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  • Behind the Growth of DoSomething.Org

    Session Videos   October 7, 2017  

    In this vidoe, CEO Aria Finger shared the behind-the-scenes story of how she grew DoSomething.org, a global movement for good, to actively engage 5.5 million members in various efforts to improve the world around them — all in just five years.

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  • Join Us For Good: How Eastern Bank Helps People Prosper

    Public Videos   October 7, 2017  

    Eastern Bank has boosted net income and awareness by fueling a movement for good.

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  • Behind the Growth of DoSomething.Org

    Public Videos   October 7, 2017  

    DoSomething.org found new revenue opportunities by marketing corporate campaigns that help sponsors connect with Gen Y and Z audiences.

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  • What's the New Marketing Playbook?

    Session Videos   October 5, 2017  

    In this video, CMO Kristin Lemkau shared how JPMorgan Chase is leveraging a time of opportunity to develop a new marketing playbook to make sure it keeps its position as a market leader.

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  • What's the New Marketing Playbook?

    Public Videos   October 5, 2017  

    JPMorgan Chase’s marketing team sets it sights on being customer-obsessed, data-driven, digital first, and purpose-led.

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  • Brand Building as a Force for Good and Growth

    Public Videos   October 5, 2017  

    Among the steps P&G is taking to transform itself for a world of ongoing disruption is raising the bar on advertising and media content quality.

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  • Say Thank You With M

    Effie Awards   September 1, 2017  

    “Say Thank You With M” unified three American icons — M&M’S, U.S. troops and Walmart — into one summer campaign.

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  • Care Counts

    Effie Awards   September 1, 2017  

    Whirlpool created the Care Counts program to see how something as important as school attendance rates could be impacted by the simple act of laundry.

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  • First Haircut

    Effie Awards   September 1, 2017  

    Due to the pink-washing of October, people have become fatigued by “fight for a cure” storylines of breast cancer. To cut through, Ulta focused its effort on a single, tangible goal that becomes an iconic representation of cancer survival: the first haircut.

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  • The Hero Gene

    Effie Awards   September 1, 2017  

    After starting with the hypothesis that comic book fans would be more likely to donate bone marrow compared to the average population, Be the Match reached this untapped audience by going to Comic Con and creating The Hero Gene Laboratory — an activation experience that allowed fans to submit their DNA test to see if they have the Hero Gene.

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  • Blood Equality

    Effie Awards   September 1, 2017  

    Blood Equality was born to fight for a policy based on science, not stigma against gay and bisexual men donating blood. The goal: to spark meaningful dialogue with the Food & Drug Administration (FDA) to accelerate the process towards a less discriminatory policy.

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  • Be the Guy

    Effie Awards   September 1, 2017  

    To demonstrate young mens' unique role in curing blood cancers and other life-threatening diseases, Be The Match flipped the script — shifting the focus from patients to donors.

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  • Even an Asshole Can Save A Life

    Effie Awards   September 1, 2017  

    How do you inspire the most eligible but under-indexed group, millennial males, to register to become an organ donor? Meet Coleman Sweeney; the world's biggest asshole.

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  • Every Marketing Splash Needs a Great Diving Board

    Knowledge Partners   August 30, 2017  

    Everyone’s looking for that attention-grabbing tag line or inspiring campaign theme, but when it comes to marketing positions, companies should keep it simple and foundational. PJA Advertising + Marketing discussed the importance keeping brand position separate and distinct from campaign messaging.

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  • Lane Bryant: Plus Is Equal — How Body Equality Became a National Conversation

    Session Videos   July 13, 2017  

    In this video, learn how Lane Bryant combined the power of digital, social, and traditional media to positively shift the conversation around women’s bodies.

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  • Lane Bryant: Plus Is Equal — How Body Equality Became a National Conversation

    Event Recaps   July 13, 2017  

    Lane Bryant combined the power of digital, social, and traditional media to positively shift the conversation around women’s bodies.

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  • Lane Bryant: Plus Is Equal — How Body Equality Became a National Conversation

    Public Videos   July 13, 2017  

    Learn how Lane Bryant has built its marketing strategy around an obligation to redefine the way people look at beauty.

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  • Shift Thinking: How to Build Brand Orbits

    Session Videos   May 31, 2017  

    In this video, Shift Thinking provided a new approach to marketing in today’s disruptive marketplace.

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  • Shift Thinking: How to Build Brand Orbits

    Event Recaps   May 31, 2017  

    Shift Thinking provided a new approach to marketing in today’s disruptive marketplace.

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  • Aflac: Leaving Our Duckprints

    REGGIE Awards   April 20, 2017  

    Aflac encouraged customers to use #Duckprints on social media to raise money in the fight against childhood cancer.

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