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  • Starbucks Sparkle Shop

    Internationalist Innovation in Media   January 9, 2017  

    In partnership with Canadian YouTube star LaurDIY, Starbucks executed experiential events in key cities to invite Canadian Millennials to try its new Teavana Sparkling Tea Juices line.

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  • Discover UNB

    Internationalist Innovation in Media   January 9, 2017  

    To drive awareness and consideration among its long-distance target audience, the University of New Brunswick created a virtual guided tour around the campus using virtual reality technology.

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  • Copenhagen Airport: The Attentive Host

    Internationalist Innovation in Media   January 9, 2017  

    Copenhagen Airport launched a content marketing campaign on social media to drive brand affinity and increase revenue for the airport and all of its businesses.

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  • Lucy the Robot

    Internationalist Innovation in Media   January 9, 2017  

    A viral campaign introduced Australian consumers to a remotely-operated robot.

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  • #BestDayEver

    Internationalist Innovation in Media   January 9, 2017  

    Chevrolet sought to generate interest in the brand by building a surprise-and-delight campaign that turned April Fools’ Day on its head.

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  • 2017 Trends Driving the Importance of Experiential Marketing

    Webinars   December 8, 2016  

    In this webinar video, the presenter shared insights to what experiential marketers should be looking to in the new year.

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  • Cielito Lindo

    Multicultural Excellence Awards   December 1, 2016  

    Coca-Cola united Mexican American soccer fans by creating a culturally-significant experience during a soccer match.

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  • Make the Moment Happen

    Multicultural Excellence Awards   December 1, 2016  

    NESCAFÉ Clásico drove brand preference among U.S. Hispanic consumers with an experiential campaign featuring international superstar Ricky Martin.

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  • He’s Got Game

    Activate   November 30, 2016  

    With a number of accomplishments already to his name, Sean Hanrahan’s new mandate means big changes for ESPN’s media empire.

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  • Striking the Right Chord

    Activate   November 29, 2016  

    To connect with consumers, brands are increasingly embracing the experiential marketing opportunities that come with large concerts and music festivals

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  • Know Now

    Activate   November 28, 2016  

    Trending content on shopper, promotion, and experiential marketing.

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  • The Rules for Engaging Millennials Through Experience

    Webinars   November 10, 2016  

    In this webinar video, the presenter discussed the right approach and shared his golden rules for experience creation that are geared towards helping brands do more and say less.

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  • Understanding Live Event Behavior and Sponsorship Opportunities

    Nielsen   November 10, 2016  

    To optimize concert sponsorships effectively, brands need to understand the demands and affinities of particular music event audiences.

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  • eSports: Insights into the Newest Experiential Sport

    Webinars   November 3, 2016  

    In this webinar video, learn about the progression from more traditional sports experiential activations to eSports experiential opportunities.

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  • Dreams of Dalí

    Cannes Mobile Lions Awards   October 24, 2016  

    The Dalí Museum leveraged virtual reality to give visitors a tour “inside” the painter’s iconic works.

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  • Storytelling Is Dead: Long Live Storymaking

    Event Recaps   October 21, 2016  

    MasterCard connected with its customers by giving them priceless experiences.

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  • The UX of Experiential: Designing for the User

    Webinars   October 20, 2016  

    In this webinar video, we'll share universal "user first" principles to ensure your activation accelerates advocacy, shareability, and participation.

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  • Industry Vertical: Banking & Financial Services

    Insight Briefs   October 13, 2016  

    While chip technology inarguably increases credit card security, are the costs of adoption and inconveniences to customers worth it?

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  • Honda Offers Consumers 360-Degree View

    MediaPost   October 10, 2016  

    Honda created a 360-degree ride-along video that puts viewers in the front seat of a 2016 Global Rallycross Civic during a race.

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  • B2B Marketing Through the Lens of Partner Relationships

    Session Videos   October 6, 2016  

    Tom Hill runs corporate partnerships for one of the most valuable sports teams in the world: Manchester United, the perennial powerhouse of the English Premier Soccer League. With over 60 corporate partners across the globe, Tom focuses on building and nurturing relationships with B-to-B partners and delivering value that transcends brand exposure.

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