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  • 10 Ways for Brands to Get Cause Marketing Right

    MediaPost   October 12, 2017  

    Discover 10 different ways brands can get involved with causes that matter to their customers.

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  • Brand Building as a Force for Good and Growth

    Public Videos   October 5, 2017  

    Among the steps P&G is taking to transform itself for a world of ongoing disruption is raising the bar on advertising and media content quality.

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  • American Express: Delivering Pride at Scale Through In-Market Activations

    Event Recaps   June 7, 2017  

    American Express shared insights on its “#ExpressLove” campaign celebrating the one-year anniversary of the Supreme Court’s gay marriage ruling.

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  • Empower Results Days

    B2 Awards   May 31, 2017  

    Aon expanded its one-day volunteer program to a multi-tiered activation that served to empower its three most important audiences: employees, communities, and clients.

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  • Domtar PaperPal

    B2 Awards   May 31, 2017  

    Domtar promoted the benefits of handwriting to parents, teachers, and caregivers worldwide through its PaperPal initiative.

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  • Stella Artois’ ‘Buy a Lady a Drink’ Cause Marketing Case Study

    Event Recaps   May 17, 2017  

    Stella Artois partnered with Water.org to work on the global water crisis.

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  • Seeking Fairness: How Implicit Biases Can Undermine Today’s Companies

    Event Recaps   April 27, 2017  

    Reed Smith discussed implicit bias, and how it could negatively affect a business’s bottom line.

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  • Life is Good: The Power of Optimism

    Session Videos   April 20, 2017  

    In this video, Life is Good shared five key insights that it has discovered as it has transformed into a mission-driven company that positively affects more than one million kids every year.

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  • Life is Good: The Power of Optimism

    Event Recaps   April 20, 2017  

    Life is Good shared five key insights that it has discovered as it has transformed into a mission-driven company that positively affects more than one million kids every year.

    view
  • Write Now with State Farm

    REGGIE Awards   April 20, 2017  

    Through its six-city tour with WME’s Together Live, State Farm empowered women by asking them to think about their goals, write them down, and post them publicly.

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  • See Joan Run

    REGGIE Awards   April 20, 2017  

    To help reverse the gender equality gap in politics, non-profit organization She Should Run penned a parody on a classic children’s book.

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  • Give Extra, Get Extra

    REGGIE Awards   April 20, 2017  

    Extra Gum inspired Kroger shoppers to support U.S. troops abroad by purchasing packs of gum.

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  • Education First Program

    REGGIE Awards   April 20, 2017  

    To increase client and employee engagement, First American Education Finance created a charity-driven brand initiative to help clients give back to the community.

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  • A Priceless Delivery

    REGGIE Awards   April 20, 2017  

    Mastercard developed an interactive experience that allowed consumers in Dubai to experience the effect their donations had on Middle Eastern refugees in real time.

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  • Advertising and the Moral Dilemma of Fake News

    ANA Magazine   April 3, 2017  

    Fake news has become one of the major issues of the day, triggering a bit of a soul-searching crisis in the advertising industry. But what can brands do to avoid supporting or being associated with fake news? And what is the industry doing to resolve the problem?

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  • Communicating in the Age of Trump

    Event Recaps   March 30, 2017  

    Agency leaders provided guidance for brands looking to navigate the political environment under the Trump administration.

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  • Should Brands Get Political?

    ANA Magazine   March 14, 2017  

    Should brands get political? Plenty of brands make comments on societal issues, but how and when are those appropriate fodder for brand messaging?

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  • Mind the Gap: How Marketers Feel About Sustainability

    Knowledge Partners   March 8, 2017  

    Learn how sustainability initiatives provide brands with an enhanced reputation, a basis for creating innovative products, and a greater connection to the community.

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  • The Story of an Unborn Child: Chamki

    Internationalist Innovation in Media   March 7, 2017  

    Lifebuoy created a digital campaign around its film Chamki to educate mothers in India on the importance of handwashing in infancy.

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  • Stand for Good

    Internationalist Innovation in Media   March 7, 2017  

    Leveraging its partnership with soccer star Lionel Messi, Ooredoo created a mobile soccer game that challenged users to Stand for Good by capturing and holding virtual soccer pitches.

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