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  • CES Topline 2017: What Marketers Need to Know

    Webinars   January 11, 2017  

    In this webinar video, the Consumer Technology Association, discussed how the products and innovations on display at the largest industry trade show in the U.S. shaped both the immediate and long-range future for marketers and consumers alike.

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  • Mom Genes: Looking at the Media DNA of Working and Stay-at-Home Mothers

    Nielsen   January 3, 2017  

    The third quarter 2016 Nielsen Total Audience Report revealed the technology habits of stay-at-home versus working mothers.

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  • Big Data. Big Deal. You Bet.

    Knowledge Partners   December 27, 2016  

    AARM explores important questions about big data that heretofore have yet to be addressed by many advertisers within their agency agreements.

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  • Six Modern Marketing Needs Your Tech Stack Should Address

    Knowledge Partners   December 20, 2016  

    Here are six common marketing needs and the corresponding tech stack building blocks that allow you to meet them.

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  • Measurement

    Insight Briefs   December 15, 2016  

    This Insight Brief discusses how companies can use data to take a customer-centric approach and includes new research and trending topics in measurement.

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  • The Messina Group: Political Analytics Case Study

    Event Recaps   December 13, 2016  

    The Messina Group discussed how political campaigns use individual data, audience analyses, and smart targeting to optimize strategy, as well as how to apply these techniques to retail campaigns.

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  • Hilton: Driving Change Management for Marketing ROI

    Event Recaps   December 13, 2016  

    Hilton Worldwide shared its approach to collecting and analyzing marketing data to optimize by channel, region, brand, and message.

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  • Three Technologies That Our Startup Uses to Extend Our Company Culture

    Knowledge Partners   December 7, 2016  

    Although technology cannot single-handedly make a company’s culture good or bad — much of that depends on the leadership and people — it can help to illustrate your company values.

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  • Industry Vertical: Technology

    Insight Briefs   December 5, 2016  

    As virtual and augmented reality become more mainstream, marketers should watch the space closely and familiarize themselves with it — or risk being left behind.

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  • Sal A Jugar — Hijacked Banner

    Multicultural Excellence Awards   December 1, 2016  

    Toyota partnered with Bass Pro Shop to deliver hyper-relevant targeted banner ads based on the items the consumer was shopping for at the outdoor retailer’s site.

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  • Catch the Fever

    Activate   November 28, 2016  

    Six tips to get the most out of your augmented reality efforts

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  • Industry Vertical: Entertainment & Sports

    Insight Briefs   November 22, 2016  

    This industry vertical will explore the ways that brands are using data and personalization to enrich the customer experience and distinguish themselves from the other brands in the entertainment and sports category.

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  • Bold Brands and the Future of Cities

    Event Recaps   November 15, 2016  

    Citi and Intersection explored how brands are shifting to take advantage of a new frontier in advertising innovation: the integration of the digital and physical.

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  • Digital 3.0: Cross-Device and Attribution

    Event Recaps   November 15, 2016  

    iNvolved Media shared how companies can leverage new technology and get the most value out of cross-device marketing.

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  • New Technology Platforms: Great Opportunities, Real Risks

    Public Videos   November 10, 2016  

    Data collection and privacy are key legal concerns with new technology platforms and growing connectivity.

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  • New Technology Platforms: Great Opportunities, Real Risks

    Event Recaps   November 10, 2016  

    Loeb & Loeb discussed how lawyers can embrace technology to get a seat at the C-suite’s table.

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  • Uncovering the Marketing Potential for VR and AR

    Webinars   November 9, 2016  

    This webinar video provided marketers with what they need to know as they approach opportunities in these new channels. Attendees learned about the addressable AR and VR markets using forecasts for each sector's growth; consumer insights on behavior, sentiment and intent; and the content creators to watch.

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  • The Real Potential of Big Data for Brands

    Event Recaps   November 8, 2016  

    Quantcast shared ways in which marketers can take advantage of big data and the opportunity it presents to make a lasting impression on a target audience.

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  • Brookdale Digital Story: How A New Brand Changed the Industry

    Event Recaps   November 2, 2016  

    In this session, David Cygan, Senior Vice President, Marketing – Brookdale Senior Living, Inc. shared the digital journey of how one company has developed and launched a new brand to inspire 80,000 employees internally, and externally changed an entire industry—while at the same time enriching lives of seniors across America every day.

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  • Intercontinental Hotels Group: Data-Driven Marketing Case Study

    Event Recaps   November 2, 2016  

    In today's marketing world, utilizing the power of data to drive real-time marketing has become more essential than ever. In this session, Mark Henneges, Director of Global Performance Marketing - InterContinental Hotels Group (IHG) explained why his brand was utilizing the power of data to drive marketing.

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