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Search returned: 621 document(s).

  • What Drives the Most Clicks?

    Knowledge Partners   October 3, 2018  

    This infographic from Branded Entertainment Network shares average click through rates for several different platforms.

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  • Firefox Quantum

    Smarties Awards   October 1, 2018  

    Mozilla promoted its new browser with video and experiential marketing tactics.

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  • Flonase Greatest Season Ever

    Smarties Awards   October 1, 2018  

    Flonase promoted its allergy remedy by tapping into the excitement surrounding the 2018 baseball season’s Opening Day.

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  • Ford.com 360 VR Experience

    Smarties Awards   October 1, 2018  

    Ford capitalized on 360-degree video technology to enable shoppers to virtually investigate its Expedition SUV.

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  • Vegas: Alter Your Reality

    Smarties Awards   October 1, 2018  

    Using virtual reality technology, the Las Vegas Convention and Visitors Authority positioned Las Vegas as a destination of choice to potential new visitors.

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  • Beefeater London Town

    Smarties Awards   October 1, 2018  

    Beefeater promoted its brand to Spaniards with digital storytelling and experiential marketing.

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  • DANCOW Advanced Excelnutri+ “Iya Boleh 2.0”

    Smarties Awards   October 1, 2018  

    Milk brand DANCOW engaged new moms with an interactive mobile video to reassure them in a fun way that milk provides health benefits their children need.

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  • Emerging Opportunities

    Industry Insights   September 27, 2018  

    Better access to the internet in emerging markets is creating new opportunities for brands to tell stories seamlessly across screens, across media, and across borders.

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  • Facebook: Big-Picture Planning — Understanding Value in a Multi-Screen World

    Webinars   September 27, 2018  

    Changing viewing behaviors across devices can make the definition of video advertising unclear, and the number of formats that advertisers need to create for has expanded. In this webinar, learn how marketers can achieve real business value in a cross-channel world.

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  • Q2 2018 Video Benchmarks

    Knowledge Partners   September 26, 2018  

    This report tracks performance metrics for video ads served from the Extreme Reach platform for major brands across multiple categories.

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  • E-Sports Partnerships: Toyota’s Approach

    Event Recaps   September 26, 2018  

    Toyota described the work it has done with the Overwatch League to promote the crossover SUV C-HR.

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  • Tuning In to Hispanic Audiences

    Industry Insights   September 20, 2018  

    Through 2028, U.S. Hispanics are expected to be the fastest growing demographic in the U.S., which makes them a valuable market and smart long-term play for marketers. While the demographic covers a diverse range of groups, their media habits have similarities. Here’s how marketers can best reach them through TV.

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  • The New Economics of TV Advertising

    Forward   September 18, 2018  

    With addressable TV growing more than 20 percent per year, the economics of TV advertising are shifting. Advertisers will need to adapt their TV strategies to how technology is changing consumer TV viewing habits.

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  • Six Tips for Working with Influencers

    Event Recaps   September 14, 2018  

    Brita shared advice for developing campaigns with influencers.

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  • Marketing Movies into Hits

    Event Recaps   September 14, 2018  

    AvatarLabs shared its approach to marketing a movie in advance of the theatrical release.

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  • Video Marketing Posting Calendar 2019

    Tools   September 7, 2018  

    Use this calendar to organize the dates of distribution for your video marketing program in 2019.

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  • Webinar Promotions Calendar 2019

    Tools   September 7, 2018  

    Use this tool to create a 2019 webinar promotions calendar that will allow you to plan and monitor your promotional activities throughout the year.

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  • How Direct-to-Consumer Brands Succeed — and Why It’s Not Too Late for Incumbents

    Forward   September 4, 2018  

    Many direct-to-consumer companies are seriously challenging established brands. Incumbent brands need to learn how to better compete while keeping their marketing spend as efficient as possible. Luckily, advanced TV can be a key tool for driving brand accountability and growth.

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  • Surf’s Up for Content Marketing

    ANA Magazine   August 31, 2018  

    While content marketing has become a standard way to engage consumers, some marketers are elevating the approach to create something more: an authentic community that revolves around the brand. Here’s how the World Surf League uses content to connect with surfing fans.

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  • Influencer Marketing: Tips and Challenges

    Event Recaps   August 15, 2018  

    Progressive Insurance drew on its experience using influencer marketing to examine some of the field’s best practices and enduring challenges.

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