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  • Online Media Measurement

    Ask the Expert Answers   October 23, 2017  

    ANA’s Ask the Expert research service answers the question, “How can I tell if my online media efforts are successful?”

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  • Mobile

    Insight Briefs   October 15, 2017  

    This Insight Brief discusses how marketers can ensure mobile success and shares the latest trends, research, and case studies around mobile marketing.

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  • What Marketers Need to Know: Measuring Social Media Efficiently

    Webinars   October 12, 2017  

    In this webinar, learn about the major drawbacks of social media analysis, how to improve measurement methods, and how to improve the performance of your content.

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  • Viewability

    Forward   October 10, 2017  

    It’s time to think of viewability as more than a binary metric. While it’s important to determine which impressions meet the minimum threshold for what counts as viewable, that is just a starting point. The true goal should be to determine how specific brand messages are driving consumers to act — and moving them further along their decision journey.

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  • The Expanding Role of Programmatic Media Buying

    ANA Magazine   October 4, 2017  

    With a strong foundation in social, mobile, and online advertising, programmatic technologies and tactics are now expanding into more traditional ad platforms, such as TV, radio, direct mail, and out-of-home.

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  • DISH Media Sales: Merging Television and Digital to Optimize Audiences Across Platforms

    Webinars   September 20, 2017  

    In this webinar, Brian Norris, VP of DISH Media Sales and Tobias Wolf, Executive Director of Client Services at MindShare, discussed ways marketers can utilize the unrivaled engagement of television and the precision of digital to send the right message to the right audience on the right device.

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  • Performance Is the Future of TV

    Forward   September 5, 2017  

    The uncertainty of TV advertising's impact on business performance has plagued marketers for decades. But no more. Innovations in audience targeting, media planning, and campaign measurement now allows marketers to see the full ROI of their TV dollars.

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  • Blockchain: What Marketers Need to Know

    Webinars   August 23, 2017  

    In this webinar, explore what Blockchains are and how they can impact the advertising industry.

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  • The Forces of Blockchain

    MediaPost   August 18, 2017  

    According to a recent report, Blockchain technology may provide important features that could be leveraged for use in the creative economy.

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  • Researchers Use Blockchain to Track $25 Million in Ransomware Payouts

    MediaPost   July 25, 2017  

    Victims of ransomware have paid more than $25 million during the past few years, according to researchers at Google, Chainalysis, UC San Diego, and the NYU Tandon School of Engineering.

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  • Resonate’s Bryan Gernert on Understanding Your Audience

    ANA Magazine   July 10, 2017  

    Bryan Gernert, CEO of Resonate, discusses the state of mobile marketing, ad fraud and ad blockers, real-time marketing, mobile measurement, and more.

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  • Offline Media Measurement

    Ask the Expert Answers   June 23, 2017  

    ANA’s Ask the Expert research service answers the question, “How can I tell if my offline media efforts are successful?”

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  • Targeting Summer Foodies Through Social Media

    MediaPost   May 31, 2017  

    Recommendations for how quick service restaurants and consumer packaged goods brands can leverage social media to target highly engaged foodies.

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  • The Race for Relevancy

    Forward   May 26, 2017  

    In order to keep up with the pace of the consumer, marketers need a nimbler approach to consumer insights. Successful marketers are pivoting from traditional methods that provide after-the-fact insights to real-time consumer intelligence that continuously captures a holistic view of the consumer — past, present, and future.

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  • Blockchain Technology: A Revolution for the Ad Industry

    Public Videos   May 25, 2017  

    Blockchain will provide the advertising industry with an important media transparency tool.

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  • Blockchain Technology: A Revolution for the Ad Industry

    Event Recaps   May 25, 2017  

    IBM provided an introduction to the blockchain and potential applications for increasing transparency and attribution in the digital advertising ecosystem.

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  • Blockchain Technology: A Revolution for the Ad Industry

    Session Videos   May 25, 2017  

    In this video, IBM provided an introduction to the blockchain and potential applications for increasing transparency and attribution in the digital advertising ecosystem.

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  • Bot Fraud: Debut of the Results from Latest ANA/White Ops Study

    Session Videos   May 24, 2017  

    In this video, White Ops shared an overview of the 2017 Bot Baseline: Fraud in Digital Advertising report and shared recommendations on how to combat bot fraud.

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  • Bot Fraud: Debut of the Results from Latest ANA/White Ops Study

    Public Videos   May 24, 2017  

    Advertisers should be skeptical of any digital buys that are KPI-centric and don’t provide insight into pricing.

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  • Bot Fraud: Debut of the Results from Latest ANA/White Ops Study

    Event Recaps   May 24, 2017  

    White Ops shared an overview of the 2017 Bot Baseline: Fraud in Digital Advertising report and shared recommendations on how to combat bot fraud.

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