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  • Virtual Reality

    Ask the Expert Answers   June 19, 2017  

    ANA’s Ask the Expert research service answers the question, “What are trends in virtual reality, and how are marketers using it?”

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  • Global Marketing

    Insight Briefs   June 19, 2017  

    This Insight Brief discusses how brands are connecting with consumers globally and upcoming regulations that every marketer should be aware of.

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  • Deep Discount Grocery Stores are Gaining Share with Store Brands

    Nielsen   June 14, 2017  

    Nielsen explored consumers’ shifting shopping habits in recent years across channels and found that deep discount stores have more than twice the store-brand share of dollars.

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  • Building a Better Chatbot

    ANA Magazine   June 13, 2017  

    Studies show chatbots can reduce costs and increase customer engagement, but how and where to get started can be overwhelming. Here are some best practices for marketers who want to build chatbots for their brands

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  • Virtual Reality Has Real Appeal Among U.S. Gamers

    Nielsen   June 8, 2017  

    Nielsen surveyed the awareness and purchase interest of U.S. consumers around virtual and augmented reality consoles and found that while adoption is low, awareness has grown.

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  • Redefining the Role of Dads in Advertising

    Industry Insights   June 8, 2017  

    As consumers redefine what it means to be a good father, brands are changing the ways in which they portray dads in advertising.

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  • Young Listeners Are Driving the Surge in News Radio Listening

    Nielsen   June 8, 2017  

    In its Total Audience Report, Nielsen explored news radio listening trends across demographics and found that young listeners’ news radio habits are growing year after year.

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  • Overview of Programmatic – Seeing Through the Financial Fog

    Event Recaps   June 7, 2017  

    With the rapid adoption of programmatic media, the supply chain has quickly become complicated — agencies, trading desks, demand-side platforms, supply-side platforms, data management platforms, exchanges, publishers — and to many, the result is a financial "fog." ANA, ACA (Association of Canadian Advertisers), AD/FIN Solutions, and Ebiquity PLC commissioned a study to investigate the costs and economics of the programmatic ecosystem and explore the lack of transactional transparency in many programmatic buys. This was reported by multiple advertisers and highlighted in last year's K2 Intelligence study on media transparency in the U.S. advertising industry. In this session, the presenter revealed key findings from this programmatic study and provide action steps for marketers.

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  • Techtronic Industries Power Equipment: Digital Marketing in 2017

    Event Recaps   June 7, 2017  

    Traditional marketing isn't dead – but it's medium has changed. The smart phone is here to stay – USE IT. The TV set is now a Smart Phone – and we as marketers have the power of a TV network. It's up to you to create the #1 show. Facebook is now direct mail, with more customer insight then we have ever had before. How do you tailor the content for each customer segment? In this session, Jess Wright, Senior Digital Marketing Manager at Techtronic Industries Power Equipment spoke about how as marketers in 2017, it's our responsibility to our organizations to shift our campaigns to capture our customer's attention where it lives – not shift our customer's attention.

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  • Quantcast Real-Time Advertising Academy Training

    Event Recaps   June 7, 2017  

    The ANA partnered with Quantcast, to offer ANA members a complimentary digital advertising boot camp.

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  • The New Data Privacy Law that Could Have Major Repercussions for Marketers

    ANA Magazine   June 7, 2017  

    A new EU privacy law set to take effect next year could affect how U.S.-based marketers collect consumer data

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  • Retail Dove, Gillette, TDAmeritrade Dig into Dad's Day

    MediaPost   June 6, 2017  

    With Father’s Day spending predicted to hit a record high this year, brands are encouraging people to honor the men in their lives.

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  • The [Digital] CMO Imperative

    Session Videos   June 2, 2017  

    This presentation reviewed today's decision-making process, the part gut instinct plays, and our role as market leaders to cultivate the human point of view in ourselves and for our teams.

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  • Quick Bits for June 1, 2017

    ANA Magazine   June 1, 2017  

    What marketers need to know this week: how much advertisers will lose to bot fraud this year, a campaign to save Northern White Rhinos, and more.

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  • #InspiredByData: Connecting Data and Creative

    Event Recaps   June 1, 2017  

    Google shared why personalization matters, how brands are creating personalized messaging #InspiredByData, and how to connect the dots between data and creative.

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  • Amid the FMGG Downturn, Small Manufacturers Are Tapping Big Growth

    Nielsen   June 1, 2017  

    Nielsen conducted an analysis to identify commonalities among product offerings from smaller manufacturers and found they put emphasis on health and wellness while also selling at premium price points.

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  • How to Be a Disruptive Force in a World of Change

    Public Videos   May 31, 2017  

    B2B marketers can protect as well as build their brands by articulating their companies’ values.

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  • Marketing, with Watson

    Session Videos   May 31, 2017  

    IBM's Jon Iwata shared how marketing is changing in an era of data, artificial intelligence and the challenge of building trust in uncertain times.

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  • Targeting Summer Foodies Through Social Media

    MediaPost   May 31, 2017  

    Recommendations for how quick service restaurants and consumer packaged goods brands can leverage social media to target highly engaged foodies.

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  • How to Be a Disruptive Force in a World of Change

    Event Recaps   May 31, 2017  

    HCL technologies shared insights on how it has effectively competed in the IT service industry in a new age of digital disruption.

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