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  • Content Marketing

    Insight Briefs   April 23, 2017  

    This Insight Brief discusses the trends, research, and best practices around content marketing and includes tips for marketers and top brand examples.

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  • Breakthroughs Are Just the Beginning: How a 3D Bioprinting Pioneer Creates a Market

    Unconventionals (A PJA Advertising Podcast)   April 21, 2017  

    In this episode of The Unconventionals, host Mike O’Toole talks with Organovo CEO Keith Murphy about bioprinting and its big implications for human health.

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  • 7 Mistakes Brands Make And How To Help Your Brand Rise Above The Rest

    Webinars   April 19, 2017  

    In this webinar, learn how the best brands avoid seven of the most common marketing mistakes in order to rise above the rest.

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  • ANA Members Doing Sustainability Right

    Industry Insights   April 11, 2017  

    Discover how four different ANA members integrated sustainability measures in their marketing and business models.

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  • How Challenger Brands Use Agility and Smart Investments to Upend the Status Quo

    ANA Magazine   March 28, 2017  

    From Apple, with its “Think Different” message decades ago, to Uber and T-Mobile today, successful challenger brands have long generated admiration — and a bit of envy — in the advertising industry. Here’s how challengers approach marketing to buck the system and claim consumer dollars.

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  • From the Age of Reason to the Age of Feeling

    Industry Insights   March 22, 2017  

    Christoph Becker, global CEO and chief creative officer at gyro, discusses tapping into the soul of your business and igniting a moment with your customer that's genuine and personal

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  • Organic Valley: Connecting Authentically with Millennials

    Event Recaps   March 16, 2017  

    Organic Valley shared insights on how the brand connects authentically with Millennial consumers on issues that are important to them.

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  • Be the Match: Life-Saving Innovation

    Event Recaps   March 16, 2017  

    Be the Match described how it has targeted new audiences and used innovation to expand its donor registry.

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  • Jack Link’s Protein Snacks: Inside the ‘Workin’ Out with Sasquatch’ Integrated Campaign

    Event Recaps   March 16, 2017  

    Jack Link’s leveraged cultural insights to revitalize sales of its jerky.

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  • The Startup Imperative: Making the Case for Brand Collaboration

    Event Recaps   March 8, 2017  

    Evol8iton discussed the potential benefits of brand/startup relationships, and offered advice for marketers looking to partner with emerging tech companies.

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  • Flywheel

    Internationalist Innovation in Media   March 7, 2017  

    Marriott International partnered with Facebook for a data-driven campaign that improved the hotel booking experience.

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  • The Ellen DeGeneres Show Chevrolet Malibu Launch

    Internationalist Innovation in Media   March 7, 2017  

    Chevrolet partnered with The Ellen DeGeneres Show to position the Malibu as a catalyst for moments of positivity.

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  • Prime Now, Drive Now.

    Internationalist Innovation in Media   March 7, 2017  

    Hyundai partnered with Amazon to provide car buyers with a personalized experience for the relaunch of the Elantra.

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  • Belly

    Internationalist Innovation in Media   March 7, 2017  

    Gatorade reminded consumers to purchase its beverages in 7-Eleven stores through push notifications.

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  • Storm Chasers

    Internationalist Innovation in Media   March 7, 2017  

    Campbell’s Soups partnered with The Weather Channel to increase demand prior to winter storms.

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  • Play with Cars

    Internationalist Innovation in Media   March 7, 2017  

    Porsche invited customers to test-drive its entry-level sports car through an augmented reality gaming experience.

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  • Accenture and the Golden State Warriors

    Internationalist Innovation in Media   March 7, 2017  

    To unveil its new partnership with the Golden State Warriors basketball team of Oakland, Calif., Accenture developed an integrated launch campaign that showcased its plan for future experiential initiatives with the team.

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  • Freshen Up, Live It Up

    Internationalist Innovation in Media   March 7, 2017  

    A deodorant and antiperspirant brand used online behavioral data to send targeted ads to young Chinese women.

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  • Artificial Intelligence Is Finally the Real Thing

    ANA Magazine   March 6, 2017  

    How the advertising industry fueled the creation of artificial intelligence, the most powerful technology humankind has ever known

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  • The Top 25 Digitally Native Brands of 2017

    Knowledge Partners   March 3, 2017  

    Read this report from Pixlee to find out how digitally native vertical brands are trailblazing new approaches to retail.

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