Search Results for All Content (access may be restricted)

Search returned: 649 document(s).

  • Revitalizing an Icon: The Giant Awakens

    Event Recaps   February 15, 2017  

    B&G Foods shared how it brought the Jolly Green Giant back to life and engaged a new generation of consumers through leveraging social and digital channels.

    view
  • Pitch Perfect: Are Star-Studded Super Bowl Commercials on Key?

    Nielsen   February 1, 2017  

    Nielsen analyzed the effectiveness of Super Bowl advertisements, focusing specifically on ads that featured celebrities.

    view
  • Copenhagen Airport: The Attentive Host

    Internationalist Innovation in Media   January 9, 2017  

    Copenhagen Airport launched a content marketing campaign on social media to drive brand affinity and increase revenue for the airport and all of its businesses.

    view
  • U.S. Army Cryptaris Mission

    Internationalist Innovation in Media   January 9, 2017  

    To recruit top STEM candidates, the U.S. Army created an online game that simulated real Army missions.

    view
  • Tough Enough

    Internationalist Innovation in Media   January 9, 2017  

    Dell sought to win the hearts and minds of IT decision-makers by giving them a social platform to share their experiences.

    view
  • The Guy Who Cut Everything in Half

    Internationalist Innovation in Media   January 9, 2017  

    By creating a digital campaign targeted at young couples, the German Bar Association encouraged couples to seek legal advice before getting married and to set up a prenuptial agreement.

    view
  • World in Motion

    Internationalist Innovation in Media   January 9, 2017  

    To establish itself as an industry thought leader and gain relevance in local markets, GE partnered with Quartz to create World in Motion, a digital content hub.

    view
  • #shovelitforward

    Internationalist Innovation in Media   January 9, 2017  

    To increase brand recall and awareness, Canadian Tire created the #shovelitforward campaign, which used social media to spread a message of good will across the nation.

    view
  • Real Possibilities

    Internationalist Innovation in Media   January 9, 2017  

    AARP developed a video content strategy to rebrand the organization for a new generation of customers.

    view
  • Suelta La Sopa Novela

    Internationalist Innovation in Media   January 9, 2017  

    AT&T partnered with Telemundo for a social media campaign that let telenovela fans engage with their favorite shows.

    view
  • On Tour

    Internationalist Innovation in Media   January 9, 2017  

    By promoting local stories from a four-month road trip across the country, Touchstone showed its audience the benefits of its consortium of electric cooperatives.

    view
  • Youth Milk Snack Time

    Internationalist Innovation in Media   January 9, 2017  

    Milk West created a cartoon web series to combat declining consumption of milk among Canadian teenagers.

    view
  • Virtually Porsche

    Internationalist Innovation in Media   January 9, 2017  

    To reach Porsche fans all over the country, Porsche created a virtual reality app that allows users to test drive a Porsche car right from their mobile device.

    view
  • Checklist for Optimizing Marketing Content

    Knowledge Partners   December 26, 2016  

    Use this checklist to quickly determine if your marketing content is optimized for modern buyers.

    view
  • Just How Many Viewers Does Seasonal Programming Reach over the Holidays?

    Nielsen   December 15, 2016  

    A Nielsen study found that last year’s holiday-themed programming reached more than 217 million viewers — over 85 percent of all U.S. households — between Thanksgiving and New Year’s Eve.

    view
  • Re-Imagining the Journey of Love

    Internationalist Digital Solutions   December 15, 2016  

    Tiffany & Co. conducted research on the “journey to love,” which culminates in the purchase of an engagement ring, to create more relevant messaging for men, a target largely ignored by the industry.

    view
  • The Levi’s Campaign that Levi’s Didn’t Create

    Internationalist Digital Solutions   December 15, 2016  

    Levi’s changed its perception among Chinese Millennials by giving them complete control over its “We Are Original” campaign.

    view
  • Making Natural Food Color More Colorful

    Event Recaps   December 8, 2016  

    Sensient shared how its insight-driven content marketing campaign helped bring millions of dollars of new prospects into the brand’s pipeline.

    view
  • Is There "Content Marketing Life" on MARS?

    Event Recaps   December 7, 2016  

    National Geographic Channel shared how it used a multi-platform, cross-channel campaign to build excitement around its new show and engage a larger audience with the brand.

    view
  • Brand Authority: Fueling a Dynamic Content Strategy

    Event Recaps   December 7, 2016  

    Using proprietary and third-party research results, Futurecast shared ways marketers can develop content strategy by aligning with consumer insights and purchase drivers.

    view

1234567 >>  Last (33)