Search Results for All Content (access may be restricted)

Search returned: 331 document(s).

  • 2017 Is the Year of Consumers: Meaningful Engagement Means a Strong ROI

    MediaPost   February 7, 2017  

    As tools and technology become more evolved, marketers are finding ways to connect with consumers in more meaningful and effective ways.

    view
  • Shopper Marketing Insights Database

    Tools   February 1, 2017  

    Use this template to manage your shopper and consumer behavioral insights collection effort.

    view
  • Shopper Marketing Metrics Dashboard

    Tools   February 1, 2017  

    Our Shopper Marketing Dashboard is designed to help you keep tabs on the most important metrics for your shopper marketing program, to help your team understand the programs impact and growth.

    view
  • Shopper Marketing Vendors Matrix

    Tools   February 1, 2017  

    Use this matrix to obtain information about key vendors in the Shopper Marketing technology space.

    view
  • Forecast: U.S. Mobile Ad Spend Will More Than Double by 2021

    MediaPost   January 24, 2017  

    By 2021, U.S. annual mobile ad spending will reach $72 billion, according to a fresh forecast from BIA/Kelsey.

    view
  • IBM Shares the "Seven Truths of Marketing"

    Event Recaps   January 11, 2017  

    IBM shared the “seven marketing truths” it learned during the wholesale transformation of its marketing function into a driver of revenue and business growth.

    view
  • IBM Shares the "Seven Truths of Marketing"

    Webinars   January 11, 2017  

    In this webinar, IBM shared the “seven marketing truths” it learned during the wholesale transformation of its marketing function into a driver of revenue and business growth.

    view
  • Pure Genius

    B-to-B Marketer   January 4, 2017  

    A close examination of the winning entries from 2016 ANA Genius Awards reveals that The Clorox Company, Hilton Worldwide, Turner Broadcasting, and Syngenta have a lot in common — what you might call the habits of highly effective marketing analytics experts. Here are five that stand out.

    view
  • The Levi’s Campaign that Levi’s Didn’t Create

    Internationalist Digital Solutions   December 15, 2016  

    Levi’s changed its perception among Chinese Millennials by giving them complete control over its “We Are Original” campaign.

    view
  • Unknown Potential

    Internationalist Digital Solutions   December 15, 2016  

    To promote the release of a small-budget film, Universal Pictures invested in a digital-only approach that made a big impact among German teens.

    view
  • Re-Imagining the Journey of Love

    Internationalist Digital Solutions   December 15, 2016  

    Tiffany & Co. conducted research on the “journey to love,” which culminates in the purchase of an engagement ring, to create more relevant messaging for men, a target largely ignored by the industry.

    view
  • The Messina Group: Political Analytics Case Study

    Event Recaps   December 13, 2016  

    The Messina Group discussed how political campaigns use individual data, audience analyses, and smart targeting to optimize strategy, as well as how to apply these techniques to retail campaigns.

    view
  • Hilton: Driving Change Management for Marketing ROI

    Event Recaps   December 13, 2016  

    Hilton Worldwide shared its approach to collecting and analyzing marketing data to optimize by channel, region, brand, and message.

    view
  • CMOs Lack Focus on Analytics, Strategy Needed to Drive Revenue

    MediaPost   December 6, 2016  

    CMOs may view themselves as growth drivers, but few are prepared to embrace integrated data-driven analytics to drive better returns, according to a Deloitte study.

    view
  • People-Based Marketing: What’s New?

    MediaPost   December 5, 2016  

    In the future, people-based marketing is going to force marketers to look at consumer data differently, invest in it differently, look at activating that data differently.

    view
  • B-to-B Marketing Analytics: Making Sense of Marketing Metrics

    Industry Insights   November 14, 2016  

    Yesler explains data in relation to the phases of the sales cycle, giving marketers a better understanding of how they can read and apply their own metrics.

    view
  • The Power of Video: Four Examples of Sight, Sound, Motion and Data

    MediaPost   November 14, 2016  

    Four travel brands — Visit Mexico, WestJet, Thomas Cook, and Expedia — shared how they leveraged video and data strategy to tell stories to the right consumers.

    view
  • Where Are You on Your Multi-Touch Attribution Journey?

    Event Recaps   November 9, 2016  

    Marketing Evolution discussed the current challenges B-to-B marketers face and shared how its ROI Brain software could provide solutions.

    view
  • Assess the State of Your Marketing Excellence

    Event Recaps   November 9, 2016  

    VisionEdge shared its survey information about the traits best-in-class marketers share, and provided steps for improving a brand’s marketing function.

    view
  • The Real Potential of Big Data for Brands

    Event Recaps   November 8, 2016  

    Quantcast shared ways in which marketers can take advantage of big data and the opportunity it presents to make a lasting impression on a target audience.

    view

1234567 >>  Last (17)