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  • Podcasts

    Ask the Expert Answers   October 23, 2017  

    ANA’s Ask the Expert research service answers the question, “Who listens to podcasts, and how can brands effectively leverage this medium to explore new opportunities?”

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  • The Emoji Fundamentals

    ANA Magazine   October 13, 2017  

    Emojis are popular in text messages and on social media, but it’s important for brands to know how to use them — and when not to. Here are five fundamentals for using emojis in marketing communications.

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  • A Lesson in Brand Bravery

    Session Videos   October 7, 2017  

    In this video, hear how an unwavering creative vision, bold execution, client bravery, and an educated leap of faith solved the organ, eye, and tissue donor problem with millennial males and saved lives.

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  • A Lesson in Brand Bravery

    Public Videos   October 7, 2017  

    Donate Life was able to increase organ donor registration among previously resistant millennial males with an act of advertising bravery.

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  • Is There Value in Advertising Awards?

    ANA Magazine   October 6, 2017  

    Following Publicis Groupe’s decision not to enter any advertising awards shows next year, marketing leaders weigh in on the true value of industry awards to the brand and agency.

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  • Kate Spade Takes Augmented Reality Campaign to Paris, Celebrating Opening of Flagship Store

    MediaPost   September 20, 2017  

    Kate Spade gives customers a behind the scenes peek at its brand through an interactive augmented reality campaign.

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  • Diageo: All-In on Briefs and Briefings

    Event Recaps   September 14, 2017  

    Diageo shared its best practices for writing briefs and conducting the briefing.

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  • Van Gogh BnB

    Effie Awards   September 1, 2017  

    “Van Gogh’s Bedrooms” exhibition generated the highest attendance at the Art Institute of Chicago in 15 years. “Van Gogh BnB” delivered a first-of-its kind brand experience — building a replica of the artist’s 1888 “Bedroom” painting, and through Airbnb, inviting people to book a night inside.

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  • Even an Asshole Can Save A Life

    Effie Awards   September 1, 2017  

    How do you inspire the most eligible but under-indexed group, millennial males, to register to become an organ donor? Meet Coleman Sweeney; the world's biggest asshole.

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  • Ask Guðmundur

    Effie Awards   September 1, 2017  

    With a budget of only $2.1 million, Iceland created a radically new type of tourism campaign using Responsive Content rather than traditional communications to rapidly change the attitudes and behaviours of tourists.

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  • Every Marketing Splash Needs a Great Diving Board

    Knowledge Partners   August 30, 2017  

    Everyone’s looking for that attention-grabbing tag line or inspiring campaign theme, but when it comes to marketing positions, companies should keep it simple and foundational. PJA Advertising + Marketing discussed the importance keeping brand position separate and distinct from campaign messaging.

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  • Autodesk: Innovation in Content Marketing

    Event Recaps   August 24, 2017  

    Autodesk detailed its content marketing journey and the development of its award-winning blog, Redshift.

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  • How Pepsi Uses Authentic Storytelling to Engage with Its Audience

    Knowledge Partners   August 10, 2017  

    Pepsi’s VP of Marketing and Omnicom’s President and Chief Content Officer of the Content Collective discussed how its collaboration with EMPIRE came to fruition and how to successfully connect custom content with commerce.

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  • Lockheed Martin’s Field Trip to Mars

    Event Recaps   August 2, 2017  

    Lockheed Martin shared its award-winning “Field Trip to Mars” program.

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  • How Mattel Builds Brands for the YouTube Generation

    Session Videos   July 13, 2017  

    In this video, Mattel shared how it features its vision for Barbie and other brands through rich content experiences.

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  • How Mattel Builds Brands for the YouTube Generation

    Event Recaps   July 13, 2017  

    Mattel shared how it features its vision for Barbie and other brands through rich content experiences.

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  • How Mattel Builds Brands for the YouTube Generation

    Public Videos   July 13, 2017  

    Mattel has increased brand engagement with kids by being more story-driven across media platforms.

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  • Cannes Lions 2017: Trends, Takeaways, and Implications for Marketers

    Webinars   July 12, 2017  

    In this webinar, Eric Eddy of double E communications shared highlights for marketers from Cannes 2017.

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  • Cannes Lions 2017: Trends, Takeaways, and Implications for Marketers

    Event Recaps   July 12, 2017  

    Eric Eddy of double E communications shared highlights for marketers from Cannes 2017.

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  • Show, Don’t Tell: How Brands Are Using Emojis

    Industry Insights   July 5, 2017  

    With World Emoji Day just around the corner, find out how brands are using the small (and sometimes controversial) digital images to engage consumers.

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