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  • Shattering the Myths of Multicultural Marketing

    B-to-B Marketer   January 11, 2017  

    Here are four examples of B-to-B marketing campaigns that help to dispel some of the myths surrounding multicultural marketing.

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  • Multicultural Influences on Holidays

    Nielsen   December 15, 2016  

    As the influence of multicultural consumers grows, brands and retailers cannot ignore their unique tastes, preferences, and traditions during the holidays.

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  • Member Stories That Inspire

    Multicultural Excellence Awards   December 1, 2016  

    AARP used member testimonials to drive strong awareness and greater understanding of its benefits, specifically among Asian Americans.

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  • Tattoo Can

    Multicultural Excellence Awards   December 1, 2016  

    To celebrate Hispanic Heritage month, Coca-Cola emblazoned cans with transferable temporary tattoos personalized with common Latino last names.

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  • Chinese Advice Campaign

    Multicultural Excellence Awards   December 1, 2016  

    Chase designed an integrated marketing campaign targeting Chinese Americans to promote itself as a credible source of investment advice.

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  • Camels vs. Reindeers

    Multicultural Excellence Awards   December 1, 2016  

    Denny’s drove social media engagement among its Latino guests with a humorous video series that tapped into their unique holiday traditions.

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  • Turn Ignorance Around

    Multicultural Excellence Awards   December 1, 2016  

    CHIRLA turned stereotypes about Latinos around to celebrate the vibrant, dynamic community of Hispanic individuals in the U.S.

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  • Did You Eat Yet?

    Multicultural Excellence Awards   December 1, 2016  

    McDonald’s leveraged a largely undiscussed cultural insight to connect with Asian-Americans and help them tell loved ones how much they meant.

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  • Super Mom/Qualified

    Multicultural Excellence Awards   December 1, 2016  

    McDonald’s created radio ads to let African-American moms know that McCafé breakfast items could provide an escape from their hectic day-to-day activities.

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  • Next Milestone

    Multicultural Excellence Awards   December 1, 2016  

    To generate awareness for the 2016 Honda Civic among multicultural Millennials, Honda brought together Instagram users and Honda loyalists through series of events across the country.

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  • Love My Color

    Multicultural Excellence Awards   December 1, 2016  

    L’Oreal’s Dark and Lovely hair color brand created the multi-channel #lovemycolor campaign to celebrate women of color who love to explore and express their style.

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  • The Sprite Corner

    Multicultural Excellence Awards   December 1, 2016  

    To connect with multicultural tends and young adults and to demonstrate its authenticity in hip-hop culture, Sprite created The Corner, a pop-up event and performance space.

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  • Jorge Ramos: One of the 50 Greatest Leaders in the World

    Multicultural Excellence Awards   December 1, 2016  

    To celebrate Univision’s lead Network News anchor being named one of Fortune’s “World’s 50 Greatest Leaders,” Univision launched a print and digital campaign across multiple media outlets.

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  • Wash Away Labels

    Multicultural Excellence Awards   December 1, 2016  

    Tide’s #WashAwayLabels campaign was designed to celebrate Hispanic consumers in America, and “wash away” derogatory comments and stereotypes about their culture.

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  • Language Choice Posters

    Multicultural Excellence Awards   December 1, 2016  

    Xfinity tapped into the emotional reasons behind why its bilingual consumers chose English and Spanish in certain situations to highlight its Language Choice feature.

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  • Make the Moment Happen

    Multicultural Excellence Awards   December 1, 2016  

    NESCAFÉ Clásico drove brand preference among U.S. Hispanic consumers with an experiential campaign featuring international superstar Ricky Martin.

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  • Salt of the Earth

    Multicultural Excellence Awards   December 1, 2016  

    Fiat Chrysler’s Ram pickup trucks developed a TV campaign that spoke exclusively to Hispanics.

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  • A Total Market Approach

    Multicultural Excellence Awards   December 1, 2016  

    Prudential created a campaign to help financial professionals understand the opportunity in the women’s and multicultural consumer markets.

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  • Diverse Content Is Driving Increased Ad Spend

    Nielsen   November 2, 2016  

    Advertising spend on broadcast TV with predominantly African-American audiences increased 255 percent between 2011 and 2015.

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  • How to Win Hearts of Hispanic Millennials with Mobile Marketing

    MediaPost   October 31, 2016  

    It’s key to leverage mobile marketing to engage Hispanic Millennials, and there are five best practices that all brands should follow to succeed.

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