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  • Podcasts

    Ask the Expert Answers   October 23, 2017  

    ANA’s Ask the Expert research service answers the question, “Who listens to podcasts, and how can brands effectively leverage this medium to explore new opportunities?”

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  • From the Inside Out: How MGM Resorts Transformed Itself

    Session Videos   October 6, 2017  

    In this video, learn how MGM Resorts International is turning a casino-driven, Las Vegas-anchored operation into a powerful global entertainment brand offering unrivaled entertainment experiences, including five-star hotels, state-of-the-art conference centers, and cuisine from renowned chefs.

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  • Cognitive Marketing: Explained

    ANA Magazine   September 29, 2017  

    New technologies based on large-scale data analysis and artificial intelligence can anticipate consumer behavior and serve personalized messages to individuals at a rate beyond human capability. Here’s how cognitive marketing could revolutionize advertising.

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  • People-Based Marketing and Identity Resolution

    Forward   September 26, 2017  

    "People-based marketing," and the technology that underpins it — identity resolution — should be on every CMO's radar. This technology promises to unlock the holy grail of marketing — creating a true omnichannel view of the consumer, and activating this knowledge across digital and offline channels to create natural, seamless interactions with your brand.

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  • Amplifying 233 Years of Innovation

    Event Recaps   September 19, 2017  

    BNY Mellon provided insight into how a 200-year-old brand stays relevant in today’s high-tech, fast-paced world.

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  • ESURANCE: BEST PRACTICES FOR LEVERAGING INFLUENCERS

    Event Recaps   September 12, 2017  

    Esurance, insurance for the modern world®, provides auto, homeowners, motorcycle, and renters insurance direct to consumers online and over the phone. In this session Sarah Evans, Social Media Manager, and Kristen Gambetta, Brand Partnerships Manager shared their best practices and insights on how they used an influencer strategy, with HGTV's The Property Brothers, to build brand confidence through engaging video and content.

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  • HUMANA & WEIGHT WATCHERS: DRIVING HEALTHCARE CONSUMER ENGAGEMENT THROUGH DIGITAL, VIDEO, AND SOCIAL MEDIA

    Event Recaps   September 12, 2017  

    Humana is a U.S. Fortune 53 leading healthcare company. The healthcare industry is a unique, complex, and quickly changing landscape - making for interesting marketing challenges and case studies. In this session Karen Lee, Wellness Innovation Partnerships Leader shared how Humana partnered with Weight Watchers to leverage the power of brand, drive consumerization of healthcare products, and increase health plan member engagement rates. This two-year case study showcases a successful content marketing strategy that encompasses storytelling, digital assets, video, and social media outreach.

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  • Extending Your Brand Through Social Video and Podcasts

    Event Recaps   September 6, 2017  

    Franklin Templeton Investments shared how social-media-optimized videos and podcasts created an opportunity to engage consumers and extend the brand’s reach.

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  • Adobe: Amplifying Your Brand’s Voice Through Content Marketing

    Event Recaps   September 6, 2017  

    Adobe shared how its content marketing and social influencer strategy amplified its voice in the technology industry.

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  • Bringing "Brand" Back into Branded Content

    Event Recaps   September 6, 2017  

    Eleven, Inc. offered frameworks and principles for leveraging content to unlock meaningful shared value for both brands and their audiences.

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  • Brand Building

    Insight Briefs   August 30, 2017  

    This Insight Brief discusses the ways marketers and advertisers are investing in brand building to rise above the competition and ensure long-term success.

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  • Dr Pepper: The One You Crave

    Event Recaps   August 24, 2017  

    Dr Pepper Snapple Group shared how it comes out on top in the competitive diet soda category through innovative marketing tactics.

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  • HP: Keeping Marketing Innovative in an Innovative Industry

    Event Recaps   August 24, 2017  

    HP Inc. shared examples of its innovative marketing efforts.

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  • Innovating with What You Have: Commercial Innovation

    Event Recaps   August 24, 2017  

    Strongbow shared how it has harnessed commercial innovation to make itself the fastest-growing hard cider brand.

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  • Why Today’s Companies Must Position — and Brand — for Change

    Knowledge Partners   August 21, 2017  

    The market is constantly changing, and brands of every size in every industry are constantly trying to keep up with the latest trends and consumer expectations. PJA Advertising + Marketing shared three ways brands can drive change that helps achieve marketing and business objectives.

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  • Scoring a #PouchWin: How Gerber Used Content Marketing to Sell Product Innovation

    Event Recaps   August 15, 2017  

    Gerber shared how it launched its new Smart Flow™ pouch product through a multi-phased integrated communication ecosystem all the way down the purchase funnel.

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  • In Pursuit of Customer Loyalty

    Event Recaps   August 10, 2017  

    NBCUniversal discussed the importance of combining storytelling with technology to build loyalty for brands.

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  • Using Loyalty Programs to Improve Earnings

    Event Recaps   August 10, 2017  

    Best Buy shared insights on its loyalty program and discussed how it has had a positive impact on its bottom line.

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  • How to Be a Disruptive Force in a World of Change

    Event Recaps   August 9, 2017  

    HCL technologies shared insights on how it has effectively competed in the IT service industry in a new age of digital disruption.

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  • NBCUniversal Uses Innovation to Unite Families

    Event Recaps   August 2, 2017  

    NBCUniversal adopted the latest technologies to create meaningful connections with entire families, no matter which devices they used.

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