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  • Overview of Programmatic – Seeing Through the Financial Fog

    Event Recaps   June 7, 2017  

    With the rapid adoption of programmatic media, the supply chain has quickly become complicated — agencies, trading desks, demand-side platforms, supply-side platforms, data management platforms, exchanges, publishers — and to many, the result is a financial "fog." ANA, ACA (Association of Canadian Advertisers), AD/FIN Solutions, and Ebiquity PLC commissioned a study to investigate the costs and economics of the programmatic ecosystem and explore the lack of transactional transparency in many programmatic buys. This was reported by multiple advertisers and highlighted in last year's K2 Intelligence study on media transparency in the U.S. advertising industry. In this session, the presenter revealed key findings from this programmatic study and provide action steps for marketers.

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  • Techtronic Industries Power Equipment: Digital Marketing in 2017

    Event Recaps   June 7, 2017  

    Traditional marketing isn't dead – but it's medium has changed. The smart phone is here to stay – USE IT. The TV set is now a Smart Phone – and we as marketers have the power of a TV network. It's up to you to create the #1 show. Facebook is now direct mail, with more customer insight then we have ever had before. How do you tailor the content for each customer segment? In this session, Jess Wright, Senior Digital Marketing Manager at Techtronic Industries Power Equipment spoke about how as marketers in 2017, it's our responsibility to our organizations to shift our campaigns to capture our customer's attention where it lives – not shift our customer's attention.

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  • Quantcast Real-Time Advertising Academy Training

    Event Recaps   June 7, 2017  

    The ANA partnered with Quantcast, to offer ANA members a complimentary digital advertising boot camp.

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  • Bot Fraud: Debut of the Results from Latest ANA/White Ops Study

    Public Videos   May 24, 2017  

    Advertisers should be skeptical of any digital buys that are KPI-centric and don’t provide insight into pricing.

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  • Bot Fraud: Debut of the Results from Latest ANA/White Ops Study

    Event Recaps   May 24, 2017  

    White Ops shared an overview of the 2017 Bot Baseline: Fraud in Digital Advertising report and shared recommendations on how to combat bot fraud.

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  • Bot Fraud: Debut of the Results from Latest ANA/White Ops Study

    Session Videos   May 24, 2017  

    In this video, White Ops shared an overview of the 2017 Bot Baseline: Fraud in Digital Advertising report and shared recommendations on how to combat bot fraud.

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  • Brand Safety Issue Vexes Marketers

    ANA Magazine   May 12, 2017  

    Major marketers, grappling with the issue of brand safety on digital platforms like YouTube and Google, are looking for solutions to prevent their brands from appearing alongside objectionable and inflammatory content.

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  • Marketing Disruption Webinar

    Webinars   May 10, 2017  

    In this webinar, ANA research analysts introduce the Marketer’s Edge research on disruptive forces and share industry-leading perspectives on how technology is being used to stay on top of increasing consumer demands.

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  • Taking AIMM at the Multicultural Marketplace

    ANA Magazine   May 9, 2017  

    The ANA Alliance for Inclusive & Multicultural Marketing looks to create a blueprint for the evolution of multicultural and diverse-segment marketing.

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  • Marketing Disruption: Six Ways Your Brand Can Use Technology to Conquer Marketing Disruptions

    Research Reports   April 24, 2017  

    New research from the ANA reveals how marketers are dealing with industry disruptions using technology.

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  • Hewlett Packard Enterprise: 365 Days to a New Brand

    Event Recaps   April 21, 2017  

    Hewlett Packard Enterprise developed a new B-to-B brand image based on helping customers achieve success.

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  • Brand Activation to Brain Activation

    Event Recaps   April 20, 2017  

    Coca-Cola increased sales by connecting with shoppers when they weren’t paying attention.

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  • Media Transparency and the Fork in the Road

    Session Videos   March 29, 2017  

    In this video, Wall Street Journal Advertising Editor Suzanne Vranica interviewed former ANA Chairman Tony Pace about media transparency.

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  • Media Transparency and the Fork in the Road

    Public Videos   March 29, 2017  

    Learn why putting clients’ interests first is key to best practices in media procurement.

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  • Media Transparency and the Fork in the Road

    Event Recaps   March 29, 2017  

    Wall Street Journal Advertising Editor Suzanne Vranica interviewed former ANA Chairman Tony Pace about media transparency.

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  • SAG/AFTRA and AFM Updates

    Event Recaps   March 27, 2017  

    Stacy Marcus provided an update on three key areas of focus for the JPC and SAG-AFTRA for 2017, as well as an update on the upcoming expiration of the Jingles Contract with the American Federation of Musicians

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  • D.C. Update: Prescription Drug Pricing and Advertising

    Event Recaps   March 21, 2017  

    ANA’s Government Relations team provided a history of direct-to-consumer pharmaceutical advertising in the U.S. and discussed legislative challenges that pharmaceutical companies might face during the 2017 session of Congress.

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  • ANA Members on Walled Gardens: Overwhelming Support for Independent Audits by Media Rating Council

    Industry Insights   March 16, 2017  

    ANA members view the recently announcements by Facebook and YouTube that they would break down their “walled gardens” and allow independent audits by the Media Rating Council as positive developments for the advertising industry.

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  • Verification and Accreditation of Large Digital Enterprises and 3MS Updates

    Event Recaps   March 16, 2017  

    George Ivie, executive director and CEO of Media Rating Council, Inc., discussed Facebook’s misstatements about video ad metrics and shared updates on media measurement initiatives.

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  • Five Brands Empowering Women

    Industry Insights   March 15, 2017  

    A look at how brands are portraying women in a new light, one focused on breaking down stereotypes rather than reinforcing them.

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