Is Trans Kind?Internationalist Innovation in Media January 9, 2017
Airbnb supported its mission of inclusivity by releasing a trans-friendly TV spot in honor of Caitlyn Jenner winning the Arthur Ashe Courage Award at the ESPYs.view
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As more and more consumers (particularly Millennials) choose to support brands whose values align with their own, companies are realizing the importance of “Cause Marketing.” While it was once sufficient for a brand to cut a check to a charity for publicity, now they must form a partnership with organizations that have some relevant connection to the business, and create robust programs that actually affect positive change in their communities. The ANA curated the top Cause Marketing campaigns of 2016 to identify trends and best practices in this insight brief.view
Macy’s, Target, and Kroger dialed up their cause-marketing connections in the 2016 holiday season to make sure kids everywhere get their fair share from Santa.view
In keeping with American Girl's ongoing commitment to represent all girls, the brand launched and promoted a Diabetes Care Kit for Dolls.view
A recent EquiTrend non-profit study examined Canadians’ views of non-profits to help them understand the various donor segments and how to effectively engage them.view
Joe Jaffe, CEO and co-founder of Evol8tion, shared insights from startups that can help brands attract talent with digital skillsets.view