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Search returned: 32 document(s).

  • The Attribution Albatross

    Knowledge Partners   July 26, 2018  

    The Shipyard discussed the best practices to follow for companies deciding to make a large investment.

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  • The Business Impact of Empathy

    B2 Awards   June 6, 2018  

    Businessolver, a software-as-a-service benefits technology company, created an empathy-infused platform designed to engage employees with benefits.

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  • Clear the Air

    B2 Awards   June 6, 2018  

    Neste Renewable Diesel created a campaign to engage California fleet managers by highlighting a renewable fuel that finally enables them to have a positive impact on the environment without negatively impacting the bottom line.

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  • Mission 2050 FFA Convention

    B2 Awards   June 6, 2018  

    John Deere created an innovative convention microsite to inspire members of the Future Farmers of America to pledge to its #MISSION2050 cause.

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  • The Never-Ending Forest App

    Cannes Mobile Lions Awards   December 15, 2017  

    Art supply company, Faber-Castell, embraced the cultural shift toward technology by creating an augmented reality app for users of Ecopencils, colored pencils made from reforested wood.

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  • 10 Ways for Brands to Get Cause Marketing Right

    MediaPost   October 12, 2017  

    Discover 10 different ways brands can get involved with causes that matter to their customers.

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  • Growing with Millennials

    Event Recaps   April 25, 2017  

    Creative advertising agency Translation shared insights about how it attracts and retains millennial employees.

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  • ANA Members Doing Sustainability Right

    Industry Insights   April 11, 2017  

    Discover how four different ANA members integrated sustainability measures in their marketing and business models.

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  • Mind the Gap: How Marketers Feel About Sustainability

    Knowledge Partners   March 8, 2017  

    Learn how sustainability initiatives provide brands with an enhanced reputation, a basis for creating innovative products, and a greater connection to the community.

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  • Diversity and Inclusion at HP

    Event Recaps   March 7, 2017  

    HP discussed the importance of diversity and its plans to monitor and promote ongoing efforts within the workplace.

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  • Cause Marketing

    Ask the Expert Answers   December 12, 2016  

    ANA’s Ask the Expert research service answers the question, “How does cause marketing benefit companies? What are best practices and considerations to keep in mind when developing a cause marketing campaign?”

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  • The Purpose and Power of Sports

    Event Recaps   November 17, 2016  

    The Super Bowl 50 Host Committee and in/PACT discussed how it redefined the sporting event experience.

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  • How You Feel Is How You Perform: Taking Control of Human Energy

    Event Recaps   November 15, 2016  

    Tony Schwartz, CEO and Founder of The Energy Project, shared insights on the importance of balancing and renewing one’s energy to be a more effective, efficient employee.

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  • Social Media for Fun, Profit, and Good!

    Event Recaps   November 8, 2016  

    Monterey Bay Aquarium shared its social strategy and how it’s using different social channels to reinforce the aquarium’s brand and carry out the organization’s mission in the digital realm.

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  • Toshiba’s Bring Life Forward Campaign

    B2 Awards   July 1, 2016  

    Toshiba launched a digital campaign to showcase its leadership in developing smart cities and communities.

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  • Best Practices in "Going Green" from Major Brands

    Event Recaps   February 24, 2016  

    EcoSet Consulting shared how major brands have benefitted from adopting environmentally responsible production practices.

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  • Marketers Cry “Green,” But Regulators See Red - Structuring Environmental Claims in Today’s Regulatory Environment

    Webinars   December 8, 2015  

    In this webinar, learn about key issues that marketers should consider when developing “green” messaging and recent FTC consent orders and NAD challenges brought against environmental marketers.

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  • Do Good! GE’s Ecomagination Program

    Event Recaps   November 5, 2015  

    GE discussed the effects its Ecomagination program has had on the brand and the environment.

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  • Castrol: The Green Book Goes Digital

    Event Recaps   October 20, 2015  

    Castrol shared how digitizing its “Green Book,” the primary sales resource for the brand, drove business growth while maintaining the company’s industry-leading position.

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  • Sustainable Selections: How Socially Responsible Companies Are Turning a Profit

    Nielsen   October 12, 2015  

    Consumers are willing to pay more for products from companies that are committed to positive social and environmental impact.

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