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  • Fitle

    Internationalist Innovation in Media   January 9, 2017  

    With the development of an augmented reality app, Carrefour offered its customers the opportunity to try on clothes virtually.

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  • Holiday Magic Creeps Earlier Each Year

    Nielsen   December 6, 2016  

    As consumers, particularly Millennials, start their holiday preparations earlier, it presents opportunities for retailers, manufacturers and marketers to reach them before the holiday season.

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  • With Cause Efforts, Macy's, Target, Kroger Hope to Amplify Santa's Swagger

    MediaPost   December 6, 2016  

    Macy’s, Target, and Kroger dialed up their cause-marketing connections in the 2016 holiday season to make sure kids everywhere get their fair share from Santa.

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  • Discounts Dominate, but Loyalty Program Rewards Go Deeper than Dollars

    Nielsen   December 2, 2016  

    When it comes to the most valued loyalty program benefits, monetary incentives top the, but thinking beyond discounts can help brands stand out.

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  • Shoppers Gobble Up In-Store Black Friday Deals on Mobile

    Google   November 30, 2016  

    Store foot traffic surged on Black Friday compared to an average weekend day in November. Black Friday also had the highest number of mobile shopping searches, with Thanksgiving coming in a close second.

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  • Experiential Gets Real: The Data Proves What We Have Known All Along

    Event Recaps   November 17, 2016  

    FCBX discussed the evolution of experiential marketing and shared three examples of brands using experiences to transform the customer journey.

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  • Shop with the Force

    Cannes Mobile Lions Awards   October 24, 2016  

    To compete again big-name competitors, Stance created an innovative online shopping experience for its line of Stars Wars-themed socks.

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  • Elevate the Strategic Impact of Your Shopper Marketing

    Research Infographics   October 13, 2016  

    The ANA, in partnership with GfK, conducted research to help bring clarity to the current state of shopper marketing and make predictions about where it’s headed.

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  • Real Women of DEPEND

    Effie Awards   October 5, 2016  

    Through a uniquely relatable customized program DEPEND® was able to change shopper perceptions, and their behavior, resulting in significant incremental sales gains for the brand and for Walmart.

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  • Go Commando

    Effie Awards   October 5, 2016  

    By changing how shoppers choose their toilet paper, Cottonelle surpassed its full-year brand equity goal in six months, boosted share by 7.3%, and leapfrogged a competitor to become the #4 brand.

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  • Effie Awards Case Studies

    Knowledge Partners   October 5, 2016  

    ANA members have access to Effies Award Case Studies!

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  • Underjams at Walmart Overcomes Bedwetting

    Effie Awards   October 5, 2016  

    Pampers UnderJams, which designed to help children overcome bedwetting, focused on creating a holistic communication plan singularly aimed at driving awareness to help consumers with an emotional and sensitive need.

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  • SOUR PATCH Watermelon SLURPEE Campaign

    Effie Awards   October 5, 2016  

    To make SOUR PATCH KIDS famous with teens, they needed to be associated with a brand teens already love…like SLURPEE. To meet this challenge, SOUR PATCH KIDS first did a little sour/sweet snooping on social media.

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  • Beringer Taste Station

    Effie Awards   October 5, 2016  

    To bring new consumers into the wine category and reverse declining category sales, Beringer pioneered a shelf display that allowed shoppers to try a non-alcoholic sample of Beringer wine right at the point to best influence purchase, the shelf.

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  • Shopper Marketing

    Insight Briefs   October 1, 2016  

    This Insight Brief brings together the best ANA content around shopper marketing, including new research, tips for optimizing shopper marketing campaigns, and case studies from Pepsi, Mondelez, and Walmart.

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  • ManiMatch App

    Smarties Awards   September 27, 2016  

    To battle consumer frustrations, Sally Hansen created the ManiMatch mobile app so that shoppers could try on nail polish colors before purchase.

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  • The Culture of Joy

    Session Videos   July 27, 2016  

    In this video, Lauren Fleischer, director of marketing at IT’SUGAR, discussed how the candy retailer has maintained strong growth over the past 10 years.

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  • The Culture of Joy

    Public Videos   July 27, 2016  

    In this video, learn how IT’SUGAR finds shopper marketing success as a candy retailer by being unapologetic.

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  • The Culture of Joy

    Event Recaps   July 27, 2016  

    Lauren Fleischer, director of marketing at IT’SUGAR, discussed how the candy retailer has maintained strong growth over the past 10 years.

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  • Red Nose Day and Walgreens: Igniting 200K+ Brand Champions

    Event Recaps   July 26, 2016  

    To fight child poverty, Walgreens and U.K. organization Comic Relief sponsored Red Nose Day, a campaign where company team members and consumers came together to raise money through content creation, team member engagement, and vendor support.

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