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  • #shovelitforward

    Internationalist Innovation in Media   January 9, 2017  

    To increase brand recall and awareness, Canadian Tire created the #shovelitforward campaign, which used social media to spread a message of good will across the nation.

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  • The Guy Who Cut Everything in Half

    Internationalist Innovation in Media   January 9, 2017  

    By creating a digital campaign targeted at young couples, the German Bar Association encouraged couples to seek legal advice before getting married and to set up a prenuptial agreement.

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  • Tough Enough

    Internationalist Innovation in Media   January 9, 2017  

    Dell sought to win the hearts and minds of IT decision-makers by giving them a social platform to share their experiences.

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  • World in Motion

    Internationalist Innovation in Media   January 9, 2017  

    To establish itself as an industry thought leader and gain relevance in local markets, GE partnered with Quartz to create World in Motion, a digital content hub.

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  • Virtually Porsche

    Internationalist Innovation in Media   January 9, 2017  

    To reach Porsche fans all over the country, Porsche created a virtual reality app that allows users to test drive a Porsche car right from their mobile device.

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  • Copenhagen Airport: The Attentive Host

    Internationalist Innovation in Media   January 9, 2017  

    Copenhagen Airport launched a content marketing campaign on social media to drive brand affinity and increase revenue for the airport and all of its businesses.

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  • Real Possibilities

    Internationalist Innovation in Media   January 9, 2017  

    AARP developed a video content strategy to rebrand the organization for a new generation of customers.

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  • On Tour

    Internationalist Innovation in Media   January 9, 2017  

    By promoting local stories from a four-month road trip across the country, Touchstone showed its audience the benefits of its consortium of electric cooperatives.

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  • U.S. Army Cryptaris Mission

    Internationalist Innovation in Media   January 9, 2017  

    To recruit top STEM candidates, the U.S. Army created an online game that simulated real Army missions.

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  • Checklist for Optimizing Marketing Content

    Knowledge Partners   December 26, 2016  

    Use this checklist to quickly determine if your marketing content is optimized for modern buyers.

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  • Just How Many Viewers Does Seasonal Programming Reach over the Holidays?

    Nielsen   December 15, 2016  

    A Nielsen study found that last year’s holiday-themed programming reached more than 217 million viewers — over 85 percent of all U.S. households — between Thanksgiving and New Year’s Eve.

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  • AIG Leverages "Laser-Targeted" Messaging to Supercharge Customer Connection

    Event Recaps   December 7, 2016  

    AIG shared how its partnership with LinkedIn educated its target market, changed brand perceptions, demonstrated thought leadership, and established an ongoing dialogue in the financial services industry.

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  • Data-Driven Content: Give the People What They Love

    Event Recaps   December 7, 2016  

    AOL shared how to use data to shape content strategy and create content that wins the hearts of consumers.

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  • Brand Authority: Fueling a Dynamic Content Strategy

    Event Recaps   December 7, 2016  

    Using proprietary and third-party research results, Futurecast shared ways marketers can develop content strategy by aligning with consumer insights and purchase drivers.

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  • The Monster Strategy That’s Powering Monster’s Content Marketing

    Event Recaps   December 7, 2016  

    Monster shared its three-pillared content creation and distribution strategy that has helped the brand to maximize reach, break down departmental silos, and boost conversions.

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  • Marriott’s M Live: Content Marketing Without Reservations

    Event Recaps   December 7, 2016  

    Marriott shared how content can drive commerce with real-life examples and strategies to help take social media and content efforts to the next level.

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  • Is There "Content Marketing Life" on MARS?

    Event Recaps   December 7, 2016  

    National Geographic Channel shared how it used a multi-platform, cross-channel campaign to build excitement around its new show and engage a larger audience with the brand.

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  • Creating a Content Brand for B-to-B Success

    Event Recaps   December 6, 2016  

    Capital Group shared insights on how it transformed the American Funds portion of its business into a content distribution platform.

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  • Developing and Amplifying Your Story

    Event Recaps   December 6, 2016  

    A brand communications agency shared eight steps for developing powerful stories on any budget.

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  • Industry Vertical: Technology

    Insight Briefs   December 5, 2016  

    As virtual and augmented reality become more mainstream, marketers should watch the space closely and familiarize themselves with it — or risk being left behind.

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