Revitalizing an Icon: The Giant AwakensEvent Recaps February 15, 2017
B&G Foods shared how it brought the Jolly Green Giant back to life and engaged a new generation of consumers through leveraging social and digital channels.view
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Nielsen analyzed the effectiveness of Super Bowl advertisements, focusing specifically on ads that featured celebrities.view
A Nielsen study found that last year’s holiday-themed programming reached more than 217 million viewers — over 85 percent of all U.S. households — between Thanksgiving and New Year’s Eve.view
Using proprietary and third-party research results, Futurecast shared ways marketers can develop content strategy by aligning with consumer insights and purchase drivers.view