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  • Destination Anywhere: How Hotel Brands Are Leveraging Virtual Reality

    Industry Insights   July 8, 2017  

    As hospitality brands incorporate virtual reality into their marketing and branding efforts, there are two distinct ways that they are leveraging the technology.

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  • A New Era for B-to-B: Introducing Post-Modern Marketing and Why It Matters

    Knowledge Partners   July 3, 2017  

    Top marketers discussed the challenges and opportunities that lie ahead for marketing leaders and teams.

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  • REGGIE Roundup: Global Innovators

    Industry Insights   June 30, 2017  

    This year’s REGGIE Award winners took global innovation to a new level.

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  • Connected and Conversational: Digital Advertising Socially and Beyond

    Event Recaps   June 29, 2017  

    R/GA discussed how chatbots, conversational commerce, and contextual messaging are opening up new opportunities for advertisers and the customers they serve.

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  • Land O’Lakes: How Innovation Can Feed the World

    Event Recaps   June 29, 2017  

    Land O’Lakes shared how it has embraced the latest agricultural technology and innovative methods to benefit farmers and consumers all over the world.

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  • Increasing ABM Adoption

    B-to-B Marketer   June 21, 2017  

    There's been a lot of buzz around account-based marketing, but it has yet to gain widespread adoption. Here's what can help move the needle.

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  • Virtual Reality

    Ask the Expert Answers   June 19, 2017  

    ANA’s Ask the Expert research service answers the question, “What are trends in virtual reality, and how are marketers using it?”

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  • Building a Better Chatbot

    ANA Magazine   June 13, 2017  

    Studies show chatbots can reduce costs and increase customer engagement, but how and where to get started can be overwhelming. Here are some best practices for marketers who want to build chatbots for their brands

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  • Quantcast Real-Time Advertising Academy Training

    Event Recaps   June 7, 2017  

    The ANA partnered with Quantcast, to offer ANA members a complimentary digital advertising boot camp.

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  • Techtronic Industries Power Equipment: Digital Marketing in 2017

    Event Recaps   June 7, 2017  

    Traditional marketing isn't dead – but it's medium has changed. The smart phone is here to stay – USE IT. The TV set is now a Smart Phone – and we as marketers have the power of a TV network. It's up to you to create the #1 show. Facebook is now direct mail, with more customer insight then we have ever had before. How do you tailor the content for each customer segment? In this session, Jess Wright, Senior Digital Marketing Manager at Techtronic Industries Power Equipment spoke about how as marketers in 2017, it's our responsibility to our organizations to shift our campaigns to capture our customer's attention where it lives – not shift our customer's attention.

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  • How to Be a Disruptive Force in a World of Change

    Public Videos   May 31, 2017  

    B2B marketers can protect as well as build their brands by articulating their companies’ values.

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  • Marketing, with Watson

    Session Videos   May 31, 2017  

    In this video, IBM shared how cognitive or artificial intelligence can be used in all aspects of marketing, from advertising to copywriting to programmatic paid media.

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  • How to Be a Disruptive Force in a World of Change

    Event Recaps   May 31, 2017  

    HCL technologies shared insights on how it has effectively competed in the IT service industry in a new age of digital disruption.

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  • Marketing, with Watson

    Event Recaps   May 31, 2017  

    IBM shared how cognitive or artificial intelligence can be used in all aspects of marketing, from advertising to copywriting to programmatic paid media.

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  • Lean Digital

    B2 Awards   May 31, 2017  

    Genpact created the Lean Digital program to encourage conversation about a different approach to digital transformation.

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  • Blockchain Technology: A Revolution for the Ad Industry

    Session Videos   May 25, 2017  

    In this video, IBM provided an introduction to the blockchain and potential applications for increasing transparency and attribution in the digital advertising ecosystem.

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  • Blockchain Technology: A Revolution for the Ad Industry

    Event Recaps   May 25, 2017  

    IBM provided an introduction to the blockchain and potential applications for increasing transparency and attribution in the digital advertising ecosystem.

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  • Blockchain Technology: A Revolution for the Ad Industry

    Public Videos   May 25, 2017  

    Blockchain will provide the advertising industry with an important media transparency tool.

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  • Connecting to Consumers in a Digital World

    Session Videos   May 24, 2017  

    In this video, eMarketer painted a vivid picture of the consumer journey in the digital world, covering the latest trends in mobile, social, and video.

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  • Achieving More in the “What’s Next” Economy

    Session Videos   May 24, 2017  

    In this video, Active International shared its thoughts on the volatile marketplace, and shared how certain brands are thriving in the “what’s next” economy.

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