Search Results for All Content (access may be restricted)

Search returned: 661 document(s).

  • Creative on Demand: How B2B Marketers Can Become Massively Creative at a Moment’s Notice

    Event Recaps   January 26, 2017  

    Carla Johnson, strategist, speaker, and storyteller at Type A Communications, shared how B-to-B marketers can be more creative in their everyday jobs.

    view
  • #MyNorth: The Basketball Story of My Neighborhood

    Internationalist Innovation in Media   January 9, 2017  

    To establish credibility in the emerging basketball market, Sport Chek created an out-of-home campaign that leveraged the unique personalities of Toronto neighborhoods and basketball players.

    view
  • Blackout

    Internationalist Innovation in Media   January 9, 2017  

    Chevrolet created a disruptive Super Bowl ad campaign to promote its 2015 Colorado mid-sized vehicle with built-in Wi-Fi.

    view
  • Fitle

    Internationalist Innovation in Media   January 9, 2017  

    With the development of an augmented reality app, Carrefour offered its customers the opportunity to try on clothes virtually.

    view
  • Flying Bucket

    Internationalist Innovation in Media   January 9, 2017  

    KFC created a social media buzz by delivering a giant bucket of fried chicken to a beach in the UAE.

    view
  • The Guy Who Cut Everything in Half

    Internationalist Innovation in Media   January 9, 2017  

    By creating a digital campaign targeted at young couples, the German Bar Association encouraged couples to seek legal advice before getting married and to set up a prenuptial agreement.

    view
  • Discover UNB

    Internationalist Innovation in Media   January 9, 2017  

    To drive awareness and consideration among its long-distance target audience, the University of New Brunswick created a virtual guided tour around the campus using virtual reality technology.

    view
  • Is There "Content Marketing Life" on MARS?

    Event Recaps   December 7, 2016  

    National Geographic Channel shared how it used a multi-platform, cross-channel campaign to build excitement around its new show and engage a larger audience with the brand.

    view
  • The Monster Strategy That’s Powering Monster’s Content Marketing

    Event Recaps   December 7, 2016  

    Monster shared its three-pillared content creation and distribution strategy that has helped the brand to maximize reach, break down departmental silos, and boost conversions.

    view
  • Why Improving the Customer Experience Matters

    Event Recaps   December 6, 2016  

    Gogo shared how improving its customer experience led to success for the brand.

    view
  • The World of Autism

    Multicultural Excellence Awards   December 1, 2016  

    Autism Speaks created an animated film to help parents identify the signs of autism.

    view
  • Tattoo Can

    Multicultural Excellence Awards   December 1, 2016  

    To celebrate Hispanic Heritage month, Coca-Cola emblazoned cans with transferable temporary tattoos personalized with common Latino last names.

    view
  • #HowWeFamilyHoliday

    Multicultural Excellence Awards   December 1, 2016  

    TYLENOL celebrated American families and holiday traditions in a social media campaign that featured user-generated content.

    view
  • Super Mom/Qualified

    Multicultural Excellence Awards   December 1, 2016  

    McDonald’s created radio ads to let African-American moms know that McCafé breakfast items could provide an escape from their hectic day-to-day activities.

    view
  • Unforgettable Happens Here: The Mansfield Family

    Multicultural Excellence Awards   December 1, 2016  

    Walt Disney World positioned its parks as vacation destinations for all families with a video about the Mansfield family’s trip to Disney World with their deaf daughter, Shelby.

    view
  • Jorge Ramos: One of the 50 Greatest Leaders in the World

    Multicultural Excellence Awards   December 1, 2016  

    To celebrate Univision’s lead Network News anchor being named one of Fortune’s “World’s 50 Greatest Leaders,” Univision launched a print and digital campaign across multiple media outlets.

    view
  • Kleenex Timely Care 2.0

    Multicultural Excellence Awards   December 1, 2016  

    Kleenex repositioned its facial tissues from cold-and-flu wipes to “gestures of care” with a total marketing campaign that gave a voice to African-Americans, Latinos, Asians, the LGBT community, and people with disabilities.

    view
  • Salt of the Earth

    Multicultural Excellence Awards   December 1, 2016  

    Fiat Chrysler’s Ram pickup trucks developed a TV campaign that spoke exclusively to Hispanics.

    view
  • Sal A Jugar — Hijacked Banner

    Multicultural Excellence Awards   December 1, 2016  

    Toyota partnered with Bass Pro Shop to deliver hyper-relevant targeted banner ads based on the items the consumer was shopping for at the outdoor retailer’s site.

    view
  • Wash Away Labels

    Multicultural Excellence Awards   December 1, 2016  

    Tide’s #WashAwayLabels campaign was designed to celebrate Hispanic consumers in America, and “wash away” derogatory comments and stereotypes about their culture.

    view

1234567 >>  Last (34)