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  • Big Data. Big Deal. You Bet.

    Knowledge Partners   December 27, 2016  

    AARM explores important questions about big data that heretofore have yet to be addressed by many advertisers within their agency agreements.

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  • No Longer Fly Blind with Your Agencies

    Knowledge Partners   December 27, 2016  

    The discipline of agency management has become increasingly more data-driven to significantly improve efficiencies, effectiveness, and ultimately relationship value.

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  • Measurement

    Insight Briefs   December 15, 2016  

    This Insight Brief discusses how companies can use data to take a customer-centric approach and includes new research and trending topics in measurement.

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  • The Messina Group: Political Analytics Case Study

    Event Recaps   December 13, 2016  

    The Messina Group discussed how political campaigns use individual data, audience analyses, and smart targeting to optimize strategy, as well as how to apply these techniques to retail campaigns.

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  • Unlocking the Potential of Big Data

    Webinars   December 7, 2016  

    In this webinar video , the presenter shared ways in which marketers can take advantage of Big Data and the opportunity it presents to make a real lasting impression on your target audience.

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  • Data-Driven Content: Give the People What They Love

    Event Recaps   December 7, 2016  

    AOL shared how to use data to shape content strategy and create content that wins the hearts of consumers.

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  • Artificial Intelligence

    ANA Magazine   December 5, 2016  

    Technology that once existed only in science fiction is now available in many consumers’ back pockets. Here’s a look at artificial intelligence, by the numbers.

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  • Using Data To Unlock Value From Digital Advertising

    Webinars   November 30, 2016  

    In this webinar, get insights into using data to unlock value from digital advertising and perspective on data technology procurement, data security, contract terms for data ownership, talent, and more.

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  • Industry Vertical: Entertainment & Sports

    Insight Briefs   November 22, 2016  

    This industry vertical will explore the ways that brands are using data and personalization to enrich the customer experience and distinguish themselves from the other brands in the entertainment and sports category.

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  • Why Brand Marketing Needs a New Formula

    Google   November 17, 2016  

    Matt Lawson, Google’s director of ads marketing, reflects on how data is making creative campaigns more relevant and impactful than ever.

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  • The 2016 Holiday Shopper: What Marketers Need to Know

    Event Recaps   November 16, 2016  

    Viant revealed its research on the shopping habits and lifestyles of consumers across three top national department stores and how it can help brands better communicate with audiences.

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  • The 2016 Holiday Shopper: What Marketers Need to Know

    Webinars   November 16, 2016  

    In this webinar, Viant revealed its research on the shopping habits and lifestyles of consumers across three top national department stores and how it can help brands better communicate with audiences.

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  • The Real Potential of Big Data for Brands

    Event Recaps   November 8, 2016  

    Quantcast shared ways in which marketers can take advantage of big data and the opportunity it presents to make a lasting impression on a target audience.

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  • 2017 Internet of Things Predictions

    MediaPost   November 1, 2016  

    Forrester provided some interesting insights into what is likely to happen in 2017 in the area of IoT.

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  • Using Data to Manage Agency Relationships — What’s Important to Marketers

    Industry Insights   October 27, 2016  

    Learn about research that was conducted to better understand how ANA members are using data to manage agency relationships and how learnings can be applied to optimize client/agency performance.

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  • Excellence in Analytics Science at Turner

    ANA Genius Awards   October 21, 2016  

    Turner was recognized for outstanding achievement in applying rigorous marketing analytics science to the problems being addressed in the category of Analytics Science.

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  • The Future of Consumer Targeting Lives at the Intersection of Digital and Physical Data

    MediaPost   October 12, 2016  

    Connecting offline and online is the new frontier in enhanced targeting. MediaPost shared five keys to making that promise a reality.

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  • Creating Customer Engagement Through Dynamic Content

    Webinars   September 28, 2016  

    In this webinar video, the presenters showed how one-to-one marketing is driven by relevant content such as imagery, offers, cadence and channel preference.

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  • Miami HEAT App

    Smarties Awards   September 27, 2016  

    The Miami HEAT basketball team created an app that leveraged data to offer a personalized experience for fans.

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  • Saturn’s Shop Clock

    Smarties Awards   September 27, 2016  

    German electronics company Saturn created a smartphone clock widget that displayed deals that matched the current time.

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