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The Shipyard discussed the best practices to follow for companies deciding to make a large investment.

Businessolver, a software-as-a-service benefits technology company, created an empathy-infused platform designed to engage employees with benefits.

Neste Renewable Diesel created a campaign to engage California fleet managers by highlighting a renewable fuel that finally enables them to have a positive impact on the environment without negatively impacting the bottom line.

John Deere created an innovative convention microsite to inspire members of the Future Farmers of America to pledge to its #MISSION2050 cause.

Art supply company, Faber-Castell, embraced the cultural shift toward technology by creating an augmented reality app for users of Ecopencils, colored pencils made from reforested wood.

Discover 10 different ways brands can get involved with causes that matter to their customers.

Creative advertising agency Translation shared insights about how it attracts and retains millennial employees.

Discover how four different ANA members integrated sustainability measures in their marketing and business models.

Learn how sustainability initiatives provide brands with an enhanced reputation, a basis for creating innovative products, and a greater connection to the community.

HP discussed the importance of diversity and its plans to monitor and promote ongoing efforts within the workplace.

ANA’s Ask the Expert research service answers the question, “How does cause marketing benefit companies? What are best practices and considerations to keep in mind when developing a cause marketing campaign?”

The Super Bowl 50 Host Committee and in/PACT discussed how it redefined the sporting event experience.

Tony Schwartz, CEO and Founder of The Energy Project, shared insights on the importance of balancing and renewing one’s energy to be a more effective, efficient employee.

Monterey Bay Aquarium shared its social strategy and how it’s using different social channels to reinforce the aquarium’s brand and carry out the organization’s mission in the digital realm.

Toshiba launched a digital campaign to showcase its leadership in developing smart cities and communities.

EcoSet Consulting shared how major brands have benefitted from adopting environmentally responsible production practices.

In this webinar, learn about key issues that marketers should consider when developing “green” messaging and recent FTC consent orders and NAD challenges brought against environmental marketers.

GE discussed the effects its Ecomagination program has had on the brand and the environment.

Castrol shared how digitizing its “Green Book,” the primary sales resource for the brand, drove business growth while maintaining the company’s industry-leading position.

Consumers are willing to pay more for products from companies that are committed to positive social and environmental impact.