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  • Revamping Paid Search

    B2 Awards   May 31, 2017  

    HCL completely revamped its approach to paid search, creating a three-pronged, always-on strategy that delivered unprecedented results for the brand.

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  • AARP: Connecting with Multicultural Audiences

    Event Recaps   April 27, 2017  

    AARP shared how the organization engaged multicultural audiences through targeted campaigns based on deep customer research.

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  • Prudential: Approach to Building Loyalty in the Black Consumer Market

    Event Recaps   April 27, 2017  

    Prudential shared how it was able to engage the U.S. black consumer market through grassroots event marketing and partnerships with faith-based organizations.

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  • Cures for Cabin Fever

    REGGIE Awards   April 20, 2017  

    To inspire more people to visit Chicago during the winter, Choose Chicago launched a targeted regional campaign that sought to cure travelers of cabin fever.

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  • “Priceless Boston” Launch

    REGGIE Awards   April 20, 2017  

    Mastercard provided Boston residents with memorable experiences in its “Priceless Boston” campaign.

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  • Stand for Good

    Internationalist Innovation in Media   March 7, 2017  

    Leveraging its partnership with soccer star Lionel Messi, Ooredoo created a mobile soccer game that challenged users to Stand for Good by capturing and holding virtual soccer pitches.

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  • Active Wheel, Lo Kar Lo Baat

    Internationalist Innovation in Media   January 9, 2017  

    Active Wheel developed a program that enabled housewives (the brand’s target audience) to speak with their husbands, many of whom worked far away to provide for their family.

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  • Invictus

    Internationalist Innovation in Media   January 9, 2017  

    Paco Rabanne launched a regional marketing campaign to inspire Middle Eastern men to buy its new fragrance.

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  • On Tour

    Internationalist Innovation in Media   January 9, 2017  

    By promoting local stories from a four-month road trip across the country, Touchstone showed its audience the benefits of its consortium of electric cooperatives.

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  • Johnsonville Sausage Nonnas

    Cannes Mobile Lions Awards   October 24, 2016  

    Johnsonville partnered with Uber and several Italian grandmothers to deliver freshly-prepared dishes featuring the brand’s sausage to consumers in Chicago.

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  • Are We There Yet?

    ANA Magazine   October 10, 2016  

    Campaigns based on location data can be very effective, but there are challenges in getting there.

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  • #Unclaimed: The Hunt for a Missing Millionaire

    Effie Awards   October 5, 2016  

    New York Lottery went looking for a missing winner whose $7 million ticket was about to expire. The campaign's small flyers yielded big results with increases in engagement and jackpot sales.

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  • Pure Michigan

    Effie Awards   October 5, 2016  

    The Pure Michigan campaign increased travel to, and spending in, Michigan by tourists from throughout the United States and beyond. It achieved and surpassed its goals and grew to become a rallying cry for the entire state.

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  • U.S. Bank: Brand Transformation and Innovation

    Event Recaps   September 8, 2016  

    U.S. Bank refreshed its visual identity and brand positioning to speak directly to its consumers and their values.

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  • Top 5 Sponsorship Deals of the Week

    Knowledge Partners   August 26, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of August 22nd.

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  • Top 5 Sponsorship Deals of the Week

    Knowledge Partners   August 19, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of August 15th.

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  • Top 5 Sponsorship Deals of the Week

    Knowledge Partners   August 12, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of August 8th.

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  • Top 5 Sponsorship Deals of the Week

    Knowledge Partners   August 5, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of August 1st.

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  • Top 5 Sponsorship Deals of the Week

    Knowledge Partners   July 29, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of July 25th.

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  • "Near-Me" Searches Become Dominant on Mobile

    MediaPost   July 26, 2016  

    According to recent data, the most-asked questions on mobile devices tend to trend toward location.

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