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  • Experiences Worth Sharing

    ANA Magazine   October 20, 2017  

    Social media is a powerful tool for amplifying experiential marketing before, during, and after an execution.

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  • Power Up: How Brands Are Getting Their Game on in E-sports

    Nielsen   October 3, 2017  

    According to Nielsen market intelligence, more than 600 e-sports sponsorship agreements have been made since the beginning of 2016 and the majority of fans welcome the brand involvement.

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  • Toys R Us Using AR to Bridge Online, In-Store Experience

    MediaPost   October 2, 2017  

    Toys R Us is experimenting with augmented reality to incentivize and engage consumers of all ages.

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  • NASCAR: Using Technology to Track and Drive Sponsorship ROI

    Event Recaps   September 27, 2017  

    NASCAR showed how it’s using the audience insights generated by its Fan Media Engagement Center to help increase sponsorship ROI for the brand and its partners.

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  • How Cisco Technology Changed The Game for NBA Fans

    Event Recaps   September 27, 2017  

    Cisco shared how it leverages its NBA sponsorship to enable global conversations and combined two of its sponsorships to create a one-of-a-kind entertainment event.

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  • Use of Social Media and Advanced Technologies for Sponsorship

    Industry Insights   September 18, 2017  

    A survey among ANA members provides learnings about how social media and technology are used in sponsorship activations.

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  • Lockheed Martin Field Trip to Mars

    Effie Awards   September 1, 2017  

    In an era of Silicon Valley innovation, Lockheed Martin was seen as an outdated defense contractor that was losing its customers to start-up SpaceX. Lockheed Martin set out to shift the conversation away from SpaceX by creating the first-ever group virtual reality experience.

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  • The Hero Gene

    Effie Awards   September 1, 2017  

    After starting with the hypothesis that comic book fans would be more likely to donate bone marrow compared to the average population, Be the Match reached this untapped audience by going to Comic Con and creating The Hero Gene Laboratory — an activation experience that allowed fans to submit their DNA test to see if they have the Hero Gene.

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  • Skittles Holiday Pawn Shop

    Effie Awards   September 1, 2017  

    Nearly 75% of Canadians have been disappointed by a bad holiday gift in their lifetime. The Skittles Holiday Pawn Shop – a pop-up pawn shop in downtown Toronto – gave them the opportunity to trade those unwanted gifts for something sweet.

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  • The Migraine Experience

    Effie Awards   September 1, 2017  

    The Migraine Experience is a rare example of marketing that draws on a singular, unique consumer insight to tap into empathy, is powered by cutting-edge technology, and fully integrates television, social media, video, programmatic video, search, and earned media to create sales.

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  • Van Gogh BnB

    Effie Awards   September 1, 2017  

    “Van Gogh’s Bedrooms” exhibition generated the highest attendance at the Art Institute of Chicago in 15 years. “Van Gogh BnB” delivered a first-of-its kind brand experience — building a replica of the artist’s 1888 “Bedroom” painting, and through Airbnb, inviting people to book a night inside.

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  • MPM: Big Is Here

    Effie Awards   September 1, 2017  

    For years, the Milwaukee Public Museum had been struggling with declining attendance, huge financial losses, and a perception of being old and boring. But by treating a new exhibit launch as more Hollywood than museum, dinosaurs were literally brought to life in the streets of Milwaukee.

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  • The Super Bowl Dunk

    Effie Awards   September 1, 2017  

    By declining to advertise during the Super Bowl, Gatorade was missing a huge opportunity to connect with competitive athletes during one of the most relevant moments in sport…the Dunk. With a limited media spend, Gatorade worked to turn the Super Bowl into a platform for brand engagement.

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  • HP: Keeping Marketing Innovative in an Innovative Industry

    Event Recaps   August 24, 2017  

    HP Inc. shared examples of its innovative marketing efforts.

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  • Experiential Marketing

    Insight Briefs   August 17, 2017  

    Today, everything is about experiences. In this insight brief, the ANA curated the top Experiential Marketing campaigns of 2017 to identify emerging trends and best practices.

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  • Lockheed Martin’s Field Trip to Mars

    Event Recaps   August 2, 2017  

    Lockheed Martin shared its award-winning “Field Trip to Mars” program.

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  • Ways to Enhance Experiential Marketing Through Technology

    Event Recaps   August 2, 2017  

    Elite Marketing Group shared four types of technology that marketers can use to enhance experiential marketing efforts and examples of how brands are leveraging each kind.

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  • Metrics That Matter: Evaluating Event Marketing for B-to-B Marketers

    Webinars   August 2, 2017  

    This webinar outlined simple, critical “outcome-oriented” metrics that enable event marketers to report on the results that matter to internal stakeholders, and to inform continuous improvement initiatives.

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  • Ways to Enhance Experiential Marketing Through Technology

    Webinars   August 2, 2017  

    In this webinar, Elite Marketing Group shared four types of technology that marketers can use to enhance experiential marketing efforts and examples of how brands are leveraging each kind.

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  • Four Ways Citi Brings Events to Life

    Event Recaps   July 27, 2017  

    Citi shared four of its most effective, engaging experiential marketing strategies.

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