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  • Reaching Consumers by Showing Empathy

    ANA Magazine   February 14, 2017  

    How brands like TOMS, Dave's Killer Bread, and GoDaddy use socially-minded programs to show empathy and connect with Millennial consumers

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  • Mother to a Generation

    Internationalist Innovation in Media   January 9, 2017  

    To reconnect with mothers in the Middle East, NIDO created a digital campaign asking mothers to take a pledge by sharing a photo on NIDO’s website or social media platforms.

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  • #StandUp4

    Internationalist Innovation in Media   January 9, 2017  

    Mastercard partnered with working moms to donate millions of dollars to Stand Up To Cancer.

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  • Sensus: The Universe in His Eyes

    Internationalist Innovation in Media   January 9, 2017  

    Nacional Monte Piedad created the first Braille comic book, to showcase its charity work, raise awareness for the visually impaired, and help children in need.

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  • Cause Marketing

    Insight Briefs   January 5, 2017  

    As more and more consumers (particularly Millennials) choose to support brands whose values align with their own, companies are realizing the importance of “Cause Marketing.” While it was once sufficient for a brand to cut a check to a charity for publicity, now they must form a partnership with organizations that have some relevant connection to the business, and create robust programs that actually affect positive change in their communities. The ANA curated the top Cause Marketing campaigns of 2016 to identify trends and best practices in this insight brief.

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  • Cause Marketing

    Ask the Expert Answers   December 12, 2016  

    ANA’s Ask the Expert research service answers the question, “How does cause marketing benefit companies? What are best practices and considerations to keep in mind when developing a cause marketing campaign?”

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  • WestJet Christmas Miracle: Mini Miracles

    Event Recaps   December 8, 2016  

    WestJet’s “Mini Miracle” campaign continued the brand’s annual tradition of heartwarming holiday activations that drove brand affinity and consideration ahead of January, the brand’s busiest month.

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  • #HowWeFamilyHoliday

    Multicultural Excellence Awards   December 1, 2016  

    TYLENOL celebrated American families and holiday traditions in a social media campaign that featured user-generated content.

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  • Igniting Purpose

    Event Recaps   October 22, 2016  

    SunTrust Banks created a movement to help people achieve financial confidence.Mattel's Juliana Chugg provided an update on Barbie's journey to becoming a global brand.

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  • Speak Up or Stay Silent: The Role of Brands in Addressing Social Injustice

    Session Videos   October 10, 2016  

    In this video, a panel discussed the roles and actions needed of advertisers and marketers in proactively addressing issue of social injustice.

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  • Speak Up or Stay Silent: The Role of Brands in Addressing Social Injustice

    Public Videos   October 10, 2016  

    In this video, learn why brands need to demonstrate credibility, consistency, and courage to have a voice in the multicultural marketplace.

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  • Speak Up or Stay Silent: The Role of Brands in Addressing Social Injustice

    Event Recaps   October 10, 2016  

    A panel discussed the roles and actions needed of advertisers and marketers in proactively addressing issue of social injustice.

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  • Duty and Honor

    ANA Magazine   October 6, 2016  

    What brands are doing to show their support for the military and the nation’s veterans through their marketing and good works, and what other brands can do to get involved.

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  • Groceries Not Guns

    Effie Awards   October 5, 2016  

    A campaign headed by Moms Demand Action for Gun Sense in America aimed to increase awareness and public engagement surrounding a national conversation on gun control.

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  • YWCA #NotOkay

    Effie Awards   October 5, 2016  

    Violence against women is a known issue, but one that is easily overlooked because both the crime and victims usually remain behind closed doors. YWCA's campaign exposed this and used it to provoke the conversation to help generate awareness for the cause.

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  • Cause Marketing and the Law 101

    Knowledge Partners   September 18, 2016  

    Companies interested in cause marketing should be mindful of the laws and guidelines that apply to cause marketing promotions.

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  • Strategic Cause Marketing: Boost the Impact, Resonance, and Relevance of Your Brand’s CRM and CSR

    Event Recaps   May 18, 2016  

    Boys & Girls Clubs of America shared best practices and case studies for cause marketing that resonates with consumers, helps a good cause, and drives real business growth.

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  • Naked: Drink Good Do Good

    REGGIE Awards   April 20, 2016  

    Naked Juice helped fans give back to their communities by posting selfies.

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  • Extended Stay America Hotels: Leader in Corporate Social Responsibility

    REGGIE Awards   April 20, 2016  

    Extended Stay America partnered with the American Cancer Society to give free and discounted rooms to cancer patients traveling for treatment.

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  • Every Trail Connects

    REGGIE Awards   April 20, 2016  

    REI leveraged consumer passion for the outdoors with a social media campaign.

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