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  • Multicultural Consumers: Refreshing the Retail Landscape

    Nielsen   February 16, 2017  

    A Nielsen study revealed multicultural consumer shopping habits across grocery, drug, and warehouse club stores, as well as at convenience and gas retailers.

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  • Ad Network Focuses on Socially Conscious Millennials

    MediaPost   February 10, 2017  

    RipeDaily has formed a cause-related ad network that focuses on social conscious Millennials.

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  • High-Touch Retail

    ANA Magazine   February 8, 2017  

    Companies and brands are providing more high-touch experiences to connect emotionally with customers.

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  • For Us by Us? The Mainstream Appeal of Black Content

    Nielsen   February 8, 2017  

    A Nielsen analysis of TV viewership revealed that programs with a predominantly black cast or storyline focusing on a black character are drawing substantial non-black viewership.

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  • Harvesting the Millennial Through Multiple Channels

    Event Recaps   February 1, 2017  

    Terlato Wines connected with Millennial wine drinkers using a multichannel campaign.

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  • Honda, Music, and Millennials: Two Thumbs Up

    Event Recaps   February 1, 2017  

    Honda shared the details of the “Honda Stage” and “Civic Tour” programs, including what worked, what didn’t, and how the brand plans to build upon its massive success.

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  • T-Mobile: Breaking Through to Millennial Audiences with the "Uncarrier" Movement

    Event Recaps   February 1, 2017  

    T-Mobile shared how it is differentiating itself by giving back to its customers.

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  • STX Entertainment: Marketing Movies to Millennials

    Event Recaps   February 1, 2017  

    STX shared how it successfully markets its films to Millennial audiences across worldwide multiplatform distribution channels.

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  • Modern Day Moms: The Convergence of Media Consumption, Technology and Motherhood

    Nielsen   January 30, 2017  

    A Nielsen study revealed the TV and device habits of mothers across the U.S.

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  • Total Market

    Insight Briefs   January 25, 2017  

    The world is more diverse now than it has been at any other time in history, and the only way for brands to stay relevant is by reflecting this diversity in every campaign. In this insight brief, the ANA curated the top Total Market campaigns of 2016 to identify trends and best practices.

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  • Four Trends That Will Impact Marketing in 2017

    ANA Magazine   January 25, 2017  

    This presentation previews four trends that are sure to impact marketers and the industry in 2017.

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  • Millennial Travelers Take Off to Shop

    Nielsen   January 24, 2017  

    Nielsen’s recent study of global millennial travelers revealed that the population is growing to represent half of the total travel retail market.

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  • Having Fun with Retargeting

    Event Recaps   January 18, 2017  

    Toyota shared how it created a fun and successful retargeting campaign that reached Hispanic consumers in a genuine and fresh way.

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  • A New Megaphone: Social Media Gives Consumers a Chance to be Heard on What They Watch

    Nielsen   January 17, 2017  

    According to Nielsen’s 2016 Social Media Report, the role social media plays in consumers’ lives is increasing through multi-device use and the sharing of media consumption.

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  • Shattering the Myths of Multicultural Marketing

    B-to-B Marketer   January 11, 2017  

    Here are four examples of B-to-B marketing campaigns that help to dispel some of the myths surrounding multicultural marketing.

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  • CTII Launch

    Internationalist Innovation in Media   January 9, 2017  

    Converse launched a new version of its bestselling Chuck Taylor All Stars to Millennials by reinventing old-fashioned media channels with new technology.

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  • Rin Career Ready

    Internationalist Innovation in Media   January 9, 2017  

    Rin, a popular Indian detergent brand, helped rural women gain confidence and employment through virtual training they could access through a mobile device.

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  • #imlovinit24

    Internationalist Innovation in Media   January 9, 2017  

    McDonald’s reconnected with its Millennial audience through a 24-hour global campaign.

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  • Tissue Accessories for Every Woman

    Internationalist Innovation in Media   January 9, 2017  

    To differentiate itself from competition and increase sales, Tempo leveraged its premium tissue product to link function to fashion and re-engage with its target audience.

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  • Starbucks Sparkle Shop

    Internationalist Innovation in Media   January 9, 2017  

    In partnership with Canadian YouTube star LaurDIY, Starbucks executed experiential events in key cities to invite Canadian Millennials to try its new Teavana Sparkling Tea Juices line.

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