices, and campaigns of 2017 to serve as an inspiration for brands looking to build more emotional connections with their consumers.

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  • T-Mobile Tuesdays

    Event Recaps   November 14, 2017  

    T-Mobile drove loyalty and advocacy with its customers through its gold REGGIE Award-winning campaign.

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  • T-Mobile Tuesdays

    Smarties Awards   September 25, 2017  

    T-Mobile rewarded its customers with a weekly loyalty program.

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  • McDonald’s Monopoly App

    Smarties Awards   September 25, 2017  

    McDonald’s transformed its signature Monopoly promotion into a truly immersive mobile gaming experience.

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  • Chiquita Disney Gamification

    Smarties Awards   September 25, 2017  

    To create excitement and boost brand awareness, Chiquita launched a mobile campaign to drive entries for a sweepstakes with Disney.

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  • Four Brands Changing Customer Loyalty

    MediaPost   September 14, 2017  

    Check out how these four brands are implementing innovative programs that are changing the way we view loyalty.

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  • ShopRite Mix-In Matchmaker Program

    Effie Awards   September 1, 2017  

    Friendship Dairies cottage cheese developed and led a multi-partner, cross-category shopper marketing program for ShopRite. Called "Mix-In Matchmaker," it encouraged the grocer’s highly coveted healthy food shopper segment to discover surprising, new ways to combine Friendship Dairies cottage cheese with other healthy foods to expand their restless palates and enliven their food journeys.

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  • National Toilet Paper Day

    Effie Awards   September 1, 2017  

    A partnership around a one-day promotion proved powerful combining Quilted Northern®'s promise of “Designed to be Forgotten®” and Amazon’s Subscribe & Save feature to create an activation around the year's most forgettable day: National Toilet Paper Day.

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  • McDonald's and Coca-Cola

    Effie Awards   September 1, 2017  

    The Sip, Share and Win program was born out of an idea that identified and utilized an important yet understated retail asset in the restaurant business: the drive-thru.

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  • Keep ‘Em Coming Back: Loyalty Programs Driving Brand Success

    Industry Insights   August 29, 2017  

    Discover how brands like T-Mobile and Dunkin’ Donuts are inspiring customer loyalty through custom apps and programs that offer discounts, exclusive content, and freebies.

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  • Carvel Ice Cream: Bringing the Physical World to Digital to Build a Classic Brand

    Event Recaps   August 24, 2017  

    Focus Brands is a restaurant holding company currently owns Schlotzsky's, Carvel, Cinnabon, Moe's Southwest Grill, McAlister's Deli, and Auntie Anne's brands. In this session, Matthew Courtoy, Senior Social Media Manager – Focus Brands shared how they use content marketing and social media to surprise and delight their fans, particularly Moms.

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  • Experian: Content Marketing Case Study

    Event Recaps   August 24, 2017  

    In this session, Ellen Sirull, Senior Marketing Manager, Content – Experian, shared the tremendous work they are doing to maximize and integrate content marketing efforts within their organization across many channels. Marketers learned how to leverage existing in-house resources within their organizations to create content for various channels, even with small teams or limited budgets.

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  • In Pursuit of Customer Loyalty

    Event Recaps   August 10, 2017  

    NBCUniversal discussed the importance of combining storytelling with technology to build loyalty for brands.

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  • The Evolution of Loyalty Programs and the Role of Technology

    Event Recaps   August 10, 2017  

    Loyalty and marketing innovator Ed Vittoria discussed the progression of today’s loyalty programs in the marketing industry.

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  • Riding the Rails to Loyalty Success: Amtrak Guest Rewards Redesign and Launch

    Event Recaps   August 10, 2017  

    Amtrak relaunched its rewards program based on frequent passenger feedback and insights.

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  • Using Loyalty Programs to Improve Earnings

    Event Recaps   August 10, 2017  

    Best Buy shared insights on its loyalty program and discussed how it has had a positive impact on its bottom line.

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  • Cultivating Scalable Loyalty Through Branded Communities

    Event Recaps   August 10, 2017  

    Seventh Generation shared how it drives loyalty through its branded community.

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  • Why Loyalty Programs are Struggling to Create Customer Engagement

    Event Recaps   August 10, 2017  

    YA shared insights on how brands can improve financial and strategic performance when it comes to loyalty programs.

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  • Five Ways Quick-Service Restaurant Brands are Serving Up Customer Engagement

    Industry Insights   July 19, 2017  

    Dig in and see five ways quick-service restaurant (QSR) brands are keeping things fresh with customer loyalty apps, experiential events, creative campaigns and more.

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  • Driving Shopper Behavior through Reward-Based Promotions

    Webinars   June 28, 2017  

    In this webinar video, the presenter shared brand new research on how reward programs tied to brand consumer promotions can help lift sales and change shopper behavior.

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