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  • Viewability

    Forward   October 10, 2017  

    It’s time to think of viewability as more than a binary metric. While it’s important to determine which impressions meet the minimum threshold for what counts as viewable, that is just a starting point. The true goal should be to determine how specific brand messages are driving consumers to act — and moving them further along their decision journey.

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  • The Expanding Role of Programmatic Media Buying

    ANA Magazine   October 4, 2017  

    With a strong foundation in social, mobile, and online advertising, programmatic technologies and tactics are now expanding into more traditional ad platforms, such as TV, radio, direct mail, and out-of-home.

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  • Extending Your Brand Through Social Video and Podcasts

    Event Recaps   September 6, 2017  

    Franklin Templeton Investments shared how social-media-optimized videos and podcasts created an opportunity to engage consumers and extend the brand’s reach.

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  • The Co-Worker Collection

    Effie Awards   September 1, 2017  

    During a time when no one thought of Office Depot OfficeMax, "The Co-Worker Collection" transformed the tradition of office gifting by bringing in 14% new customers, doubling our sales goals, and solving a untouched human truth — all while spreading some passive aggressive cheer.

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  • Madden the Movie

    Effie Awards   September 1, 2017  

    EA Madden NFL 16 orchestrated an over-the-top pop-culture extravaganza that stole the hearts of the Internet, while helping the brand break all-time sales records.

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  • Don't Go There, Live There

    Effie Awards   September 1, 2017  

    Learn how Airbnb reached beyond its millennial core to a broader audience.

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  • FlyBabies

    Effie Awards   September 1, 2017  

    JetBlue Airways tapped into everyone’s (2nd) biggest annoyance when flying: crying babies. With a single online video, JetBlue’s “FlyBabies” turned a cause for despair into a reason for joy.

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  • Love at First Taste

    Effie Awards   September 1, 2017  

    Knorr needed to establish an emotional connection with a new generation, Millennials. “Love at First Taste” was a social experiment based on an insight from Millennial culture — that flavor is personality.

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  • HP: Keeping Marketing Innovative in an Innovative Industry

    Event Recaps   August 24, 2017  

    HP Inc. shared examples of its innovative marketing efforts.

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  • Dr Pepper: The One You Crave

    Event Recaps   August 24, 2017  

    Dr Pepper Snapple Group shared how it comes out on top in the competitive diet soda category through innovative marketing tactics.

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  • How Dr Pepper Snapple Group Has Leveraged Influencers

    Event Recaps   August 2, 2017  

    Dr Pepper Snapple Group discussed its process for using influencers and shared examples of how it has leveraged them for brand activations.

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  • How Mattel Builds Brands for the YouTube Generation

    Event Recaps   July 13, 2017  

    Mattel shared how it features its vision for Barbie and other brands through rich content experiences.

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  • How Mattel Builds Brands for the YouTube Generation

    Session Videos   July 13, 2017  

    In this video, Mattel shared how it features its vision for Barbie and other brands through rich content experiences.

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  • How Mattel Builds Brands for the YouTube Generation

    Public Videos   July 13, 2017  

    Mattel has increased brand engagement with kids by being more story-driven across media platforms.

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  • Diageo: Harnessing the Power of VR and Tech to Take Brands to Consumers in New Ways

    Event Recaps   July 12, 2017  

    Diageo reaches consumers with cutting-edge uses of tech-powered media and creative approaches.

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  • Diageo: Harnessing the Power of VR and Tech to Take Brands to Consumers in New Ways

    Session Videos   July 12, 2017  

    In this video, learn how Diageo reaches consumers with cutting-edge uses of tech-powered media and creative approaches.

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  • World Surf League: Creating Content for Year-Round Top-of-Mind Events

    Event Recaps   June 27, 2017  

    The World Surf League shared its journey to creating a content marketing team to keep the spirit of surfing alive year-round.

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  • Strayer University: Creating Innovative Content that Moves

    Event Recaps   June 15, 2017  

    Strayer shared its “Readdress Success” campaign and how it was able to start a movement, give back to charity, and improve brand health metrics and business results.

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  • Storytelling Inside a 125-Year Old Company

    Event Recaps   June 15, 2017  

    GE Digital shared its innovative content creation techniques and practices and lessons learned from bringing the creative process in-house.

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  • Toys ‘R’ Us: from Live Stream to Social Engagement

    Event Recaps   June 14, 2017  

    Toys ‘R’ Us shared insights from its recent campaign that integrated a live feed of April the giraffe giving birth at the Animal Adventure Park.

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