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  • Experiential Procurement

    Event Recaps   December 5, 2017  

    Diageo shared insights into how its procurement team selected new agency partners to drive better results with its experiential events.

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  • Relationship Marketing

    Insight Briefs   November 26, 2017  

    Retaining existing customers is absolutely critical to growth, especially as the cost and competition to acquire new ones continues to increase. In this insight brief, the ANA highlighted the top Relationship Marketing trends, best practices, and campaigns of 2017 to serve as an inspiration for brands looking to build more emotional connections with their consumers.

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  • Lufthansa: Crew Stories on Snapchat

    Event Recaps   November 16, 2017  

    Lufthansa shared how it is uses Snapchat as a marketing, branding, and recruiting tool with its one-of-a-kind Crew Stories.

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  • Keeping the Race Running: John Hancock and the Boston Marathon

    Event Recaps   November 14, 2017  

    John Hancock shared how it uses its principal sponsorship of the Boston Marathon to raise brand awareness and funds for non-profit causes.

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  • Transparency Issues in Experiential and Event Production

    Event Recaps   November 14, 2017  

    KPMG shared the different types of issues that companies can face with non-broadcast production plus process recommendations for marketers.

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  • Under Armour: Leveraging Brand Ambassadors to Drive Commercial Impact

    Event Recaps   November 14, 2017  

    Under Armour shared how it is leveraging the profiles and personalities of its champion athlete endorsers to drive increased brand and commercial impact.

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  • An Automotive Advertising Case Study: The Dodge Demon

    Event Recaps   November 14, 2017  

    Fiat Chrysler Automobiles discussed the four-step plan that it implemented to promote the launch of the Dodge Demon.

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  • Restroom for All

    Multicultural Excellence Awards   November 5, 2017  

    To promote acceptance, Mastercard’s created a restroom for the 2016 pride parade in New York that was open to all people regardless of their backgrounds.

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  • #LoveTravels

    Multicultural Excellence Awards   November 5, 2017  

    Marriott International hosted a luncheon celebrating the opening of the Smithsonian National Museum of African American History and Culture.

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  • Real-Time Event Polling

    Multicultural Excellence Awards   November 5, 2017  

    Prudential introduced live polling to its events to collect real-time data from its attendees.

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  • Human X Design

    Multicultural Excellence Awards   November 5, 2017  

    To support the release of its latest video game Deus Ex: Mankind Divided, Square Enix hosted a first-of-its-kind conference on human augmentation, Human X Design.

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  • Beautifully Bilingual

    Multicultural Excellence Awards   November 5, 2017  

    Comcast XFINITY promoted its X1 entertainment system with experiences at the Latin American Music Awards and the Latin Billboard Awards.

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  • Language Choice 2.0

    Multicultural Excellence Awards   November 5, 2017  

    Comcast XFINITY created a campaign for its new entertainment system, X1, that would connect with bilingual Hispanics.

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  • Connecting with Gen Z on Campus

    ANA Magazine   November 1, 2017  

    For brands looking to connect with gen Z, experiential marketing on or near college campuses is worth the investment.

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  • Event Marketing in a Digital Age

    B-to-B Marketer   October 26, 2017  

    Social media, evolving technologies, and modern marketing principles are driving trade show success.

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  • Man, Machine, and Creativity: IBM Watson

    Event Recaps   October 25, 2017  

    IBM and Ogilvy shared examples of innovative partnerships made possible with cognitive systems.

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  • Sabermetrics and Influencer Marketing: Developing an Influencer Program Using Statistical Analysis

    Event Recaps   October 25, 2017  

    Fuse shared the results of its study on the effectiveness of sabermetrics in influencer marketing programs, revealing unique metrics that could decide the program’s success or failure.

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  • Creating Experiences that Activate and Engage Users

    Event Recaps   October 24, 2017  

    Twitter creates experiential moments with a focus on audience alignment and strong storytelling.

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  • Intel’s Experiential Brand Transformation

    Event Recaps   October 24, 2017  

    Intel transformed its brand image using experiential partnerships.

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  • How RSA Drives Revenue from Events

    Event Recaps   October 24, 2017  

    In this question-and-answer session, Laura Leeper from RSA Security and Parth Mukherjee from Jifflenow discussed the best practices and technology that help RSA’s events drive revenue.

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