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  • Farmers: Creating a Value-Added Partnership

    Event Recaps   March 21, 2017  

    In this session, Ryan Young, manager, strategic sourcing and procurement at Farmers Insurance, discussed how to overcome common obstacles and leverage a partnership with marketing to ensure procurement delivers value. He discussed how to develop a value-added partnership with corporate procurement and marketing with your organization.

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  • Eli Lilly: Developing a Strong Supplier Diversity Strategy

    Event Recaps   March 21, 2017  

    In this presentation, Tatum Gipe, director of procurement optimization and supplier diversity at Eli Lilly and Company, provided an overview of their diversity strategy, and the important role supplier diversity development plays in achieving Lilly's goals. She shared the journey and approach taken by Lilly to nurture small and diverse businesses and optimize the innovation and relationships with those businesses to have a positive impact with suppliers, customers, and management alike.

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  • PROCUREMENT SERIES: A Customer Relationship Management Sourcing Journey

    Webinars   March 17, 2017  

    In this webinar, Ben Brown, Senior Global Strategic Sourcing Manager – Intuit Inc., focused on what prompted them to begin their journey in sourcing their global customer relationship management (CRM) partner, what their selection criteria was, and the considerations they needed to keep in mind in the selection process.

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  • How Much Should You Spend on B2B Marketing?

    Knowledge Partners   March 6, 2017  

    In theory, budgets are fluid. However, many B2B advertising and marcom budgets remain fairly linear and haven’t changed much over the years. EMA’s John Favalo review this practice and advises on B2B budget sizes.

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  • How Much Media Is Your Digital Dollar Netting?

    Knowledge Partners   March 3, 2017  

    AARM considers whether advertisers know where their digital media spend is going and why the process is so opaque.

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  • Don’t Work Your “Non-Working” Too Hard

    Knowledge Partners   February 10, 2017  

    The working versus non-working spend ratio is controversial among brand advertisers and agency leaders; here’s why there is no real benchmark for the measure and six ways to make better budget decisions.

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  • How to Simplify Roster Management

    Knowledge Partners   February 1, 2017  

    Brand advertisers can simplify roster management without significantly shrinking the number of agencies they work with.

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  • Shopper Marketing Budget Template

    Tools   February 1, 2017  

    Use our budget template to set and track your overall Shopper Marketing budget on a monthly and yearly basis.

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  • Shopper Marketing Playbook

    Tools   February 1, 2017  

    Use this shopper marketing playbook to define the activities required to successfully create, plan and execute a shopper marketing plan.

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  • Shopper Marketing Program Strategies

    Tools   February 1, 2017  

    Use our Shopper Marketing Program Strategies list to discover opportunities you can leverage while planning for your next shopper marketing campaign.

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  • Media Transparency: Prescriptions, Principles, and Processes for Advertisers

    Public Videos   January 26, 2017  

    Advertisers need to establish primacy in controlling and auditing their media spends.

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  • How Fiat Chrysler’s Marketing and Production Purchasing Teams Work Together

    Event Recaps   December 6, 2016  

    Fiat Chrysler created an in-house production sourcing and purchasing role to increase transparency when working with suppliers.

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  • Nestlé: Menu Pricing Case Study

    Event Recaps   December 1, 2016  

    Nestlé shared how it developed a “menu pricing” system that can enhance budgeting predictability for marketers, speed up negotiations, and deliver cost savings.

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  • Transparency: State Production Rebates

    Webinars   November 18, 2016  

    Shelley Landgraf, president of Landgraf Consulting Group, discussed her perspective on the ANA Production Transparency Task Force and state production rebates.

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  • Compliance Auditing: The Path to Building Client Trust

    Knowledge Partners   November 17, 2016  

    AARM shares how cross-functional oversight builds accountability and value for marketers.

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  • Is the Agency Holding Company Model Viable Going Forward?

    Knowledge Partners   November 14, 2016  

    AARM examines whether the holding company model has achieved excellence and how they can leverage their scale to boost relevancy.

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  • Music Rights Without Fights

    Event Recaps   November 2, 2016  

    Resilient Music enables advertisers to better understand how music rights work.

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  • Beam Suntory: Planning and Implementing an Agency RFP with Strategic Sourcing Principles

    Event Recaps   October 26, 2016  

    Beam Suntory shared seven tips on how to improve and perfect the RFP process.

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  • Walgreen Company

    Event Recaps   October 26, 2016  

    Walgreen Co. shared how it has combined marketing with procurement to drive business results, identifying key challenges, lessons learned, and high-level successes the team experienced.

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  • American Family Insurance: Marketing and Procurement: BFFs

    Event Recaps   October 26, 2016  

    American Family Insurance shared five tips to foster an effective partnership between the marketing and procurement teams.

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