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  • How to Ensure AI Doesn't Make Your Customers Hate You

    MediaPost   October 16, 2017  

    MediaPost shared three points for brands experimenting with AI to examine to ensure they don’t jeopardize their relationship with their customers.

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  • Mobile

    Insight Briefs   October 15, 2017  

    This Insight Brief discusses how marketers can ensure mobile success and shares the latest trends, research, and case studies around mobile marketing.

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  • ANA, 4A’s and IAB Include Browsers in Self-Regulatory Digital Ad Standards

    MediaPost   October 12, 2017  

    Three major industry advertising groups have joined forces to push the Coalition for Better Ads (CBA).

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  • Viewability

    Forward   October 10, 2017  

    It’s time to think of viewability as more than a binary metric. While it’s important to determine which impressions meet the minimum threshold for what counts as viewable, that is just a starting point. The true goal should be to determine how specific brand messages are driving consumers to act — and moving them further along their decision journey.

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  • When It Comes to Advertising Effectiveness, What is Key?

    Nielsen   October 9, 2017  

    While creative remains essential to driving sales, new research from Nielsen Catalina Solutions highlights how the other elements of factor into the overall sales picture.

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  • The Next Tipping Point: How Relationships Between Tech, Brands, and Agencies Will Change Forever

    Session Videos   October 7, 2017  

    SteelHouse CMO, David Simon discussed the current state of the agency/brand/technology relationship and how the latest programmatic advancements are challenging those traditional roles.

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  • Can B-to-B Mobile Marketing Fulfill Its Promise?

    B-to-B Marketer   October 5, 2017  

    After years of talking about the potential of B-to-B mobile marketing, marketers may finally be seeing the light.

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  • How Polarization and Digital Are Disrupting the U.S. Retail Landscape

    Nielsen   October 5, 2017  

    Nielsen revealed that while several economic factors resulted in a retail contraction of nearly $3 billion in the first-quarter of 2017, shifting consumption patterns are ultimately to blame.

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  • What's the New Marketing Playbook?

    Public Videos   October 5, 2017  

    JPMorgan Chase’s marketing team sets it sights on being customer-obsessed, data-driven, digital first, and purpose-led.

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  • What's the New Marketing Playbook?

    Session Videos   October 5, 2017  

    In this video, CMO Kristin Lemkau shared how JPMorgan Chase is leveraging a time of opportunity to develop a new marketing playbook to make sure it keeps its position as a market leader.

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  • The Expanding Role of Programmatic Media Buying

    ANA Magazine   October 4, 2017  

    With a strong foundation in social, mobile, and online advertising, programmatic technologies and tactics are now expanding into more traditional ad platforms, such as TV, radio, direct mail, and out-of-home.

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  • Power Up: How Brands Are Getting Their Game on in E-sports

    Nielsen   October 3, 2017  

    According to Nielsen market intelligence, more than 600 e-sports sponsorship agreements have been made since the beginning of 2016 and the majority of fans welcome the brand involvement.

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  • Are Americans Still Falling for Pumpkin?

    Nielsen   October 2, 2017  

    Nielsen explored the popularity of pumpkin-themed products among the fast-moving consumer goods category in the U.S., finding that sales are still trending upward overall, but not for all products.

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  • Toys R Us Using AR to Bridge Online, In-Store Experience

    MediaPost   October 2, 2017  

    Toys R Us is experimenting with augmented reality to incentivize and engage consumers of all ages.

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  • Cognitive Marketing: Explained

    ANA Magazine   September 29, 2017  

    New technologies based on large-scale data analysis and artificial intelligence can anticipate consumer behavior and serve personalized messages to individuals at a rate beyond human capability. Here’s how cognitive marketing could revolutionize advertising.

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  • Screen Time Dollar Signs

    Nielsen   September 28, 2017  

    Nielsen shared insights surrounding television advertising in the U.S., including how much money is spent across platforms and commercial ratings lifts of ads beyond seven days.

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  • Playlisting: The 21st Century Mixtape

    Nielsen   September 28, 2017  

    Nielsen explored the habits of music streaming individuals, looking into how they curate and share music playlists.

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  • Americans Get Their Caffeine Kick on National Coffee Day

    Nielsen   September 28, 2017  

    Nielsen explored the U.S. sales of coffee and tea over the last five years and found that both have grown immensely, representing billions of dollars in sales.

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  • Four Ways to Tune Up Your Marketing Automation Platform

    Knowledge Partners   September 27, 2017  

    Mx Group shared four tips for marketers looking to improve their marketing automation platform strategy.

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  • NASCAR: Using Technology to Track and Drive Sponsorship ROI

    Event Recaps   September 27, 2017  

    NASCAR showed how it’s using the audience insights generated by its Fan Media Engagement Center to help increase sponsorship ROI for the brand and its partners.

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