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  • Six Ways Your Brand Can Use Technology to Conquer Marketing Disruptions

    ANA Magazine   May 19, 2017  

    New research from the ANA reveals how marketers are dealing with industry disruptions using technology.

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  • Brand Safety Issue Vexes Marketers

    ANA Magazine   May 12, 2017  

    Major marketers, grappling with the issue of brand safety on digital platforms like YouTube and Google, are looking for solutions to prevent their brands from appearing alongside objectionable and inflammatory content.

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  • Marketing Disruption Webinar

    Webinars   May 10, 2017  

    In this webinar, ANA research analysts introduce the Marketer’s Edge research on disruptive forces and share industry-leading perspectives on how technology is being used to stay on top of increasing consumer demands.

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  • Content Is King

    Event Recaps   May 9, 2017  

    Reed Smith explored the ways that advertisers can use content to engage audiences, including producing their own content or participating in co-branded content partnerships and other types of business arrangements.

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  • Content Is King

    Webinars   May 9, 2017  

    In this video, Reed Smith explored the ways that advertisers can use content to engage audiences, including producing their own content or participating in co-branded content partnerships and other types of business arrangements.

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  • Taking AIMM at the Multicultural Marketplace

    ANA Magazine   May 9, 2017  

    The ANA Alliance for Inclusive & Multicultural Marketing looks to create a blueprint for the evolution of multicultural and diverse-segment marketing.

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  • Growing with Millennials

    Event Recaps   April 25, 2017  

    Creative advertising agency Translation shared insights about how it attracts and retains millennial employees.

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  • Marketing Disruption: Six Ways Your Brand Can Use Technology to Conquer Marketing Disruptions

    Research Reports   April 24, 2017  

    New research from the ANA reveals how marketers are dealing with industry disruptions using technology.

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  • Cannabis: Marketing's Next Big Opportunity

    ANA Magazine   April 20, 2017  

    From evolving public opinion to product versatility and a buyer demographic flush with cash, there are plenty of reasons advertisers need to start taking the cannabis market more seriously.

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  • Life is Good: The Power of Optimism

    Session Videos   April 20, 2017  

    In this video, Life is Good shared five key insights that it has discovered as it has transformed into a mission-driven company that positively affects more than one million kids every year.

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  • Write Now with State Farm

    REGGIE Awards   April 20, 2017  

    Through its six-city tour with WME’s Together Live, State Farm empowered women by asking them to think about their goals, write them down, and post them publicly.

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  • Mars Say Thank You with M

    REGGIE Awards   April 20, 2017  

    To keep the brand at the top of consumers’ minds all year long, Mars partnered with Walmart for a retailer-specific promotion that supported the U.S. military.

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  • A Priceless Delivery

    REGGIE Awards   April 20, 2017  

    Mastercard developed an interactive experience that allowed consumers in Dubai to experience the effect their donations had on Middle Eastern refugees in real time.

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  • Dove #InspireConfidence

    REGGIE Awards   April 20, 2017  

    Through integrated media and in-store activations, Dove gave Canadian shoppers a chance to make an impact by getting them involved in the brand’s mission to build self-esteem in young girls.

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  • Brand Activation Legal Committee: April 2017

    Event Recaps   April 20, 2017  

    This presentation included a Federal regulatory update at the FTC, FTC and FDA, a review of recent State Attorneys General investigations, Federal class action and Lanham Act cases, and an analysis of the latest self-regulatory cases published by the NAD and CARU.

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  • Life is Good: The Power of Optimism

    Event Recaps   April 20, 2017  

    Life is Good shared five key insights that it has discovered as it has transformed into a mission-driven company that positively affects more than one million kids every year.

    view
  • Naked: Drink Good, Do Good

    REGGIE Awards   April 20, 2017  

    Naked Juice inspired people to take fruit and veggie selfies to raise awareness for a good cause.

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  • Education First Program

    REGGIE Awards   April 20, 2017  

    To increase client and employee engagement, First American Education Finance created a charity-driven brand initiative to help clients give back to the community.

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  • Aflac: Leaving Our Duckprints

    REGGIE Awards   April 20, 2017  

    Aflac encouraged customers to use #Duckprints on social media to raise money in the fight against childhood cancer.

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  • See Joan Run

    REGGIE Awards   April 20, 2017  

    To help reverse the gender equality gap in politics, non-profit organization She Should Run penned a parody on a classic children’s book.

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