Search Results for All Content (access may be restricted)

Search returned: 265 document(s).

  • Developing a Portfolio Strategy

    Event Recaps   September 6, 2018  

    Beam Suntory described its method for strategizing a cohesive campaign on behalf of its portfolio of brands.

    view
  • Retail Reformation: The Technology That’s Revolutionizing Stores

    Event Recaps   September 6, 2018  

    McKinsey and Co. discussed how technology can help improve the performance of retail locations and enhance shoppers’ experiences there.

    view
  • Future of Retail

    Research Reports   July 30, 2018  

    The ANA Marketing Futures Report on the Future of Retail provides marketers with expert perspectives, industry benchmark stats, and brand case studies around how brands are responding to the new world of “omni-commerce.”

    view
  • Using Digital to Drive In-Store Shopping

    Event Recaps   June 21, 2018  

    Crisp/Quotient shared some digital tactics for prompting in-store purchases.

    view
  • Ways to Leverage Media to Impact Retail Purchases In-Store and Online

    Webinars   June 7, 2018  

    Find out which individual ad platforms influenced consumers during their retail purchase decision process throughout the 2017 holiday season according to a study by TVB and GfK.

    view
  • Future of Retail

    Ask the Expert Answers   June 6, 2018  

    ANA’s Ask the Expert research service answers the question, “What are some innovations and best practices for attracting shoppers to brick-and-mortar stores?”

    view
  • Top Retail Marketing Trends for 2018

    Event Recaps   May 15, 2018  

    Michelle Skupin, senior director of corporate communications at RetailMeNot, shared stats and insights about the evolution of retail marketing in 2018 and beyond.

    view
  • Personalizing Innovation: How MoA Engages with Guests to Deliver Memorable Experiences

    Event Recaps   May 15, 2018  

    The Mall of America continues to drive innovation throughout its expansive halls, creating a streamlined shopping experience for more than 40 million annual guests.

    view
  • Capitalizing on Customer-Generated Content

    Session Videos   April 18, 2018  

    In this video, Bazaarvoice and Kimberly-Clark discussed the value of customer-generated content and the best practices to use when deploying it.

    view
  • Capitalizing on Customer-Generated Content

    Event Recaps   April 18, 2018  

    Bazaarvoice and Kimberly-Clark discussed the value of customer-generated content and the best practices to use when deploying it.

    view
  • Capitalizing on Customer-Generated Content

    Public Videos   April 18, 2018  

    Kimberly-Clark finds that it’s building consumer trust with more user-generated content.

    view
  • A Modern Network

    REGGIE Awards   April 16, 2018  

    In launching its new, modern wireless network, Xfinity successfully broke through as a new player and engaged hard-to-convert shoppers.

    view
  • Crayola Dandelion Retirement and Bluetiful Introduction

    REGGIE Awards   April 16, 2018  

    Crayola launched a campaign around the retirement of one of its iconic 24-count pack colors by creating a conversation around its new shade and driving consumers to connect emotionally with the brand.

    view
  • Pop Tarts and Destiny 2

    REGGIE Awards   April 16, 2018  

    Pop-Tarts partnered with Activision, the makers of the video game Destiny 2, to promote the snack food.

    view
  • 19 Crimes Infamous Tasting

    REGGIE Awards   April 16, 2018  

    Australian wine brand 19 Crimes created an augmented reality campaign in association with grocery brand Kroger that gave shoppers an engaging, memorable experience at the shelf.

    view
  • Walmart Oreo World Record Dunk

    REGGIE Awards   April 16, 2018  

    Walmart and Oreo drove sales by staging a world-record-setting cookie-dunking relay.

    view
  • Quaker Overnight Oats Launch

    REGGIE Awards   April 16, 2018  

    Quaker launched a strategic 360-degree shopper marketing campaign designed to introduce consumers to Quaker Overnight Oats and turn a breakfast innovation into a breakfast staple.

    view
  • PNA Program (Pet Nutrition Ambassador Program)

    REGGIE Awards   April 16, 2018  

    Purina Pro Plan enlisted the help of veterinarian technicians to serve as “Pet Nutrition Ambassadors” to help educate shoppers while they shopped.

    view
  • Milano: Save Something For Yourself

    REGGIE Awards   April 16, 2018  

    Pepperidge Farm set out remind women to take a moment for themselves by having a Milano in its “Save Something for Yourself” campaign, and successfully shifted perception of the brand.

    view
  • Oreo Dunk Challenge Multi-Retailer

    REGGIE Awards   April 16, 2018  

    Mondelēz International developed shopper marketing campaigns tailored to each of Oreo’s four key retailers to encourage consumers to use social media to share their experiences dunking classic Oreo cookies.

    view

1234567 >>  Last (14)