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  • Six Ways Marketers Are Beating Disruptions with Technology

    Research Infographics   February 17, 2017  

    New research from the ANA reveals how marketers are dealing with industry disruptions using technology.

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  • Marketing Disruption: Technology to the Rescue

    Research Reports   February 14, 2017  

    New research from the ANA explores how marketers are using technology to overcome challenging industry disruptions.

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  • Reaching Consumers by Showing Empathy

    ANA Magazine   February 14, 2017  

    How brands like TOMS, Dave's Killer Bread, and GoDaddy use socially-minded programs to show empathy and connect with Millennial consumers

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  • Production Transparency Task Force Webinar: KMPG

    Webinars   February 3, 2017  

    Kevin T. Sheehan, Partner, Advisory, Global Lead Media, Marketing and Promotional Agency Contract Compliance Services at KPMG LLP, discussed the Production Transparency Task Force.

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  • EU Update from the WFA

    Event Recaps   February 1, 2017  

    Stephan Loerke and Catherine Armitage of the World Federation of Advertisers (WFA) discussed ongoing privacy issues between the U.S. and European Union

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  • The New Administration and Congress

    Event Recaps   February 1, 2017  

    Dan Jaffe provided his unique insight into the Trump and Congressional agendas for the first 100 days of the new Administration in light of unified Republican control over the federal government.

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  • Production Transparency Task Force Webinar: APR

    Webinars   January 27, 2017  

    Jillian Gibbs, Founder & Global CEO of Advertising Production Resources (APR), discussed the Production Transparency Task Force.

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  • BAA Government & Legal Affairs Update: January 2017

    Event Recaps   January 26, 2017  

    This session highlighted several issues including recent FTC settlements and announcements, state legislative and enforcement activities, and updates from NAD, CARU and other self-regulatory groups.

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  • The Contract

    Public Videos   January 26, 2017  

    Learn why agencies have legal fiduciary obligations to advertisers when contracted to act as their agents.

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  • The 2016 Election: What Marketers Need to Know

    Webinars   January 25, 2017  

    In this webinar, ANA’s Group Executive Vice President for Government Relations, Dan Jaffe, discussed post-election issues so you can enter these uncertain times better equipped to quickly respond to new challenges.

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  • 3 Rules for Brands Sharing Memes

    ANA Magazine   January 24, 2017  

    A cautionary tale and best practices for marketers who want to share memes and celebrity likenesses in social media marketing.

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  • Production Transparency Task Force Webinar: MRA

    Webinars   January 20, 2017  

    Fran Furtner, President of MRA Advertising Production Services, discussed the Production Transparency Task Force.

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  • Production Transparency Task Force Webinar: AICP

    Webinars   January 13, 2017  

    Matt Miller, President & CEO of AICP, discussed the Production Transparency Task Force.

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  • A New Political Environment in Washington

    ANA Magazine   January 12, 2017  

    What marketers and the advertising industry can expect from the new Trump Administration

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  • The New Political and Legal Reality Facing Advertising

    Webinars   January 10, 2017  

    In this webinar, Dan Jaffe, group executive vice president of government relations at ANA, provided an overview of the political environment since Donald Trump's election and what advertisers need to watch as the new President and Congress formulate their agenda.

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  • Active Wheel, Lo Kar Lo Baat

    Internationalist Innovation in Media   January 9, 2017  

    Active Wheel developed a program that enabled housewives (the brand’s target audience) to speak with their husbands, many of whom worked far away to provide for their family.

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  • Wish Writer

    Internationalist Innovation in Media   January 9, 2017  

    To reinvent its “Believe” campaign, Macy’s used a multi-channel marketing strategy to engage with consumers and drive lift in key brand metrics.

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  • The Forever Home Stories

    Internationalist Innovation in Media   January 9, 2017  

    Purina shifted Australians’ view of animal shelter adoptions and perceptions of its brand with a video series.

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  • Is Trans Kind?

    Internationalist Innovation in Media   January 9, 2017  

    Airbnb supported its mission of inclusivity by releasing a trans-friendly TV spot in honor of Caitlyn Jenner winning the Arthur Ashe Courage Award at the ESPYs.

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  • #StandUp4

    Internationalist Innovation in Media   January 9, 2017  

    Mastercard partnered with working moms to donate millions of dollars to Stand Up To Cancer.

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