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  • Be Mine: How Brands are Courting Their Customers

    Industry Insights   February 5, 2018  

    Valentine’s Day may come once a year, but here are five ways brands are cultivating love and loyalty with their customers year-round.

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  • Stare Down Fear

    B-to-B Marketer   January 18, 2018  

    Companies are developing unique strategies to overcome marketing inertia and spur innovation.

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  • Why Your Mobile Ads Have Low ROAS

    Knowledge Partners   January 14, 2018  

    The CMO of Kargo discussed the major issues preventing marketers from seeing a return on their mobile ad spend, and provided potential solutions to those challenges.

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  • Bridging the Emotional Divide: The Path to B-to-B Brand Leadership

    Event Recaps   January 11, 2018  

    B-to-B marketers can amplify their campaigns by connecting with buyers both rationally and emotionally.

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  • Creative Director Job Description

    Tools   December 26, 2017  

    A template to quickly document the role and responsibilities for this position.

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  • State of Food Content Marketing Report

    Knowledge Partners   December 12, 2017  

    OneSpot’s “State of Food” Content Marketing Report shares strategies and best practices for CPG food and grocery brands trying to drive business growth through content.

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  • B-to-B Marketers Map to Success

    Event Recaps   December 6, 2017  

    Medidata shared how it leveraged its new brand positioning to create a digital campaign that boosted brand awareness, generated more leads, and improved employee engagement.

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  • Building a Meaningfully Distinctive Professional Services Brand

    Event Recaps   December 6, 2017  

    A.T. Kearney shared how it leveraged its differences to create a competitive advantage and connect better with current or prospective clients and employees.

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  • A Customer-First Approach to Briefing and Creative Development

    Event Recaps   November 28, 2017  

    American Express reinvented its briefing process to inspire better creative.

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  • Better Creative Briefs

    Industry Insights   November 20, 2017  

    Learn why getting the creative brief right will result in better work, less churn in the creative process, an improved client/agency relationship, and better business results.

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  • The Baby Stroller Test-Ride

    Event Recaps   November 14, 2017  

    Contours gave parents the ride of a lifetime with its Super REGGIE Award-winning campaign.

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  • Ways to Leverage the Science of Humor in B2B Marketing: gyro

    Webinars   November 9, 2017  

    In this webinar, learn when, where, and how humor can play an essential role in the buying process.

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  • Spanish Lessons

    Multicultural Excellence Awards   November 5, 2017  

    To differentiate itself in a crowded space, Netflix created a campaign based on audience insights for the second season of its original show, Narcos.

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  • YouTube Music: “It’s Who We Are”

    Multicultural Excellence Awards   November 5, 2017  

    To promote its music streaming app, YouTube launched a national marketing campaign with a compelling series of five short video clips.

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  • Man, Machine, and Creativity: IBM Watson

    Event Recaps   October 25, 2017  

    IBM and Ogilvy shared examples of innovative partnerships made possible with cognitive systems.

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  • Podcasts

    Ask the Expert Answers   October 23, 2017  

    ANA’s Ask the Expert research service answers the question, “Who listens to podcasts, and how can brands effectively leverage this medium to explore new opportunities?”

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  • The Emoji Fundamentals

    ANA Magazine   October 13, 2017  

    Emojis are popular in text messages and on social media, but it’s important for brands to know how to use them — and when not to. Here are five fundamentals for using emojis in marketing communications.

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  • Marriott International: How to Leverage Neuroscience to Drive Guest Engagement

    Event Recaps   October 13, 2017  

    Marriott International is leveraging neuroscience and emerging technologies to interact with guests in a new way.

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  • A Lesson in Brand Bravery

    Session Videos   October 7, 2017  

    In this video, Donate Life shared how an unwavering creative vision, bold execution, client bravery, and an educated leap of faith addressed the donor problem and saved lives.

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  • A Lesson in Brand Bravery

    Public Videos   October 7, 2017  

    Donate Life was able to increase organ donor registration among previously resistant millennial males with an act of advertising bravery.

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