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  • Creating B-to-B Buyer Personas

    Ask the Expert Answers   March 13, 2017  

    ANA’s Ask the Expert research service answers the question, “Which Comes First, Buyer Personas or Buyer Journey Maps?”

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  • Artificial Intelligence Is Finally the Real Thing

    ANA Magazine   March 6, 2017  

    How the advertising industry fueled the creation of artificial intelligence, the most powerful technology humankind has ever known

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  • Media and Creative — Better Together

    Session Videos   March 2, 2017  

    David Verklin, partner at VFL Investments & Advisory LLC was one of the pioneers in the creation of the free-standing media agency business in the United States. He now believes that media and creative should come back together.

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  • #InspiredByData: Connecting Data and Creative

    Webinars   March 1, 2017  

    In this webinar, Google shared why personalization matters, how brands are creating personalized messaging #InspiredByData, and how to connect the dots between data and creative.

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  • The Next Industry Frontier: Trust, Truth, and Transparency in Mobile Media Measurement

    Session Videos   March 1, 2017  

    In this video, Foursquare and Media Rating Council (MRC) shared how location-based metrics can be used to engage meaningfully with consumers, and provided an update on the MRC’s Measurement Mandate.

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  • #InspiredByData: Connecting Data and Creative

    Event Recaps   March 1, 2017  

    Google shared why personalization matters, how brands are creating personalized messaging #InspiredByData, and how to connect the dots between data and creative.

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  • The Next Industry Frontier: Trust, Truth, and Transparency in Mobile Media Measurement

    Event Recaps   March 1, 2017  

    Foursquare and Media Rating Council (MRC) shared how location-based metrics can be used to engage meaningfully with consumers, and provided an update on the MRC’s Measurement Mandate.

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  • Reimagining the Business of Fashion

    Session Videos   February 17, 2017  

    In this video, TechStyle shared how it’s disrupting the retail fashion industry by using a unique membership model and leveraging big data for shopper personalization across the globe.

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  • Reimagining the Business of Fashion

    Public Videos   February 17, 2017  

    Learn how e-commerce innovator TechStyle uses technology, media, creative, and data science to replicate personal shopping experiences.

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  • Reimagining the Business of Fashion

    Event Recaps   February 17, 2017  

    TechStyle shared how it’s disrupting the retail fashion industry by using a unique membership model and leveraging big data for shopper personalization across the globe.

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  • 60 Days to Achieving Consumer Marketing Zen

    Public Videos   February 15, 2017  

    Learn how the Path to Enlightenment can lead marketers to the right balance of emotional intelligence and data for achieving consumer engagement.

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  • Big Data. Big Deal. You Bet.

    Knowledge Partners   December 27, 2016  

    AARM explores important questions about big data that heretofore have yet to be addressed by many advertisers within their agency agreements.

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  • No Longer Fly Blind with Your Agencies

    Knowledge Partners   December 27, 2016  

    The discipline of agency management has become increasingly more data-driven to significantly improve efficiencies, effectiveness, and ultimately relationship value.

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  • Measurement

    Insight Briefs   December 15, 2016  

    This Insight Brief discusses how companies can use data to take a customer-centric approach and includes new research and trending topics in measurement.

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  • Love This? Live There.

    Internationalist Digital Solutions   December 15, 2016  

    Airbnb seamlessly matched travelers’ passions with its unique properties, putting the spotlight on some of its more unconventional accommodations.

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  • Every Dog Deserves the Right Nutrition

    Internationalist Digital Solutions   December 15, 2016  

    IAMS created a portfolio of dog owner personas and served highly customized ads to consumers based on the breed, size, and health of their dog.

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  • The Messina Group: Political Analytics Case Study

    Event Recaps   December 13, 2016  

    The Messina Group discussed how political campaigns use individual data, audience analyses, and smart targeting to optimize strategy, as well as how to apply these techniques to retail campaigns.

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  • Data-Driven Content: Give the People What They Love

    Event Recaps   December 7, 2016  

    AOL shared how to use data to shape content strategy and create content that wins the hearts of consumers.

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  • Unlocking the Potential of Big Data

    Event Recaps   December 7, 2016  

    Cathy Novelli, head of product commercialization and brand at Quantcast, discussed how big data can enhance advertising.

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  • Unlocking the Potential of Big Data

    Webinars   December 7, 2016  

    In this webinar, Cathy Novelli, head of product commercialization and brand at Quantcast, discussed how big data can enhance advertising.

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