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Use this tool to create a public relations calendar for 2017 that will allow you to plan & report on your public relations activities throughout the year.
Stratasys Direct Manufacturing (SDM) used a self-published industry report to increase brand awareness and generate new business leads.
Chicago Board Options Exchange (CBOE) created a physical and online media kit to appeal to more advertisers and create greater impact with prospects.
The Key Audience and Groups Crisis Template helps your organization organize which groups they will be responding to.
Use the Crisis Communications Schedule to ensure that key team members are always on-call during a crisis.
The Media Response Policy Template ensures your organization follows a strict policy when responding to the media.
Use the Topic Matter Expert Contact List to finalize who your crisis communications team will go to for assistance during any crisis.
The Spokesperson Procedures Guide Template is a policy guide for any spokesperson for your organization.
The Messaging Approval Form is designed to ensure all messages within your organization are approved before they are used publicly.
Use the Story Trends and Stakeholder Issues Checklist to keep on top of key trends within the media during a crisis.
Use the Crisis Messaging Internal Notifications List to clarify who needs to be contacted within specific internal groups in your organization during any crisis.
The Key Audiences and Groups Questions Template is designed to help your organization prepare for the questions that key groups will ask during a crisis.
Use the Crisis Communications Team Framework to assign key roles and responsibilities to your team.
Use this PR Crisis Communications Plan Template to manage all communication before, throughout and after a crisis.
Use the Crisis FAQ Template as a starting point when trying to understand what occurred at the onset of any crisis.
The Crisis Procedure for the Media Template is designed to ensure you follow crisis best practices with members of the media during a crisis.
Use the Crisis Level Chart to understand and illustrate the different levels of a crisis within your organization.
The Crisis Procedure for Family Members template is designed to ensure you follow crisis best practices with family members of anyone involved in the crisis.
Use the Crisis Communications Review Chart to track any changes to your crisis plan.
Use the Crisis Coverage Checklist to leverage best practices when tracking media coverage of any crisis.