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  • How Oreo Took "The Dunk" to Retail, In-Home, and Beyond

    Event Recaps   December 6, 2017  

    Oreo activated social shoppers and delivered an authentic retail and in-home experience that drove content, conversations, and conversions.

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  • MillerCoors: Wear the High Life

    Event Recaps   November 14, 2017  

    Miller High Life incentivized customers with limited edition prizes in its gold REGGIE Award winning campaign.

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  • Pizza Hut Social Enablers

    Smarties Awards   September 25, 2017  

    In partnership with the mobile game King of Glory, Pizza Hut came up with an innovative way to motivate young Chinese consumers to go to its restaurants.

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  • Build A Better Basket at Dollar General

    Effie Awards   September 1, 2017  

    Hershey’s virtual Easter basket-builder let shoppers mix and match Hershey products with Dollar General merchandise until they found the right mix for their budgets.

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  • Doritos Batman v Superman at Dollar General

    Effie Awards   September 1, 2017  

    Given the knowledge that fans without the financial means to see a movie in the theater were craving the ability to bring heroic experiences to their families, Doritos partnered with Dollar General to bring Batman v Superman to all of its shoppers.

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  • Small Business Saturday

    Effie Awards   September 1, 2017  

    Over the last six years, Small Business Saturday has grown from a social moment into a social movement in the truest sense, generating more than $50 Billion for small businesses nationally on just six celebrated days.

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  • "Plus" Launch

    Effie Awards   September 1, 2017  

    Walmart Family Mobile lacked awareness and was being outspent. By doubling its data and partnering with Walmart’s streaming movie service, Walmart Family Mobile introduced premium offerings to the budget category.

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  • ShopRite Mix-In Matchmaker Program

    Effie Awards   September 1, 2017  

    Friendship Dairies cottage cheese developed and led a multi-partner, cross-category shopper marketing program for ShopRite. Called "Mix-In Matchmaker," it encouraged the grocer’s highly coveted healthy food shopper segment to discover surprising, new ways to combine Friendship Dairies cottage cheese with other healthy foods to expand their restless palates and enliven their food journeys.

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  • McDonald's and Coca-Cola

    Effie Awards   September 1, 2017  

    The Sip, Share and Win program was born out of an idea that identified and utilized an important yet understated retail asset in the restaurant business: the drive-thru.

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  • Johnson's Baby and Circo Partnership

    Effie Awards   September 1, 2017  

    After losing relevance with millennial moms at Target, Johnson’s Baby partnered with the retailer's own Circo brand to reinvent and contemporize its equity with 11 exclusive bottle designs.

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  • National Toilet Paper Day

    Effie Awards   September 1, 2017  

    A partnership around a one-day promotion proved powerful combining Quilted Northern®'s promise of “Designed to be Forgotten®” and Amazon’s Subscribe & Save feature to create an activation around the year's most forgettable day: National Toilet Paper Day.

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  • A Beardly Awesome New Product Launch and Program

    Effie Awards   September 1, 2017  

    At risk of losing distribution in convenience stores, Trolli had to outsmart the gummiliaths by cracking the code on marketing’s most elusive target — Millennials and teens.

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  • Say Thank You With M

    Effie Awards   September 1, 2017  

    “Say Thank You With M” unified three American icons — M&M’S, U.S. troops and Walmart — into one summer campaign.

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  • The Evolution of Loyalty Programs and the Role of Technology

    Event Recaps   August 10, 2017  

    Loyalty and marketing innovator Ed Vittoria discussed the progression of today’s loyalty programs in the marketing industry.

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  • Celebrating Brand Activation: Six Winning Case Studies from the REGGIE Awards

    Industry Insights   June 27, 2017  

    Brand activation marketing brings brands closer to consumers via experiences and emotional connections. Here are six REGGIE Award-winning case studies that exemplify best practices in brand activation marketing.

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  • Finding the Path to Growth With a View of the Total Consumer

    Nielsen   June 27, 2017  

    Nielsen explored the fast-moving consumer goods (FMCG) landscape, which is facing barriers such as a slowing U.S. population, fragmented spending across channels, and deflationary pressures.

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  • Innovative Rewards Programs Enhance Customer Experiences and Drive Sales Lift

    Industry Insights   June 14, 2017  

    Shoppers are fickle. Marketers need to entice consumer loyalty rather than reward such behavior. Fandango provides four keys from new research on how to win consumer loyalty through customer rewards programs.

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  • Deep Discount Grocery Stores are Gaining Share with Store Brands

    Nielsen   June 14, 2017  

    Nielsen explored consumers’ shifting shopping habits in recent years across channels and found that deep discount stores have more than twice the store-brand share of dollars.

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  • Taking Brand-Led Programs to the Next Level through Shopper Marketing

    Event Recaps   June 6, 2017  

    Mars detailed the successful launch of two brand-led shopper marketing programs in 2016.

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  • Brand-Driven Shopper Programs — How V8 Leveraged Retailer Programs to Drive Trial

    Event Recaps   June 6, 2017  

    The Campbell Soup Co. discussed how it executed a variety of trial-driving programs for V8 Veggie Blends in partnership with key retailers.

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