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  • The Disruptive Impact of Data-Driven Messaging

    Industry Insights   October 18, 2018  

    Implementing a personalization initiative using data-driven creative is fundamentally a change management exercise: It will require marketers to adopt new paradigms, build new capabilities, and reevaluate their technology stack.

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  • What Marketers Need to Know about the Three Biggest Audio Trends for 2019

    Webinars   October 11, 2018  

    Get an overview of Turn It Up! The Definitive Guide to Audio, Pandora's annual perspective of the audio media landscape. This guide is full of facts, figures, and perspectives from media's top experts and offers a glimpse into the science of sound and why it drives four hours of daily engagement with audio.

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  • Twenty-Four Tips for Customer Experience Innovation

    Knowledge Partners   October 3, 2018  

    This report form EDRM shares 24 tips for customer experience innovation based on findings from over 16,000 hours of in‐depth research interviews.

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  • Millennial Mothers in Asia: How Marketers Can Engage with this Growing Demographic

    Knowledge Partners   October 2, 2018  

    This white paper aims to fill the gap in data-driven, deep understanding of the Asian millennial mother.

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  • The GDPR and Digital Advertising

    Event Recaps   October 2, 2018  

    Reed Smith LLP reviewed the GDPR and what organizations must do to comply with it.

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  • The All-New BMW.com

    Smarties Awards   October 1, 2018  

    BMW leveraged technology and mobile user experience design to develop the all-new BMW.com, a digital content hub that reached and resonated with potential consumers.

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  • The Tasty Drive

    Smarties Awards   October 1, 2018  

    The Tasty Drive app used Renault technology to allow McDonald’s orders to be made directly from a consumer’s car.

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  • Corruption Detector

    Smarties Awards   October 1, 2018  

    A leading consumer protection brand in Brazil created an app that can detect corrupt politicians through facial recognition technology.

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  • Colgate E1: The Connected Toothbrush

    Smarties Awards   October 1, 2018  

    Colgate developed an AI-enabled toothbrush and promoted the new product’s launch with PR and direct response mobile advertising.

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  • The Future of Mobile Search Ads

    Smarties Awards   October 1, 2018  

    To create a unique experience for credit card prospects, Akbank revolutionized its mobile search advertising by generating a unique script that decided the related bidding for each keyword, leveraged AdWords in-market audiences, and connected Facebook audiences with AdWords.

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  • Northern California Honda Dealers Reach Hispanic Car Shoppers

    Smarties Awards   October 1, 2018  

    California Honda Dealers created a combination mobile and out-of-home campaign to reach Hispanic car shoppers in the San Francisco area.

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  • The Lincoln Way App

    Smarties Awards   October 1, 2018  

    Lincoln created an app that delivered the brand’s concierge customer service to drivers’ fingertips.

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  • Smart Search

    Smarties Awards   October 1, 2018  

    To compete with global e-commerce giants, Big Bazaar developed a “Smart Search” Google search strategy that brought young Indian consumers into its stores.

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  • Dry Shampoo

    Smarties Awards   October 1, 2018  

    Dove used data to narrowly target potential customers and serve up personalized digital advertising about nearby retailers.

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  • “Visit Austin 2017 Leisure” Mobile Advertising Campaign

    Smarties Awards   October 1, 2018  

    Visit Austin used a mobile campaign to target potential tourists in specific locations.

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  • 2019 Forecast: TV Ads Decline Four Percent, Digital Growth Soars 18 Percent

    MediaPost   September 27, 2018  

    MoffettNathanson Research shared predictions for 2019 and reflections on 2018 regarding the growth and decline of various media types.

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  • Right on Target

    ANA Magazine   September 26, 2018  

    Location-targeted mobile advertising is projected to more than double over the next four years, to almost $39 billion. Is it time to jump on the bandwagon?

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  • Q2 2018 Video Benchmarks

    Knowledge Partners   September 26, 2018  

    This report tracks performance metrics for video ads served from the Extreme Reach platform for major brands across multiple categories.

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  • Diageo: 2018 ANA Genius Awards Finalist for Data and Analytics Adoption

    ANA Genius Awards   September 26, 2018  

    Top marketing and analytics executives at global spirits purveyor Diageo discuss how this company — which owns dozens of major brands distributed worldwide — has managed to foster a high degree of analytics adoption across the organization. Diageo is a 2018 finalist in the ANA Genius Awards category for Data and Analytics Adoption.

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  • Five Key Ad Tech Trends in the APAC

    Knowledge Partners   September 23, 2018  

    This infographic shares trends in advertising technology from R3’s latest report exploring the world’s best technology-driven marketing approaches.

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