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Search returned: 74 document(s).

  • The Maturation of PR

    ANA Magazine   November 3, 2017  

    An ANA survey found that public relations is playing a more decisive role in the marketing mix. Here’s what’s fueling the convergence.

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  • Cannes Lions 2017: Trends, Takeaways, and Implications for Marketers

    Webinars   July 12, 2017  

    In this webinar, Eric Eddy of double E communications shared highlights for marketers from Cannes 2017.

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  • Cannes Lions 2017: Trends, Takeaways, and Implications for Marketers

    Event Recaps   July 12, 2017  

    Eric Eddy of double E communications shared highlights for marketers from Cannes 2017.

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  • AHR Digital Media Kit

    B2 Awards   May 31, 2017  

    Emerson Commercial & Residential Solutions created a digital media kit to introduce its new business platform to key publications at the AHR Expo, the industry’s largest trade show.

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  • The Evolution of Public Relations

    Industry Insights   May 9, 2017  

    The ANA partnered with the USC Center for Public Relations at the Annenberg School for Communication and Journalism to understand current client-side marketer perceptions of public relations.

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  • Corporate Anniversaries: Missed Opportunity or Found Gold?

    Event Recaps   March 15, 2017  

    The History Factory shared learnings and best practices from more than 30 years of helping brands to celebrate their history and set a path for the future.

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  • Public Relations Calendar 2017

    Tools   September 1, 2016  

    Use this tool to create a public relations calendar for 2017 that will allow you to plan & report on your public relations activities throughout the year.

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  • Media Kit

    B2 Awards   July 1, 2016  

    Chicago Board Options Exchange (CBOE) created a physical and online media kit to appeal to more advertisers and create greater impact with prospects.

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  • Leveraging PR as a Top Lead Generator

    B2 Awards   July 1, 2016  

    Stratasys Direct Manufacturing (SDM) used a self-published industry report to increase brand awareness and generate new business leads.

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  • Crisis Communications Schedule

    Tools   May 6, 2016  

    Use the Crisis Communications Schedule to ensure that key team members are always on-call during a crisis.

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  • Crisis Procedure for Family Members Template

    Tools   May 6, 2016  

    The Crisis Procedure for Family Members template is designed to ensure you follow crisis best practices with family members of anyone involved in the crisis.

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  • Key Audience and Groups Crisis List Template

    Tools   May 6, 2016  

    The Key Audience and Groups Crisis Template helps your organization organize which groups they will be responding to.

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  • Crisis Messaging Map Tool

    Tools   May 6, 2016  

    Use the Crisis Messaging Map Tool to assess the key messages that are important for your target audience to hear during a crisis.

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  • Media Response Policy Template

    Tools   May 6, 2016  

    The Media Response Policy Template ensures your organization follows a strict policy when responding to the media.

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  • Crisis Inquiry Journal Template

    Tools   May 6, 2016  

    Use the Crisis Inquiry Journal Template to track and respond to any inquiry made by the media or individuals/organizations about an active crisis occurring within your organization.

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  • Topic Matter Expert Contact List

    Tools   May 6, 2016  

    Use the Topic Matter Expert Contact List to finalize who your crisis communications team will go to for assistance during any crisis.

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  • Crisis Communications Plan Template

    Tools   May 6, 2016  

    Use this PR Crisis Communications Plan Template to manage all communication before, throughout and after a crisis.

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  • Crisis Communications Team Organizational Chart

    Tools   May 6, 2016  

    Use the Crisis Communications Team Organizational Chart to visually clarify the hierarchy within your crisis team.

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  • Crisis Communications Review Chart

    Tools   May 6, 2016  

    Use the Crisis Communications Review Chart to track any changes to your crisis plan.

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  • Messaging Approval Form

    Tools   May 6, 2016  

    The Messaging Approval Form is designed to ensure all messages within your organization are approved before they are used publicly.

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