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  • Brand Building as a Force for Good and Growth

    Session Videos   November 6, 2017  

    In this video, P&G Chief Brand Officer Marc Pritchard talked about achieving growth with the fastest-growing segment in the population — multicultural — and demonstrated that brands can take on broader societal issues that matter to people and be both a force for good and a force for growth.

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  • Leveraging Influencer Marketing: Constant Innovation, Awareness-Building, and Mobilizing the Public

    Event Recaps   October 25, 2017  

    No Kid Hungry shared how it leverages celebrity, chef, corporate, and thought-leader influencers to spread awareness of its message and feed more children in the U.S.

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  • Brawny Battles Unconscious Bias with a Challenge to #SeeHer

    Event Recaps   October 18, 2017  

    Georgia-Pacific discussed the company’s commitment to the #SeeHer mission through its #StrengthHasNoGender campaign.

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  • GE: #BalanceTheEquation

    Event Recaps   October 18, 2017  

    With its “Balance the Equation” campaign, GE shone a spotlight on gender inequality in STEM roles and committed itself to closing the gap.

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  • A Lesson in Brand Bravery

    Event Recaps   October 7, 2017  

    Donate Life shared how an unwavering creative vision, bold execution, client bravery, and an educated leap of faith addressed the donor problem and saved lives.

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  • A Lesson in Brand Bravery

    Public Videos   October 7, 2017  

    Donate Life was able to increase organ donor registration among previously resistant millennial males with an act of advertising bravery.

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  • Join Us for Good: How Eastern Bank Helps People Prosper

    Event Recaps   October 7, 2017  

    Eastern Bank shared its relaunch journey, demonstrating how to win in the marketplace by doing the right thing.

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  • A Lesson in Brand Bravery

    Session Videos   October 7, 2017  

    In this video, Donate Life shared how an unwavering creative vision, bold execution, client bravery, and an educated leap of faith addressed the donor problem and saved lives.

    view
  • Join Us for Good: How Eastern Bank Helps People Prosper

    Public Videos   October 7, 2017  

    Eastern Bank has boosted net income and awareness by fueling a movement for good.

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  • The Power of Storytelling in a Changing World

    Event Recaps   October 6, 2017  

    St. Jude shared four key learnings gleaned from the company’s seven-year journey to become an iconic brand.

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  • The Power of Storytelling in a Changing World

    Session Videos   October 6, 2017  

    In this video, St. Jude shared four key learnings gleaned from the company’s seven-year journey to become an iconic brand.

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  • The Power of Storytelling in a Changing World

    Public Videos   October 6, 2017  

    To become an iconic brand, St. Jude Children’s Research Hospital has learned that it’s critical to take the time to get the story right.

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  • Plus Is Equal: How Body Equality Became a National Conversation

    Public Videos   October 5, 2017  

    Lane Bryant is tapping its brand heritage and cultural truths to change the conversation about body size.

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  • Plus Is Equal: How Body Equality Became a National Conversation

    Session Videos   October 5, 2017  

    In this video, learn how Lane Bryant combined the power of digital, social, and traditional media to positively shift the conversation around women’s bodies.

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  • Lane Bryant: Plus Is Equal — How Body Equality Became a National Conversation

    Event Recaps   October 5, 2017  

    Lane Bryant combined the power of digital, social, and traditional media to positively shift the conversation around women’s bodies.

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  • Panel Discussion: Brands in Crisis

    Event Recaps   October 4, 2017  

    A panel of experts discussed the challenge of brand authenticity in today’s digital world at the 2017 Masters of Marketing Conference.

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  • Instant Advocacy Anti-Seal Slaughter Campaign

    Smarties Awards   September 25, 2017  

    PETA brought attention to commercial Canadian seal slaughter through mobile social media.

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  • Blink: A Language of Love Through Light

    Smarties Awards   September 25, 2017  

    Ronald McDonald House Charities developed a physical-to-digital experience designed to keep families with sick children connected when they’re separated during medical treatment.

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  • First Haircut

    Effie Awards   September 1, 2017  

    Due to the pink-washing of October, people have become fatigued by “fight for a cure” storylines of breast cancer. To cut through, Ulta focused its effort on a single, tangible goal that becomes an iconic representation of cancer survival: the first haircut.

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  • The Hero Gene

    Effie Awards   September 1, 2017  

    After starting with the hypothesis that comic book fans would be more likely to donate bone marrow compared to the average population, Be the Match reached this untapped audience by going to Comic Con and creating The Hero Gene Laboratory — an activation experience that allowed fans to submit their DNA test to see if they have the Hero Gene.

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