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  • Dads Are More Emotional Than Moms When Watching Video Ads

    MediaPost   May 11, 2017  

    New research finds that dads area actually more emotional than moms when it comes to watching video ads.

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  • Four Ways to Enhance Video Advertising

    MediaPost   May 8, 2017  

    Here are four enhancements that will help you prepare your video for repurposing across multiple channels and boost overall consumer engagement with your brand.

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  • Small Business Revolution — Main Street

    REGGIE Awards   April 20, 2017  

    Deluxe Corp. developed a program that showcased small businesses in the U.S., and chose one town (and the businesses therein) to receive $500,000 in free services from the brand.

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  • X-Men: Apocalypse and Coldwell Banker

    REGGIE Awards   April 20, 2017  

    To capitalize on the excitement surrounding the release of X-Men: Apocalypse, Coldwell Banker launched an immersive consumer experience that leveraged the franchise and its characters.

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  • Mr. Robot Virtual Reality Experience

    REGGIE Awards   April 20, 2017  

    To offer fans deeper engagement with the Golden Globe-winning series Mr. Robot, USA Network created a virtual reality film that allowed fans to experience the show like never before.

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  • Share Your Tales! Goldfish Tales. Little Moments, Big Smiles.

    REGGIE Awards   April 20, 2017  

    Pepperidge Farm tapped into millennial moms’ childhood memories to connect them to the Goldfish Crackers brand.

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  • Conquering Mobile: What Marketers Should Master in 2017

    MediaPost   April 10, 2017  

    Here are three ways marketers should approach mobile to thrive in a mobile-first world.

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  • Five Tips to Create Engaging B-to-B Videos

    B-to-B Marketer   March 20, 2017  

    Five tips to turn your B-to-B video production process into a powerful ROI driver.

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  • Organic Valley: Connecting Authentically with Millennials

    Event Recaps   March 16, 2017  

    Organic Valley shared insights on how the brand connects authentically with Millennial consumers on issues that are important to them.

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  • YouTube Changes: The Details and What It Means to Agencies and Advertisers

    Knowledge Partners   March 10, 2017  

    As Google moves away from cookie-based marketing to a more advanced approach, it will affect how advertisers will be able to leverage search data to target audiences within YouTube.

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  • America’s Greatest Makers

    Internationalist Innovation in Media   March 7, 2017  

    Intel partnered with Turner Broadcasting to create America’s Greatest Makers, a TV show and cross-platform experience that celebrated American ingenuity and positioned Intel as an engine for innovation.

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  • The Best Is Yet to Come

    Internationalist Innovation in Media   March 7, 2017  

    Telecommunications brand Mobily partnered with musical celebrities and one special little boy to deliver a message of positivity and hope to the people of Saudi Arabia.

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  • Time Is Power

    Internationalist Innovation in Media   March 7, 2017  

    To promote its new video game, Quantum Break, Xbox integrated haptic feedback technology into its mobile videos.

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  • The Story of an Unborn Child: Chamki

    Internationalist Innovation in Media   March 7, 2017  

    Lifebuoy created a digital campaign around its film Chamki to educate mothers in India on the importance of handwashing in infancy.

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  • #SantaProject

    Internationalist Innovation in Media   March 7, 2017  

    Macy’s brought back the magic of the holiday season by asking consumers to share the reasons they believed in Santa on social media.

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  • YETI: Built for the Wild

    Session Videos   March 2, 2017  

    In this video, YETI, the premium cooler and drinkware of choice for outdoor enthusiasts, influencers, tailgaters, and people who barbecue, used a mix of traditional and digital media to build its brand.

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  • YETI: Built for the Wild

    Event Recaps   March 2, 2017  

    YETI, the premium cooler and drinkware of choice for outdoor enthusiasts, influencers, tailgaters, and people who barbecue, used a mix of traditional and digital media to build its brand.

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  • YETI: Built for the Wild

    Public Videos   March 2, 2017  

    YETI’s niche media strategy targets influencers who create positive associations for their premium products.

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  • AOL Study Confirms a Mobile Movement for Video

    MediaPost   February 21, 2017  

    What advertisers and publishers need to know as video viewing continues to increase on mobile devices.

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  • King’s Hawaiian: New May Not Be for You

    Event Recaps   February 17, 2017  

    In the midst of all the hype around digital and social media, King’s Hawaiian achieved significant growth through innovative executions on traditional channels like TV.

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