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  • ACA: Benefits of Production in Canada

    Event Recaps   December 7, 2017  

    The Association of Canadian Advertisers (ACA) discussed why producing in Canada is beneficial for U.S.-based brands.

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  • Webinar Promotions Calendar 2018

    Tools   December 1, 2017  

    Use this tool to create a 2018 webinar promotions calendar that will allow you to plan & monitor your promotional activities throughout the year.

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  • Video Marketing Posting Calendar 2018

    Tools   December 1, 2017  

    Use this calendar to organize the dates of distribution for your video marketing program in 2018.

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  • Attention and Intensity: Winning with a Smart Video and Media Strategy

    Webinars   November 30, 2017  

    In this webinar, learn how to find the right audience through testing and optimization strategies that drive real engagement and the best ways to measure and prove it’s working.

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  • An Automotive Advertising Case Study: The Dodge Demon

    Event Recaps   November 14, 2017  

    Fiat Chrysler Automobiles discussed the four-step plan that it implemented to promote the launch of the Dodge Demon.

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  • Deluxe Corporation: Small Business Revolution

    Event Recaps   November 14, 2017  

    Deluxe Corporation transformed small businesses in its gold REGGIE Award-winning campaign.

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  • Human X Design

    Multicultural Excellence Awards   November 5, 2017  

    To support the release of its latest video game Deus Ex: Mankind Divided, Square Enix hosted a first-of-its-kind conference on human augmentation, Human X Design.

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  • #WomanInProgress

    Multicultural Excellence Awards   November 5, 2017  

    With its #WomanInProgress campaign, Motrin strove to connect with multicultural women on an emotional level with a more relatable message.

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  • YouTube Music: “It’s Who We Are”

    Multicultural Excellence Awards   November 5, 2017  

    To promote its music streaming app, YouTube launched a national marketing campaign with a compelling series of five short video clips.

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  • Fresh Empire

    Multicultural Excellence Awards   November 5, 2017  

    The FDA created the first-ever multicultural youth tobacco prevention campaign with up-and-coming hip-hop artists to increase understanding and awareness.

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  • Gracias Maestros

    Multicultural Excellence Awards   November 5, 2017  

    The California Lottery increased awareness of its support for public education with an omnichannel marketing campaign.

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  • Science of Social — Engaging Senior Management with Video: Financial Times

    Webinars   November 1, 2017  

    In this webinar, get key findings from a new research piece that analyzes the habits of B2B users and how to best reach them.

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  • #WomanInProgress: How Motrin Showed that Pain Can Be Progress

    Event Recaps   October 18, 2017  

    In 2017, Motrin launched a new campaign titled #WomanInProgress, based on the insight that over half of all women see pain as a setback.

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  • Viewability

    Forward   October 10, 2017  

    It’s time to think of viewability as more than a binary metric. While it’s important to determine which impressions meet the minimum threshold for what counts as viewable, that is just a starting point. The true goal should be to determine how specific brand messages are driving consumers to act — and moving them further along their decision journey.

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  • The Expanding Role of Programmatic Media Buying

    ANA Magazine   October 4, 2017  

    With a strong foundation in social, mobile, and online advertising, programmatic technologies and tactics are now expanding into more traditional ad platforms, such as TV, radio, direct mail, and out-of-home.

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  • The Maybelline Snapchat Hack

    Smarties Awards   September 25, 2017  

    Maybelline tapped into Singaporean women’s obsession with Snapchat selfies and positioned its new foundation as a “real life” Snapchat filter.

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  • Ariel: Impossible Made Possible

    Smarties Awards   September 25, 2017  

    Ariel’s “Impossible Made Possible” campaign celebrated “ordinary women” while inviting them to share their own stories over mobile.

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  • Warner Bros. Resident Evil: The Final Chapter

    Smarties Awards   September 25, 2017  

    Warner Bros. promoted Resident Evil: The Final Chapter with an interactive mobile video.

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  • Disney’s Moana Instant-Play Mobile Video Ad with Dynamic End Card

    Smarties Awards   September 25, 2017  

    Disney ran a mobile video campaign using AdColony’s Instant-Play HD Video along with Dynamic End Card technology to introduce viewers to the story of its latest film, Moana.

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  • Maybelline Proves E-Commerce and Live-Streaming Were Made for Each Other

    Smarties Awards   September 25, 2017  

    Maybelline New York used live-streamed video to launch its new lipstick in China.

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