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  • Can’t find what you’re looking for? Ask the Expert.

    Ask the Expert Answers   July 5, 2018  

    ANA members have access to a free team of researchers able to pull the best content and resources on your marketing challenge.

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  • Engaging the Powerhouse U.S. Hispanic Online Shopper

    Forward   July 3, 2018  

    Knowing your audience is a fundamental part of marketing. Here’s what advertisers need to know about Hispanic online shoppers and what makes them unique.

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  • Four Ways Banks Are Bettering Society

    Industry Insights   June 19, 2018  

    The ANA identified some of the ways that financial institutions are contributing to the greater social good.

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  • Engaging the Powerhouse U.S. Hispanic Online Shopper

    Webinars   June 14, 2018  

    Univision Communications Inc. and Media Predict shared insights to better understand U.S. Hispanics' behavior, attitudes, and perceptions toward online shopping and how to best connect and engage with them.

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  • ANA Members Oppose Addition of Citizenship Question for 2020 Census

    Industry Insights   June 12, 2018  

    ANA members widely oppose the addition of a “citizenship” question to the 2020 census. That question asks, “Is this person a citizen of the United States?”

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  • Contextual Targeting to Reach U.S. Hispanics Online

    Knowledge Partners   June 10, 2018  

    Unvision shared stats from a study on targeted advertising to Hispanic consumers in the U.S.

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  • Market Persona-ly

    Event Recaps   May 23, 2018  

    Kaiser Permanente led a discussion on the importance of personas and how they can help brands deliver value authentically to their target audiences.

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  • What the Growing Affluence of Hispanic Consumers Means for Financial Marketers

    Industry Insights   May 15, 2018  

    Insights from a new study shed valuable light on Hispanics, a rapidly growing group of affluent consumers eager to hear from brands that know how to speak their language.

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  • The Multicultural Millennial Effect — How Big of a Deal Is This?

    Event Recaps   May 8, 2018  

    Hallmark shared why and how brands’ marketing efforts must adapt to a new era of mainstream multiculturalism.

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  • Techturized Inc.’s Startup Story

    Event Recaps   May 8, 2018  

    Techturized shared its experience with securing media coverage as a tech startup.

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  • Total Market

    Insight Briefs   May 5, 2018  

    This Insight Brief focuses on the importance of multicultural marketing and explains how the ANA is strengthening multicultural marketing efforts and helping brands achieve greater diversity with AIMM, the Alliance for Inclusive & Multicultural Marketing.

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  • Missed Opportunity

    ANA Magazine   May 4, 2018  

    With a population of 11.5 million, African-American millennials comprise 14 percent of the total millennial population in the U.S. and 25 percent of the total black population, according to Nielsen. Brands would be wise to open their arms to this important market.

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  • How Dole Changed Brand Perception Among Hispanics

    Event Recaps   April 26, 2018  

    Dole offered numerous suggestions for developing relationships with Hispanic consumers on social media.

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  • Inclusive Marketing

    Event Recaps   April 26, 2018  

    Kaiser Permanente shared its experiences with modifying its marketing materials to reach a more inclusive audience.

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  • The Impact of Cultural Advertising on Multicultural Consumers

    Event Recaps   April 26, 2018  

    Pandora demonstrated the value of targeted multicultural marketing.

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  • Jack Daniel’s Tennessee Honey “Big Strong Hello”

    REGGIE Awards   April 16, 2018  

    The Jack Daniel’s campaign for Jack Honey cemented the brand’s role within the portfolio for the first time in the brand’s history, clearly communicated the brand’s identity, and established a memorable, unique and appealing look for its drink, Tennessee Honey.

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  • Be the Glow

    REGGIE Awards   April 16, 2018  

    Through its authentic, tech-forward activation at the ESSENCE Festival, AT&T set out to bolster brand affinity and elevate its position as a leader in entertainment, products, and services while affirming its commitment to diversity and empowering the African-American community.

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  • State Farm Color Full Lives and ESSENCE

    REGGIE Awards   April 16, 2018  

    State Farm created the “Color Full Lives” campaign to connect with African-American women seeking ways to improve their lives, and to position itself as a resource for financial help.

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  • Creating a Culturally Influenced 360-Degree Program: ESSENCE and Toyota Partnership

    Event Recaps   March 14, 2018  

    Toyota Camry and ESSENCE partnered to launch the 2018 Camry in a full 360-degree program that aligned with “Sensory Wonderland,” a custom event and experience that amplified and celebrated the movement of Afrofuturism.

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  • Ford Explorer Targets African-American Women

    Event Recaps   February 27, 2018  

    Ford connected with African-American women with the message “Be Unstoppable.”

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