On TourInternationalist Innovation in Media January 9, 2017
By promoting local stories from a four-month road trip across the country, Touchstone showed its audience the benefits of its consortium of electric cooperatives.view
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Sponsorships and event marketing used to be a straightforward concept: pay a sports team or other entity a fee in exchange for visibility and access to fans at events. However, brands are finding more and more that to get the ROI they’re looking for, they must take sponsorships and event marketing to the next level. The ANA shared trends and best practices from companies that are using their sponsorships as a platform to activate strategies and engage consumers.view
The “bigger is better” paradigm is being challenged everywhere as hyper-localization and specialization increasingly fuel today’s retail growth.view