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  • Tyson Game Day

    Smarties Awards   October 1, 2018  

    Tyson partnered with livestreaming video platform Twitch to deliver branded content to online gamers.

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  • APPee

    Smarties Awards   October 1, 2018  

    Beer brand Antarctica used geo-location data to solve a common problem for party-goers at the country’s biggest celebration of the year, Carnival.

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  • 2018 Bridgestone Performance Institute

    Smarties Awards   October 1, 2018  

    To appeal to sports-loving car aficionados, Bridgestone developed web content that evoked the values that its brand shared with Olympic athletes.

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  • Beefeater London Town

    Smarties Awards   October 1, 2018  

    Beefeater promoted its brand to Spaniards with digital storytelling and experiential marketing.

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  • Firefox Quantum

    Smarties Awards   October 1, 2018  

    Mozilla promoted its new browser with video and experiential marketing tactics.

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  • State Farm: Colorfully Connecting with African-American Women

    Event Recaps   September 27, 2018  

    State Farm shared how the company launched the “Color Full Lives” campaign to reach out to African-American women.

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  • MINI USA: Driving Hope

    Event Recaps   September 27, 2018  

    MINI partnered with a non-profit organization to build the MINI brand and business in a key urban area, New York City.

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  • New York Racing Association Caters to Fans Old and New at the Belmont Stakes

    Event Recaps   September 27, 2018  

    To maintain its relationships with established horse racing fans and to welcome millennials into the fold of the sport, the New York Racing Association (NYRA) leveraged traditional media, digital technology, and on-site activations at its biggest race of the year, Belmont Stakes.

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  • E-Sports Partnerships: Toyota’s Approach

    Event Recaps   September 26, 2018  

    Toyota described the work it has done with the Overwatch League to promote the crossover SUV C-HR.

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  • Esports

    Ask the Expert Answers   September 25, 2018  

    ANA’s Ask the Expert research service answers the question, “What does the esports landscape look like?”

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  • Data as a Competitive Advantage

    Public Videos   September 14, 2018  

    NASCAR transformed itself into a culture of data-driven decisions by creating a holistic marketing research team and building proprietary research tools.

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  • Data as a Competitive Advantage

    Event Recaps   September 14, 2018  

    NASCAR uses two proprietary tools which increase its ability to collect and analyze data, leading to more informed marketing decision-making.

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  • Marketing Movies into Hits

    Event Recaps   September 14, 2018  

    AvatarLabs shared its approach to marketing a movie in advance of the theatrical release.

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  • Data as a Competitive Advantage

    Session Videos   September 14, 2018  

    In this video, learn how NASCAR uses two proprietary tools to increase its ability to collect and analyze data, leading to more informed marketing decision-making.

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  • How Rooster Teeth Built a Gaming Mecca

    Event Recaps   September 13, 2018  

    Entertainment company Fullscreen shared how Rooster Teeth, a brand under its umbrella, leveraged its passionate community to create brand advocates while avoiding the pitfalls of traditional activations.

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  • How Allstate Creates Experiences to Engage Consumers

    Event Recaps   September 13, 2018  

    Allstate shared insights into marketing from mass media channels down to the individual, and how the company used tactics related to experiential marketing in the events for Allstate Motorcycle.

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  • How Your Brand Can Find Success with Experiential Marketing

    Event Recaps   September 13, 2018  

    MillerCoors partnered with agencyEA for its annual Distributor Conference Brand Reception and created an immersive brand showcase for 22 brands.

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  • Events Database 2019

    Tools   September 7, 2018  

    A professionally designed database & calendar to organize, summarize and communicate all of your marketing events for 2019.

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  • Deepening Member Relationships Through Events

    Knowledge Partners   August 22, 2018  

    The Southeast Produce Council (SEPC) created a two-day golf event to bring its membership together and create stronger relationships within the produce industry.

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  • Humana Leverages Golf Activation to Amplify Change in Brand Positioning

    Knowledge Partners   August 22, 2018  

    Humana bolstered its “Human Element” campaign through partnerships with celebrity golfers.

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