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  • Lane Bryant: Plus Is Equal — How Body Equality Became a National Conversation

    Event Recaps   July 13, 2017  

    Lane Bryant combined the power of digital, social, and traditional media to positively shift the conversation around women’s bodies.

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  • REGGIE Roundup: Global Innovators

    Industry Insights   June 30, 2017  

    This year’s REGGIE Award winners took global innovation to a new level.

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  • MillerCoors: Legacy of Innovation

    Event Recaps   June 29, 2017  

    MillerCoors shared why it created its Human Experience team and how it used the team to make Miller High Life more authentic and relatable to its audience.

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  • Land O’Lakes: How Innovation Can Feed the World

    Event Recaps   June 29, 2017  

    Land O’Lakes shared how it has embraced the latest agricultural technology and innovative methods to benefit farmers and consumers all over the world.

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  • Connected and Conversational: Digital Advertising Socially and Beyond

    Event Recaps   June 29, 2017  

    R/GA discussed how chatbots, conversational commerce, and contextual messaging are opening up new opportunities for advertisers and the customers they serve.

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  • Dr Pepper Snapple Group: Best Practices for Leveraging Facebook

    Event Recaps   June 28, 2017  

    Dr Pepper Snapple Group is a leading producer of flavored beverages in North America with over 50 brands in their portfolio. Blaise D'Sylva, Vice President, Media and Content Planning – Dr Pepper Snapple Group shared best practices and insights on how his company has leveraged Facebook.

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  • The Future of Public Relations

    Event Recaps   June 28, 2017  

    In this session, Fred Cook, Chairman of Golin and Director, USC Center for Public Relations at the Annenberg School, University of Southern California spoke about the evolution of public relations. The ANA partnered with the USC Center for PR (annenberg.usc.edu/cpr) in January 2017 on the Global Communications Report, a comprehensive study designed to understand industry trends through the lens of client-side and agency executives, CCOs and marketers, as well as communications students around the world. The results from the survey sent to ANA members covers the trends most important to the future of public relations, how public relations demonstrates its value, and how public relations will evolve over the next five years.

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  • Virtual Reality

    Ask the Expert Answers   June 19, 2017  

    ANA’s Ask the Expert research service answers the question, “What are trends in virtual reality, and how are marketers using it?”

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  • Creating Cupfusion: Lessons in Innovation from Reese’s Peanut Butter Cups

    Event Recaps   June 15, 2017  

    Reese’s shared how smart risk-taking, agile social listening, and embracing brand personality delivered one of the most unconventional, successful, and cost-efficient product launches in Hershey history.

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  • From Ann Arbor to Africa: Undergrads Team Up to Find a Sustainable Animal Protein

    Unconventionals (A PJA Advertising Podcast)   June 15, 2017  

    In this episode, The Unconventionals explores how innovation isn’t always pretty. Sometimes, it’s a piece of shiny new technology. But other times, it’s down in the dirt with black soldier fly larvae.

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  • Who Are You Creating For: The Human or the Device?

    Event Recaps   June 14, 2017  

    Life in Mobile shared four principles of consumer engagement for the mobile age.

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  • Building a Better Chatbot

    ANA Magazine   June 13, 2017  

    Studies show chatbots can reduce costs and increase customer engagement, but how and where to get started can be overwhelming. Here are some best practices for marketers who want to build chatbots for their brands

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  • Google and the Future of Healthcare

    Unconventionals (A PJA Advertising Podcast)   June 8, 2017  

    In this episode, The Unconventionals sits down with Mark Rosenthal, head of health services at Google, for a sneak peek into what the company will revolutionize next.

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  • Life-Saving Brands

    Industry Insights   June 8, 2017  

    Five brands that have created innovative campaigns and products to save peoples’ lives.

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  • Five Steps to Startup Success

    Session Videos   June 2, 2017  

    In this video, Brian Moran, founder of and CEO at small business edge, discussed challenges and best practices for starting a small business.

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  • Five Steps to Startup Success

    Event Recaps   June 2, 2017  

    Brian Moran, founder of and CEO at small business edge, discussed challenges and best practices for starting a small business.

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  • The Shinola Story: The Making of A Modern Brand in Detroit

    Unconventionals (A PJA Advertising Podcast)   June 1, 2017  

    In this episode, The Unconventionals travels to Detroit's historic Argonaut building to talk luxury brands with Bridget Russo, Shinola's Chief Marketing Officer.

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  • Digital Transformation: The Change It’s Driving

    Event Recaps   June 1, 2017  

    #SocialSelling discussed the current market, and shared tips on how sales and marketing can adapt to digital transformation.

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  • Digital Transformation: The Change It’s Driving

    Public Videos   June 1, 2017  

    Marketing can grow revenue by ensuring that its sales team has the skills to digitally connect to buyers.

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  • Digital Transformation: The Change It’s Driving

    Session Videos   June 1, 2017  

    In this video, #SocialSelling discussed the current market, and shared tips on how sales and marketing can adapt to digital transformation.

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