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  • User-Generated Content

    Ask the Expert Answers   April 24, 2017  

    ANA’s Ask the Expert research service answers the question, “What are the best practices for utilizing user-generated content?”

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  • Record Store Day Puts the Focus on Music

    Nielsen   April 20, 2017  

    Nielsen explored the history of Record Store Day and the impact that it has had on music sales since its beginning in 2008.

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  • Coupons, Rebates, and Promotions

    Ask the Expert Answers   April 3, 2017  

    ANA’s Ask the Expert research service answers the question, “What are the current trends in coupons and promotions, and how are consumers utilizing them?”

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  • Where’s the Beef? Check the Snack Aisle

    Nielsen   March 30, 2017  

    Nielsen explored the growth of salty and meat snack categories across U.S. retail locations, including consumer demographics and sales trends.

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  • Understanding Today’s Omnishopper

    Nielsen   March 10, 2017  

    Nielsen revealed insights from its recent study into U.S. omnichannel marketing around impulse shopping, including the breakdown of physical versus online purchases and category of purchase.

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  • Translating the Shopper Marketing Plan into the Store to Drive Significant Results

    Event Recaps   March 2, 2017  

    Gateway Newstands shared how to ensure the best results by implementing shopper marketing programs in non-traditional channels like convenience stores and small chains.

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  • Huggies and the San Francisco 49ers: An Unexpected Relationship that Turned Sponsorship Marketing on Its Head

    Event Recaps   February 28, 2017  

    Huggies partnered with the San Francisco 49ers to galvanize the local community around the issue of diaper need.

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  • Fitle

    Internationalist Innovation in Media   January 9, 2017  

    With the development of an augmented reality app, Carrefour offered its customers the opportunity to try on clothes virtually.

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  • Brand Activation Toolkit

    Toolkits   December 30, 2016  

    Use this set of 30 premium tools and templates to deepen your understanding of brand activation.

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  • Holiday Magic Creeps Earlier Each Year

    Nielsen   December 6, 2016  

    As consumers, particularly Millennials, start their holiday preparations earlier, it presents opportunities for retailers, manufacturers and marketers to reach them before the holiday season.

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  • With Cause Efforts, Macy's, Target, Kroger Hope to Amplify Santa's Swagger

    MediaPost   December 6, 2016  

    Macy’s, Target, and Kroger dialed up their cause-marketing connections in the 2016 holiday season to make sure kids everywhere get their fair share from Santa.

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  • Discounts Dominate, but Loyalty Program Rewards Go Deeper than Dollars

    Nielsen   December 2, 2016  

    When it comes to the most valued loyalty program benefits, monetary incentives top the, but thinking beyond discounts can help brands stand out.

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  • Shoppers Gobble Up In-Store Black Friday Deals on Mobile

    Google   November 30, 2016  

    Store foot traffic surged on Black Friday compared to an average weekend day in November. Black Friday also had the highest number of mobile shopping searches, with Thanksgiving coming in a close second.

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  • Experiential Gets Real: The Data Proves What We Have Known All Along

    Event Recaps   November 17, 2016  

    FCBX discussed the evolution of experiential marketing and shared three examples of brands using experiences to transform the customer journey.

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  • Shop with the Force

    Cannes Mobile Lions Awards   October 24, 2016  

    To compete again big-name competitors, Stance created an innovative online shopping experience for its line of Stars Wars-themed socks.

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  • Elevate the Strategic Impact of Your Shopper Marketing

    Research Infographics   October 13, 2016  

    The ANA, in partnership with GfK, conducted research to help bring clarity to the current state of shopper marketing and make predictions about where it’s headed.

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  • Beringer Taste Station

    Effie Awards   October 5, 2016  

    To bring new consumers into the wine category and reverse declining category sales, Beringer pioneered a shelf display that allowed shoppers to try a non-alcoholic sample of Beringer wine right at the point to best influence purchase, the shelf.

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  • SOUR PATCH Watermelon SLURPEE Campaign

    Effie Awards   October 5, 2016  

    To make SOUR PATCH KIDS famous with teens, they needed to be associated with a brand teens already love…like SLURPEE. To meet this challenge, SOUR PATCH KIDS first did a little sour/sweet snooping on social media.

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  • Effie Awards Case Studies

    Knowledge Partners   October 5, 2016  

    ANA members have access to Effies Award Case Studies!

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  • Underjams at Walmart Overcomes Bedwetting

    Effie Awards   October 5, 2016  

    Pampers UnderJams, which designed to help children overcome bedwetting, focused on creating a holistic communication plan singularly aimed at driving awareness to help consumers with an emotional and sensitive need.

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