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  • The Future of Commerce

    Smarties Awards   October 1, 2018  

    AT&T partnered with The Washington Post to create immersive content around its B2B services.

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  • TD Ameritrade Essential Portfolios

    Smarties Awards   October 1, 2018  

    TD Ameritrade created a personality analysis platform on Facebook for the launch of its personalized portfolio management product.

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  • Pepsodent Nightbrushing via Storytelling

    Smarties Awards   October 1, 2018  

    Pepsodent created a campaign to encourage night brushing before going to bed in Indonesia.

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  • How to Get Rid of a Cold Sore

    Smarties Awards   October 1, 2018  

    Cold sore medicine brand Abreva developed a mobile campaign to reach sufferers while they were searching for a cure.

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  • Tyson Game Day

    Smarties Awards   October 1, 2018  

    Tyson partnered with livestreaming video platform Twitch to deliver branded content to online gamers.

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  • Patrón Cocktail Lab

    Smarties Awards   October 1, 2018  

    Patrón’s “Cocktail Lab” app provided customized drink recommendations to customers, establishing the brand as an authority in the space and changing consumer perception of the category.

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  • NowThis Money

    Smarties Awards   October 1, 2018  

    Chase partnered with social media publisher NowThis to reach out to millennial consumers with helpful tips on finance, and educate them on the brand’s line of products and services.

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  • NowThis x Samsung Gear 360

    Smarties Awards   October 1, 2018  

    Samsung, the market leader in 360-degree hardware, knew that in order to grow the category, the company needed to normalize watching and creating 360-degree content.

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  • McBot

    Smarties Awards   October 1, 2018  

    McDonald’s created an innovative, real-time relationship experience with consumers during meals called McBot.

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  • Developing a Campaign for Curious Travelers

    Event Recaps   September 27, 2018  

    Inspired by scientific evidence and promoted through influencers’ social media platforms, Hilton developed a quiz to help travelers discover their “curiosity type.”

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  • How DSW Uses Programmatic Marketing to Amplify Influencer Marketing

    Event Recaps   September 26, 2018  

    DSW shared insights about how it integrated influencer and programmatic marketing to drive results.

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  • Start Measuring Your Content Marketing ROI Today

    Webinars   September 19, 2018  

    Author and content marketing pioneer Michael Brenner discussed formulas and calculations anyone can use to measure content marketing ROI.

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  • Airbnb: 10 Steps to Setting up a Content-Driven Marketing Strategy

    Webinars   September 12, 2018  

    In this webinar, learn how brands can build a content marketing ecosystem in 10 steps.

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  • Rules of the Road in Engaging with Celebrities, Influencers, and Fans

    Webinars   September 11, 2018  

    Jason Gordon, Partner at Reed Smith LLP, and Jennifer MacDougall, Vice President, Associate General Counsel and Assistant Secretary at Jack in the Box, Inc., provided an overview of some of the most pressing legal and business concerns related to influencer marketing.

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  • Blog Post Syndication Calendar 2019

    Tools   September 7, 2018  

    A report to track editorial calendar opportunities and their associated deadlines for 2019.

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  • Agile Content Marketing Calendar 2019

    Tools   September 7, 2018  

    Use this calendar template to keep track of your content marketing efforts through an agile approach.

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  • Webinar Promotions Calendar 2019

    Tools   September 7, 2018  

    Use this tool to create a 2019 webinar promotions calendar that will allow you to plan and monitor your promotional activities throughout the year.

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  • Video Marketing Posting Calendar 2019

    Tools   September 7, 2018  

    Use this calendar to organize the dates of distribution for your video marketing program in 2019.

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  • Content Marketing Editorial Calendar 2019

    Tools   September 7, 2018  

    Use this calendar template to keep track of your content marketing and distribution efforts for 2019.

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  • Don't Stop the Presses

    ANA Magazine   September 5, 2018  

    As digital marketing takes over, these brands are proving that print is still a crucial component to their marketing through innovative storytelling.

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