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  • Fullscreen Confidential: Understanding Millennials and Teens

    Webinars   October 13, 2017  

    In this webinar, presenters shared custom research delivering a deep understanding of the true media consumption of Millennials & Teens, the differences between them, and their relationship with brands.

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  • The Unreachables: Redefined Media Landscape (e-book)

    Knowledge Partners   October 2, 2017  

    In today's redefined media landscape, an audience that is largely “unreachable” through traditional media tactics and measurements poses a new challenge for brands.

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  • Bridging the Talent Disconnect: Charting the Pathways to Future Growth

    Industry Insights   September 29, 2017  

    Marketers are facing an unprecedented challenge acquiring and retaining the talent they need to stay ahead of the curve and grow their businesses in a constantly changing marketplace. The ANA Educational Foundation conducted a study on the causes of this challenge, as well as potential remedies.

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  • How to Engage the Millennial Market? Engage Young Men

    MediaPost   September 26, 2017  

    New research shows that young men are now more influential in several categories that women have long dominated.

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  • The Unreachables: Forces of Change

    Knowledge Partners   September 25, 2017  

    In today's redefined media landscape, an audience that is largely “unreachable” through traditional media tactics and measurements poses a new challenge for brands.

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  • The Cognitive Dress

    Effie Awards   September 1, 2017  

    How do you reach an audience that turns to popular culture, not to commercials, to judge technology brands? IBM’s AI technology, Watson, collaborated with Marchesa to design a Cognitive Dress that understood and responded to the mood of the crowd.

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  • Love at First Taste

    Effie Awards   September 1, 2017  

    Knorr needed to establish an emotional connection with a new generation, Millennials. “Love at First Taste” was a social experiment based on an insight from Millennial culture — that flavor is personality.

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  • College Care Essentials

    Effie Awards   September 1, 2017  

    Blood Equality was born to fight for a policy based on science, not stigma against gay and bisexual men donating blood. The goal: to spark meaningful dialogue with the Food & Drug Administration (FDA) to accelerate the process towards a less discriminatory policy.

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  • Chevrolet Spark Launch

    Effie Awards   September 1, 2017  

    Learn how eBay democratized fashion and celebrated true style individuality with real women at the heart of its campaign.

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  • Sounds Like Teen Spirit

    Nielsen   September 1, 2017  

    According to the 2017 Nielsen Total Audience Report, radio reaches 88 percent of generation Z and 93 percent of millennials each week, increasing from the spring of 2011.

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  • Original Thinkers Welcome: Attracting Millennials to Kimberly-Clark

    Event Recaps   August 24, 2017  

    Kimberly-Clark discussed how it applies consumer-facing marketing techniques to target and recruit top millennial talent.

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  • Millennials on Millennials: Lots of Love, Lack of Loyalty

    Nielsen   August 21, 2017  

    Volume two of Nielsen’s Millennials on Millennials report series offers critical insight into Millennials influence and engagement across different channels and mediums.

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  • The Misunderstood Millennial

    ANA Magazine   August 18, 2017  

    There are large socio-economic differences between younger and older millennials — and marketers would be wise to take note.

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  • Experiential Marketing

    Insight Briefs   August 17, 2017  

    Today, everything is about experiences. In this insight brief, the ANA curated the top Experiential Marketing campaigns of 2017 to identify emerging trends and best practices.

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  • Serving Hispanic Millennial Sports Fans

    Event Recaps   July 19, 2017  

    Collecting audience insights helped ESPN create a long-term strategy for cultivating and nurturing Hispanic millennial sports fans through creative content, promotion, and storytelling.

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  • Recoding Culture

    Event Recaps   July 19, 2017  

    BuzzFeed shared how its readers are recoding culture and how the brand leverages this to personalize content to fit its mass audiences.

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  • Finding the Surge in Summer Radio Listening

    Nielsen   July 17, 2017  

    Nielsen revealed June’s portable people meter (PPM) insights and found that classic rock listener share surged as well as urban contemporary with the help of millennials.

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  • Marriott Wins Next-Generation Travelers with New Technologies and Content Marketing

    Event Recaps   July 13, 2017  

    Marriott International is leveraging data, smart technologies, and creative content to attract and engage next-generation travelers.

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  • Marriott Wins Next-Generation Travelers with New Technologies and Content Marketing

    Session Videos   July 13, 2017  

    In this video, discover how Marriott International is leveraging data, smart technologies, and creative content to attract and engage next-generation travelers.

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  • Youth Movement: Gen Z Boasts the Largest, Most Diverse Media Users Yet

    Nielsen   July 12, 2017  

    Nielsen’s Total Audience Report revealed insights into the media consumption and device use of generation Z and millennial consumers, who are more diverse than generations past.

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