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  • Aflac: Leaving Our Duckprints

    REGGIE Awards   April 20, 2017  

    Aflac encouraged customers to use #Duckprints on social media to raise money in the fight against childhood cancer.

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  • Naked: Drink Good, Do Good

    REGGIE Awards   April 20, 2017  

    Naked Juice inspired people to take fruit and veggie selfies to raise awareness for a good cause.

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  • See Joan Run

    REGGIE Awards   April 20, 2017  

    To help reverse the gender equality gap in politics, non-profit organization She Should Run penned a parody on a classic children’s book.

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  • Dove #InspireConfidence

    REGGIE Awards   April 20, 2017  

    Through integrated media and in-store activations, Dove gave Canadian shoppers a chance to make an impact by getting them involved in the brand’s mission to build self-esteem in young girls.

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  • Life is Good: The Power of Optimism

    Event Recaps   April 20, 2017  

    Life is Good shared five key insights that it has discovered as it has transformed into a mission-driven company that positively affects more than one million kids every year.

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  • Life is Good: The Power of Optimism

    Session Videos   April 20, 2017  

    In this video, Life is Good shared five key insights that it has discovered as it has transformed into a mission-driven company that positively affects more than one million kids every year.

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  • Mars Say Thank You with M

    REGGIE Awards   April 20, 2017  

    To keep the brand at the top of consumers’ minds all year long, Mars partnered with Walmart for a retailer-specific promotion that supported the U.S. military.

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  • Education First Program

    REGGIE Awards   April 20, 2017  

    To increase client and employee engagement, First American Education Finance created a charity-driven brand initiative to help clients give back to the community.

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  • ANA Members Doing Sustainability Right

    Industry Insights   April 11, 2017  

    Discover how four different ANA members integrated sustainability measures in their marketing and business models.

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  • Advertising and the Moral Dilemma of Fake News

    ANA Magazine   April 3, 2017  

    Fake news has become one of the major issues of the day, triggering a bit of a soul-searching crisis in the advertising industry. But what can brands do to avoid supporting or being associated with fake news? And what is the industry doing to resolve the problem?

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  • Challenges of Becoming a Do-Gooder Brand

    MediaPost   March 29, 2017  

    Brands wishing to align with Millennial shoppers’ concerns about issues related to environment and sustainability should follow these business models.

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  • Honey Nut Cheerios "Disappears" Buzzbee to Help Save Bees

    MediaPost   March 10, 2017  

    Honey Nut Cheerios replaces its normal BuzzBee image with an outline of the mascot’s image to bring attention to an important issue.

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  • Huggies and the San Francisco 49ers: An Unexpected Relationship that Turned Sponsorship Marketing on Its Head

    Event Recaps   February 28, 2017  

    Huggies partnered with the San Francisco 49ers to galvanize the local community around the issue of diaper need.

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  • Reaching Consumers by Showing Empathy

    ANA Magazine   February 14, 2017  

    How brands like TOMS, Dave's Killer Bread, and GoDaddy use socially-minded programs to show empathy and connect with Millennial consumers

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  • #SeeHer 2016 Highlights, Direction-Setting for 2017

    Event Recaps   February 14, 2017  

    Highlights from the ANA AFE’s 2016 efforts to accurately portray women and girls in advertising through #SeeHer.

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  • #SeeHer Activation Case Studies

    Event Recaps   February 14, 2017  

    ANA AFE members and industry partners shared brief examples of how they activated against the #SeeHer mission to accurately portray women and girls in advertising, media, and programming in 2016.

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  • #SeeHer GEM Research Update

    Event Recaps   February 14, 2017  

    Updates on the ANA AFE’s proprietary Gender Equality Measure, GEM™, designed to help marketers increase accurate portrayals of women and girls in advertising and media.

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  • Use Innovation to Unlock Your Brand’s Full Potential

    Webinars   January 18, 2017  

    In this webinar video, Redscout shared principles for changing the consumer experience and helping brands unlock their full potential.

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  • Use Innovation to Unlock Your Brand’s Full Potential

    Event Recaps   January 18, 2017  

    Redscout shared principles for changing the consumer experience and helping brands unlock their full potential.

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  • The Forever Home Stories

    Internationalist Innovation in Media   January 9, 2017  

    Purina shifted Australians’ view of animal shelter adoptions and perceptions of its brand with a video series.

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