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  • Understanding How Underlying Consumer Values Impact Engagement

    Webinars   June 21, 2017  

    In this webinar, Resonate and CreditLoan discussed how they utilized value-based consumer insights to develop messaging and creative for their multi-channel marketing approach including search, programmatic, Facebook and a new digital content strategy.

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  • Content Strategy Tools & Templates: A Best Practices Handbook

    Knowledge Partners   June 18, 2017  

    The Content Strategy Alliance created best practices and nearly 40 templates for content strategy projects like audits and style guide creation.

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  • A Practical Guide to Cross-Channel Optimization

    Webinars   June 14, 2017  

    Learn about media planning and methodologies that will help determine the right attribution across platforms and give marketers the right questions to ask before making budget shifts.

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  • 2017 U.S. Brand Activation Marketing Forecast

    Research Reports   June 13, 2017  

    The ANA, in collaboration with and licensed from PQ Media, developed updated brand activation marketing expenditure information for 2017. The report takes deep dives into five industry verticals.

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  • Hiscox I'mpossible Banners

    B2 Awards   May 31, 2017  

    Hiscox extended its “Encourage Courage” movement by creating “I’mpossible,” a cross-channel campaign which celebrated its customers and shared their stories.

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  • Rogers Unison

    B2 Awards   May 31, 2017  

    Rogers Communications created a multi-channeled campaign to attract small business owners to its mobile network.

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  • Five Steps to Align Your Message Across Consumer Touchpoints

    Knowledge Partners   May 26, 2017  

    Spectrum Reach shares tips for delivering the right message to the right screen and the right people.

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  • The Race for Relevancy

    Forward   May 26, 2017  

    In order to keep up with the pace of the consumer, marketers need a nimbler approach to consumer insights. Successful marketers are pivoting from traditional methods that provide after-the-fact insights to real-time consumer intelligence that continuously captures a holistic view of the consumer — past, present, and future.

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  • In Pursuit of a Standard Metric for Mobile Marketing

    ANA Magazine   May 19, 2017  

    Mobile has the potential to be the most measurable medium the marketing industry has ever had, but standardized metrics will be crucial to proving its role in the marketing stack.

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  • Content Is King

    Event Recaps   May 9, 2017  

    Reed Smith explored the ways that advertisers can use content to engage audiences, including producing their own content or participating in co-branded content partnerships and other types of business arrangements.

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  • Content Is King

    Webinars   May 9, 2017  

    In this video, Reed Smith explored the ways that advertisers can use content to engage audiences, including producing their own content or participating in co-branded content partnerships and other types of business arrangements.

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  • Disney Channel Case Study: Cross-Platform Integration

    Event Recaps   April 27, 2017  

    Disney shared how it developed and executed a cross-platform social influencer program for Adventures in Babysitting and helped launch the movie as a No. 1 cable original.

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  • What Happens When Two of America’s Most Iconic Brands Team Up? Maybe More than You’d Expect

    Event Recaps   April 21, 2017  

    Ford Motor Co. offered a behind-the-scenes look at how the brand used its platform as the official truck of the NFL to launch an integrated marketing campaign.

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  • Cures for Cabin Fever

    REGGIE Awards   April 20, 2017  

    To inspire more people to visit Chicago during the winter, Choose Chicago launched a targeted regional campaign that sought to cure travelers of cabin fever.

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  • Wahl’s “Real Guys. Real Grooming” Brewery Edition

    REGGIE Awards   April 20, 2017  

    Building upon the company’s down-to-earth brand values, Wahl created a multi-channel campaign to show how “real guys” use Wahl products to help them look their best.

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  • Citi Double Cash Card “Means What It Says”

    REGGIE Awards   April 20, 2017  

    Using humor based on customer insights and narrative storytelling across multiple platforms and channels, Citi bridged the gap between the stories banks tell and consumers’ true reality.

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  • Sour Patch Redberry Slurpee Campaign

    REGGIE Awards   April 20, 2017  

    Hoping to build upon its success from 2015’s Sour Patch Watermelon Slurpee, Mondelēz created new Sour Patch Kids product offerings for teens shopping at 7-Eleven and supported them with a multi-channel campaign.

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  • Eaton Desk Toy Decision

    REGGIE Awards   April 20, 2017  

    Power supplier Eaton created a “tongue-in-cheek” election that increased brand awareness among IT professionals.

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  • Addressable Advertising Settles TV Disruption

    Event Recaps   April 13, 2017  

    AT&T AdWorks shared the possibilities of advertising with addressable TV.

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  • Information Inspiration: Technology and a Global Pool of Intel Has Given a Rise to the News Genre

    Nielsen   April 3, 2017  

    Nielsen’s fourth quarter Total Audience Report revealed that U.S. consumers are increasing their news content consumption across platforms, especially among the 18 and over demographic.

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