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  • The Doppio Agent

    Internationalist Innovation in Media   January 9, 2017  

    Delica drove Café Royal brand awareness among French consumers with an interactive video campaign featuring singer and songwriter Robbie Williams.

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  • #BeExtraordinary

    Internationalist Innovation in Media   January 9, 2017  

    Bentley’s “#BeExtraordinary” campaign used hyper-targeted video messaging to reach a younger affluent audience.

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  • Real Possibilities

    Internationalist Innovation in Media   January 9, 2017  

    AARP developed a video content strategy to rebrand the organization for a new generation of customers.

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  • Imagine the Possibilities

    Internationalist Innovation in Media   January 9, 2017  

    Mattel developed the “Imagine the Possibilities” campaign to change the public’s perception of Barbie, and to return to the brand’s original mission of helping girls see all of the possibilities open to them.

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  • Mozilla and Web Privacy

    Internationalist Innovation in Media   January 9, 2017  

    Mozilla teamed up with YouTube celebrity Jack Vale to talk to consumers about web privacy in an entertaining, engaging way.

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  • #BestDayEver

    Internationalist Innovation in Media   January 9, 2017  

    Chevrolet sought to generate interest in the brand by building a surprise-and-delight campaign that turned April Fools’ Day on its head.

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  • Twelve Hours with Demi Lovato

    Internationalist Innovation in Media   January 9, 2017  

    To alter its perception among Millennials, the Marriott Rewards Program offered its members exclusive access to content from Demi Lovato.

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  • Youth Milk Snack Time

    Internationalist Innovation in Media   January 9, 2017  

    Milk West created a cartoon web series to combat declining consumption of milk among Canadian teenagers.

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  • Invictus

    Internationalist Innovation in Media   January 9, 2017  

    Paco Rabanne launched a regional marketing campaign to inspire Middle Eastern men to buy its new fragrance.

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  • Fans United

    Internationalist Innovation in Media   January 9, 2017  

    Rabea leveraged its soccer sponsorships to drive awareness and create a preference for tea among Millennials in the Middle East.

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  • Marketing's Augmented Reality After Pokémon GO

    ANA Magazine   January 3, 2017  

    Properly done, AR can be a compelling experience with tremendous potential to both engage large audiences for extended periods and trigger specific behaviors in the real world.

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  • Fight the Adblockalypse

    ANA Magazine   December 29, 2016  

    Fed up with the flood of ads getting between them and the content they seek, consumers have turned to ad blocking to clean up their online experience. Not only are they banishing the ads that annoy them, thanks to ad blockers, they’re hardly seeing any ads at all — it’s the adblockalypse.

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  • The Extra Mile: 4 Resolutions for Marketers From the Top YouTube Ads in 2016

    Google   December 27, 2016  

    Learn what 2016's best advertisers on YouTube did to go the extra mile.

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  • 2017 Will Be the Year of Measurement

    MediaPost   December 20, 2016  

    As marketers look ahead to 2017, there are three key trends in social media that they should prepare for.

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  • A Future So Bright

    ANA Magazine   December 6, 2016  

    From virtual reality to vertical video to smart TVs and faster connections, video has hit some major milestones in 2016, so what’s next?

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  • Did You Eat Yet?

    Multicultural Excellence Awards   December 1, 2016  

    McDonald’s leveraged a largely undiscussed cultural insight to connect with Asian-Americans and help them tell loved ones how much they meant.

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  • Unforgettable Happens Here: The Mansfield Family

    Multicultural Excellence Awards   December 1, 2016  

    Walt Disney World positioned its parks as vacation destinations for all families with a video about the Mansfield family’s trip to Disney World with their deaf daughter, Shelby.

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  • Kleenex Timely Care 2.0

    Multicultural Excellence Awards   December 1, 2016  

    Kleenex repositioned its facial tissues from cold-and-flu wipes to “gestures of care” with a total marketing campaign that gave a voice to African-Americans, Latinos, Asians, the LGBT community, and people with disabilities.

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  • The World of Autism

    Multicultural Excellence Awards   December 1, 2016  

    Autism Speaks created an animated film to help parents identify the signs of autism.

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  • The Power of Video: Four Examples of Sight, Sound, Motion and Data

    MediaPost   November 14, 2016  

    Four travel brands — Visit Mexico, WestJet, Thomas Cook, and Expedia — shared how they leveraged video and data strategy to tell stories to the right consumers.

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