A New Political Environment in WashingtonANA Magazine January 12, 2017
What marketers and the advertising industry can expect from the new Trump Administrationview
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In this webinar, Dan Jaffe, group executive vice president of government relations at ANA, provided an overview of the political environment since Donald Trump's election and what advertisers need to watch as the new President and Congress formulate their agenda.view
As more and more consumers (particularly Millennials) choose to support brands whose values align with their own, companies are realizing the importance of “Cause Marketing.” While it was once sufficient for a brand to cut a check to a charity for publicity, now they must form a partnership with organizations that have some relevant connection to the business, and create robust programs that actually affect positive change in their communities. The ANA curated the top Cause Marketing campaigns of 2016 to identify trends and best practices in this insight brief.view
This comprehensive document combines the K2 Intelligence Study, the ANA and Ebiquity/FirmDecisions report, and a contract template to use in new contract development and existing contract review.view
CMOs may view themselves as growth drivers, but few are prepared to embrace integrated data-driven analytics to drive better returns, according to a Deloitte study.view
Macy’s, Target, and Kroger dialed up their cause-marketing connections in the 2016 holiday season to make sure kids everywhere get their fair share from Santa.view