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  • Huggies and the San Francisco 49ers: An Unexpected Relationship that Turned Sponsorship Marketing on Its Head

    Event Recaps   February 28, 2017  

    Huggies partnered with the San Francisco 49ers to galvanize the local community around the issue of diaper need.

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  • Reaching Consumers by Showing Empathy

    ANA Magazine   February 14, 2017  

    How brands like TOMS, Dave's Killer Bread, and GoDaddy use socially-minded programs to show empathy and connect with Millennial consumers

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  • #SeeHer 2016 Highlights, Direction-Setting for 2017

    Event Recaps   February 14, 2017  

    Highlights from the ANA AFE’s 2016 efforts to accurately portray women and girls in advertising through #SeeHer.

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  • #SeeHer GEM Research Update

    Event Recaps   February 14, 2017  

    Updates on the ANA AFE’s proprietary Gender Equality Measure, GEM™, designed to help marketers increase accurate portrayals of women and girls in advertising and media.

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  • #SeeHer Activation Case Studies

    Event Recaps   February 14, 2017  

    ANA AFE members and industry partners shared brief examples of how they activated against the #SeeHer mission to accurately portray women and girls in advertising, media, and programming in 2016.

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  • Use Innovation to Unlock Your Brand’s Full Potential

    Webinars   January 18, 2017  

    In this webinar video, Redscout shared principles for changing the consumer experience and helping brands unlock their full potential.

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  • Use Innovation to Unlock Your Brand’s Full Potential

    Event Recaps   January 18, 2017  

    Redscout shared principles for changing the consumer experience and helping brands unlock their full potential.

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  • The Forever Home Stories

    Internationalist Innovation in Media   January 9, 2017  

    Purina shifted Australians’ view of animal shelter adoptions and perceptions of its brand with a video series.

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  • Wish Writer

    Internationalist Innovation in Media   January 9, 2017  

    To reinvent its “Believe” campaign, Macy’s used a multi-channel marketing strategy to engage with consumers and drive lift in key brand metrics.

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  • Active Wheel, Lo Kar Lo Baat

    Internationalist Innovation in Media   January 9, 2017  

    Active Wheel developed a program that enabled housewives (the brand’s target audience) to speak with their husbands, many of whom worked far away to provide for their family.

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  • Is Trans Kind?

    Internationalist Innovation in Media   January 9, 2017  

    Airbnb supported its mission of inclusivity by releasing a trans-friendly TV spot in honor of Caitlyn Jenner winning the Arthur Ashe Courage Award at the ESPYs.

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  • Same-Day Pups

    Internationalist Innovation in Media   January 9, 2017  

    The Humane Society educated current and prospective dog owners about inhumane puppy mills with content that went viral.

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  • Cause Marketing

    Insight Briefs   January 5, 2017  

    As more and more consumers (particularly Millennials) choose to support brands whose values align with their own, companies are realizing the importance of “Cause Marketing.” While it was once sufficient for a brand to cut a check to a charity for publicity, now they must form a partnership with organizations that have some relevant connection to the business, and create robust programs that actually affect positive change in their communities. The ANA curated the top Cause Marketing campaigns of 2016 to identify trends and best practices in this insight brief.

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  • Girl Emojis

    Internationalist Digital Solutions   December 15, 2016  

    Young girls around the world shared their ideas for non-stereotypical female emojis in a global campaign.

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  • Day it Forward

    Internationalist Digital Solutions   December 15, 2016  

    Chevrolet’s #DayItForward campaign encouraged people to help those in need with random acts of goodness on Leap Day 2016.

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  • Stand Up 4

    Internationalist Digital Solutions   December 15, 2016  

    Mastercard raised money and awareness for cancer research in an integrated campaign.

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  • Wish Writer

    Internationalist Digital Solutions   December 15, 2016  

    To reinvent the “Believe” campaign and drive brand affinity during the winter holidays, Macy’s designed a content-first digital strategy to connect with consumers in a more meaningful way.

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  • Super REGGIE Winner: Valspar "Color for the Colorblind"

    Event Recaps   December 8, 2016  

    Valspar partnered with startup EnChroma to create the “Color for All” campaign, which enabled colorblind people to see the full spectrum of colors for the first time.

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  • Developing and Amplifying Your Story

    Event Recaps   December 6, 2016  

    A brand communications agency shared eight steps for developing powerful stories on any budget.

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  • With Cause Efforts, Macy's, Target, Kroger Hope to Amplify Santa's Swagger

    MediaPost   December 6, 2016  

    Macy’s, Target, and Kroger dialed up their cause-marketing connections in the 2016 holiday season to make sure kids everywhere get their fair share from Santa.

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