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  • Reaching Consumers by Showing Empathy

    ANA Magazine   February 14, 2017  

    How brands like TOMS, Dave's Killer Bread, and GoDaddy use socially-minded programs to show empathy and connect with Millennial consumers

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  • Same-Day Pups

    Internationalist Innovation in Media   January 9, 2017  

    The Humane Society educated current and prospective dog owners about inhumane puppy mills with content that went viral.

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  • The Forever Home Stories

    Internationalist Innovation in Media   January 9, 2017  

    Purina shifted Australians’ view of animal shelter adoptions and perceptions of its brand with a video series.

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  • Is Trans Kind?

    Internationalist Innovation in Media   January 9, 2017  

    Airbnb supported its mission of inclusivity by releasing a trans-friendly TV spot in honor of Caitlyn Jenner winning the Arthur Ashe Courage Award at the ESPYs.

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  • Wish Writer

    Internationalist Innovation in Media   January 9, 2017  

    To reinvent its “Believe” campaign, Macy’s used a multi-channel marketing strategy to engage with consumers and drive lift in key brand metrics.

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  • Active Wheel, Lo Kar Lo Baat

    Internationalist Innovation in Media   January 9, 2017  

    Active Wheel developed a program that enabled housewives (the brand’s target audience) to speak with their husbands, many of whom worked far away to provide for their family.

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  • Cause Marketing

    Insight Briefs   January 5, 2017  

    As more and more consumers (particularly Millennials) choose to support brands whose values align with their own, companies are realizing the importance of “Cause Marketing.” While it was once sufficient for a brand to cut a check to a charity for publicity, now they must form a partnership with organizations that have some relevant connection to the business, and create robust programs that actually affect positive change in their communities. The ANA curated the top Cause Marketing campaigns of 2016 to identify trends and best practices in this insight brief.

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  • Wish Writer

    Internationalist Digital Solutions   December 15, 2016  

    To reinvent the “Believe” campaign and drive brand affinity during the winter holidays, Macy’s designed a content-first digital strategy to connect with consumers in a more meaningful way.

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  • Super REGGIE Winner: Valspar "Color for the Colorblind"

    Event Recaps   December 8, 2016  

    Valspar partnered with startup EnChroma to create the “Color for All” campaign, which enabled colorblind people to see the full spectrum of colors for the first time.

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  • Developing and Amplifying Your Story

    Event Recaps   December 6, 2016  

    A brand communications agency shared eight steps for developing powerful stories on any budget.

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  • With Cause Efforts, Macy's, Target, Kroger Hope to Amplify Santa's Swagger

    MediaPost   December 6, 2016  

    Macy’s, Target, and Kroger dialed up their cause-marketing connections in the 2016 holiday season to make sure kids everywhere get their fair share from Santa.

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  • A Good Example

    ANA Magazine   December 3, 2016  

    New ANA Chairman Marc Pritchard has used P&G’s marketing to talk about social issues and make a difference in the world — his plans for the industry are no different.

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  • Healthy Inspirations for Every Girl: Diabetes Care Kit

    Multicultural Excellence Awards   December 1, 2016  

    In keeping with American Girl's ongoing commitment to represent all girls, the brand launched and promoted a Diabetes Care Kit for Dolls.

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  • The World of Autism

    Multicultural Excellence Awards   December 1, 2016  

    Autism Speaks created an animated film to help parents identify the signs of autism.

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  • Stay Connected

    Multicultural Excellence Awards   December 1, 2016  

    Duracell created a campaign to encourage those with undiagnosed hearing loss to seek help.

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  • Using Consumer Segments to Unlock Potential Wins in the Non-Profit Sector

    Nielsen   November 29, 2016  

    A recent EquiTrend non-profit study examined Canadians’ views of non-profits to help them understand the various donor segments and how to effectively engage them.

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  • The Purpose and Power of Sports

    Event Recaps   November 17, 2016  

    The Super Bowl 50 Host Committee and in/PACT discussed how it redefined the sporting event experience.

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  • Experiential Gets Real: The Data Proves What We Have Known All Along

    Event Recaps   November 17, 2016  

    FCBX discussed the evolution of experiential marketing and shared three examples of brands using experiences to transform the customer journey.

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  • How to Attract Top Talent: Interview with Joe Jaffe, CEO and Co-Founder of Evol8tion

    Industry Insights   November 14, 2016  

    Joe Jaffe, CEO and co-founder of Evol8tion, shared insights from startups that can help brands attract talent with digital skillsets.

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  • End of the Line

    ANA Magazine   November 6, 2016  

    Jim Speros, the EVP of corporate communications at Fidelity Investments, has lived a storied career. On the eve of his retirement, Speros sits down to share some final thoughts on the industry and the profession of marketing.

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