Search Results for All Content (access may be restricted)

Search returned: 713 document(s).

  • What Dalí Can Teach Advertisers About Virtual Reality

    Session Videos   March 2, 2017  

    In this video, the Dalí Museum shared how it leveraged the rapidly growing virtual reality platform to connect viewers with Salvador Dalí in a unique way.

    view
  • What Dalí Can Teach Advertisers About Virtual Reality

    Event Recaps   March 2, 2017  

    The Dalí Museum shared how it leveraged the rapidly growing virtual reality platform to connect viewers with Salvador Dalí in a unique way.

    view
  • Brooklyn Sports & Entertainment: Case Study in Sponsorship Partnering

    Event Recaps   February 28, 2017  

    Brooklyn Sports & Entertainment shared examples of how it has worked with brands to optimize sponsorship opportunities.

    view
  • Pepsi and the Super Bowl Halftime Show: Beyond Traditional Sponsorship

    Event Recaps   February 28, 2017  

    PepsiCo discussed how it activated its presenting sponsorship of the Super Bowl LI Halftime Show.

    view
  • Huggies and the San Francisco 49ers: An Unexpected Relationship that Turned Sponsorship Marketing on Its Head

    Event Recaps   February 28, 2017  

    Huggies partnered with the San Francisco 49ers to galvanize the local community around the issue of diaper need.

    view
  • Honda, Music, and Millennials: Two Thumbs Up

    Event Recaps   February 1, 2017  

    Honda shared the details of the “Honda Stage” and “Civic Tour” programs, including what worked, what didn’t, and how the brand plans to build upon its massive success.

    view
  • CES Topline 2017: What Marketers Need to Know

    Event Recaps   January 11, 2017  

    The Consumer Technology Association (CTA) shared a recap of key learnings, trends, and implications for marketers from the the Consumer Electronics Show (CES) 2017.

    view
  • CES Topline 2017: What Marketers Need to Know

    Webinars   January 11, 2017  

    In this webinar video, the Consumer Technology Association (CTA) shared a recap of key learnings, trends, and implications for marketers from the the Consumer Electronics Show (CES) 2017.

    view
  • Discover UNB

    Internationalist Innovation in Media   January 9, 2017  

    To drive awareness and consideration among its long-distance target audience, the University of New Brunswick created a virtual guided tour around the campus using virtual reality technology.

    view
  • Fans United

    Internationalist Innovation in Media   January 9, 2017  

    Rabea leveraged its soccer sponsorships to drive awareness and create a preference for tea among Millennials in the Middle East.

    view
  • Lucy the Robot

    Internationalist Innovation in Media   January 9, 2017  

    A viral campaign introduced Australian consumers to a remotely-operated robot.

    view
  • Starbucks Sparkle Shop

    Internationalist Innovation in Media   January 9, 2017  

    In partnership with Canadian YouTube star LaurDIY, Starbucks executed experiential events in key cities to invite Canadian Millennials to try its new Teavana Sparkling Tea Juices line.

    view
  • Copenhagen Airport: The Attentive Host

    Internationalist Innovation in Media   January 9, 2017  

    Copenhagen Airport launched a content marketing campaign on social media to drive brand affinity and increase revenue for the airport and all of its businesses.

    view
  • #BestDayEver

    Internationalist Innovation in Media   January 9, 2017  

    Chevrolet sought to generate interest in the brand by building a surprise-and-delight campaign that turned April Fools’ Day on its head.

    view
  • Brand Activation Toolkit

    Toolkits   December 30, 2016  

    Use this set of 30 premium tools and templates to deepen your understanding of brand activation.

    view
  • Rugby World Cup

    Internationalist Digital Solutions   December 15, 2016  

    Mastercard developed an immersive brand experience for the 2015 Rugby World Cup in London. The campaign amplified the voices of the most passionate rugby fans and made the brand an integral part of the tournament.

    view
  • Opel Adam

    Internationalist Digital Solutions   December 15, 2016  

    An auto company leveraged the popular dating app Tinder to attract young South African consumers to a customizable luxury car.

    view
  • Discover University of New Brunswick

    Internationalist Digital Solutions   December 15, 2016  

    The University of New Brunswick gave prospective students a virtual tour if its campus.

    view
  • Can a Burger Sell a Truck?

    Internationalist Digital Solutions   December 15, 2016  

    Chevrolet created an experiential marketing campaign to promote its 2016 Silverado truck to a young Middle Eastern audience.

    view
  • 2017 Trends Driving the Importance of Experiential Marketing

    Event Recaps   December 8, 2016  

    Brian Schultz, chief experience officer and founder of Magnetic Collaborative, discussed how experiential tactics will affect marketing in 2017.

    view

1234567 >>  Last (36)