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  • Conquering Mobile: What Marketers Should Master in 2017

    MediaPost   April 10, 2017  

    Here are three ways marketers should approach mobile to thrive in a mobile-first world.

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  • Five Tips to Create Engaging B-to-B Videos

    B-to-B Marketer   March 20, 2017  

    Five tips to turn your B-to-B video production process into a powerful ROI driver.

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  • Organic Valley: Connecting Authentically with Millennials

    Event Recaps   March 16, 2017  

    Organic Valley shared insights on how the brand connects authentically with Millennial consumers on issues that are important to them.

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  • YouTube Changes: The Details and What It Means to Agencies and Advertisers

    Knowledge Partners   March 10, 2017  

    As Google moves away from cookie-based marketing to a more advanced approach, it will affect how advertisers will be able to leverage search data to target audiences within YouTube.

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  • The Story of an Unborn Child: Chamki

    Internationalist Innovation in Media   March 7, 2017  

    Lifebuoy created a digital campaign around its film Chamki to educate mothers in India on the importance of handwashing in infancy.

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  • The Best Is Yet to Come

    Internationalist Innovation in Media   March 7, 2017  

    Telecommunications brand Mobily partnered with musical celebrities and one special little boy to deliver a message of positivity and hope to the people of Saudi Arabia.

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  • Time Is Power

    Internationalist Innovation in Media   March 7, 2017  

    To promote its new video game, Quantum Break, Xbox integrated haptic feedback technology into its mobile videos.

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  • #SantaProject

    Internationalist Innovation in Media   March 7, 2017  

    Macy’s brought back the magic of the holiday season by asking consumers to share the reasons they believed in Santa on social media.

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  • YETI: Built for the Wild

    Session Videos   March 2, 2017  

    In this video, YETI, the premium cooler and drinkware of choice for outdoor enthusiasts, influencers, tailgaters, and people who barbecue, used a mix of traditional and digital media to build its brand.

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  • YETI: Built for the Wild

    Public Videos   March 2, 2017  

    YETI’s niche media strategy targets influencers who create positive associations for their premium products.

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  • YETI: Built for the Wild

    Event Recaps   March 2, 2017  

    YETI, the premium cooler and drinkware of choice for outdoor enthusiasts, influencers, tailgaters, and people who barbecue, used a mix of traditional and digital media to build its brand.

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  • AOL Study Confirms a Mobile Movement for Video

    MediaPost   February 21, 2017  

    What advertisers and publishers need to know as video viewing continues to increase on mobile devices.

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  • King’s Hawaiian: New May Not Be for You

    Event Recaps   February 17, 2017  

    In the midst of all the hype around digital and social media, King’s Hawaiian achieved significant growth through innovative executions on traditional channels like TV.

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  • King’s Hawaiian: New May Not Be for You

    Session Videos   February 17, 2017  

    In this video, learn how King’s Hawaiian achieved significant growth through innovative executions on traditional channels like TV.

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  • King's Hawaiian: New May Not Be for You

    Public Videos   February 17, 2017  

    Learn how King’s Hawaiian stretches its ad dollars by working directly with media properties and by focusing on making an impact; not on creating activity.

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  • Native Video Is on a Growth Trajectory

    MediaPost   February 8, 2017  

    A new report signals that native video is a fast-growing segment of the native advertising picture and one that advertisers need to pay close attention to.

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  • Dr Pepper Snapple Group: Best Practices for Leveraging Facebook

    Event Recaps   February 7, 2017  

    Dr Pepper Snapple Group shared best practices and insights for leveraging Facebook to reach consumers.

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  • Interpublic Tests Ads That Reach out and Touch Someone, Finds Lift

    MediaPost   January 25, 2017  

    New research reveals that touch-enabled video ads may boost consumer engagement.

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  • The ROI of a Super Bowl Ad

    Industry Insights   January 24, 2017  

    A 30-second ad that runs during the Super Bowl costs $5 million, and that’s just to air the ad. Marketing ROI and accountability are more important than ever, begging the question: are Super Bowl ads worth it?

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  • Youth Milk Snack Time

    Internationalist Innovation in Media   January 9, 2017  

    Milk West created a cartoon web series to combat declining consumption of milk among Canadian teenagers.

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