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  • The GDPR and Digital Advertising

    Event Recaps   October 2, 2018  

    Reed Smith LLP reviewed the GDPR and what organizations must do to comply with it.

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  • The All-New BMW.com

    Smarties Awards   October 1, 2018  

    BMW leveraged technology and mobile user experience design to develop the all-new BMW.com, a digital content hub that reached and resonated with potential consumers.

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  • Smart Search

    Smarties Awards   October 1, 2018  

    To compete with global e-commerce giants, Big Bazaar developed a “Smart Search” Google search strategy that brought young Indian consumers into its stores.

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  • Corruption Detector

    Smarties Awards   October 1, 2018  

    A leading consumer protection brand in Brazil created an app that can detect corrupt politicians through facial recognition technology.

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  • The Tasty Drive

    Smarties Awards   October 1, 2018  

    The Tasty Drive app used Renault technology to allow McDonald’s orders to be made directly from a consumer’s car.

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  • “Visit Austin 2017 Leisure” Mobile Advertising Campaign

    Smarties Awards   October 1, 2018  

    Visit Austin used a mobile campaign to target potential tourists in specific locations.

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  • Colgate E1: The Connected Toothbrush

    Smarties Awards   October 1, 2018  

    Colgate developed an AI-enabled toothbrush and promoted the new product’s launch with PR and direct response mobile advertising.

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  • Northern California Honda Dealers Reach Hispanic Car Shoppers

    Smarties Awards   October 1, 2018  

    California Honda Dealers created a combination mobile and out-of-home campaign to reach Hispanic car shoppers in the San Francisco area.

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  • The Lincoln Way App

    Smarties Awards   October 1, 2018  

    Lincoln created an app that delivered the brand’s concierge customer service to drivers’ fingertips.

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  • Q2 2018 Video Benchmarks

    Knowledge Partners   September 26, 2018  

    This report tracks performance metrics for video ads served from the Extreme Reach platform for major brands across multiple categories.

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  • Five Key Ad Tech Trends in the APAC

    Knowledge Partners   September 23, 2018  

    This infographic shares trends in advertising technology from R3’s latest report exploring the world’s best technology-driven marketing approaches.

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  • Data as a Competitive Advantage

    Event Recaps   September 14, 2018  

    NASCAR uses two proprietary tools which increase its ability to collect and analyze data, leading to more informed marketing decision-making.

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  • Data as a Competitive Advantage

    Public Videos   September 14, 2018  

    NASCAR transformed itself into a culture of data-driven decisions by creating a holistic marketing research team and building proprietary research tools.

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  • Data as a Competitive Advantage

    Session Videos   September 14, 2018  

    In this video, learn how NASCAR uses two proprietary tools to increase its ability to collect and analyze data, leading to more informed marketing decision-making.

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  • Analytics, Organizational Structure, and Capitalizing on Location Data

    Event Recaps   September 12, 2018  

    Office Depot discussed its use of location data to inform marketing strategies and tactics.

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  • Analytics, Organizational Structure, and Capitalizing on Location Data

    Session Videos   September 12, 2018  

    In this video, Office Depot discussed its use of location data to inform marketing strategies and tactics.

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  • Using Neuroscience to Design Experiences that Drive Action

    Webinars   August 15, 2018  

    Learn how the new field of behavioral design is developing systematic methods for developing experiences that drive real-world behaviors.

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  • Data-Driven Messaging

    Forward   August 7, 2018  

    Media consumption has evolved to a point where brands are struggling to reach consumers in the moments they’re paying attention to any one particular medium. In order to succeed, marketers need to employ strategies centered on data-driven messaging, which helps deliver personalized messages at scale.

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  • Ways to Reach the Right Audience without Paying for the World

    Webinars   August 1, 2018  

    This webinar used real world examples to illustrate how you can move beyond only demographic or "interest" based targeting to develop custom audiences that can be bought across your marketing channels and where new innovations are occurring today.

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  • Going Beyond Demos and Dayparts

    Industry Insights   July 31, 2018  

    Targeting audiences on TV is now more sophisticated than ever, going beyond demos and dayparts, and reaching consumer segments based on the media insights that make them unique.

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