Growing with Millennials
Event Recaps April 25, 2017Creative advertising agency Translation shared insights about how it attracts and retains millennial employees.
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Search returned: 42 document(s).
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ANA Members Doing Sustainability Right
Industry Insights April 11, 2017Discover how four different ANA members integrated sustainability measures in their marketing and business models.
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Mind the Gap: How Marketers Feel About Sustainability
Knowledge Partners March 8, 2017Learn how sustainability initiatives provide brands with an enhanced reputation, a basis for creating innovative products, and a greater connection to the community.
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Diversity and Inclusion at HP
Event Recaps March 7, 2017HP discussed the importance of diversity and its plans to monitor and promote ongoing efforts within the workplace.
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Cause Marketing
Ask the Expert Answers December 12, 2016ANA’s Ask the Expert research service answers the question, “How does cause marketing benefit companies? What are best practices and considerations to keep in mind when developing a cause marketing campaign?”
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The Purpose and Power of Sports
Event Recaps November 17, 2016The Super Bowl 50 Host Committee and in/PACT discussed how it redefined the sporting event experience.
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How You Feel Is How You Perform: Taking Control of Human Energy
Event Recaps November 15, 2016Tony Schwartz, CEO and Founder of The Energy Project, shared insights on the importance of balancing and renewing one’s energy to be a more effective, efficient employee.
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Social Media for Fun, Profit, and Good!
Event Recaps November 8, 2016Monterey Bay Aquarium shared its social strategy and how it’s using different social channels to reinforce the aquarium’s brand and carry out the organization’s mission in the digital realm.
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Toshiba’s Bring Life Forward Campaign
B2 Awards July 1, 2016Toshiba launched a digital campaign to showcase its leadership in developing smart cities and communities.
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Best Practices in "Going Green" from Major Brands
Event Recaps February 24, 2016EcoSet Consulting shared how major brands have benefitted from adopting environmentally responsible production practices.
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Marketers Cry “Green,” But Regulators See Red - Structuring Environmental Claims in Today’s Regulatory Environment
Webinars December 8, 2015In this webinar, learn about key issues that marketers should consider when developing “green” messaging and recent FTC consent orders and NAD challenges brought against environmental marketers.
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Do Good! GE’s Ecomagination Program
Event Recaps November 5, 2015GE discussed the effects its Ecomagination program has had on the brand and the environment.
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Castrol: The Green Book Goes Digital
Event Recaps October 20, 2015Castrol shared how digitizing its “Green Book,” the primary sales resource for the brand, drove business growth while maintaining the company’s industry-leading position.
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Sustainable Selections: How Socially Responsible Companies Are Turning a Profit
Nielsen October 12, 2015Consumers are willing to pay more for products from companies that are committed to positive social and environmental impact.
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Closing the Gap between Products that Appeal to Our Heart and Health
Nielsen June 29, 2015Nielsen research explored the gap between what consumers say they are buying and what they wish they could buy.
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JetBlue Diverts Uniforms from Landfill
MediaPost April 22, 2015JetBlue launched a recycled bag collection using unworn airline uniforms.
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Increased Fears About Environment, but Little Change in Consumer Behavior, According to New National Geographic/GlobeScan Study
The Internationalist January 1, 2015A new global analysis finds that concern about environmental problems has increased in most countries surveyed, and that more people now expect global warming will negatively affect them during their lifetime than in 2012.
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Tetra Pak Focuses on Customer, Community & Environment
BMA Buzz November 20, 2014Tetra Pak VP Khaled Ismail discusses green packaging as a value-add and useful point of differentiation in a competitive market.
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Winning at Sustainability: Turning Principles into Action
Nielsen July 7, 2014With more people saying they're willing to pay more for products and services from socially responsible companies, how can companies communicate that they’re on the same page?
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