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  • Resonate’s Bryan Gernert on Understanding Your Audience

    ANA Magazine   July 10, 2017  

    Bryan Gernert, CEO of Resonate, discusses the state of mobile marketing, ad fraud and ad blockers, real-time marketing, mobile measurement, and more.

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  • The Future of Public Relations

    Event Recaps   June 28, 2017  

    In this session, Fred Cook, Chairman of Golin and Director, USC Center for Public Relations at the Annenberg School, University of Southern California spoke about the evolution of public relations. The ANA partnered with the USC Center for PR (annenberg.usc.edu/cpr) in January 2017 on the Global Communications Report, a comprehensive study designed to understand industry trends through the lens of client-side and agency executives, CCOs and marketers, as well as communications students around the world. The results from the survey sent to ANA members covers the trends most important to the future of public relations, how public relations demonstrates its value, and how public relations will evolve over the next five years.

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  • Dr Pepper Snapple Group: Best Practices for Leveraging Facebook

    Event Recaps   June 28, 2017  

    Dr Pepper Snapple Group is a leading producer of flavored beverages in North America with over 50 brands in their portfolio. Blaise D'Sylva, Vice President, Media and Content Planning – Dr Pepper Snapple Group shared best practices and insights on how his company has leveraged Facebook.

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  • The Monster Strategy That’s Powering Monster’s Content Marketing

    Event Recaps   June 27, 2017  

    Monster shared its three-pillared content creation and distribution strategy that has helped the brand to maximize reach, break down departmental silos, and boost conversions.

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  • Campbell’s Soup: From "MMMM Good" to Great Content Marketing

    Event Recaps   June 27, 2017  

    Campbell’s shared how its content marketing strategy changed consumer perception.

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  • Understanding How Underlying Consumer Values Impact Engagement

    Webinars   June 21, 2017  

    In this webinar, Resonate and CreditLoan discussed how they utilized value-based consumer insights to develop messaging and creative for their multi-channel marketing approach including search, programmatic, Facebook and a new digital content strategy.

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  • Content Strategy Tools & Templates: A Best Practices Handbook

    Knowledge Partners   June 18, 2017  

    The Content Strategy Alliance created best practices and nearly 40 templates for content strategy projects like audits and style guide creation.

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  • A Practical Guide to Cross-Channel Optimization

    Webinars   June 14, 2017  

    Learn about media planning and methodologies that will help determine the right attribution across platforms and give marketers the right questions to ask before making budget shifts.

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  • 2017 U.S. Brand Activation Marketing Forecast

    Research Reports   June 13, 2017  

    The ANA, in collaboration with and licensed from PQ Media, developed updated brand activation marketing expenditure information for 2017. The report takes deep dives into five industry verticals.

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  • How to Compete in a World of Constant Change: Do Less, Better

    Event Recaps   June 1, 2017  

    Today’s B-to-B marketers must use a data-driven approach to demystifying the customer journey in order to drive business growth and prove marketing’s contribution to the bottom line.

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  • How to Compete in a World of Constant Change: Do Less, Better

    Session Videos   June 1, 2017  

    Today’s B-to-B marketers must use a data-driven approach to demystifying the customer journey in order to drive business growth and prove marketing’s contribution to the bottom line.

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  • Hiscox I'mpossible Banners

    B2 Awards   May 31, 2017  

    Hiscox extended its “Encourage Courage” movement by creating “I’mpossible,” a cross-channel campaign which celebrated its customers and shared their stories.

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  • Rogers Unison

    B2 Awards   May 31, 2017  

    Rogers Communications created a multi-channeled campaign to attract small business owners to its mobile network.

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  • Microsoft Cloud — Transforming the Course

    B2 Awards   May 31, 2017  

    To attract the attention of business and IT decision-makers, Microsoft demonstrated how its cloud platform could revolutionize on of their passions: the game of golf.

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  • The Race for Relevancy

    Forward   May 26, 2017  

    In order to keep up with the pace of the consumer, marketers need a nimbler approach to consumer insights. Successful marketers are pivoting from traditional methods that provide after-the-fact insights to real-time consumer intelligence that continuously captures a holistic view of the consumer — past, present, and future.

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  • Five Steps to Align Your Message Across Consumer Touchpoints

    Knowledge Partners   May 26, 2017  

    Spectrum Reach shares tips for delivering the right message to the right screen and the right people.

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  • In Pursuit of a Standard Metric for Mobile Marketing

    ANA Magazine   May 19, 2017  

    Mobile has the potential to be the most measurable medium the marketing industry has ever had, but standardized metrics will be crucial to proving its role in the marketing stack.

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  • Nissan: Maximizing Exposure and Engagement with 21st-Century Content

    Event Recaps   May 18, 2017  

    Nissan leveraged the release of Rogue One: A Star Wars Story to create an engaging campaign for its 2017 Nissan Rogue compact sport utility vehicle.

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  • Content Is King

    Webinars   May 9, 2017  

    In this video, Reed Smith explored the ways that advertisers can use content to engage audiences, including producing their own content or participating in co-branded content partnerships and other types of business arrangements.

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  • Content Is King

    Event Recaps   May 9, 2017  

    Reed Smith explored the ways that advertisers can use content to engage audiences, including producing their own content or participating in co-branded content partnerships and other types of business arrangements.

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