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Search returned: 61 document(s).

  • Public Relations Calendar 2018

    Tools   December 1, 2017  

    Use this tool to create a public relations calendar for 2018 that will allow you to plan & report on your public relations activities throughout the year.

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  • The Maturation of PR

    ANA Magazine   November 3, 2017  

    An ANA survey found that public relations is playing a more decisive role in the marketing mix. Here’s what’s fueling the convergence.

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  • Cannes Lions 2017: Trends, Takeaways, and Implications for Marketers

    Webinars   July 12, 2017  

    In this webinar, Eric Eddy of double E communications shared highlights for marketers from Cannes 2017.

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  • Cannes Lions 2017: Trends, Takeaways, and Implications for Marketers

    Event Recaps   July 12, 2017  

    Eric Eddy of double E communications shared highlights for marketers from Cannes 2017.

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  • AHR Digital Media Kit

    B2 Awards   May 31, 2017  

    Emerson Commercial & Residential Solutions created a digital media kit to introduce its new business platform to key publications at the AHR Expo, the industry’s largest trade show.

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  • The Evolution of Public Relations

    Industry Insights   May 9, 2017  

    The ANA partnered with the USC Center for Public Relations at the Annenberg School for Communication and Journalism to understand current client-side marketer perceptions of public relations.

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  • Corporate Anniversaries: Missed Opportunity or Found Gold?

    Event Recaps   March 15, 2017  

    The History Factory shared learnings and best practices from more than 30 years of helping brands to celebrate their history and set a path for the future.

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  • Leveraging PR as a Top Lead Generator

    B2 Awards   July 1, 2016  

    Stratasys Direct Manufacturing (SDM) used a self-published industry report to increase brand awareness and generate new business leads.

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  • Media Kit

    B2 Awards   July 1, 2016  

    Chicago Board Options Exchange (CBOE) created a physical and online media kit to appeal to more advertisers and create greater impact with prospects.

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  • Crisis Coverage Checklist

    Tools   May 6, 2016  

    Use the Crisis Coverage Checklist to leverage best practices when tracking media coverage of any crisis.

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  • Spokesperson Designation Template

    Tools   May 6, 2016  

    The Spokesperson Designation Template allows your crisis communications team to clarify who will represent your organization during a crisis.

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  • Story Trends and Stakeholder Issues Checklist

    Tools   May 6, 2016  

    Use the Story Trends and Stakeholder Issues Checklist to keep on top of key trends within the media during a crisis.

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  • Crisis Communications Team Framework

    Tools   May 6, 2016  

    Use the Crisis Communications Team Framework to assign key roles and responsibilities to your team.

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  • Crisis FAQ Template

    Tools   May 6, 2016  

    Use the Crisis FAQ Template as a starting point when trying to understand what occurred at the onset of any crisis.

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  • Spokesperson Procedures Guide Template

    Tools   May 6, 2016  

    The Spokesperson Procedures Guide Template is a policy guide for any spokesperson for your organization.

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  • Crisis Inquiry Journal Template

    Tools   May 6, 2016  

    Use the Crisis Inquiry Journal Template to track and respond to any inquiry made by the media or individuals/organizations about an active crisis occurring within your organization.

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  • PR Crisis Communications Kit — How-To Guide

    Tools   May 6, 2016  

    The PR Crisis Communications Kit How-to Guide shares a five step action plan for protecting your organization's public image during a crisis.

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  • Crisis Communications Plan Template

    Tools   May 6, 2016  

    Use this PR Crisis Communications Plan Template to manage all communication before, throughout and after a crisis.

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  • Topic Matter Expert Contact List

    Tools   May 6, 2016  

    Use the Topic Matter Expert Contact List to finalize who your crisis communications team will go to for assistance during any crisis.

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  • Crisis Procedure for the Media Template

    Tools   May 6, 2016  

    The Crisis Procedure for the Media Template is designed to ensure you follow crisis best practices with members of the media during a crisis.

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