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  • The Race for Relevancy

    Forward   May 26, 2017  

    In order to keep up with the pace of the consumer, marketers need a nimbler approach to consumer insights. Successful marketers are pivoting from traditional methods that provide after-the-fact insights to real-time consumer intelligence that continuously captures a holistic view of the consumer — past, present, and future.

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  • Solving the Data Activation Problem in 2017 and Beyond

    Event Recaps   May 9, 2017  

    DataXu discussed how marketers are using data and analytics to power their digital promotional activities and shared two case study examples.

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  • Hilton: Driving Change Management for Marketing ROI

    Event Recaps   April 27, 2017  

    Hilton Worldwide shared its approach to collecting and analyzing marketing data to optimize by channel, region, brand, and message.

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  • Science Behind Today’s Marketing Decisions

    Event Recaps   April 27, 2017  

    USAA shared how it developed its analytical culture by leveraging marketing mix models, mixed attribution methods, and sales analytics, and constantly testing and optimizing for success.

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  • Safelite Autoglass: If You Can’t Measure It, Don’t Do It

    Event Recaps   April 25, 2017  

    Safelite AutoGlass shared how it is leveraging data to optimize its digital advertising investments and improve the customer experience.

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  • Digital Ad Likeability Rivals Viewability When It Comes to Sales

    Knowledge Partners   April 5, 2017  

    Resonate looks briefly at why industry sentiment is shifting towards the content of an ad being just as important when it comes to performance—potentially even more so—as to whether or not the ad is viewable.

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  • Five Digital and Social Media Trends of 2017

    Industry Insights   March 24, 2017  

    How five brands are using digital and social media to connect with their customers.

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  • Current Practices in Attribution and ROI Analysis

    Knowledge Partners   March 19, 2017  

    The Coalition for Innovative Media Measurement (CIMM) and the 4A’s commissioned this overview of marketing mix models and attribution, which includes definitions, strengths, and weaknesses for each method.

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  • AT&T: Online/Offline Attribution Models

    Event Recaps   March 16, 2017  

    AT&T discussed online and offline attribution and the data and data structures that are required to make those systems work.

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  • Bimbo Bakeries USA: Marketing Mix Modeling and Attribution

    Event Recaps   March 16, 2017  

    Bimbo Bakeries shared how it is using marketing mix modeling and attribution models to measure cross-channel marketing activities across its portfolio of brands.

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  • Making Parents

    Internationalist Innovation in Media   March 7, 2017  

    To better meet the needs of its three target audience groups, Wyeth Nutrition developed a data-driven strategy to optimize its media investments.

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  • Freshen Up, Live It Up

    Internationalist Innovation in Media   March 7, 2017  

    A deodorant and antiperspirant brand used online behavioral data to send targeted ads to young Chinese women.

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  • Active Fitness

    Internationalist Innovation in Media   March 7, 2017  

    Using retargeting, lookalike prospecting, and social amplification through influencers, Plantronics boosted sales for its BackBeat FIT and Go3 products and improved ROI across all of its e-commerce efforts.

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  • Two Ad Tech Firms Partner on CTV/OTT Audience Targeting

    MediaPost   March 1, 2017  

    Tru Optik and Videology are partnering to open the opportunity for people-based targeting to advertisers across over-the-top and connected TV devices.

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  • #InspiredByData: Connecting Data and Creative

    Webinars   March 1, 2017  

    In this webinar, Google shared why personalization matters, how brands are creating personalized messaging #InspiredByData, and how to connect the dots between data and creative.

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  • #InspiredByData: Connecting Data and Creative

    Event Recaps   March 1, 2017  

    Google shared why personalization matters, how brands are creating personalized messaging #InspiredByData, and how to connect the dots between data and creative.

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  • Smartphones Cannibalize Web Site Visits from Other Devices

    MediaPost   February 27, 2017  

    According to an Adobe Analytics analysis, smartphone visits have increased nearly 70 percent since 2014.

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  • 60 Days to Achieving Consumer Marketing Zen

    Session Videos   February 15, 2017  

    In this video, Shinola shared how its partnership with software platform Resonate helped the brand bring its targeted marketing to scale.

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  • 60 Days to Achieving Consumer Marketing Zen

    Event Recaps   February 15, 2017  

    Shinola shared how its partnership with software platform Resonate helped the brand bring its targeted marketing to scale.

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  • Second-Party Data Partnerships for Media and Beyond

    Event Recaps   February 9, 2017  

    ConAgra shared how it chose its data partners, and how the data helps guide product innovation and add dimension to consumer insights.

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