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  • Empower Results Days

    B2 Awards   May 31, 2017  

    Aon expanded its one-day volunteer program to a multi-tiered activation that served to empower its three most important audiences: employees, communities, and clients.

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  • Give Extra, Get Extra

    REGGIE Awards   April 20, 2017  

    Extra Gum inspired Kroger shoppers to support U.S. troops abroad by purchasing packs of gum.

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  • Education First Program

    REGGIE Awards   April 20, 2017  

    To increase client and employee engagement, First American Education Finance created a charity-driven brand initiative to help clients give back to the community.

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  • Life is Good: The Power of Optimism

    Session Videos   April 20, 2017  

    In this video, Life is Good shared five key insights that it has discovered as it has transformed into a mission-driven company that positively affects more than one million kids every year.

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  • A Priceless Delivery

    REGGIE Awards   April 20, 2017  

    Mastercard developed an interactive experience that allowed consumers in Dubai to experience the effect their donations had on Middle Eastern refugees in real time.

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  • Life is Good: The Power of Optimism

    Event Recaps   April 20, 2017  

    Life is Good shared five key insights that it has discovered as it has transformed into a mission-driven company that positively affects more than one million kids every year.

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  • See Joan Run

    REGGIE Awards   April 20, 2017  

    To help reverse the gender equality gap in politics, non-profit organization She Should Run penned a parody on a classic children’s book.

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  • Write Now with State Farm

    REGGIE Awards   April 20, 2017  

    Through its six-city tour with WME’s Together Live, State Farm empowered women by asking them to think about their goals, write them down, and post them publicly.

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  • Advertising and the Moral Dilemma of Fake News

    ANA Magazine   April 3, 2017  

    Fake news has become one of the major issues of the day, triggering a bit of a soul-searching crisis in the advertising industry. But what can brands do to avoid supporting or being associated with fake news? And what is the industry doing to resolve the problem?

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  • Communicating in the Age of Trump

    Event Recaps   March 30, 2017  

    Agency leaders provided guidance for brands looking to navigate the political environment under the Trump administration.

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  • Should Brands Get Political?

    ANA Magazine   March 14, 2017  

    Should brands get political? Plenty of brands make comments on societal issues, but how and when are those appropriate fodder for brand messaging?

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  • Mind the Gap: How Marketers Feel About Sustainability

    Knowledge Partners   March 8, 2017  

    Learn how sustainability initiatives provide brands with an enhanced reputation, a basis for creating innovative products, and a greater connection to the community.

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  • Stand for Good

    Internationalist Innovation in Media   March 7, 2017  

    Leveraging its partnership with soccer star Lionel Messi, Ooredoo created a mobile soccer game that challenged users to Stand for Good by capturing and holding virtual soccer pitches.

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  • The Story of an Unborn Child: Chamki

    Internationalist Innovation in Media   March 7, 2017  

    Lifebuoy created a digital campaign around its film Chamki to educate mothers in India on the importance of handwashing in infancy.

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  • Pet-Inspired Floor Care

    Event Recaps   February 28, 2017  

    BISSELL aligned its brand purpose with a cause it was already helping: pet adoptions.

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  • Reaching Consumers by Showing Empathy

    ANA Magazine   February 14, 2017  

    How brands like TOMS, Dave's Killer Bread, and GoDaddy use socially-minded programs to show empathy and connect with Millennial consumers

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  • Mother to a Generation

    Internationalist Innovation in Media   January 9, 2017  

    To reconnect with mothers in the Middle East, NIDO created a digital campaign asking mothers to take a pledge by sharing a photo on NIDO’s website or social media platforms.

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  • #StandUp4

    Internationalist Innovation in Media   January 9, 2017  

    Mastercard partnered with working moms to donate millions of dollars to Stand Up To Cancer.

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  • Sensus: The Universe in His Eyes

    Internationalist Innovation in Media   January 9, 2017  

    Nacional Monte Piedad created the first Braille comic book, to showcase its charity work, raise awareness for the visually impaired, and help children in need.

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  • Cause Marketing

    Insight Briefs   January 5, 2017  

    As more and more consumers (particularly Millennials) choose to support brands whose values align with their own, companies are realizing the importance of “Cause Marketing.” While it was once sufficient for a brand to cut a check to a charity for publicity, now they must form a partnership with organizations that have some relevant connection to the business, and create robust programs that actually affect positive change in their communities. The ANA curated the top Cause Marketing campaigns of 2016 to identify trends and best practices in this insight brief.

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