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  • Two Lanes Tangled in Digital Video are Preventing Automation

    Knowledge Partners   June 18, 2018  

    Ad-ID collaborated with Adstream, Extreme Reach, and IAB to create this white paper on digital video opportunities.

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  • Home-based Streaming Climbs, Multiple Device Ownership Grows

    MediaPost   June 14, 2018  

    A Nielsen study found internet-connected TV access is growing, and an increasing number of households have multiple streaming enablement devices.

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  • Consumers Globally Keen on Free Ad-Supported Streaming Video Options

    MediaPost   June 14, 2018  

    A global study conducted by the Interactive Advertising Bureau finds free, ad-supported video content is slightly preferred to subscription-based services.

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  • The Digital Transformation of Video Advertising Arrives

    Research Reports   May 16, 2018  

    This report from the ANA and Forrester will help marketers plot a course to an omnichannel TV and video strategy, establish new processes, and upgrade their planning and buying skills.

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  • Setting Your Agency and In-House Teams Up for Success

    Webinars   April 26, 2018  

    Extreme Reach CMO, Melinda McLaughlin, shared 3rd party research that sheds light on the greatest pain points for teams involved in the creative activation of video ad campaigns.

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  • Caregiving

    REGGIE Awards   April 16, 2018  

    Mastercard decided to focus on caregivers for its annual Stand Up to Cancer campaign, highlighting how the smallest gestures could have the largest effect.

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  • Dell Technologies — Let’s Make it Real

    REGGIE Awards   April 16, 2018  

    Dell Technologies developed a campaign that encouraged IT decision-makers to view it as a provider of not just computer hardware, but of digital business transformation.

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  • WestJet Christmas Miracle: 12 Flights of Christmas

    REGGIE Awards   April 16, 2018  

    WestJet staged holiday-themed stunts for the unsuspecting passengers of 12 of its holiday-season flights and distributed videos of the events widely across the internet.

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  • Coach Dad: Father’s Day Surprise

    REGGIE Awards   April 16, 2018  

    WestJet capitalized on its sizable social media audience to promote awareness of the important work done by Ronald McDonald House Charities Canada.

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  • The Power of Real-Time Marketing

    ANA Magazine   April 4, 2018  

    Excited by the prospect of something truly new and innovative, brands and agencies have jumped on the live video streaming bandwagon — and consumers have taken notice.

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  • Post-Production Workflow Model

    Tools   April 1, 2018  

    Review this process diagram to understand and complete the 7 steps of the post-production stage of video production.

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  • Video Marketing Plan Maturity Model

    Tools   April 1, 2018  

    Our Video Marketing Maturity Model was designed to help organizations by providing a road-map for improving their video marketing efforts and capabilities.

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  • Video Marketing Vendor Evaluation

    Tools   April 1, 2018  

    Use this evaluation to compare potential solutions for managing, monitoring and optimizing your Video Marketing program.

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  • How-To Guide: Selecting Content Types for Video

    Tools   April 1, 2018  

    This How-To Guide discusses how to align your video content choices with your audience, the most successful types of video content and the benefits associated with each content type.

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  • Video Marketing Assets Database

    Tools   April 1, 2018  

    Use this database to document the details of each video in your program and track your videos by content type.

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  • Video Marketing Budget Template

    Tools   April 1, 2018  

    Use this budget template to set and track your video marketing budgets.

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  • YouTube Posting Checklist

    Tools   April 1, 2018  

    Use this checklist to ensure you complete all of the tasks associated with posting your videos on YouTube.

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  • Pre-Production Planning Checklist

    Tools   April 1, 2018  

    Use this checklist to ensure you complete all of the steps associated with pre-production for videos.

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  • Webinar Promotions Calendar 2018

    Tools   April 1, 2018  

    Use this tool to create a 2018 webinar promotions calendar that will allow you to plan & monitor your promotional activities throughout the year.

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  • Webinar Program Training Course

    Tools   April 1, 2018  

    This course has 5 video modules that will help you help you develop a comprehensive webinar program.

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