Search Results for All Content (access may be restricted)

Search returned: 815 document(s).

  • Connecting with Gen Z on Campus

    ANA Magazine   November 1, 2017  

    For brands looking to connect with gen Z, experiential marketing on or near college campuses is worth the investment.

    view
  • Event Marketing in a Digital Age

    B-to-B Marketer   October 26, 2017  

    Social media, evolving technologies, and modern marketing principles are driving trade show success.

    view
  • Sabermetrics and Influencer Marketing: Developing an Influencer Program Using Statistical Analysis

    Event Recaps   October 25, 2017  

    Fuse shared the results of its study on the effectiveness of sabermetrics in influencer marketing programs, revealing unique metrics that could decide the program’s success or failure.

    view
  • Experiences Worth Sharing

    ANA Magazine   October 20, 2017  

    Social media is a powerful tool for amplifying experiential marketing before, during, and after an execution.

    view
  • Power Up: How Brands Are Getting Their Game on in E-sports

    Nielsen   October 3, 2017  

    According to Nielsen market intelligence, more than 600 e-sports sponsorship agreements have been made since the beginning of 2016 and the majority of fans welcome the brand involvement.

    view
  • Toys R Us Using AR to Bridge Online, In-Store Experience

    MediaPost   October 2, 2017  

    Toys R Us is experimenting with augmented reality to incentivize and engage consumers of all ages.

    view
  • NASCAR: Using Technology to Track and Drive Sponsorship ROI

    Event Recaps   September 27, 2017  

    NASCAR showed how it’s using the audience insights generated by its Fan Media Engagement Center to help increase sponsorship ROI for the brand and its partners.

    view
  • How Cisco Technology Changed The Game for NBA Fans

    Event Recaps   September 27, 2017  

    Cisco shared how it leverages its NBA sponsorship to enable global conversations and combined two of its sponsorships to create a one-of-a-kind entertainment event.

    view
  • Mobile Makeover for Gamers by L’Oréal Men Expert

    Smarties Awards   September 25, 2017  

    Partnering with two popular Chinese mobile games, L’Oréal Paris Men Expert sponsored a nationwide offline college gaming tournament called Hero Season.

    view
  • AT&T and Conan: San Diego Comic-Con 2016

    Smarties Awards   September 25, 2017  

    AT&T partnered with the special production of Conan during Comic-Con International week.

    view
  • Visceral Reality

    Smarties Awards   September 25, 2017  

    Rede de Justicia leveraged virtual reality to bring attention to the unfairness of the Brazilian justice system.

    view
  • Samsung 900km from Home

    Smarties Awards   September 25, 2017  

    Samsung virtually reunited a young Vietnamese soldier with his family.

    view
  • Anthony Joshua versus Wladamir Klitschko: Beats Media House

    Smarties Awards   September 25, 2017  

    Beats by Dre created a cross-agency studio to create and promote digital content for a boxing match featuring Beats brand ambassador Anthony Joshua.

    view
  • Reinventing the Athlete Tour

    Smarties Awards   September 25, 2017  

    Nike partnered with NBA2K Online to create a virtual tournament for the chance to play one-on-one against NBA star Kevin Durant.

    view
  • Use of Social Media and Advanced Technologies for Sponsorship

    Industry Insights   September 18, 2017  

    A survey among ANA members provides learnings about how social media and technology are used in sponsorship activations.

    view
  • The Super Bowl Dunk

    Effie Awards   September 1, 2017  

    By declining to advertise during the Super Bowl, Gatorade was missing a huge opportunity to connect with competitive athletes during one of the most relevant moments in sport…the Dunk. With a limited media spend, Gatorade worked to turn the Super Bowl into a platform for brand engagement.

    view
  • Skittles Holiday Pawn Shop

    Effie Awards   September 1, 2017  

    Nearly 75% of Canadians have been disappointed by a bad holiday gift in their lifetime. The Skittles Holiday Pawn Shop – a pop-up pawn shop in downtown Toronto – gave them the opportunity to trade those unwanted gifts for something sweet.

    view
  • The Migraine Experience

    Effie Awards   September 1, 2017  

    The Migraine Experience is a rare example of marketing that draws on a singular, unique consumer insight to tap into empathy, is powered by cutting-edge technology, and fully integrates television, social media, video, programmatic video, search, and earned media to create sales.

    view
  • Step Up Stand Tall

    Effie Awards   September 1, 2017  

    Canadian Tire, which faced aggressive competitors like Walmart and Home Depot, created a deep emotional connection by taking an exclusive event like the Olympics and turning it into a campaign for inclusion.

    view
  • Reach Across the Aisle

    Effie Awards   September 1, 2017  

    To demonstrate what people are capable of when they set differences aside, JetBlue put a plane full of complete strangers to the test: embrace compromise and unanimously agree on a single destination to win round-trip tickets to that destination.

    view

1234567 >>  Last (41)