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  • Targeting Summer Foodies Through Social Media

    MediaPost   May 31, 2017  

    Recommendations for how quick service restaurants and consumer packaged goods brands can leverage social media to target highly engaged foodies.

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  • The Race for Relevancy

    Forward   May 26, 2017  

    In order to keep up with the pace of the consumer, marketers need a nimbler approach to consumer insights. Successful marketers are pivoting from traditional methods that provide after-the-fact insights to real-time consumer intelligence that continuously captures a holistic view of the consumer — past, present, and future.

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  • Blockchain Technology: A Revolution for the Ad Industry

    Event Recaps   May 25, 2017  

    IBM provided an introduction to the blockchain and potential applications for increasing transparency and attribution in the digital advertising ecosystem.

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  • Blockchain Technology: A Revolution for the Ad Industry

    Session Videos   May 25, 2017  

    In this video, IBM provided an introduction to the blockchain and potential applications for increasing transparency and attribution in the digital advertising ecosystem.

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  • Blockchain Technology: A Revolution for the Ad Industry

    Public Videos   May 25, 2017  

    Blockchain will provide the advertising industry with an important media transparency tool.

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  • Bot Fraud: Debut of the Results from Latest ANA/White Ops Study

    Event Recaps   May 24, 2017  

    White Ops shared an overview of the 2017 Bot Baseline: Fraud in Digital Advertising report and shared recommendations on how to combat bot fraud.

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  • Bot Fraud: Debut of the Results from Latest ANA/White Ops Study

    Session Videos   May 24, 2017  

    In this video, White Ops shared an overview of the 2017 Bot Baseline: Fraud in Digital Advertising report and shared recommendations on how to combat bot fraud.

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  • Bot Fraud: Debut of the Results from Latest ANA/White Ops Study

    Public Videos   May 24, 2017  

    Advertisers should be skeptical of any digital buys that are KPI-centric and don’t provide insight into pricing.

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  • In Pursuit of a Standard Metric for Mobile Marketing

    ANA Magazine   May 19, 2017  

    Mobile has the potential to be the most measurable medium the marketing industry has ever had, but standardized metrics will be crucial to proving its role in the marketing stack.

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  • Programmatic: Seeing Through the Financial Fog

    Industry Insights   May 18, 2017  

    This study provides practical solutions to help advertisers take greater control of their programmatic investments and to investigate the costs and economics of the programmatic ecosystem.

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  • Six Best Practices for Monetizing Mobile Video

    MediaPost   May 17, 2017  

    Here are six best practices that can help mobile publishers monetize mobile video more effectively.

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  • TV vs. Digital: Getting the Numbers Right

    Forward   May 9, 2017  

    Traditional TV measurement no longer fully accommodates the growing needs of the extended TV industry; it's now imperative to also have cross-platform and digital measurement in order to match viewer and consumer behavior. Because media usage has outpaced traditional models of measurement, we find ourselves with separate methods for TV and digital.

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  • Direct Mail Differentiators: 9 Ways to Boost Your Next Marketing Campaign

    Knowledge Partners   April 28, 2017  

    In this guide, get nine strategies that will capture your customer’s attention, provide more information than ever before, and create an instantaneous, easy-to- use buying experience with tracking to boot.

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  • Science Behind Today’s Marketing Decisions

    Event Recaps   April 27, 2017  

    USAA shared how it developed its analytical culture by leveraging marketing mix models, mixed attribution methods, and sales analytics, and constantly testing and optimizing for success.

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  • At the Crossroads of Digital and Physical Marketing

    Forward   April 25, 2017  

    Now more than ever, understanding the effectiveness of each channel, campaign, and content piece is critical to marketing success, yet the rapid growth of channels in this digital age makes knowing the right mix to be successful that much harder. In this issue of Forward, the United States Postal Service looks at how merging digital and print marketing can boost ROI, increase consumer engagement across multiple forms of media, and improve marketing accountability — all cornerstones of a successful marketing campaign. Plus, how a new innovation called Informed Delivery is poised to give marketers more touchpoints and more impressions.

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  • Safelite Autoglass: If You Can’t Measure It, Don’t Do It

    Event Recaps   April 25, 2017  

    Safelite AutoGlass shared how it is leveraging data to optimize its digital advertising investments and improve the customer experience.

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  • IBM: Watson's New Cognitive Capabilities Help Marketers, Expand Analytics

    MediaPost   April 19, 2017  

    Marketers can now utilize IBM’s supercomputer to power more personalized and effective marketing campaigns.

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  • How Financial Marketers Can Appeal to the Millennial Mindset

    MediaPost   April 12, 2017  

    Five helpful tips marketers can use to engage millennials around personal finance.

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  • Media Quality Report: H2 2016

    Knowledge Partners   April 8, 2017  

    Integral Ad Science’s media quality reports are designed to help brands better invest in digital and educate marketers about ad fraud, brand risk, and viewability.

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  • Nielsen Says "Hello" to Artificial Intelligence

    MediaPost   April 6, 2017  

    Nielsen has added a layer of artificial intelligence to its marketing cloud to help publishers boost customer engagement with data-driven personalization and audience optimization.

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