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  • GRAINGER: FINDING THE RIGHT AOR

    Event Recaps   October 11, 2017  

    Identifying an agency that fits with your company's culture and marketing strategy, can be a tough task. In this session, Melissa Gerlach, category manager – marketing & ecommerce at W.W. Grainger Inc., shared her approach to finding the right AOR, how she maps out this approach, and lessons learned along the way.

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  • Agency Compensation Trends and Best Practices

    Event Recaps   October 11, 2017  

    The ANA's 2016 Trends in Agency Compensation survey results show how marketers structure and manage agency compensation, including various incentives and overall compensation. The work illustrates key trends in agency remuneration methods and practices. Attendees heard the results of this survey along with an expert analysis. Presenters did a deep dive into the results and discuss what it meant for members.

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  • Cutting Costs without Cutting Corners: Procurement Tips and Tricks

    Industry Insights   October 4, 2017  

    The ANA shared how procurement teams can cut costs and simplify processes while still delivering marketing success, providing examples from brands like Coca-Cola and Nestlé.

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  • A New Method for Controlling Advertising Costs

    Event Recaps   September 12, 2017  

    Marshall Garber, professor at Baruch College, shared a financial method for improving the profitability of advertising and strengthening the advertiser’s control over agency operations and the advertising process.

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  • Combe: In-house Capabilities and Finding the Balance

    Event Recaps   September 12, 2017  

    In this session, Combe shared its journey to better in-house capabilities over the last five years and how it balances in-house projects with those created by outside production partners.

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  • Agency Compensation

    Ask the Expert Answers   August 7, 2017  

    ANA’s Ask the Expert research service answers the question, “What are some considerations for choosing an agency compensation model?”

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  • 4 Ways to Strengthen Agency Relationships Through Compensation Models

    ANA Magazine   July 3, 2017  

    After conducting the 17th edition of our "Trends in Agency Compensation" research, we've put together four action items for marketers looking to improve agency relationships and their compensation models.

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  • Tips for Improving Agency Compensation Practices and Transparency

    Industry Insights   June 27, 2017  

    Based on new ANA research, here are five tips for aligning with your agencies on compensation practices.

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  • 5 Takeaways from the 2017 ANA Advertising Financial Management Conference

    ANA Magazine   June 26, 2017  

    Marketers must constantly be ready to move forward and evolve. It is testing and learning that allows marketers to find true value. At the 2017 ANA Advertising Financial Management Conference, experts outlined the true value of evolving. In this presentation, we cover five of their most important insights.

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  • Agency Compensation Trends and Best Practices

    Event Recaps   June 20, 2017  

    The ANA's 2016 Trends in Agency Compensation survey results show how marketers structure and manage agency compensation, including various incentives and overall compensation. The work illustrates key trends in agency remuneration methods and practices. Attendees heard the results of this survey along with an expert analysis of what it meant for them. The presenter did a deep dive into the results and discussed what it meant for members.

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  • E*Trade Financial: Going Back to a Commission Model for Media

    Event Recaps   June 20, 2017  

    In this session, Lauren Radcliffe, VP, media and acquisition - E*Trade Financial Corp., and Tracy-Ann Goodwin, SVP, integrated communications group director – Assembly, shared their new compensation model. They also covered why E*Trade went back to a commission model for media, the lessons learned along the way, and what it takes to build support for a new compensation model.

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  • The Ad Agency RFI: How Marketers Should Structure Requests So Both Agency and Client Benefit

    Knowledge Partners   June 19, 2017  

    What information should brands provide in a request for information (RFI), and what questions are necessary to ask agencies at this stage? Here’s a quick guide, from an agency with RFI experience.

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  • Why the Right Scope of Work Is So Important

    Forward   June 6, 2017  

    Here's how a well-planned scope of work can deliver a tangible benefit every marketer wants: having the right team, working on the right assignments, all at the right time.

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  • It’s Only Money: Transparency and Oversight in Agency Agreements

    Knowledge Partners   June 5, 2017  

    AARM explores the ramifications of marketers not improving how advertising funds are being managed and reported.

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  • Quick Bits for June 1, 2017

    ANA Magazine   June 1, 2017  

    What marketers need to know this week: how much advertisers will lose to bot fraud this year, a campaign to save Northern White Rhinos, and more.

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  • Overview of the 2017 ANA Advertising Financial Management Conference

    Public Videos   May 26, 2017  

    In this video, get an overview of the 2017 ANA Advertising Financial Management Conference.

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  • New Trend? Direct Sourcing Production Panel

    Event Recaps   May 25, 2017  

    Procurement professionals from Coke, Chrysler, and Verizon discussed best practices for direct source production, a new trend in vendor management.

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  • Trends in Agency Compensation 17th Edition: Executive Brief on New ANA Research

    Research Reports   May 25, 2017  

    New research from the ANA explores trends in agency compensation practices. Read the Executive Brief to learn the key research findings and recommendations for marketers.

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  • New Trend? Direct Sourcing Production Panel

    Session Videos   May 25, 2017  

    In this video, procurement professionals from Coke, Chrysler, and Verizon discussed best practices for direct source production, a new trend in vendor management.

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  • Perspective from the 4A’s Incoming President and CEO

    Event Recaps   May 24, 2017  

    Marla Kaplowitz, the 4A’s president and CEO, shared her thoughts on media transparency, data ownership, and how to improve the brand/agency relationship.

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