Search Results for All Content (access may be restricted)

Search returned: 81 document(s).

  • MillerCoors: Wear the High Life

    Event Recaps   November 14, 2017  

    Miller High Life incentivized customers with limited edition prizes in its gold REGGIE Award winning campaign.

    view
  • Leveraging Consumer Neuroscience to Drive Brand Growth

    Event Recaps   August 9, 2017  

    Kellogg’s shared how it leveraged Nielsen Consumer Neuroscience to optimize Rice Krispies Treats’ packaging and on-shelf strategy to drive future growth.

    view
  • Wear the High Life

    REGGIE Awards   April 20, 2017  

    Miller High Life developed a loyalty program by partnering with clothing designer Benny Gold, who created exclusive clothing only available by redeeming 12-packs of Miller beer.

    view
  • Honey Nut Cheerios "Disappears" Buzzbee to Help Save Bees

    MediaPost   March 10, 2017  

    Honey Nut Cheerios replaces its normal BuzzBee image with an outline of the mascot’s image to bring attention to an important issue.

    view
  • Snickers. Satisfied.

    Public Videos   February 16, 2017  

    Learn how Mars refreshed its Snickers “hungry” campaign with a 30-day effort built around the Super Bowl.

    view
  • Snickers. Satisfied.

    Session Videos   February 16, 2017  

    In this video, Mars and BBDO shared how it leveraged a simple insight to create a global campaign that has resonated with its audience for seven years and counting.

    view
  • Snickers. Satisfied.

    Event Recaps   February 16, 2017  

    Mars and BBDO shared how it leveraged a simple insight to create a global campaign that has resonated with its audience for seven years and counting.

    view
  • How to Supercharge Your Licensing Program: Leveraging the Power of a Promotional Overlay

    Event Recaps   February 15, 2017  

    Valiant Entertainment shared how to best use intellectual property (IP) rights to boost sales and how to navigate the licensee/licensor relationship.

    view
  • Active Wheel, Lo Kar Lo Baat

    Internationalist Innovation in Media   January 9, 2017  

    Active Wheel developed a program that enabled housewives (the brand’s target audience) to speak with their husbands, many of whom worked far away to provide for their family.

    view
  • Ritz to Go

    Internationalist Innovation in Media   January 9, 2017  

    Ritz created an on-the-go cracker pack for busy Canadian moms.

    view
  • Tattoo Can

    Multicultural Excellence Awards   December 1, 2016  

    To celebrate Hispanic Heritage month, Coca-Cola emblazoned cans with transferable temporary tattoos personalized with common Latino last names.

    view
  • 5 Gum Truth or Dare Challenge

    Effie Awards   October 5, 2016  

    5 Gum transformed its packaging into games of Truth or Dare that would give teens a reason to engage with the brand again.

    view
  • Miller Lite — A Brand Revival

    Effie Awards   October 5, 2016  

    The Miller Lite team took a 21st century approach to marketing, placing emphasis on living vs. advertising your strategy. By doing so, they turned Miller Lite from a laggard to the fastest growing light beer in America.

    view
  • Cornetto Love Can’t Wait

    Smarties Awards   September 27, 2016  

    Cornetto developed a mobile-first campaign that enabled Chinese teenagers to create and send digital love letters.

    view
  • Sizing Up Savings: Consumers Prefer Package Adjustments over Sales

    Nielsen   June 27, 2016  

    How can manufacturers make adjustments to keep shoppers coming back when times are tough?

    view
  • Shopper Marketing Measurement

    Ask the Expert Answers   May 9, 2016  

    ANA’s Ask the Expert research service answers the question, "How is the effectiveness of shopper marketing being measured and analyzed?”

    view
  • Always Discreet National Launch

    REGGIE Awards   April 20, 2016  

    Procter & Gamble created a “no big deal” approach to bladder protection with Always Discreet.

    view
  • How Luxury Brands Are Adjusting Along the Customer Journey

    Public Videos   April 19, 2016  

    In this video, learn how Moet Hennessy sets its sights on creating desirability and connecting timeless assets to modern culture.

    view
  • How Luxury Brands Are Adjusting Along the Customer Journey

    Event Recaps   April 19, 2016  

    To stay relevant, LVMH had to figure out how to bring its legacy and equity into a digital world.

    view
  • Pizza Hut: Creating an Innovative and Digital Culture Through Startups

    Event Recaps   March 29, 2016  

    Pizza Hut explained how it’s working with startups to develop new technologies and innovate.

    view

12345 >>