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  • Keeping the Race Running: John Hancock and the Boston Marathon

    Event Recaps   November 14, 2017  

    John Hancock shared how it uses its principal sponsorship of the Boston Marathon to raise brand awareness and funds for non-profit causes.

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  • Walmart’s Way to Equality in Marketing: Our People, Partners, and Programs

    Public Videos   November 7, 2017  

    For multicultural marketing to be authentic and impactful, it has to come from both the head and heart.

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  • Walmart’s Way to Equality in Marketing: Our People, Partners, and Programs

    Event Recaps   November 7, 2017  

    Walmart shared its approach to marketing to the multicultural customer in authentic and meaningful ways and tips for brands to strengthen their own multicultural marketing efforts.

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  • Code a Brighter Future

    Multicultural Excellence Awards   November 5, 2017  

    By partnering with the organization Black Girls Code, Colgate was able to engage with the African-American community during Black History Month and throughout the year.

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  • HACER

    Multicultural Excellence Awards   November 5, 2017  

    McDonald’s created an integrated campaign centered on real students and their real-life obstacles to show the Hispanic community that attending college was attainable.

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  • 10 Ways for Brands to Get Cause Marketing Right

    MediaPost   October 12, 2017  

    Discover 10 different ways brands can get involved with causes that matter to their customers.

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  • Behind the Growth of DoSomething.org

    Public Videos   October 7, 2017  

    DoSomething.org found new revenue opportunities by marketing corporate campaigns that help sponsors connect with Gen Y and Z audiences.

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  • Behind the Growth of DoSomething.org

    Event Recaps   October 7, 2017  

    DoSomething CEO Aria Finger shared how the global organization has engaged 5.5 million members to improve the world around them in just five years.

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  • Behind the Growth of DoSomething.org

    Session Videos   October 7, 2017  

    In this video, DoSomething CEO Aria Finger shared how the global organization has engaged 5.5 million members to improve the world around them in just five years.

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  • Daily Action

    Smarties Awards   September 25, 2017  

    Daily Action wanted to help consumers’ moods after the 2016 U.S. presidential election, so it created a campaign that used mobile messaging to share simple actions of positive change.

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  • The Campaign that Saved 2,500 Lives

    Smarties Awards   September 25, 2017  

    Insurance provider Softlogic Life helped Sri Lankan individuals affected by a tragic monsoon by creating a SMS hotline linked directly to the Disaster Management Centre (DMC).

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  • EcoAlarm

    Smarties Awards   September 25, 2017  

    By creating the EcoAlarm app, Fundación Banco de Bosques showed Argentinian youth that getting involved is as easy as setting a morning alarm.

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  • Dear Media

    Smarties Awards   September 25, 2017  

    Dove confronted media sexism by starting a globally trending movement.

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  • The Adventures of Little Brush and Big Brush

    Smarties Awards   September 25, 2017  

    Signal developed a mobile game to encourage kids to brush their teeth twice a day.

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  • Pocket Dentist

    Smarties Awards   September 25, 2017  

    Colgate created the “Pocket Dentist,” which used voice recognition technology to answer millions of questions about common oral health questions for individuals lacking access to dentists in rural India.

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  • American Express: Delivering Pride at Scale Through In-Market Activations

    Event Recaps   June 7, 2017  

    American Express shared insights on its “#ExpressLove” campaign celebrating the one-year anniversary of the Supreme Court’s gay marriage ruling.

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  • Domtar PaperPal

    B2 Awards   May 31, 2017  

    Domtar promoted the benefits of handwriting to parents, teachers, and caregivers worldwide through its PaperPal initiative.

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  • Empower Results Days

    B2 Awards   May 31, 2017  

    Aon expanded its one-day volunteer program to a multi-tiered activation that served to empower its three most important audiences: employees, communities, and clients.

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  • Stella Artois’ ‘Buy a Lady a Drink’ Cause Marketing Case Study

    Event Recaps   May 17, 2017  

    Stella Artois partnered with Water.org to work on the global water crisis.

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  • Seeking Fairness: How Implicit Biases Can Undermine Today’s Companies

    Event Recaps   April 27, 2017  

    Reed Smith discussed implicit bias, and how it could negatively affect a business’s bottom line.

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