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  • Dining Out: Who’s Serving Up Success?

    Knowledge Partners   May 20, 2018  

    This white paper from Yougov provides an analysis of U.S. dining brands.

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  • What the Growing Affluence of Hispanic Consumers Means for Financial Marketers

    Industry Insights   May 15, 2018  

    Insights from a new study shed valuable light on Hispanics, a rapidly growing group of affluent consumers eager to hear from brands that know how to speak their language.

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  • Total Market

    Insight Briefs   May 5, 2018  

    This Insight Brief focuses on the importance of multicultural marketing and explains how the ANA is strengthening multicultural marketing efforts and helping brands achieve greater diversity with AIMM, the Alliance for Inclusive & Multicultural Marketing.

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  • Missed Opportunity

    ANA Magazine   May 4, 2018  

    With a population of 11.5 million, African-American millennials comprise 14 percent of the total millennial population in the U.S. and 25 percent of the total black population, according to Nielsen. Brands would be wise to open their arms to this important market.

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  • The World in 2018: Trends to Watch

    Event Recaps   April 30, 2018  

    Daniel Franklin of The Economist discussed key global trends to watch from technology, politics, and sports.

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  • The World in 2018: Trends to Watch

    Session Videos   April 30, 2018  

    In this video, Daniel Franklin of The Economist discussed key global trends to watch from technology, politics, and sports.

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  • How Dole Changed Brand Perception Among Hispanics

    Event Recaps   April 26, 2018  

    Dole offered numerous suggestions for developing relationships with Hispanic consumers on social media.

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  • The Impact of Cultural Advertising on Multicultural Consumers

    Event Recaps   April 26, 2018  

    Pandora demonstrated the value of targeted multicultural marketing.

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  • Inclusive Marketing

    Event Recaps   April 26, 2018  

    Kaiser Permanente shared its experiences with modifying its marketing materials to reach a more inclusive audience.

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  • Intensity as the Third Dimension

    Knowledge Partners   April 25, 2018  

    Fullscreen conducted a study aimed at quantifying the effects of “intensity,” or the blend of attention, engagement, and emotion, on brand recall and affinity.

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  • Strategies to Capture Gen Z Engagement

    Webinars   April 25, 2018  

    The Mom Complex shared how Generation Z will make products and parenthood their own and how brands will best be able to reach them.

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  • Global Centennials: The Next Wave of Influencers, Disruptors, and Consumers

    Knowledge Partners   April 24, 2018  

    Growing up in a time of resource scarcity and disruption has shaped Centennials’ approach to the marketplace.

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  • Truth Initiative: Ways to Build Trust Among Millennials and Gen Z

    Webinars   April 18, 2018  

    Explore how Truth Initiative, the national public health organization dedicated to youth tobacco prevention, built brand relevancy and authenticity with an audience that is difficult to sway and even harder to convince to take action on a low-interest category.

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  • Your Customer 2028: Three Shocking Shifts

    Session Videos   April 17, 2018  

    In this video, renowned futurist Faith Popcorn, CEO of Faith Popcorn’s BrainReserve, illuminated how our culture and the consumer marketplace are evolving — and how you can thrive in this rapidly changing landscape.

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  • Sour Patch Kids: Marketing to Millennials and Gen Z Best Practices

    Webinars   April 11, 2018  

    Sour Patch Kids shared their best practices for marketing to Millennials and Gen Z.

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  • Understanding Generation Alpha

    Knowledge Partners   April 5, 2018  

    “Generation Alpha” (those born in 2010 and beyond) will grow up with an unprecedented amount of exposure to technology. Hotwire and Wired Magazine partnered to study the behaviors of this generation, and their implications on marketing.

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  • Driving Profit through Gen Z and Millennial Cultural Trends

    Webinars   April 4, 2018  

    When Millennials entered the marketplace, they changed how consumers across generations expected brands to earn their loyalty and their dollars. Now, along comes Gen Z, and the consumer mindset has shifted yet again.

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  • Buying Process Stage Template

    Tools   April 1, 2018  

    A template to document "buying stages" for each of your buyer personas.

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  • The Email Individualization Imperative

    Knowledge Partners   April 1, 2018  

    OneSpot shared the survey results from its study on machine learning and email personalization.

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  • Content Mapping Template

    Tools   April 1, 2018  

    Use this template to create a visual representation of your content marketing plan.

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