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  • Experiential Marketing

    Insight Briefs   August 17, 2017  

    Today, everything is about experiences. In this insight brief, the ANA curated the top Experiential Marketing campaigns of 2017 to identify emerging trends and best practices.

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  • Metrics That Matter: Evaluating Event Marketing for B-to-B Marketers

    Webinars   August 2, 2017  

    This webinar outlined simple, critical “outcome-oriented” metrics that enable event marketers to report on the results that matter to internal stakeholders, and to inform continuous improvement initiatives.

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  • Ways to Enhance Experiential Marketing Through Technology

    Webinars   August 2, 2017  

    In this webinar, Elite Marketing Group shared four types of technology that marketers can use to enhance experiential marketing efforts and examples of how brands are leveraging each kind.

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  • Ways to Enhance Experiential Marketing Through Technology

    Event Recaps   August 2, 2017  

    Elite Marketing Group shared four types of technology that marketers can use to enhance experiential marketing efforts and examples of how brands are leveraging each kind.

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  • Legal Issues in Sponsorship Agreements

    Event Recaps   July 19, 2017  

    Liberty Mutual shared insights into talent and sponsorship agreements, including legal considerations, how to choose the right partner, and the benefits of sponsorship.

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  • Diageo: Harnessing The Power of TV and Tech to Take Brands to Consumers in New Ways

    Session Videos   July 12, 2017  

    In this video, learn about Diageo's powerful virtual reality advertising with a social responsibility purpose, which is helping keep the company in the forefront of reaching consumers with cutting-edge uses of tech-powered media and creative approaches.

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  • Destination Anywhere: How Hotel Brands Are Leveraging Virtual Reality

    Industry Insights   July 8, 2017  

    As hospitality brands incorporate virtual reality into their marketing and branding efforts, there are two distinct ways that they are leveraging the technology.

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  • 2017 U.S. Brand Activation Marketing Forecast: Key Findings Report

    Research Reports   June 30, 2017  

    The ANA, in collaboration with and licensed from PQ Media, developed this updated forecast of brand activation marketing expenditures to provide a comprehensive view of the total marketing ecosystem. Learn about key trends in your industry and brand activation discipline growth projections for 2017.

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  • Celebrating Brand Activation: Six Winning Case Studies from the REGGIE Awards

    Industry Insights   June 27, 2017  

    Brand activation marketing brings brands closer to consumers via experiences and emotional connections. Here are six REGGIE Award-winning case studies that exemplify best practices in brand activation marketing.

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  • 2017 U.S. Brand Activation Marketing Forecast

    Research Reports   June 13, 2017  

    The ANA, in collaboration with and licensed from PQ Media, developed updated brand activation marketing expenditure information for 2017. The report takes deep dives into five industry verticals.

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  • Reimagining Retail

    ANA Magazine   May 31, 2017  

    The shift to online shopping is causing major contractions among traditional retailers and boutique outlets alike. In response, brands are experimenting with new in-store marketing models that have the feel of attending an event.

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  • Sheep Show / Thanksgiving Mailer

    B2 Awards   May 31, 2017  

    To promote itself, Sullivan Higdon & Sink created a pop-up art gallery for one of Kansas City’s liveliest monthly events.

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  • American Express Escape the Office

    B2 Awards   May 31, 2017  

    By creating an “Escape the Office” experience, American Express engaged with Consumer Electronics Show attendees and demonstrated its ability to be a partner for small business growth.

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  • Aon: Navigate Your World

    B2 Awards   May 31, 2017  

    Aon created an immersive virtual reality experience to highlight its business functions.

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  • The NAFEM Show 2017

    B2 Awards   May 31, 2017  

    The North American Association of Food Equipment Manufacturers (NAFEM) developed an integrated campaign to drive attendance for its biennial conference, The NAFEM Show.

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  • Accenture and Golden State Warriors: Teaming to Reimagine the Audience Experience

    B2 Awards   May 31, 2017  

    HALO launched a website to streamline its services for current and potential clients.

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  • Mail Magic Invitation

    B2 Awards   May 31, 2017  

    GLS / NEXT Precision Marketing created a direct mail piece to promote a seminar that showcased the company’s latest product line.

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  • Lost Wallet Scavenger Hunt

    B2 Awards   May 31, 2017  

    To promote its Iris Identity Protection platform and generate new leads, Generali Global Assistance (GGA) created an integrated campaign that launched during the Global Business Travel Association’s Annual Convention.

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  • 2016 Bloomberg Square Mile Relay

    B2 Awards   May 31, 2017  

    Bloomberg celebrated the 10th anniversary of its immersive, team-building relay race called the Bloomberg Square Mile Relay.

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  • The Answer Company Takeover of Grand Central Terminal

    B2 Awards   May 31, 2017  

    To boost brand awareness among key consumers in New York City, Thompson Reuters created a takeover at Grand Central Terminal featuring billboards, digital signage, and mobile content.

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