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  • BiteCoins

    Smarties Awards   October 1, 2018  

    McDonald’s leveraged the cryptocurrency trend for a new take on a coupon program.

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  • Shoprite and Checkers: Win a Car Sweepstakes

    Smarties Awards   October 1, 2018  

    A mobile-based sweepstakes helped generate leads for two South African grocery chains.

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  • Reaping Rewards with T-Mobile Tuesdays

    Smarties Awards   October 1, 2018  

    T-Mobile reimagined its customer loyalty app to be more flexible, offering users new experiences, content, and deals on a weekly basis.

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  • Retail Reformation: The Technology That’s Revolutionizing Stores

    Event Recaps   September 6, 2018  

    McKinsey and Co. discussed how technology can help improve the performance of retail locations and enhance shoppers’ experiences there.

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  • Developing a Portfolio Strategy

    Event Recaps   September 6, 2018  

    Beam Suntory described its method for strategizing a cohesive campaign on behalf of its portfolio of brands.

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  • Using Digital to Drive In-Store Shopping

    Event Recaps   June 21, 2018  

    Crisp/Quotient shared some digital tactics for prompting in-store purchases.

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  • An Influencer Marketing Case Study from Sallie Mae

    Event Recaps   June 21, 2018  

    Sallie Mae offered a case study drawn from its experiences with influencer marketing.

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  • Top Retail Marketing Trends for 2018

    Event Recaps   May 15, 2018  

    Michelle Skupin, senior director of corporate communications at RetailMeNot, shared stats and insights about the evolution of retail marketing in 2018 and beyond.

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  • Oreo Dunk Challenge Multi-Retailer

    REGGIE Awards   April 16, 2018  

    Mondelēz International developed shopper marketing campaigns tailored to each of Oreo’s four key retailers to encourage consumers to use social media to share their experiences dunking classic Oreo cookies.

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  • Starbucks Flavor Match

    REGGIE Awards   April 16, 2018  

    Starbucks leveraged platforms associated with discovery, Pinterest and Spotify, to encourage consumers to discover new flavors in the brand’s portfolio of at-home coffees.

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  • Extended Stay America: Reindeer Stay Free

    REGGIE Awards   April 16, 2018  

    Extended Stay America’s “Reindeer Stay Free” campaign drove revenue increases during the holiday season while cementing the brand as “Santa’s home away from home.”

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  • Reaping Rewards with T-Mobile Tuesdays

    REGGIE Awards   April 16, 2018  

    T-Mobile refreshed its app-based loyalty program to simplify and improve the customer experience.

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  • Chips Ahoy! Thins Launch at Dollar General

    REGGIE Awards   April 16, 2018  

    Chips Ahoy! used mobile and social media to execute a large-scale sampling program targeted at budget-conscious moms.

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  • Saturday vs. Sunday: Voice Your Choice

    REGGIE Awards   April 16, 2018  

    Cheez-Its and Pringles became the “Official Snacks of Football” thanks to the clever launch of Kellogg’s “Saturday vs. Sunday: Voice Your Choice” campaign, debate, and sweepstakes, which helped the brand gain in-store display, sales, market share, and overall consumer consideration.

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  • Liberty Mutual MasterThis

    REGGIE Awards   April 16, 2018  

    Liberty Mutual’s “MasterThis” content marketing campaign drove customer retention without having to change its service offering or pricing.

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  • PNA Program (Pet Nutrition Ambassador Program)

    REGGIE Awards   April 16, 2018  

    Purina Pro Plan enlisted the help of veterinarian technicians to serve as “Pet Nutrition Ambassadors” to help educate shoppers while they shopped.

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  • Advocacy and Loyalty Vendors Matrix

    Tools   April 1, 2018  

    Use this matrix to obtain information about key vendors in the Advocacy and Loyalty technology space.

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  • Advocacy and Loyalty Technology Overview

    Tools   April 1, 2018  

    Our Advocacy and Loyalty Technology Overview highlights the Advocacy and Loyalty technology space at a high-level.

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  • Brand Loyalty Advantage

    Tools   April 1, 2018  

    Read this guide to learn how to increase your brands awareness and how to ensure your customers stay loyal to your business.

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  • Shopper Marketing Contest Best Practices Checklist

    Tools   April 1, 2018  

    Use our checklist to ensure you are leveraging best practices for your shopper marketing contest.

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