Search Results for All Content (access may be restricted)

Search returned: 380 document(s).

  • Understanding the Keys to Higher ROI in Spanish-Language TV

    Nielsen   February 23, 2017  

    Nielsen revealed ways brands can increase ROI in Spanish-language TV by strengthening creative, executing with effective frequency, and looking holistically at advertising strategy.

    view
  • Capitalizing on Consumers’ Increased Focus on Health and Wellness

    Nielsen   February 22, 2017  

    Nielsen shared insights into the consumer healthcare landscape and revealed how retailers can leverage these trends to boost sales.

    view
  • Multicultural Consumers: Refreshing the Retail Landscape

    Nielsen   February 16, 2017  

    A Nielsen study revealed multicultural consumer shopping habits across grocery, drug, and warehouse club stores, as well as at convenience and gas retailers.

    view
  • For Us by Us? The Mainstream Appeal of Black Content

    Nielsen   February 8, 2017  

    A Nielsen analysis of TV viewership revealed that programs with a predominantly black cast or storyline focusing on a black character are drawing substantial non-black viewership.

    view
  • Total Market

    Insight Briefs   January 25, 2017  

    The world is more diverse now than it has been at any other time in history, and the only way for brands to stay relevant is by reflecting this diversity in every campaign. In this insight brief, the ANA curated the top Total Market campaigns of 2016 to identify trends and best practices.

    view
  • Update on Advancement of Multicultural Marketing

    Event Recaps   January 18, 2017  

    Gilbert Dávila presented the Alliance for Inclusive & Multicultural Marketing’s (AIMM) blueprint for the evolution of multicultural marketing.

    view
  • Having Fun with Retargeting

    Event Recaps   January 18, 2017  

    Toyota shared how it created a fun and successful retargeting campaign that reached Hispanic consumers in a genuine and fresh way.

    view
  • A New Megaphone: Social Media Gives Consumers a Chance to be Heard on What They Watch

    Nielsen   January 17, 2017  

    According to Nielsen’s 2016 Social Media Report, the role social media plays in consumers’ lives is increasing through multi-device use and the sharing of media consumption.

    view
  • Shattering the Myths of Multicultural Marketing

    B-to-B Marketer   January 11, 2017  

    Here are four examples of B-to-B marketing campaigns that help to dispel some of the myths surrounding multicultural marketing.

    view
  • Fans Do Wonders

    Internationalist Innovation in Media   January 9, 2017  

    A telecommunications brand’s global campaign helped fans of a soccer team connect with their favorite players.

    view
  • Multicultural Influences on Holidays

    Nielsen   December 15, 2016  

    As the influence of multicultural consumers grows, brands and retailers cannot ignore their unique tastes, preferences, and traditions during the holidays.

    view
  • A Total Market Approach

    Multicultural Excellence Awards   December 1, 2016  

    Prudential created a campaign to help financial professionals understand the opportunity in the women’s and multicultural consumer markets.

    view
  • Member Stories That Inspire

    Multicultural Excellence Awards   December 1, 2016  

    AARP used member testimonials to drive strong awareness and greater understanding of its benefits, specifically among Asian Americans.

    view
  • Love My Color

    Multicultural Excellence Awards   December 1, 2016  

    L’Oreal’s Dark and Lovely hair color brand created the multi-channel #lovemycolor campaign to celebrate women of color who love to explore and express their style.

    view
  • The Sprite Corner

    Multicultural Excellence Awards   December 1, 2016  

    To connect with multicultural tends and young adults and to demonstrate its authenticity in hip-hop culture, Sprite created The Corner, a pop-up event and performance space.

    view
  • Turn Ignorance Around

    Multicultural Excellence Awards   December 1, 2016  

    CHIRLA turned stereotypes about Latinos around to celebrate the vibrant, dynamic community of Hispanic individuals in the U.S.

    view
  • Tattoo Can

    Multicultural Excellence Awards   December 1, 2016  

    To celebrate Hispanic Heritage month, Coca-Cola emblazoned cans with transferable temporary tattoos personalized with common Latino last names.

    view
  • Next Milestone

    Multicultural Excellence Awards   December 1, 2016  

    To generate awareness for the 2016 Honda Civic among multicultural Millennials, Honda brought together Instagram users and Honda loyalists through series of events across the country.

    view
  • Did You Eat Yet?

    Multicultural Excellence Awards   December 1, 2016  

    McDonald’s leveraged a largely undiscussed cultural insight to connect with Asian-Americans and help them tell loved ones how much they meant.

    view
  • Language Choice Posters

    Multicultural Excellence Awards   December 1, 2016  

    Xfinity tapped into the emotional reasons behind why its bilingual consumers chose English and Spanish in certain situations to highlight its Language Choice feature.

    view

1234567 >>  Last (19)