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  • Branded Content and Distribution

    Event Recaps   November 9, 2017  

    Discovery shared how its partnerships amplify branded content with a supporting multi-media marketing platform that went beyond just linear and digital distribution.

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  • The Convergence of TV and Digital

    Forward   November 7, 2017  

    Over-the-Top (OTT) streaming services and other technological advancements may have altered the ways in which people consume television programming, but they're also creating big opportunities for advertisers.

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  • Cross-Device Marketing in Today’s Digital Environment: Active International

    Webinars   November 2, 2017  

    In this webinar, learn how to develop a well-tuned cross-device strategy and how to use available tools and best practices to maximize your marketing ROI.

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  • Online Media Measurement

    Ask the Expert Answers   October 23, 2017  

    ANA’s Ask the Expert research service answers the question, “How can I tell if my online media efforts are successful?”

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  • The Next Tipping Point: How Relationships Between Tech, Brands, and Agencies Will Change Forever

    Session Videos   October 7, 2017  

    SteelHouse CMO, David Simon discussed the current state of the agency/brand/technology relationship and how the latest programmatic advancements are challenging those traditional roles.

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  • The Expanding Role of Programmatic Media Buying

    ANA Magazine   October 4, 2017  

    With a strong foundation in social, mobile, and online advertising, programmatic technologies and tactics are now expanding into more traditional ad platforms, such as TV, radio, direct mail, and out-of-home.

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  • People-Based Marketing and Identity Resolution

    Forward   September 26, 2017  

    "People-based marketing," and the technology that underpins it — identity resolution — should be on every CMO's radar. This technology promises to unlock the holy grail of marketing — creating a true omnichannel view of the consumer, and activating this knowledge across digital and offline channels to create natural, seamless interactions with your brand.

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  • HUMANA & WEIGHT WATCHERS: DRIVING HEALTHCARE CONSUMER ENGAGEMENT THROUGH DIGITAL, VIDEO, AND SOCIAL MEDIA

    Event Recaps   September 12, 2017  

    Humana is a U.S. Fortune 53 leading healthcare company. The healthcare industry is a unique, complex, and quickly changing landscape - making for interesting marketing challenges and case studies. In this session Karen Lee, Wellness Innovation Partnerships Leader shared how Humana partnered with Weight Watchers to leverage the power of brand, drive consumerization of healthcare products, and increase health plan member engagement rates. This two-year case study showcases a successful content marketing strategy that encompasses storytelling, digital assets, video, and social media outreach.

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  • ESURANCE: BEST PRACTICES FOR LEVERAGING INFLUENCERS

    Event Recaps   September 12, 2017  

    Esurance, insurance for the modern world®, provides auto, homeowners, motorcycle, and renters insurance direct to consumers online and over the phone. In this session Sarah Evans, Social Media Manager, and Kristen Gambetta, Brand Partnerships Manager shared their best practices and insights on how they used an influencer strategy, with HGTV's The Property Brothers, to build brand confidence through engaging video and content.

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  • Hewlett Packard Enterprise’s Programmatic Media Strategy

    Event Recaps   September 7, 2017  

    Hewlett Packard Enterprise (HPE) uses programmatic buying to improve targeting and media effectiveness.

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  • Campbell’s Soup: From "MMMM Good" to Great Content Marketing

    Webinars   September 6, 2017  

    In this video, Campbell’s shared how its content marketing strategy changed consumer perception.

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  • Campbell’s Soup: From "MMMM Good" to Great Content Marketing

    Event Recaps   September 6, 2017  

    Campbell’s shared how its content marketing strategy changed consumer perception.

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  • The Migraine Experience

    Effie Awards   September 1, 2017  

    The Migraine Experience is a rare example of marketing that draws on a singular, unique consumer insight to tap into empathy, is powered by cutting-edge technology, and fully integrates television, social media, video, programmatic video, search, and earned media to create sales.

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  • Fit For All

    Effie Awards   September 1, 2017  

    Throughout 2015 and into 2016, Fitbit encountered a slew of competitors trying to steal share from the wearable juggernaut. Its goal was simple yet significant: maintain its position as the market leader in wearable fitness.

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  • College Care Essentials

    Effie Awards   September 1, 2017  

    Johnson & Johnson’s upper respiratory line was about to see a major cut in distribution at Walmart. So they teamed up with Kleenex® and Clorox® and went back-to-college to create a total care solution that was perfect for parents and their newly independent college students.

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  • First Haircut

    Effie Awards   September 1, 2017  

    Due to the pink-washing of October, people have become fatigued by “fight for a cure” storylines of breast cancer. To cut through, Ulta focused its effort on a single, tangible goal that becomes an iconic representation of cancer survival: the first haircut.

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  • Don't Go There, Live There

    Effie Awards   September 1, 2017  

    Learn how Airbnb reached beyond its millennial core to a broader audience.

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  • Chevrolet Spark Launch

    Effie Awards   September 1, 2017  

    Learn how Chevrolet Spark transformed Canada’s small car category by proved to millennials that Spark wasn’t a car — it was actually the ultimate mobile device.

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  • Blood Equality

    Effie Awards   September 1, 2017  

    Blood Equality was born to fight for a policy based on science, not stigma against gay and bisexual men donating blood. The goal: to spark meaningful dialogue with the Food & Drug Administration (FDA) to accelerate the process towards a less discriminatory policy.

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  • Pop-Tarts Soda-Mazing

    Effie Awards   September 1, 2017  

    The objectives for Pop-Tarts' Soda-Mazing campaign were to reverse sales declines and drive renewed brand relevance among teens and young adults.

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