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  • In Pursuit of a Standard Metric for Mobile Marketing

    ANA Magazine   May 19, 2017  

    Mobile has the potential to be the most measurable medium the marketing industry has ever had, but standardized metrics will be crucial to proving its role in the marketing stack.

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  • Programmatic: Seeing Through the Financial Fog

    Industry Insights   May 18, 2017  

    This study provides practical solutions to help advertisers take greater control of their programmatic investments and to investigate the costs and economics of the programmatic ecosystem.

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  • TV vs. Digital: Getting the Numbers Right

    Forward   May 9, 2017  

    Traditional TV measurement no longer fully accommodates the growing needs of the extended TV industry; it's now imperative to also have cross-platform and digital measurement in order to match viewer and consumer behavior. Because media usage has outpaced traditional models of measurement, we find ourselves with separate methods for TV and digital.

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  • Direct Mail Differentiators: 9 Ways to Boost Your Next Marketing Campaign

    Knowledge Partners   April 28, 2017  

    In this guide, get nine strategies that will capture your customer’s attention, provide more information than ever before, and create an instantaneous, easy-to- use buying experience with tracking to boot.

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  • Science Behind Today’s Marketing Decisions

    Event Recaps   April 27, 2017  

    USAA shared how it developed its analytical culture by leveraging marketing mix models, mixed attribution methods, and sales analytics, and constantly testing and optimizing for success.

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  • At the Crossroads of Digital and Physical Marketing

    Forward   April 25, 2017  

    Now more than ever, understanding the effectiveness of each channel, campaign, and content piece is critical to marketing success, yet the rapid growth of channels in this digital age makes knowing the right mix to be successful that much harder. In this issue of Forward, the United States Postal Service looks at how merging digital and print marketing can boost ROI, increase consumer engagement across multiple forms of media, and improve marketing accountability — all cornerstones of a successful marketing campaign. Plus, how a new innovation called Informed Delivery is poised to give marketers more touchpoints and more impressions.

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  • Safelite Autoglass: If You Can’t Measure It, Don’t Do It

    Event Recaps   April 25, 2017  

    Safelite AutoGlass shared how it is leveraging data to optimize its digital advertising investments and improve the customer experience.

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  • IBM: Watson's New Cognitive Capabilities Help Marketers, Expand Analytics

    MediaPost   April 19, 2017  

    Marketers can now utilize IBM’s supercomputer to power more personalized and effective marketing campaigns.

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  • How Financial Marketers Can Appeal to the Millennial Mindset

    MediaPost   April 12, 2017  

    Five helpful tips marketers can use to engage millennials around personal finance.

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  • Media Quality Report: H2 2016

    Knowledge Partners   April 8, 2017  

    Integral Ad Science’s media quality reports are designed to help brands better invest in digital and educate marketers about ad fraud, brand risk, and viewability.

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  • Nielsen Says "Hello" to Artificial Intelligence

    MediaPost   April 6, 2017  

    Nielsen has added a layer of artificial intelligence to its marketing cloud to help publishers boost customer engagement with data-driven personalization and audience optimization.

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  • Digital Ad Likeability Rivals Viewability When It Comes to Sales

    Knowledge Partners   April 5, 2017  

    Resonate looks briefly at why industry sentiment is shifting towards the content of an ad being just as important when it comes to performance—potentially even more so—as to whether or not the ad is viewable.

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  • The Advertiser’s Hidden Weapon: Technology

    Session Videos   March 28, 2017  

    In this video, a panel of technology experts provided a core understanding of solutions that can help advertisers track and measure viewability, audience, and costs throughout the ecosystem to ensure that their advertising dollars are not being wasted.

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  • The Advertiser’s Hidden Weapon: Technology

    Public Videos   March 28, 2017  

    Learn why the best defense against ad fraud and wasted media dollars is for advertisers to take control of transaction data.

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  • Current Practices in Attribution and ROI Analysis

    Knowledge Partners   March 19, 2017  

    The Coalition for Innovative Media Measurement (CIMM) and the 4A’s commissioned this overview of marketing mix models and attribution, which includes definitions, strengths, and weaknesses for each method.

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  • Verification and Accreditation of Large Digital Enterprises and 3MS Updates

    Event Recaps   March 16, 2017  

    George Ivie, executive director and CEO of Media Rating Council, Inc., discussed Facebook’s misstatements about video ad metrics and shared updates on media measurement initiatives.

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  • ANA Members on Walled Gardens: Overwhelming Support for Independent Audits by Media Rating Council

    Industry Insights   March 16, 2017  

    ANA members view the recently announcements by Facebook and YouTube that they would break down their “walled gardens” and allow independent audits by the Media Rating Council as positive developments for the advertising industry.

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  • Chief Media Officer Keynote: Why Better Matters

    Event Recaps   March 3, 2017  

    Verizon discussed the current state of digital advertising, and shared its initiative for better media standards.

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  • Verification and Accreditation of Large Digital Enterprises and 3MS Updates

    Session Videos   March 3, 2017  

    In this video, George Ivie, executive director and CEO of Media Rating Council, Inc., discussed Facebook’s misstatements about video ad metrics and shared updates on media measurement initiatives.

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  • Chief Media Officer Keynote: Why Better Matters

    Public Videos   March 3, 2017  

    In this video, learn why marketers need internal expertise to navigate the complexities of media and measurement.

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