Search Results for All Content (access may be restricted)

Search returned: 473 document(s).

  • AOL Study Confirms a Mobile Movement for Video

    MediaPost   February 21, 2017  

    What advertisers and publishers need to know as video viewing continues to increase on mobile devices.

    view
  • Native Video Is on a Growth Trajectory

    MediaPost   February 8, 2017  

    A new report signals that native video is a fast-growing segment of the native advertising picture and one that advertisers need to pay close attention to.

    view
  • Interpublic Tests Ads That Reach out and Touch Someone, Finds Lift

    MediaPost   January 25, 2017  

    New research reveals that touch-enabled video ads may boost consumer engagement.

    view
  • The ROI of a Super Bowl Ad

    Industry Insights   January 24, 2017  

    A 30-second ad that runs during the Super Bowl costs $5 million, and that’s just to air the ad. Marketing ROI and accountability are more important than ever, begging the question: are Super Bowl ads worth it?

    view
  • #BestDayEver

    Internationalist Innovation in Media   January 9, 2017  

    Chevrolet sought to generate interest in the brand by building a surprise-and-delight campaign that turned April Fools’ Day on its head.

    view
  • Twelve Hours with Demi Lovato

    Internationalist Innovation in Media   January 9, 2017  

    To alter its perception among Millennials, the Marriott Rewards Program offered its members exclusive access to content from Demi Lovato.

    view
  • Imagine the Possibilities

    Internationalist Innovation in Media   January 9, 2017  

    Mattel developed the “Imagine the Possibilities” campaign to change the public’s perception of Barbie, and to return to the brand’s original mission of helping girls see all of the possibilities open to them.

    view
  • Real Possibilities

    Internationalist Innovation in Media   January 9, 2017  

    AARP developed a video content strategy to rebrand the organization for a new generation of customers.

    view
  • #BeExtraordinary

    Internationalist Innovation in Media   January 9, 2017  

    Bentley’s “#BeExtraordinary” campaign used hyper-targeted video messaging to reach a younger affluent audience.

    view
  • Invictus

    Internationalist Innovation in Media   January 9, 2017  

    Paco Rabanne launched a regional marketing campaign to inspire Middle Eastern men to buy its new fragrance.

    view
  • Youth Milk Snack Time

    Internationalist Innovation in Media   January 9, 2017  

    Milk West created a cartoon web series to combat declining consumption of milk among Canadian teenagers.

    view
  • Mozilla and Web Privacy

    Internationalist Innovation in Media   January 9, 2017  

    Mozilla teamed up with YouTube celebrity Jack Vale to talk to consumers about web privacy in an entertaining, engaging way.

    view
  • Fans United

    Internationalist Innovation in Media   January 9, 2017  

    Rabea leveraged its soccer sponsorships to drive awareness and create a preference for tea among Millennials in the Middle East.

    view
  • The Doppio Agent

    Internationalist Innovation in Media   January 9, 2017  

    Delica drove Café Royal brand awareness among French consumers with an interactive video campaign featuring singer and songwriter Robbie Williams.

    view
  • Marketing's Augmented Reality After Pokémon GO

    ANA Magazine   January 3, 2017  

    Properly done, AR can be a compelling experience with tremendous potential to both engage large audiences for extended periods and trigger specific behaviors in the real world.

    view
  • Fight the Adblockalypse

    ANA Magazine   December 29, 2016  

    Fed up with the flood of ads getting between them and the content they seek, consumers have turned to ad blocking to clean up their online experience. Not only are they banishing the ads that annoy them, thanks to ad blockers, they’re hardly seeing any ads at all — it’s the adblockalypse.

    view
  • The Extra Mile: 4 Resolutions for Marketers From the Top YouTube Ads in 2016

    Google   December 27, 2016  

    Learn what 2016's best advertisers on YouTube did to go the extra mile.

    view
  • 2017 Will Be the Year of Measurement

    MediaPost   December 20, 2016  

    As marketers look ahead to 2017, there are three key trends in social media that they should prepare for.

    view
  • Unknown Potential

    Internationalist Digital Solutions   December 15, 2016  

    To promote the release of a small-budget film, Universal Pictures invested in a digital-only approach that made a big impact among German teens.

    view
  • Love at First Taste

    Internationalist Digital Solutions   December 15, 2016  

    For its new global campaign, Knorr explored the idea of bringing people together based on their flavor preferences.

    view

1234567 >>  Last (24)