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  • Samples to Sales

    ANA Magazine   February 16, 2018  

    Product sampling is getting smarter, more personal, and measurable. Here are five crucial rules to master sampling in a digital age.

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  • Five Essential Marketing Tips for 2018

    MediaPost   February 8, 2018  

    MediaPost shares five trends for 2018 that marketers should not ignore.

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  • Be Mine: How Brands are Courting Their Customers

    Industry Insights   February 5, 2018  

    Valentine’s Day may come once a year, but here are five ways brands are cultivating love and loyalty with their customers year-round.

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  • Relationship Marketing

    Insight Briefs   November 26, 2017  

    Retaining existing customers is absolutely critical to growth, especially as the cost and competition to acquire new ones continues to increase. In this insight brief, the ANA highlighted the top Relationship Marketing trends, best practices, and campaigns of 2017 to serve as an inspiration for brands looking to build more emotional connections with their consumers.

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  • T-Mobile Tuesdays

    Event Recaps   November 14, 2017  

    T-Mobile drove loyalty and advocacy with its customers through its gold REGGIE Award-winning campaign.

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  • Chiquita Disney Gamification

    Smarties Awards   September 25, 2017  

    To create excitement and boost brand awareness, Chiquita launched a mobile campaign to drive entries for a sweepstakes with Disney.

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  • McDonald’s Monopoly App

    Smarties Awards   September 25, 2017  

    McDonald’s transformed its signature Monopoly promotion into a truly immersive mobile gaming experience.

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  • T-Mobile Tuesdays

    Smarties Awards   September 25, 2017  

    T-Mobile rewarded its customers with a weekly loyalty program.

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  • Four Brands Changing Customer Loyalty

    MediaPost   September 14, 2017  

    Check out how these four brands are implementing innovative programs that are changing the way we view loyalty.

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  • McDonald's and Coca-Cola

    Effie Awards   September 1, 2017  

    The Sip, Share and Win program was born out of an idea that identified and utilized an important yet understated retail asset in the restaurant business: the drive-thru.

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  • National Toilet Paper Day

    Effie Awards   September 1, 2017  

    A partnership around a one-day promotion proved powerful combining Quilted Northern®'s promise of “Designed to be Forgotten®” and Amazon’s Subscribe & Save feature to create an activation around the year's most forgettable day: National Toilet Paper Day.

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  • ShopRite Mix-In Matchmaker Program

    Effie Awards   September 1, 2017  

    Friendship Dairies cottage cheese developed and led a multi-partner, cross-category shopper marketing program for ShopRite. Called "Mix-In Matchmaker," it encouraged the grocer’s highly coveted healthy food shopper segment to discover surprising, new ways to combine Friendship Dairies cottage cheese with other healthy foods to expand their restless palates and enliven their food journeys.

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  • Keep ‘Em Coming Back: Loyalty Programs Driving Brand Success

    Industry Insights   August 29, 2017  

    Discover how brands like T-Mobile and Dunkin’ Donuts are inspiring customer loyalty through custom apps and programs that offer discounts, exclusive content, and freebies.

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  • The Evolution of Loyalty Programs and the Role of Technology

    Event Recaps   August 10, 2017  

    Loyalty and marketing innovator Ed Vittoria discussed the progression of today’s loyalty programs in the marketing industry.

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  • In Pursuit of Customer Loyalty

    Event Recaps   August 10, 2017  

    NBCUniversal discussed the importance of combining storytelling with technology to build loyalty for brands.

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  • Using Loyalty Programs to Improve Earnings

    Event Recaps   August 10, 2017  

    Best Buy shared insights on its loyalty program and discussed how it has had a positive impact on its bottom line.

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  • Cultivating Scalable Loyalty Through Branded Communities

    Event Recaps   August 10, 2017  

    Seventh Generation shared how it drives loyalty through its branded community.

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  • Riding the Rails to Loyalty Success: Amtrak Guest Rewards Redesign and Launch

    Event Recaps   August 10, 2017  

    Amtrak relaunched its rewards program based on frequent passenger feedback and insights.

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  • Why Loyalty Programs are Struggling to Create Customer Engagement

    Event Recaps   August 10, 2017  

    YA shared insights on how brands can improve financial and strategic performance when it comes to loyalty programs.

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  • Five Ways Quick-Service Restaurant Brands are Serving Up Customer Engagement

    Industry Insights   July 19, 2017  

    Dig in and see five ways quick-service restaurant (QSR) brands are keeping things fresh with customer loyalty apps, experiential events, creative campaigns and more.

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