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  • Creative on Demand: How B2B Marketers Can Become Massively Creative at a Moment’s Notice

    Event Recaps   January 26, 2017  

    Carla Johnson, strategist, speaker, and storyteller at Type A Communications, shared how B-to-B marketers can be more creative in their everyday jobs.

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  • IBM Shares the "Seven Truths of Marketing"

    Webinars   January 11, 2017  

    In this webinar, IBM shared the “seven marketing truths” it learned during the wholesale transformation of its marketing function into a driver of revenue and business growth.

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  • IBM Shares the "Seven Truths of Marketing"

    Event Recaps   January 11, 2017  

    IBM shared the “seven marketing truths” it learned during the wholesale transformation of its marketing function into a driver of revenue and business growth.

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  • Call of Duty Launch

    Internationalist Innovation in Media   January 9, 2017  

    The Call of Duty franchise saw a resurgence among fans after a global campaign encouraged fans to create and share content online.

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  • Starbucks Sparkle Shop

    Internationalist Innovation in Media   January 9, 2017  

    In partnership with Canadian YouTube star LaurDIY, Starbucks executed experiential events in key cities to invite Canadian Millennials to try its new Teavana Sparkling Tea Juices line.

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  • World in Motion

    Internationalist Innovation in Media   January 9, 2017  

    To establish itself as an industry thought leader and gain relevance in local markets, GE partnered with Quartz to create World in Motion, a digital content hub.

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  • The Forever Home Stories

    Internationalist Innovation in Media   January 9, 2017  

    Purina shifted Australians’ view of animal shelter adoptions and perceptions of its brand with a video series.

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  • Ritz to Go

    Internationalist Innovation in Media   January 9, 2017  

    Ritz created an on-the-go cracker pack for busy Canadian moms.

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  • Lucy the Robot

    Internationalist Innovation in Media   January 9, 2017  

    A viral campaign introduced Australian consumers to a remotely-operated robot.

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  • Discover UNB

    Internationalist Innovation in Media   January 9, 2017  

    To drive awareness and consideration among its long-distance target audience, the University of New Brunswick created a virtual guided tour around the campus using virtual reality technology.

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  • Fans Do Wonders

    Internationalist Innovation in Media   January 9, 2017  

    A telecommunications brand’s global campaign helped fans of a soccer team connect with their favorite players.

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  • The Infinite List

    Internationalist Innovation in Media   January 9, 2017  

    Visa drove awareness for the exclusive benefits of its Infinite card program among Canadian cardholders.

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  • Virtually Porsche

    Internationalist Innovation in Media   January 9, 2017  

    To reach Porsche fans all over the country, Porsche created a virtual reality app that allows users to test drive a Porsche car right from their mobile device.

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  • Same-Day Pups

    Internationalist Innovation in Media   January 9, 2017  

    The Humane Society educated current and prospective dog owners about inhumane puppy mills with content that went viral.

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  • Blackout

    Internationalist Innovation in Media   January 9, 2017  

    Chevrolet created a disruptive Super Bowl ad campaign to promote its 2015 Colorado mid-sized vehicle with built-in Wi-Fi.

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  • Fitle

    Internationalist Innovation in Media   January 9, 2017  

    With the development of an augmented reality app, Carrefour offered its customers the opportunity to try on clothes virtually.

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  • Rin Career Ready

    Internationalist Innovation in Media   January 9, 2017  

    Rin, a popular Indian detergent brand, helped rural women gain confidence and employment through virtual training they could access through a mobile device.

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  • Sea Hero Quest

    Internationalist Digital Solutions   December 15, 2016  

    To revolutionize dementia research, Deutsche Telekom created a mobile game that collected the same quality of data that could be obtained through a clinical trial.

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  • Moen Millennial

    Internationalist Digital Solutions   December 15, 2016  

    To reach the increasingly important do-it-yourself (DIY) Millennial audience, Moen showcased its designs through an interactive digital content experience and useful DIY tips and tricks.

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  • Industry Vertical: Technology

    Insight Briefs   December 5, 2016  

    As virtual and augmented reality become more mainstream, marketers should watch the space closely and familiarize themselves with it — or risk being left behind.

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