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  • HUMANA & WEIGHT WATCHERS: DRIVING HEALTHCARE CONSUMER ENGAGEMENT THROUGH DIGITAL, VIDEO, AND SOCIAL MEDIA

    Event Recaps   September 12, 2017  

    Humana is a U.S. Fortune 53 leading healthcare company. The healthcare industry is a unique, complex, and quickly changing landscape - making for interesting marketing challenges and case studies. In this session Karen Lee, Wellness Innovation Partnerships Leader shared how Humana partnered with Weight Watchers to leverage the power of brand, drive consumerization of healthcare products, and increase health plan member engagement rates. This two-year case study showcases a successful content marketing strategy that encompasses storytelling, digital assets, video, and social media outreach.

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  • ESURANCE: BEST PRACTICES FOR LEVERAGING INFLUENCERS

    Event Recaps   September 12, 2017  

    Esurance, insurance for the modern world®, provides auto, homeowners, motorcycle, and renters insurance direct to consumers online and over the phone. In this session Sarah Evans, Social Media Manager, and Kristen Gambetta, Brand Partnerships Manager shared their best practices and insights on how they used an influencer strategy, with HGTV's The Property Brothers, to build brand confidence through engaging video and content.

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  • Millennials on Millennials: Lots of Love, Lack of Loyalty

    Nielsen   August 21, 2017  

    Volume two of Nielsen’s Millennials on Millennials report series offers critical insight into Millennials influence and engagement across different channels and mediums.

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  • Coldwell Banker: Creating a Culture of Storytelling

    Event Recaps   August 15, 2017  

    Coldwell Banker shared the three principles it uses to guide its content marketing efforts across the organization to ensure unique, engaging stories that resonate with consumers.

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  • Nordstrom’s Audience-Driven Omnichannel Marketing Approach

    Public Videos   July 13, 2017  

    Nordstrom takes an audience-centric approach to defining its real-time data and personalization strategies.

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  • Nordstrom’s Audience-Driven Omnichannel Marketing Approach

    Session Videos   July 13, 2017  

    In this video, Nordstrom shared how it uses digital advertising across its marketing channels to increase awareness and engagement.

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  • Nordstrom’s Audience-Driven Omnichannel Marketing Approach

    Event Recaps   July 13, 2017  

    Nordstrom shared how it uses digital advertising across its marketing channels to increase awareness and engagement.

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  • Resonate’s Bryan Gernert on Understanding Your Audience

    ANA Magazine   July 10, 2017  

    Bryan Gernert, CEO of Resonate, discusses the state of mobile marketing, ad fraud and ad blockers, real-time marketing, mobile measurement, and more.

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  • Dr Pepper Snapple Group: Best Practices for Leveraging Facebook

    Event Recaps   June 28, 2017  

    Dr Pepper Snapple Group is a leading producer of flavored beverages in North America with over 50 brands in their portfolio. Blaise D'Sylva, Vice President, Media and Content Planning – Dr Pepper Snapple Group shared best practices and insights on how his company has leveraged Facebook.

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  • The Future of Public Relations

    Event Recaps   June 28, 2017  

    In this session, Fred Cook, Chairman of Golin and Director, USC Center for Public Relations at the Annenberg School, University of Southern California spoke about the evolution of public relations. The ANA partnered with the USC Center for PR (annenberg.usc.edu/cpr) in January 2017 on the Global Communications Report, a comprehensive study designed to understand industry trends through the lens of client-side and agency executives, CCOs and marketers, as well as communications students around the world. The results from the survey sent to ANA members covers the trends most important to the future of public relations, how public relations demonstrates its value, and how public relations will evolve over the next five years.

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  • The Monster Strategy That’s Powering Monster’s Content Marketing

    Event Recaps   June 27, 2017  

    Monster shared its three-pillared content creation and distribution strategy that has helped the brand to maximize reach, break down departmental silos, and boost conversions.

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  • Campbell’s Soup: From "MMMM Good" to Great Content Marketing

    Event Recaps   June 27, 2017  

    Campbell’s shared how its content marketing strategy changed consumer perception.

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  • Understanding How Underlying Consumer Values Impact Engagement

    Webinars   June 21, 2017  

    In this webinar, Resonate and CreditLoan discussed how they utilized value-based consumer insights to develop messaging and creative for their multi-channel marketing approach including search, programmatic, Facebook and a new digital content strategy.

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  • Content Strategy Tools & Templates: A Best Practices Handbook

    Knowledge Partners   June 18, 2017  

    The Content Strategy Alliance created best practices and nearly 40 templates for content strategy projects like audits and style guide creation.

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  • A Practical Guide to Cross-Channel Optimization

    Webinars   June 14, 2017  

    Learn about media planning and methodologies that will help determine the right attribution across platforms and give marketers the right questions to ask before making budget shifts.

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  • 2017 U.S. Brand Activation Marketing Forecast

    Research Reports   June 13, 2017  

    The ANA, in collaboration with and licensed from PQ Media, developed updated brand activation marketing expenditure information for 2017. The report takes deep dives into five industry verticals.

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  • How to Compete in a World of Constant Change: Do Less, Better

    Session Videos   June 1, 2017  

    Today’s B-to-B marketers must use a data-driven approach to demystifying the customer journey in order to drive business growth and prove marketing’s contribution to the bottom line.

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  • How to Compete in a World of Constant Change: Do Less, Better

    Event Recaps   June 1, 2017  

    Today’s B-to-B marketers must use a data-driven approach to demystifying the customer journey in order to drive business growth and prove marketing’s contribution to the bottom line.

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  • Rogers Unison

    B2 Awards   May 31, 2017  

    Rogers Communications created a multi-channeled campaign to attract small business owners to its mobile network.

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  • Hiscox I'mpossible Banners

    B2 Awards   May 31, 2017  

    Hiscox extended its “Encourage Courage” movement by creating “I’mpossible,” a cross-channel campaign which celebrated its customers and shared their stories.

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