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  • Legal Issues in Sponsorship Agreements

    Event Recaps   July 19, 2017  

    Chris Sloan of Liberty Mutual discussed his company's experience with sponsorship of sporting events and what others who want to get involved in this growing marketing category need to know.

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  • Destination Anywhere: How Hotel Brands Are Leveraging Virtual Reality

    Industry Insights   July 8, 2017  

    As hospitality brands incorporate virtual reality into their marketing and branding efforts, there are two distinct ways that they are leveraging the technology.

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  • 2017 U.S. Brand Activation Marketing Forecast: Key Findings Report

    Research Reports   June 30, 2017  

    The ANA, in collaboration with and licensed from PQ Media, developed this updated forecast of brand activation marketing expenditures to provide a comprehensive view of the total marketing ecosystem. Learn about key trends in your industry and brand activation discipline growth projections for 2017.

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  • Celebrating Brand Activation: Six Winning Case Studies from the REGGIE Awards

    Industry Insights   June 27, 2017  

    Brand activation marketing brings brands closer to consumers via experiences and emotional connections. Here are six REGGIE Award-winning case studies that exemplify best practices in brand activation marketing.

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  • 2017 U.S. Brand Activation Marketing Forecast

    Research Reports   June 13, 2017  

    The ANA, in collaboration with and licensed from PQ Media, developed updated brand activation marketing expenditure information for 2017. The report takes deep dives into five industry verticals.

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  • Reimagining Retail

    ANA Magazine   May 31, 2017  

    The shift to online shopping is causing major contractions among traditional retailers and boutique outlets alike. In response, brands are experimenting with new in-store marketing models that have the feel of attending an event.

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  • Global Metals and Mining Conference App

    B2 Awards   May 31, 2017  

    BMO developed an app that allowed attendees of its yearly Global Metals and Mining Conference to arrange and coordinate meetings from a single source.

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  • The NAFEM Show 2017

    B2 Awards   May 31, 2017  

    The North American Association of Food Equipment Manufacturers (NAFEM) developed an integrated campaign to drive attendance for its biennial conference, The NAFEM Show.

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  • Building a Culture of Innovation

    B2 Awards   May 31, 2017  

    To announce and promote the new Helix Innovation Center to its employees, Emerson created a communications campaign made up of fun events, employee emails, and an employee open house.

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  • White Glacier Tradeshow Booth

    B2 Awards   May 31, 2017  

    White Glacier created an interactive tradeshow centerpiece to demonstrate its hypothermia protective immersion suit.

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  • The Answer Company Takeover of Grand Central Terminal

    B2 Awards   May 31, 2017  

    To boost brand awareness among key consumers in New York City, Thompson Reuters created a takeover at Grand Central Terminal featuring billboards, digital signage, and mobile content.

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  • 2016 Bloomberg Square Mile Relay

    B2 Awards   May 31, 2017  

    Bloomberg celebrated the 10th anniversary of its immersive, team-building relay race called the Bloomberg Square Mile Relay.

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  • Accenture and Golden State Warriors: Teaming to Reimagine the Audience Experience

    B2 Awards   May 31, 2017  

    HALO launched a website to streamline its services for current and potential clients.

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  • Mail Magic Invitation

    B2 Awards   May 31, 2017  

    GLS / NEXT Precision Marketing created a direct mail piece to promote a seminar that showcased the company’s latest product line.

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  • Sheep Show / Thanksgiving Mailer

    B2 Awards   May 31, 2017  

    To promote itself, Sullivan Higdon & Sink created a pop-up art gallery for one of Kansas City’s liveliest monthly events.

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  • Lost Wallet Scavenger Hunt

    B2 Awards   May 31, 2017  

    To promote its Iris Identity Protection platform and generate new leads, Generali Global Assistance (GGA) created an integrated campaign that launched during the Global Business Travel Association’s Annual Convention.

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  • Aon: Navigate Your World

    B2 Awards   May 31, 2017  

    Aon created an immersive virtual reality experience to highlight its business functions.

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  • American Express Escape the Office

    B2 Awards   May 31, 2017  

    By creating an “Escape the Office” experience, American Express engaged with Consumer Electronics Show attendees and demonstrated its ability to be a partner for small business growth.

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  • Taking It to the Streets

    ANA Magazine   May 25, 2017  

    A Super REGGIE-award-winning marketing campaign by Kolcraft and FCB Chicago fuels buzz and sales for its infant strollers.

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  • Personalizing Innovation: How Mall of America Engages with Guests to Deliver Memorable Experiences

    Event Recaps   May 18, 2017  

    Mall of America shared how it has used social media, virtual reality, and other innovative digital technology to enhance the customer journey across its property.

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