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  • Connecting with Today’s Distracted Commuters

    ANA Magazine   December 13, 2017  

    Whether it’s radio, display, mobile, or OOH, here’s how brands like Dunkin’ Donuts are connecting with commuters.

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  • Branded Content and Distribution

    Event Recaps   November 9, 2017  

    Discovery shared how its partnerships amplify branded content with a supporting multi-media marketing platform that went beyond just linear and digital distribution.

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  • The Convergence of TV and Digital

    Forward   November 7, 2017  

    Over-the-Top (OTT) streaming services and other technological advancements may have altered the ways in which people consume television programming, but they're also creating big opportunities for advertisers.

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  • Cross-Device Marketing in Today’s Digital Environment: Active International

    Webinars   November 2, 2017  

    In this webinar, learn how to develop a well-tuned cross-device strategy and how to use available tools and best practices to maximize your marketing ROI.

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  • Online Media Measurement

    Ask the Expert Answers   October 23, 2017  

    ANA’s Ask the Expert research service answers the question, “How can I tell if my online media efforts are successful?”

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  • The Next Tipping Point: How Relationships Between Tech, Brands, and Agencies Will Change Forever

    Session Videos   October 7, 2017  

    SteelHouse CMO, David Simon discussed the current state of the agency/brand/technology relationship and how the latest programmatic advancements are challenging those traditional roles.

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  • The Expanding Role of Programmatic Media Buying

    ANA Magazine   October 4, 2017  

    With a strong foundation in social, mobile, and online advertising, programmatic technologies and tactics are now expanding into more traditional ad platforms, such as TV, radio, direct mail, and out-of-home.

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  • People-Based Marketing and Identity Resolution

    Forward   September 26, 2017  

    "People-based marketing," and the technology that underpins it — identity resolution — should be on every CMO's radar. This technology promises to unlock the holy grail of marketing — creating a true omnichannel view of the consumer, and activating this knowledge across digital and offline channels to create natural, seamless interactions with your brand.

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  • ESURANCE: BEST PRACTICES FOR LEVERAGING INFLUENCERS

    Event Recaps   September 12, 2017  

    Esurance, insurance for the modern world®, provides auto, homeowners, motorcycle, and renters insurance direct to consumers online and over the phone. In this session Sarah Evans, Social Media Manager, and Kristen Gambetta, Brand Partnerships Manager shared their best practices and insights on how they used an influencer strategy, with HGTV's The Property Brothers, to build brand confidence through engaging video and content.

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  • HUMANA & WEIGHT WATCHERS: DRIVING HEALTHCARE CONSUMER ENGAGEMENT THROUGH DIGITAL, VIDEO, AND SOCIAL MEDIA

    Event Recaps   September 12, 2017  

    Humana is a U.S. Fortune 53 leading healthcare company. The healthcare industry is a unique, complex, and quickly changing landscape - making for interesting marketing challenges and case studies. In this session Karen Lee, Wellness Innovation Partnerships Leader shared how Humana partnered with Weight Watchers to leverage the power of brand, drive consumerization of healthcare products, and increase health plan member engagement rates. This two-year case study showcases a successful content marketing strategy that encompasses storytelling, digital assets, video, and social media outreach.

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  • Hewlett Packard Enterprise’s Programmatic Media Strategy

    Event Recaps   September 7, 2017  

    Hewlett Packard Enterprise (HPE) uses programmatic buying to improve targeting and media effectiveness.

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  • Campbell’s Soup: From "MMMM Good" to Great Content Marketing

    Event Recaps   September 6, 2017  

    Campbell’s shared how its content marketing strategy changed consumer perception.

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  • Campbell’s Soup: From "MMMM Good" to Great Content Marketing

    Webinars   September 6, 2017  

    In this video, Campbell’s shared how its content marketing strategy changed consumer perception.

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  • First Haircut

    Effie Awards   September 1, 2017  

    Due to the pink-washing of October, people have become fatigued by “fight for a cure” storylines of breast cancer. To cut through, Ulta focused its effort on a single, tangible goal that becomes an iconic representation of cancer survival: the first haircut.

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  • The Fighting Spirit

    Effie Awards   September 1, 2017  

    Learn how Modelo leveraged a hard-working, blue-collar DNA to unite drinkers around the belief that the most rewarding pursuits require “the fighting spirit”.

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  • College Care Essentials

    Effie Awards   September 1, 2017  

    Johnson & Johnson’s upper respiratory line was about to see a major cut in distribution at Walmart. So they teamed up with Kleenex® and Clorox® and went back-to-college to create a total care solution that was perfect for parents and their newly independent college students.

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  • Can Thinking Small Win Big?

    Effie Awards   September 1, 2017  

    Pearle Vision's big challenge was to convince people, in a category where small independent doctors win, to re-consider the brand. By going back to its roots of small neighborhood eyecare and building relationships one at a time, Pearle Vision went from being considered big-box chain eyecare to being the national chain perceived as having the highest quality doctors.

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  • The Period Projects

    Effie Awards   September 1, 2017  

    Pandora reversed a business decline with a counter-culture strategy and an unconventional approach to creative storytelling.

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  • How Verizon Vehicle Became Hum

    Effie Awards   September 1, 2017  

    In 2015, Hum by Verizon had the difficult task of launching a new product in a category very few people cared about. That meant the brand had to get real, really quick, about its rapidly growing competition and, more importantly, its low-hanging target audience to find a meaningful white-space positioning for its product.

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  • "Plus" Launch

    Effie Awards   September 1, 2017  

    Walmart Family Mobile lacked awareness and was being outspent. By doubling its data and partnering with Walmart’s streaming movie service, Walmart Family Mobile introduced premium offerings to the budget category.

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