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  • Join Us for Good: How Eastern Bank Helps People Prosper

    Event Recaps   October 7, 2017  

    Eastern Bank shared its relaunch journey, demonstrating how to win in the marketplace by doing the right thing.

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  • Join Us for Good: How Eastern Bank Helps People Prosper

    Public Videos   October 7, 2017  

    Eastern Bank has boosted net income and awareness by fueling a movement for good.

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  • Transparency, Humility, and Managing the Narrative of an Iconic Brand

    Event Recaps   October 5, 2017  

    The Chicago Cubs shared the inside story of managing the team’s image from baseball’s lovable losers to world champions.

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  • The First Hello

    Smarties Awards   September 25, 2017  

    Elevit promoted its prenatal vitamin by allowing first-time Chinese parents to feel their unborn child’s heartbeat.

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  • Can Thinking Small Win Big?

    Effie Awards   September 1, 2017  

    Pearle Vision's big challenge was to convince people, in a category where small independent doctors win, to re-consider the brand. By going back to its roots of small neighborhood eyecare and building relationships one at a time, Pearle Vision went from being considered big-box chain eyecare to being the national chain perceived as having the highest quality doctors.

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  • A Movement for Michigan

    Effie Awards   September 1, 2017  

    Pure Michigan is much more than an ad campaign. It’s a movement that has generated unstoppable growth in tourism revenue and invaluable pride for an entire state.

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  • EcoLink PPC Campaign

    B2 Awards   May 31, 2017  

    EcoLink achieved the highest revenue in its history, largely due to a PPC campaign optimized from past years’ data.

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  • Revamping Paid Search

    B2 Awards   May 31, 2017  

    HCL completely revamped its approach to paid search, creating a three-pronged, always-on strategy that delivered unprecedented results for the brand.

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  • Citi: Measuring the Success of "Hyper-Local" Sponsorships

    Event Recaps   May 16, 2017  

    Citibank shared how it is activating a hyper-local sponsorship strategy in the city of Miami.

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  • AARP: Connecting with Multicultural Audiences

    Event Recaps   April 27, 2017  

    AARP shared how the organization engaged multicultural audiences through targeted campaigns based on deep customer research.

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  • Prudential: Approach to Building Loyalty in the Black Consumer Market

    Event Recaps   April 27, 2017  

    Prudential shared how it was able to engage the U.S. black consumer market through grassroots event marketing and partnerships with faith-based organizations.

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  • “Priceless Boston” Launch

    REGGIE Awards   April 20, 2017  

    Mastercard provided Boston residents with memorable experiences in its “Priceless Boston” campaign.

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  • Cures for Cabin Fever

    REGGIE Awards   April 20, 2017  

    To inspire more people to visit Chicago during the winter, Choose Chicago launched a targeted regional campaign that sought to cure travelers of cabin fever.

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  • Stand for Good

    Internationalist Innovation in Media   March 7, 2017  

    Leveraging its partnership with soccer star Lionel Messi, Ooredoo created a mobile soccer game that challenged users to Stand for Good by capturing and holding virtual soccer pitches.

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  • California Academy of Sciences Social Media Case Study

    Event Recaps   February 7, 2017  

    The California Academy of Sciences shared tips for social media success, including categorizing content by purpose and encouraging influencer engagement through exclusive events.

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  • On Tour

    Internationalist Innovation in Media   January 9, 2017  

    By promoting local stories from a four-month road trip across the country, Touchstone showed its audience the benefits of its consortium of electric cooperatives.

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  • Invictus

    Internationalist Innovation in Media   January 9, 2017  

    Paco Rabanne launched a regional marketing campaign to inspire Middle Eastern men to buy its new fragrance.

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  • Active Wheel, Lo Kar Lo Baat

    Internationalist Innovation in Media   January 9, 2017  

    Active Wheel developed a program that enabled housewives (the brand’s target audience) to speak with their husbands, many of whom worked far away to provide for their family.

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  • Johnsonville Sausage Nonnas

    Cannes Mobile Lions Awards   October 24, 2016  

    Johnsonville partnered with Uber and several Italian grandmothers to deliver freshly-prepared dishes featuring the brand’s sausage to consumers in Chicago.

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  • Are We There Yet?

    ANA Magazine   October 10, 2016  

    Campaigns based on location data can be very effective, but there are challenges in getting there.

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