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  • How to Stretch Your Marketing Budget in 2017

    Knowledge Partners   April 24, 2017  

    PJA Advertising created a six question infographic to help marketers get the most from every dollar.

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  • Working vs. Nonworking Ad Dollars

    Ask the Expert Answers   April 24, 2017  

    ANA’s Ask the Expert research service answers the question, “How much of our marketing budget should go to the media purchase of our ads versus paying the agency to create the ads? In other words, what best practices are you seeing around the allocation of working dollars to nonworking dollars?”

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  • How to Handle the Heat of Agency Transitions

    Knowledge Partners   April 21, 2017  

    Learn how to conduct an effective, smooth and expedient agency transition...without getting burned in the process.

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  • Media Quality Report: H2 2016

    Knowledge Partners   April 8, 2017  

    Integral Ad Science’s media quality reports are designed to help brands better invest in digital and educate marketers about ad fraud, brand risk, and viewability.

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  • Evaluating Your Agency for Performance-Based Compensation

    Event Recaps   March 31, 2017  

    Ford Motor Co. shared how it was able to simplify its agency performance evaluation process to deliver one integrated comprehensive assessment per region.

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  • Evaluating Your Agency for Performance-Based Compensation

    Procurement Webinar Series   March 31, 2017  

    In this webinar, Ford Motor Co. shared how it was able to simplify its agency performance evaluation process to deliver one integrated comprehensive assessment per region.

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  • Selecting Strategic Partners to Help Leapfrog TD Bank into the Future

    Event Recaps   March 29, 2017  

    TD Bank embarked on a journey to find the right media and creative agencies to meet its core business needs.

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  • Media Transparency and the Fork in the Road

    Session Videos   March 29, 2017  

    In this video, Wall Street Journal Advertising Editor Suzanne Vranica interviewed former ANA Chairman Tony Pace about media transparency.

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  • Mondelēz: Automating the SOW Process

    Event Recaps   March 29, 2017  

    Mondelēz shared its journey to build an automated system for creating and storing all of its scopes of work with its agencies.

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  • Media Transparency and the Fork in the Road

    Event Recaps   March 29, 2017  

    Wall Street Journal Advertising Editor Suzanne Vranica interviewed former ANA Chairman Tony Pace about media transparency.

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  • Media Transparency and the Fork in the Road

    Public Videos   March 29, 2017  

    Learn why putting clients’ interests first is key to best practices in media procurement.

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  • Fostering Agency/Client Relationships to Get Creative

    Event Recaps   March 29, 2017  

    Two agency creative directors shared examples of their best creative campaigns along with five business practices that enable successful agency/client partnerships.

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  • The Advertiser’s Hidden Weapon: Technology

    Session Videos   March 28, 2017  

    In this video, a panel of technology experts provided a core understanding of solutions that can help advertisers track and measure viewability, audience, and costs throughout the ecosystem to ensure that their advertising dollars are not being wasted.

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  • The Advertiser’s Hidden Weapon: Technology

    Public Videos   March 28, 2017  

    Learn why the best defense against ad fraud and wasted media dollars is for advertisers to take control of transaction data.

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  • SAG/AFTRA and AFM Updates

    Event Recaps   March 27, 2017  

    Stacy Marcus provided an update on three key areas of focus for the JPC and SAG-AFTRA for 2017, as well as an update on the upcoming expiration of the Jingles Contract with the American Federation of Musicians

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  • Transforming TIAA

    Industry Insights   March 24, 2017  

    How and why marketing overhauled TIAA, a nearly 100-year-old icon

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  • How to Build a Better Agency Relationship

    ANA Magazine   March 23, 2017  

    Tensions between clients and agencies seem to be at an all-time high. But it's common knowledge that a happy and healthy client/agency relationship is better for business. These tips will help clients find smooth sailing with their agency partners.

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  • From the Age of Reason to the Age of Feeling

    Industry Insights   March 22, 2017  

    Christoph Becker, global CEO and chief creative officer at gyro, discusses tapping into the soul of your business and igniting a moment with your customer that's genuine and personal

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  • Revolutionizing the Economics of Marketing Services

    Event Recaps   March 21, 2017  

    Republic Performance Systems shared the findings and results of its pilot program to optimize Charles Schwab’s agency resource decision-making.

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  • Can AI Bots Solve the Agency Remuneration Issue?

    Knowledge Partners   March 21, 2017  

    AARM argues that it is time for the ad agency community to rethink how to evolve from labor-based compensation models to outcome based remuneration systems.

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