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  • Five Ways Quick-Service Restaurant Brands are Serving Up Customer Engagement

    Industry Insights   July 19, 2017  

    Dig in and see five ways quick-service restaurant (QSR) brands are keeping things fresh with customer loyalty apps, experiential events, creative campaigns and more.

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  • Driving Shopper Behavior through Reward-Based Promotions

    Webinars   June 28, 2017  

    In this webinar video, the presenter shared brand new research on how reward programs tied to brand consumer promotions can help lift sales and change shopper behavior.

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  • Celebrating Brand Activation: Six Winning Case Studies from the REGGIE Awards

    Industry Insights   June 27, 2017  

    Brand activation marketing brings brands closer to consumers via experiences and emotional connections. Here are six REGGIE Award-winning case studies that exemplify best practices in brand activation marketing.

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  • 4 Keys to Mobile Coupon Marketing

    ANA Magazine   June 19, 2017  

    Mobile coupon marketing is starting to command more attention among consumer marketers looking to build a better shopping experience. To ramp up your efforts, consider these four essential priorities.

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  • Brand Activation Legal Webinar: June 2017

    Event Recaps   June 13, 2017  

    Learn about legal issues relevant to the new era of loyalty programs, as well as recent litigation and investigations that highlight the risks and perils to watch out for in designing such programs.

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  • 2017 U.S. Brand Activation Marketing Forecast

    Research Reports   June 13, 2017  

    The ANA, in collaboration with and licensed from PQ Media, developed updated brand activation marketing expenditure information for 2017. The report takes deep dives into five industry verticals.

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  • Techtronic Industries Power Equipment: Digital Marketing in 2017

    Event Recaps   June 7, 2017  

    Traditional marketing isn't dead – but it's medium has changed. The smart phone is here to stay – USE IT. The TV set is now a Smart Phone – and we as marketers have the power of a TV network. It's up to you to create the #1 show. Facebook is now direct mail, with more customer insight then we have ever had before. How do you tailor the content for each customer segment? In this session, Jess Wright, Senior Digital Marketing Manager at Techtronic Industries Power Equipment spoke about how as marketers in 2017, it's our responsibility to our organizations to shift our campaigns to capture our customer's attention where it lives – not shift our customer's attention.

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  • Quantcast Real-Time Advertising Academy Training

    Event Recaps   June 7, 2017  

    The ANA partnered with Quantcast, to offer ANA members a complimentary digital advertising boot camp.

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  • #BetterWhenBaked: Highly Relevant Promotion Marketing

    Event Recaps   May 9, 2017  

    General Mills brand Totino’s shared how it made the bold move of marketing to marijuana consumers using data, consumer insights, and pop culture relevancy.

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  • Finding Your Brand’s Superpower

    Event Recaps   May 9, 2017  

    Guinness World Records explored five ways that brands can stand out by looking at inspiring examples from brands and individuals around the globe.

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  • Cheetos Store

    REGGIE Awards   April 20, 2017  

    Cheetos underlined its mischievous brand image during the holiday season by launching an online store that featured a variety of tongue-in-cheek branded products.

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  • How Southwest Airlines Leads with its Heart to Win Customers

    Public Videos   April 20, 2017  

    Southwest Airlines has turned TransFAREncy into a philosophy that is benefiting revenues, profits, and employee relations.

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  • T-Mobile Tuesdays

    REGGIE Awards   April 20, 2017  

    To combat consumer distrust of loyalty programs, T-Mobile created “T-Mobile Tuesdays,” a content delivery system that gave customers loyalty rewards through mobile and web platforms.

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  • Cheetos Museum

    REGGIE Awards   April 20, 2017  

    In the summer of 2016, Cheetos introduced the Cheetos Museum, an online experience that encouraged fans to have fun with their favorite snack.

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  • Mars Say Thank You with M

    REGGIE Awards   April 20, 2017  

    To keep the brand at the top of consumers’ minds all year long, Mars partnered with Walmart for a retailer-specific promotion that supported the U.S. military.

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  • How Southwest Airlines Leads with its Heart to Win Customers

    Event Recaps   April 20, 2017  

    Southwest outlined the concept for its “Transfarency” campaign and demonstrated how it leveraged its low-fare philosophy across multiple platforms to differentiate itself from other airlines.

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  • How Southwest Airlines Leads with its Heart to Win Customers

    Session Videos   April 20, 2017  

    In this video, Southwest outlined the concept for its “Transfarency” campaign and demonstrated how it leveraged its low-fare philosophy across multiple platforms to differentiate itself from other airlines.

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  • Starbucks, Amazon, Dunkin' Donuts Drive New Mobile Payment Behaviors

    MediaPost   April 5, 2017  

    Three major brands are changing consumer behavior by incorporating payment through mobile devices.

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  • Coupons, Rebates, and Promotions

    Ask the Expert Answers   April 3, 2017  

    ANA’s Ask the Expert research service answers the question, “What are the current trends in coupons and promotions, and how are consumers utilizing them?”

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  • Play It Safe with Promotions

    ANA Magazine   March 30, 2017  

    What marketers should know about navigating an increasingly complex regulatory environment for promotions

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