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  • Run Forrest, Run

    Knowledge Partners   November 12, 2017  

    Discover how brand advertisers can ensure the effective use of budgets and talent with an integrated approach to managing agency partnerships.

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  • GDPR Live in Under Six Months

    Webinars   November 7, 2017  

    In this webinar, Gerry Stegmaier and Andy Splittgerber of Reed Smith LLP provided an update to their July webinar on the changes emerging from the European Union on privacy and data protection regulation.

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  • GDPR Live in Under Six Months

    Event Recaps   November 7, 2017  

    Gerry Stegmaier and Andy Splittgerber of Reed Smith LLP provided an update to their July webinar on the changes emerging from the European Union on privacy and data protection regulation.

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  • Brand Building as a Force for Good and Growth

    Session Videos   November 6, 2017  

    In this video, P&G Chief Brand Officer Marc Pritchard talked about achieving growth with the fastest-growing segment in the population — multicultural — and demonstrated that brands can take on broader societal issues that matter to people and be both a force for good and a force for growth.

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  • Key ANA Initiatives - A Status Report

    Event Recaps   October 31, 2017  

    Bill Tucker of the ANA provided an update on key ANA initiatives regarding transparency in the digital supply chain and on the measurement agenda

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  • Improving the Consumer Ad Experience Online

    Event Recaps   October 31, 2017  

    Charles Curran of Venable LLP discussed the Better Ads framework under development that would improve the consumer experience with advertising in the online environment.

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  • Trump, Congress, and the Courts

    Event Recaps   October 31, 2017  

    ANA's Dan Jaffe gave an update on the current political environment as we head into next year's elections.

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  • 5 Ways to Become a More Agile B-to-B Marketing Team

    B-to-B Marketer   October 31, 2017  

    A simple, straight-forward guide to one of the most effective, yet underused processes in B-to-B marketing.

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  • Production Process Shows Dearth of Transparency at Agencies

    ANA Magazine   October 27, 2017  

    A recent ANA report confirms issues with transparency are common in the media production process; here are the key findings, and what marketers can do to protect their dollars.

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  • Brand Activation Legal Committee: October 2017

    Event Recaps   October 26, 2017  

    Katten Muchin Rosenman LLP presented developments in recent Lanham Act and copyright cases; a review of recent NAD decisions and a report on the NAD Annual Conference; an overview of recent FTC enforcement actions; and an update on privacy issues, including the Equifax breach.

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  • 10 Key Takeaways from the 2017 ANA Masters of Marketing Conference

    ANA Magazine   October 25, 2017  

    The agenda at the 2017 ANA Masters of Marketing Conference was full of top CMOS and senior marketers who shared countless important insights. These are the ten best.

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  • Leveraging Influencer Marketing: Constant Innovation, Awareness-Building, and Mobilizing the Public

    Event Recaps   October 25, 2017  

    No Kid Hungry shared how it leverages celebrity, chef, corporate, and thought-leader influencers to spread awareness of its message and feed more children in the U.S.

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  • GE: #BalanceTheEquation

    Event Recaps   October 18, 2017  

    With its “Balance the Equation” campaign, GE shone a spotlight on gender inequality in STEM roles and committed itself to closing the gap.

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  • Brawny Battles Unconscious Bias with a Challenge to #SeeHer

    Event Recaps   October 18, 2017  

    Georgia-Pacific discussed the company’s commitment to the #SeeHer mission through its #StrengthHasNoGender campaign.

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  • 4 Obstacles Standing Between Marketing and Top Talent

    ANA Magazine   October 17, 2017  

    New AEF research has confirmed what many already knew: the marketing industry is facing a looming talent crisis. In this presentation, we explore the four factors contributing to a situation that threatens the very future of the industry.

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  • 10 Ways for Brands to Get Cause Marketing Right

    MediaPost   October 12, 2017  

    Discover 10 different ways brands can get involved with causes that matter to their customers.

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  • ANA, 4A’s and IAB Include Browsers in Self-Regulatory Digital Ad Standards

    MediaPost   October 12, 2017  

    Three major industry advertising groups have joined forces to push the Coalition for Better Ads (CBA).

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  • Brand Activation Legal Webinar: October 2017

    Event Recaps   October 10, 2017  

    This webinar covered targeted advertising, device tracking, and how increasingly powerful connectivity between consumer and household devices further expands the ways marketers can better reach consumers in innovative ways.

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  • Viewability

    Forward   October 10, 2017  

    It’s time to think of viewability as more than a binary metric. While it’s important to determine which impressions meet the minimum threshold for what counts as viewable, that is just a starting point. The true goal should be to determine how specific brand messages are driving consumers to act — and moving them further along their decision journey.

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  • A Lesson in Brand Bravery

    Public Videos   October 7, 2017  

    Donate Life was able to increase organ donor registration among previously resistant millennial males with an act of advertising bravery.

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