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  • The Continued Rise of the In-House Agency

    Research Reports   October 15, 2018  

    A new ANA study concludes that the number of marketers with in-house agencies has grown substantially, and workloads for those agencies are increasing. Services that have grown significantly in recent years are: content marketing, creative strategy, data/marketing analytics, media strategy, programmatic media, and social media.

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  • Transparency in the Programmatic Supply Chain: An R3 White Paper

    Knowledge Partners   October 14, 2018  

    This white paper from R3 explains that top brands are moving their programmatic buying in-house to gain more control and six steps CMOs can take when determining the best model and a digital transparency checklist.

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  • Managing Agencies Globally in a Decentralized Org

    Event Recaps   October 11, 2018  

    In this session, Ed Symington, director of global marketing procurement at McDonald's Corporation, will share how they tackle managing a global roster of agencies. This can be difficult to accomplish without global stakeholder support in a decentralized organization. McDonald's will share how they do it and how they provide subject-matter expert knowledge from the center to the marketing teams around the world.

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  • Leveraging Neuroscience to Optimize Creative

    Event Recaps   October 11, 2018  

    Join Dr. Carl Marci, Chief Neuroscientist at Nielsen, as he shares insights and real-world examples to demonstrate the role neuroscience can plays in developing and optimizing creative.

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  • The Agency Compensation Equalizer

    Event Recaps   October 11, 2018  

    Good music is not determined by the volume control alone. The song, the instrumentation, the speakers, amplifier and EQ, all play a role in what sounds good to each individual listener. This same thought process holds true when reviewing agency compensation. What is best for one brand, in one region, on one project, may not be valuable for anyone else. Simply looking at hourly rates or overall cost, does not guarantee good value for money. In this session, Steven Wales from Decideware will walk through the Agency Compensation Equalizer and demonstrate what any organization can do to maximize the value of their marketing investment.

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  • ANA Agency Compensation Webinar 8

    Webinars   October 5, 2018  

    In this webinar, Dana Anderson and Andrea Redniss with MediaLink, LLC shared their perspective on the current state of agency compensation and where they see it headed in the future.

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  • Measurement and Brand Building in the Digital Age

    Event Recaps   October 4, 2018  

    Which comes first, the insights or the brand? In this session, hear from Joseph Lindberg, Digital Communications Editor at Land O'Lakes, Inc. on how the company's brand story developed—and how digital measurement and analytics capabilities emerged to track progress and gain insights into the consumer journey.

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  • Re-evaluating Reach Strategies for Better National TV Ad Campaigns

    Industry Insights   October 4, 2018  

    The digital targeting tactics marketers have come to love and trust can now be used to target audiences watching premium video content airing on TV. These advancements are largely due to the availability of insights based on rich viewership data.

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  • Building Meaningful Connections in the Digital Era: Inspiring a Community of Millennial Moms

    Event Recaps   October 3, 2018  

    Lansinoh, a global leader in the breastfeeding market, uses social media to engage with moms and moms-to-be to create a meaningful dialogue. Millennial and Gen-Z moms want their voices to be heard and to belong to a positive community. Lansinoh has created a platform where moms can turn to their social channels for advice, knowledge and support through their journeys as well as share their individual experiences on their platforms. Lansinoh was able to use insights shared with from their customers to enhance their products and services to provide a better experience to support mom through her journey. This session will highlight how Lansinoh successfully used their social media channels and engaged with Millennial moms for a 2-way conversation.

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  • Why TV Should Be Part of Every Brand Marketer’s Toolkit

    Forward   October 2, 2018  

    Despite what marketers may have heard about viewer attention fragmenting across screens and media formats, the growing trend of cord cutting, or younger generations losing interest in TV content, it doesn’t mean TV is going away. TV is still a valuable and worthy channel for brand marketers — here’s why.

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  • Colgate E1: The Connected Toothbrush

    Smarties Awards   October 1, 2018  

    Colgate developed an AI-enabled toothbrush and promoted the new product’s launch with PR and direct response mobile advertising.

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  • The Complete Guide to Writing a Proper RFI

    Knowledge Partners   October 1, 2018  

    AAR Partners shares four rules for writing an RFI that provides agencies with an authentic portrayal of your brand.

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  • Can’t find what you’re looking for? Ask the Expert.

    Ask the Expert Answers   September 26, 2018  

    ANA members have access to a free team of researchers able to pull the best content and resources on your marketing challenge.

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  • Worldwide Breast Cancer: Lessons in Creating Innovative Digital Content

    Event Recaps   September 25, 2018  

    Worldwide Breast Cancer uses intelligent design to empower patients and physicians to identify breast cancer and feel confident in detection and treatment options. In this session, hear from Katherine Crawford-Gray, CEO of Worldwide Breast Cancer, who will discuss how design-led thinking led the content strategy behind The Know Your Lemons Campaign. The campaign, developed with over a decade of research, has been seen by over 200 million people, translated into more than 27 languages and used in over 90 countries worldwide.

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  • Dream Big, Focus Small

    Event Recaps   September 25, 2018  

    What do guitars, heavy-metal influencers, paper-shredders and taxes have in common? In this session, Samantha Shepard, Senior Manager, Social Media Strategy at H&R Block will share the how her team created the world’s first guitar-powered, document-shredding event on Facebook Live. Find out how H&R Block took a big idea with lofty goals and focused to create a big splash in the heart of tax season.

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  • Quick Bits for the Week of September 24, 2018

    ANA Magazine   September 24, 2018  

    What marketers need to know this week: Mayochup is coming, 40 percent of clients don't trust their agencies, and more.

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  • The New Marketing Battlefront: Reducing Waste

    Knowledge Partners   September 24, 2018  

    Agency Mania Solutions advised advertisers on how to seize opportunities for cost savings in their relationships with agencies.

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  • ANA Agency Compensation Webinar 7

    Webinars   September 21, 2018  

    In this webinar, Iain Seers, CEO of Beekman Associates, provided a strategic approach to agency compensation.

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  • The New Creative Brief: Designing for Data-Driven Messaging

    Webinars   September 20, 2018  

    Explore the techniques, organizational processes, and best practices that enable sophisticated advertisers to plan and execute cost effective, data-driven messaging strategies at scale with an emphasis on dynamic creative best practices.

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  • In-House Programmatic Strategy and Media Measurement

    Event Recaps   September 17, 2018  

    Cisco offered marketers advice for getting the most out of their approaches to programmatic media buying.

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