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  • A New Political Environment in Washington

    ANA Magazine   January 12, 2017  

    What marketers and the advertising industry can expect from the new Trump Administration

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  • The New Political and Legal Reality Facing Advertising

    Webinars   January 10, 2017  

    In this webinar, Dan Jaffe, group executive vice president of government relations at ANA, provided an overview of the political environment since Donald Trump's election and what advertisers need to watch as the new President and Congress formulate their agenda.

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  • Is Trans Kind?

    Internationalist Innovation in Media   January 9, 2017  

    Airbnb supported its mission of inclusivity by releasing a trans-friendly TV spot in honor of Caitlyn Jenner winning the Arthur Ashe Courage Award at the ESPYs.

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  • Same-Day Pups

    Internationalist Innovation in Media   January 9, 2017  

    The Humane Society educated current and prospective dog owners about inhumane puppy mills with content that went viral.

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  • Wish Writer

    Internationalist Innovation in Media   January 9, 2017  

    To reinvent its “Believe” campaign, Macy’s used a multi-channel marketing strategy to engage with consumers and drive lift in key brand metrics.

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  • Mother to a Generation

    Internationalist Innovation in Media   January 9, 2017  

    To reconnect with mothers in the Middle East, NIDO created a digital campaign asking mothers to take a pledge by sharing a photo on NIDO’s website or social media platforms.

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  • The Forever Home Stories

    Internationalist Innovation in Media   January 9, 2017  

    Purina shifted Australians’ view of animal shelter adoptions and perceptions of its brand with a video series.

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  • Sensus: The Universe in His Eyes

    Internationalist Innovation in Media   January 9, 2017  

    Nacional Monte Piedad created the first Braille comic book, to showcase its charity work, raise awareness for the visually impaired, and help children in need.

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  • Mozilla and Web Privacy

    Internationalist Innovation in Media   January 9, 2017  

    Mozilla teamed up with YouTube celebrity Jack Vale to talk to consumers about web privacy in an entertaining, engaging way.

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  • Active Wheel, Lo Kar Lo Baat

    Internationalist Innovation in Media   January 9, 2017  

    Active Wheel developed a program that enabled housewives (the brand’s target audience) to speak with their husbands, many of whom worked far away to provide for their family.

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  • Cause Marketing

    Insight Briefs   January 5, 2017  

    As more and more consumers (particularly Millennials) choose to support brands whose values align with their own, companies are realizing the importance of “Cause Marketing.” While it was once sufficient for a brand to cut a check to a charity for publicity, now they must form a partnership with organizations that have some relevant connection to the business, and create robust programs that actually affect positive change in their communities. The ANA curated the top Cause Marketing campaigns of 2016 to identify trends and best practices in this insight brief.

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  • The Next Generation of Shopper Marketing

    Research Reports   December 13, 2016  

    ANA, in partnership with GfK, conducted research to help bring clarity to the current state of shopper marketing and make predictions about where it’s headed.

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  • Cause Marketing

    Ask the Expert Answers   December 12, 2016  

    ANA’s Ask the Expert research service answers the question, “How does cause marketing benefit companies? What are best practices and considerations to keep in mind when developing a cause marketing campaign?”

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  • Media Transparency: Findings, Recommendations, and Agency Agreement Template

    Industry Insights   December 12, 2016  

    This comprehensive document combines the K2 Intelligence Study, the ANA and Ebiquity/FirmDecisions report, and a contract template to use in new contract development and existing contract review.

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  • Industry Vertical: Food and Beverage

    Insight Briefs   December 9, 2016  

    Food and beverage brands are finding success by aligning business and marketing goals under unified strategies.

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  • Advertising Agency Transparency Task Force

    Webinars   December 9, 2016  

    Michael Lay and Mike Laraway with Advertising Audit International (AAI) discussed the Advertising Agency Transparency Task Force.

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  • Developing and Amplifying Your Story

    Event Recaps   December 6, 2016  

    A brand communications agency shared eight steps for developing powerful stories on any budget.

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  • CMOs Lack Focus on Analytics, Strategy Needed to Drive Revenue

    MediaPost   December 6, 2016  

    CMOs may view themselves as growth drivers, but few are prepared to embrace integrated data-driven analytics to drive better returns, according to a Deloitte study.

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  • With Cause Efforts, Macy's, Target, Kroger Hope to Amplify Santa's Swagger

    MediaPost   December 6, 2016  

    Macy’s, Target, and Kroger dialed up their cause-marketing connections in the 2016 holiday season to make sure kids everywhere get their fair share from Santa.

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  • A Good Example

    ANA Magazine   December 3, 2016  

    New ANA Chairman Marc Pritchard has used P&G’s marketing to talk about social issues and make a difference in the world — his plans for the industry are no different.

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