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  • The Millennial Mindset

    Public Videos   May 25, 2017  

    To succeed with millennial consumers, uniqueness, innovation, and meaningfulness should be the dominant KPIs.

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  • The Millennial Mindset

    Event Recaps   May 25, 2017  

    A leading industry expert shared major trends that influence millennial consumer behavior and attitude, new marketing strategies that win with millennials, and examples of best practices that brand marketers can use.

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  • The Millennial Mindset

    Session Videos   May 25, 2017  

    In this video, a leading industry expert shared major trends that influence millennial consumer behavior and attitude, new marketing strategies that win with millennials, and examples of best practices that brand marketers can use.

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  • Retail Sales Continue to Deteriorate: What Marketers Can Do to Right the Ship

    Knowledge Partners   May 19, 2017  

    If retailers tap into real time consumer intelligence and insights to start creating the types of experiences that customers desire, they can buck the trend of losing foot traffic.

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  • Three Ways to Improve your Gen Z Student Ambassador Influencer Program

    Event Recaps   May 17, 2017  

    Campus Commandos shared how to find student influencers, keep them motivated for consistent results, and apply solutions internally without increasing costs.

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  • Three Ways to Improve your Gen Z Student Ambassador Influencer Program

    Webinars   May 17, 2017  

    In this webinar, Campus Commandos shared how to find student influencers, keep them motivated for consistent results, and apply solutions internally without increasing costs.

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  • #BetterWhenBaked: Highly Relevant Promotion Marketing

    Event Recaps   May 9, 2017  

    General Mills brand Totino’s shared how it made the bold move of marketing to marijuana consumers using data, consumer insights, and pop culture relevancy.

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  • The Alcoholic Beverage Opportunity: Understand Boomer and Millennial Shopping Behavior

    Nielsen   May 8, 2017  

    Nielsen revealed the shopping habits of millennials and baby boomers within the alcohol category, sharing information on the importance of planning or brand name of each generation.

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  • The Millennial Segment: Infographic Series

    Knowledge Partners   May 3, 2017  

    Resonate created an infographic series featuring key data points on this valuable consumer segment.

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  • What Young People Want: Activations That Resonate with Millennials and Gen Z

    Event Recaps   April 25, 2017  

    DoSomething.org shared strategies for how it moves millennials and gen Z to action.

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  • Cadillac’s 10-Year Plan for Millennials

    Event Recaps   April 25, 2017  

    Cadillac shared how it is planning to reach the millennial audience with its 10-year plan and experiential activations.

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  • Still Relevant: A Look at How Millennials Respond to Direct Mail

    Knowledge Partners   April 24, 2017  

    This guide is designed to help you better understand how and why Millennials respond to mail, how mail compares with other marketing channels, and how to create an appealing mailpiece for this generation.

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  • Taking a Bite of Rebranding

    Industry Insights   April 21, 2017  

    It’s never too late for marketers and advertisers to breathe new life into their brands. Here are five companies that embraced new trends to transform their brands for younger generations.

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  • Create for the Human

    Public Videos   April 20, 2017  

    The first rule for achieving high engagement levels is to give consumers the experience they want at the speed they want it.

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  • Create for the Human

    Event Recaps   April 20, 2017  

    Life in Mobile shared four principles of consumer engagement for the mobile age.

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  • Period Pop-Up Shop

    REGGIE Awards   April 20, 2017  

    U by Kotex created a pop-up shop Period Shop to engage millennial women by reframing the conversation around feminine care.

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  • Wear the High Life

    REGGIE Awards   April 20, 2017  

    Miller High Life developed a loyalty program by partnering with clothing designer Benny Gold, who created exclusive clothing only available by redeeming 12-packs of Miller beer.

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  • Bring the Banished Home

    REGGIE Awards   April 20, 2017  

    Treasury Wine Estates’ “Bring the Banished Home” campaign for 19 Crimes wine leveraged a multi-channel shopper marketing to introduce the brand to millennial males.

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  • Create for the Human

    Session Videos   April 20, 2017  

    In this video, Life in Mobile shared four principles of consumer engagement for the mobile age.

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  • Palm Breeze: Shazam the Can

    REGGIE Awards   April 20, 2017  

    Palm Breeze encouraged women to take time out of their busy schedules to be with their girlfriends.

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