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  • Brand Activation Legal Committee: July 2017

    Event Recaps   July 20, 2017  

    Venable’s July presentation included an update on the recent activities of the FTC, FDA, and CFPB, and state attorneys general.

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  • What to Expect in Washington for the Rest of the Year

    Event Recaps   July 19, 2017  

    Dan Jaffe discussed what the advertising industry can expect in Washington for the rest of 2017.

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  • Legal Issues in Sponsorship Agreements

    Event Recaps   July 19, 2017  

    Chris Sloan of Liberty Mutual discussed his company's experience with sponsorship of sporting events and what others who want to get involved in this growing marketing category need to know.

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  • Lane Bryant: Plus Is Equal — How Body Equality Became a National Conversation

    Event Recaps   July 13, 2017  

    Lane Bryant combined the power of digital, social, and traditional media to positively shift the conversation around women’s bodies.

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  • GDPR, ePrivacy and Advertisers: Sorting out the Confusion

    Webinars   July 11, 2017  

    In this video, Gerald Stegmaier and Andreas Splittgerber of Reed Smith LLP and Todd Ruback of Evidon discussed the EU's General Data Protection Regulation and the practical considerations and new thinking advertisers and their agencies must consider before May 2018.

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  • Five Years Out, Marketing Stars Still Shine

    Industry Insights   July 11, 2017  

    Five years later, the winners of the 2012 ANA Rising Marketing Star Award continue to shine.

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  • Tips for Improving Agency Compensation Practices and Transparency

    Industry Insights   June 27, 2017  

    Based on new ANA research, here are five tips for aligning with your agencies on compensation practices.

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  • Brand Activation Legal Committee: June 2017

    Event Recaps   June 22, 2017  

    Learn about Supreme Court’s Impression Products v. Lexmark case regarding patent exhaustion, recent NAD cases, FTC enforcement actions, and recent developments in state privacy law.

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  • Global Marketing

    Insight Briefs   June 19, 2017  

    This Insight Brief discusses how brands are connecting with consumers globally and upcoming regulations that every marketer should be aware of.

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  • Instagram Boosts Transparency of Sponsored Posts with Required "Paid Partnership" Tag

    MediaPost   June 15, 2017  

    Instagram will now require influencers to accompany sponsored posts and stories with a “Paid partnership with” tag.

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  • Brand Activation Legal Webinar: June 2017

    Event Recaps   June 13, 2017  

    Learn about legal issues relevant to the new era of loyalty programs, as well as recent litigation and investigations that highlight the risks and perils to watch out for in designing such programs.

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  • The New Data Privacy Law that Could Have Major Repercussions for Marketers

    ANA Magazine   June 7, 2017  

    A new EU privacy law set to take effect next year could affect how U.S.-based marketers collect consumer data

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  • Quantcast Real-Time Advertising Academy Training

    Event Recaps   June 7, 2017  

    The ANA partnered with Quantcast, to offer ANA members a complimentary digital advertising boot camp.

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  • Techtronic Industries Power Equipment: Digital Marketing in 2017

    Event Recaps   June 7, 2017  

    Traditional marketing isn't dead – but it's medium has changed. The smart phone is here to stay – USE IT. The TV set is now a Smart Phone – and we as marketers have the power of a TV network. It's up to you to create the #1 show. Facebook is now direct mail, with more customer insight then we have ever had before. How do you tailor the content for each customer segment? In this session, Jess Wright, Senior Digital Marketing Manager at Techtronic Industries Power Equipment spoke about how as marketers in 2017, it's our responsibility to our organizations to shift our campaigns to capture our customer's attention where it lives – not shift our customer's attention.

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  • The [Digital] CMO Imperative

    Session Videos   June 2, 2017  

    This presentation reviewed today's decision-making process, the part gut instinct plays, and our role as market leaders to cultivate the human point of view in ourselves and for our teams.

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  • The CMO Change Agent: How to Lead Change in Complex Organizations

    Session Videos   June 1, 2017  

    Two leading CMOs shared their real-world strategies for becoming change agents within their organizations.

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  • Domtar PaperPal

    B2 Awards   May 31, 2017  

    Domtar promoted the benefits of handwriting to parents, teachers, and caregivers worldwide through its PaperPal initiative.

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  • Empower Results Days

    B2 Awards   May 31, 2017  

    Aon expanded its one-day volunteer program to a multi-tiered activation that served to empower its three most important audiences: employees, communities, and clients.

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  • When Marketing Becomes the Growth Engine

    Session Videos   May 31, 2017  

    Prakash Nedungadi with the Aditya Birla Group outlined the successes and failures he has had as they are key lessons for any Marketing Leader who is on the quest to lead his entire organization, not just his Marketing team, towards a culture of Customer Centricity and Marketing success.

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  • When Marketing Becomes the Growth Engine

    Public Videos   May 31, 2017  

    Marketers became a key growth engine for this $40+ billion conglomerate by creating a higher vision and a customer-centric culture.

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