Search Results for All Content (access may be restricted)

Search returned: 160 document(s).

  • Invictus

    Internationalist Innovation in Media   January 9, 2017  

    Paco Rabanne launched a regional marketing campaign to inspire Middle Eastern men to buy its new fragrance.

    view
  • Active Wheel, Lo Kar Lo Baat

    Internationalist Innovation in Media   January 9, 2017  

    Active Wheel developed a program that enabled housewives (the brand’s target audience) to speak with their husbands, many of whom worked far away to provide for their family.

    view
  • On Tour

    Internationalist Innovation in Media   January 9, 2017  

    By promoting local stories from a four-month road trip across the country, Touchstone showed its audience the benefits of its consortium of electric cooperatives.

    view
  • Johnsonville Sausage Nonnas

    Cannes Mobile Lions Awards   October 24, 2016  

    Johnsonville partnered with Uber and several Italian grandmothers to deliver freshly-prepared dishes featuring the brand’s sausage to consumers in Chicago.

    view
  • Are We There Yet?

    ANA Magazine   October 10, 2016  

    Campaigns based on location data can be very effective, but there are challenges in getting there.

    view
  • Pure Michigan

    Effie Awards   October 5, 2016  

    The Pure Michigan campaign increased travel to, and spending in, Michigan by tourists from throughout the United States and beyond. It achieved and surpassed its goals and grew to become a rallying cry for the entire state.

    view
  • #Unclaimed: The Hunt for a Missing Millionaire

    Effie Awards   October 5, 2016  

    New York Lottery went looking for a missing winner whose $7 million ticket was about to expire. The campaign's small flyers yielded big results with increases in engagement and jackpot sales.

    view
  • U.S. Bank: Brand Transformation and Innovation

    Event Recaps   September 8, 2016  

    U.S. Bank refreshed its visual identity and brand positioning to speak directly to its consumers and their values.

    view
  • Top 5 Sponsorship Deals of the Week

    Knowledge Partners   August 26, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of August 22nd.

    view
  • Top 5 Sponsorship Deals of the Week

    Knowledge Partners   August 19, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of August 15th.

    view
  • Top 5 Sponsorship Deals of the Week

    Knowledge Partners   August 12, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of August 8th.

    view
  • Top 5 Sponsorship Deals of the Week

    Knowledge Partners   August 5, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of August 1st.

    view
  • Top 5 Sponsorship Deals of the Week

    Knowledge Partners   July 29, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of July 25th.

    view
  • "Near-Me" Searches Become Dominant on Mobile

    MediaPost   July 26, 2016  

    According to recent data, the most-asked questions on mobile devices tend to trend toward location.

    view
  • Top 5 Sponsorship Deals of the Week

    Knowledge Partners   June 24, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of June 20th.

    view
  • Audi Intelligent Chicago

    Event Recaps   June 23, 2016  

    Audi hosted a local event that engaged new prospects in the technology-forward design of its new car models.

    view
  • Events and Sponsorship

    Insight Briefs   June 21, 2016  

    Sponsorships and event marketing used to be a straightforward concept: pay a sports team or other entity a fee in exchange for visibility and access to fans at events. However, brands are finding more and more that to get the ROI they’re looking for, they must take sponsorships and event marketing to the next level. The ANA shared trends and best practices from companies that are using their sponsorships as a platform to activate strategies and engage consumers.

    view
  • Roadmap to Retail Growth: Why Bigger Is No Longer Better

    Nielsen   June 15, 2016  

    The “bigger is better” paradigm is being challenged everywhere as hyper-localization and specialization increasingly fuel today’s retail growth.

    view
  • PNC Bank: Experiential Field Activation

    Event Recaps   June 9, 2016  

    PNC Bank explained how it successfully executes local activations through guerilla sales, one-on-one engagement, and immersive environments.

    view
  • Optimizing Local Paid-Search Campaigns in AdWords

    MediaPost   June 8, 2016  

    Six tips on how to optimize local paid-search campaigns using Google AdWords.

    view

1234567 >>  Last (8)