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  • Traditional Storytelling and Its Relevancy to Digital Content Marketing

    Event Recaps   June 14, 2017  

    The Foundry, Time+ Inc.’s creative lab and content studio, discussed the need for content in the right context powered by data.

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  • How to Compete in a World of Constant Change: Do Less, Better

    Session Videos   June 1, 2017  

    Today’s B-to-B marketers must use a data-driven approach to demystifying the customer journey in order to drive business growth and prove marketing’s contribution to the bottom line.

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  • How to Compete in a World of Constant Change: Do Less, Better

    Event Recaps   June 1, 2017  

    Today’s B-to-B marketers must use a data-driven approach to demystifying the customer journey in order to drive business growth and prove marketing’s contribution to the bottom line.

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  • #InspiredByData: Connecting Data and Creative

    Event Recaps   June 1, 2017  

    Google shared why personalization matters, how brands are creating personalized messaging #InspiredByData, and how to connect the dots between data and creative.

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  • The Race for Relevancy

    Forward   May 26, 2017  

    In order to keep up with the pace of the consumer, marketers need a nimbler approach to consumer insights. Successful marketers are pivoting from traditional methods that provide after-the-fact insights to real-time consumer intelligence that continuously captures a holistic view of the consumer — past, present, and future.

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  • Knowing your Audience: How Target’s Digital Advertising Begins with its Guests

    Event Recaps   May 18, 2017  

    Target shared how it leverages rich data and advertising technology to reach consumers more effectively while measuring results online and in-store to deliver better marketing performance.

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  • Solving the Data Activation Problem in 2017 and Beyond

    Event Recaps   May 9, 2017  

    DataXu discussed how marketers are using data and analytics to power their digital promotional activities and shared two case study examples.

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  • Science Behind Today’s Marketing Decisions

    Event Recaps   April 27, 2017  

    USAA shared how it developed its analytical culture by leveraging marketing mix models, mixed attribution methods, and sales analytics, and constantly testing and optimizing for success.

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  • Hilton: Driving Change Management for Marketing ROI

    Event Recaps   April 27, 2017  

    Hilton Worldwide shared its approach to collecting and analyzing marketing data to optimize by channel, region, brand, and message.

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  • Safelite Autoglass: If You Can’t Measure It, Don’t Do It

    Event Recaps   April 25, 2017  

    Safelite AutoGlass shared how it is leveraging data to optimize its digital advertising investments and improve the customer experience.

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  • Digital Ad Likeability Rivals Viewability When It Comes to Sales

    Knowledge Partners   April 5, 2017  

    Resonate looks briefly at why industry sentiment is shifting towards the content of an ad being just as important when it comes to performance—potentially even more so—as to whether or not the ad is viewable.

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  • Align Technology: Programmatic Case Study

    Event Recaps   March 30, 2017  

    Invisalign, an Align Technology brand, shared its journey to minimize digital advertising operating costs and maximize ad effectiveness with programmatic tactics like dynamic creative and segmenting.

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  • Five Digital and Social Media Trends of 2017

    Industry Insights   March 24, 2017  

    How five brands are using digital and social media to connect with their customers.

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  • Current Practices in Attribution and ROI Analysis

    Knowledge Partners   March 19, 2017  

    The Coalition for Innovative Media Measurement (CIMM) and the 4A’s commissioned this overview of marketing mix models and attribution, which includes definitions, strengths, and weaknesses for each method.

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  • Bimbo Bakeries USA: Marketing Mix Modeling and Attribution

    Event Recaps   March 16, 2017  

    Bimbo Bakeries shared how it is using marketing mix modeling and attribution models to measure cross-channel marketing activities across its portfolio of brands.

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  • AT&T: Online/Offline Attribution Models

    Event Recaps   March 16, 2017  

    AT&T discussed online and offline attribution and the data and data structures that are required to make those systems work.

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  • Freshen Up, Live It Up

    Internationalist Innovation in Media   March 7, 2017  

    A deodorant and antiperspirant brand used online behavioral data to send targeted ads to young Chinese women.

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  • Active Fitness

    Internationalist Innovation in Media   March 7, 2017  

    Using retargeting, lookalike prospecting, and social amplification through influencers, Plantronics boosted sales for its BackBeat FIT and Go3 products and improved ROI across all of its e-commerce efforts.

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  • Making Parents

    Internationalist Innovation in Media   March 7, 2017  

    To better meet the needs of its three target audience groups, Wyeth Nutrition developed a data-driven strategy to optimize its media investments.

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  • #InspiredByData: Connecting Data and Creative

    Webinars   March 1, 2017  

    In this webinar, Google shared why personalization matters, how brands are creating personalized messaging #InspiredByData, and how to connect the dots between data and creative.

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