Search Results for All Content (access may be restricted)

Search returned: 243 document(s).

  • Capitalizing on Customer-Generated Content

    Public Videos   April 18, 2018  

    Kimberly-Clark finds that it’s building consumer trust with more user-generated content.

    view
  • Capitalizing on Customer-Generated Content

    Event Recaps   April 18, 2018  

    Bazaarvoice and Kimberly-Clark discussed the value of customer-generated content and the best practices to use when deploying it.

    view
  • Capitalizing on Customer-Generated Content

    Session Videos   April 18, 2018  

    In this video, Bazaarvoice and Kimberly-Clark discussed the value of customer-generated content and the best practices to use when deploying it.

    view
  • Caesars Entertainment: Brand Activations and Partnerships

    Event Recaps   April 16, 2018  

    Key partnerships played an important role in Caesars Entertainment’s brand activation initiatives.

    view
  • Brand Activation Toolkit

    Playbooks   April 1, 2018  

    Use this set of 30 premium tools and templates to deepen your understanding of brand activation.

    view
  • American Eagle Outfitters: A Retail Success Story in the Digital Age

    Public Videos   March 1, 2018  

    American Eagle Outfitters is driving real-time marketing with a store-based corporate social media team.

    view
  • American Eagle Outfitters: A Retail Success Story in the Digital Age

    Event Recaps   March 1, 2018  

    Many retailers struggle to expand business in the digital age, but with a customer-centric marketing strategy, American Eagle has engaged its target and increased sales.

    view
  • Coca-Cola, Nabisco, and Hershey’s Partner for Taste of the Tournament

    Event Recaps   January 30, 2018  

    Coca-Cola, Nabisco, and Hershey’s partnered with the NCAA Final Four to bring a culinary experience to basketball fans with “Taste of the Tournament.”

    view
  • The QSR Customer Experience

    Event Recaps   January 30, 2018  

    Wendy’s shared its strategy for creating an experience that drives loyalty and purchase.

    view
  • How Oreo Took "The Dunk" to Retail, In-Home, and Beyond

    Event Recaps   December 6, 2017  

    Oreo activated social shoppers and delivered an authentic retail and in-home experience that drove content, conversations, and conversions.

    view
  • Marketing Brands at the Corner of Happy and Healthy

    Event Recaps   November 15, 2017  

    April Carlisle, SVP and head of business development and retail practice at Arc Worldwide, discussed Walgreens’ partnerships with Coca-Cola and P&G.

    view
  • MillerCoors: Wear the High Life

    Event Recaps   November 14, 2017  

    Miller High Life incentivized customers with limited edition prizes in its gold REGGIE Award winning campaign.

    view
  • Pizza Hut Social Enablers

    Smarties Awards   September 25, 2017  

    In partnership with the mobile game King of Glory, Pizza Hut came up with an innovative way to motivate young Chinese consumers to go to its restaurants.

    view
  • Cognitive Retail

    Effie Awards   September 1, 2017  

    An app powered by Watson, built on IBM Bluemix, and hosted in the IBM Cloud, prompted shoppers to answer several questions about the person they were shopping for and matched personalities to presents by scraping and analyzing live customer data, matching personalities to presents.

    view
  • McDonald's and Coca-Cola

    Effie Awards   September 1, 2017  

    The Sip, Share and Win program was born out of an idea that identified and utilized an important yet understated retail asset in the restaurant business: the drive-thru.

    view
  • Doritos Batman v Superman at Dollar General

    Effie Awards   September 1, 2017  

    Given the knowledge that fans without the financial means to see a movie in the theater were craving the ability to bring heroic experiences to their families, Doritos partnered with Dollar General to bring Batman v Superman to all of its shoppers.

    view
  • Build A Better Basket at Dollar General

    Effie Awards   September 1, 2017  

    Hershey’s virtual Easter basket-builder let shoppers mix and match Hershey products with Dollar General merchandise until they found the right mix for their budgets.

    view
  • "Plus" Launch

    Effie Awards   September 1, 2017  

    Walmart Family Mobile lacked awareness and was being outspent. By doubling its data and partnering with Walmart’s streaming movie service, Walmart Family Mobile introduced premium offerings to the budget category.

    view
  • ShopRite Mix-In Matchmaker Program

    Effie Awards   September 1, 2017  

    Friendship Dairies cottage cheese developed and led a multi-partner, cross-category shopper marketing program for ShopRite. Called "Mix-In Matchmaker," it encouraged the grocer’s highly coveted healthy food shopper segment to discover surprising, new ways to combine Friendship Dairies cottage cheese with other healthy foods to expand their restless palates and enliven their food journeys.

    view
  • A Beardly Awesome New Product Launch and Program

    Effie Awards   September 1, 2017  

    At risk of losing distribution in convenience stores, Trolli had to outsmart the gummiliaths by cracking the code on marketing’s most elusive target — Millennials and teens.

    view

1234567 >>  Last (13)