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Search returned: 238 document(s).

  • WOMMA Social Media Policy Template v4

    Industry Insights   January 18, 2018  

    Use this sample template when designing your social media policy.

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  • The 2017 WOMMA Guide to Influencer Marketing

    Industry Insights   January 10, 2018  

    This comprehensive guide features the latest on influencer and advocacy marketing, accurate campaign measurement, and proper disclosure when engaging influencers.

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  • Media Rating Council (MRC) Social Media Measurement Guidelines

    Industry Insights   January 8, 2018  

    This guide shares best practices for transparency and honesty in digital, social, and mobile marketing.

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  • Marketing Accountability

    Insight Briefs   December 29, 2017  

    In most organizations, marketing is uniquely positioned to lead companies into the future, and drive growth in a constantly changing ecosystem. However, to assert that type of leadership, marketers must be able to prove their efforts are not just building the brand, but positively contributing to the bottom line. Through data analytics, marketers can connect strategies and tactics to sales and market share growth, and earn a “seat at the table.”

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  • How Reaching Real People Changed Target’s Media Strategy: Target Media Network

    Webinars   December 7, 2017  

    In this webinar, learn how Target's access to good data and measurement changed their digital media strategy.

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  • 5 Digital Advertising Predictions for 2018

    Forward   November 21, 2017  

    From connected TV to the status of the digital supply chain, technology company The Trade Desk give its predictions for what the marketing industry can expect in 2018.

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  • Advanced TV 101 — Which Service Is Right For Your Business?: Simulmedia

    Webinars   November 15, 2017  

    Many companies are offering data-driven, Advanced TV solutions. Learn why the key is understanding which one will drive the most growth for your business.

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  • AIMM: Measurement in Multicultural Marketing

    Event Recaps   November 6, 2017  

    AIMM discussed the challenges in measuring multicultural marketing efforts and shared ways to solve them.

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  • AIMM: Measurement in Multicultural Marketing

    Session Videos   November 6, 2017  

    In this video, AIMM discussed the challenges in measuring multicultural marketing efforts and shared ways to solve them.

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  • Production Process Shows Dearth of Transparency at Agencies

    ANA Magazine   October 27, 2017  

    A recent ANA report confirms issues with transparency are common in the media production process; here are the key findings, and what marketers can do to protect their dollars.

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  • Online Media Measurement

    Ask the Expert Answers   October 23, 2017  

    ANA’s Ask the Expert research service answers the question, “How can I tell if my online media efforts are successful?”

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  • Mobile

    Insight Briefs   October 15, 2017  

    This Insight Brief discusses how marketers can ensure mobile success and shares the latest trends, research, and case studies around mobile marketing.

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  • What Marketers Need to Know: Measuring Social Media Efficiently

    Webinars   October 12, 2017  

    In this webinar, learn about the major drawbacks of social media analysis, how to improve measurement methods, and how to improve the performance of your content.

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  • Viewability

    Forward   October 10, 2017  

    It’s time to think of viewability as more than a binary metric. While it’s important to determine which impressions meet the minimum threshold for what counts as viewable, that is just a starting point. The true goal should be to determine how specific brand messages are driving consumers to act — and moving them further along their decision journey.

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  • The Expanding Role of Programmatic Media Buying

    ANA Magazine   October 4, 2017  

    With a strong foundation in social, mobile, and online advertising, programmatic technologies and tactics are now expanding into more traditional ad platforms, such as TV, radio, direct mail, and out-of-home.

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  • DISH Media Sales: Merging Television and Digital to Optimize Audiences Across Platforms

    Webinars   September 20, 2017  

    In this webinar, Brian Norris, VP of DISH Media Sales and Tobias Wolf, Executive Director of Client Services at MindShare, discussed ways marketers can utilize the unrivaled engagement of television and the precision of digital to send the right message to the right audience on the right device.

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  • Attribution: From the Fundamentals to the Unexpected

    Event Recaps   September 20, 2017  

    Quantcast shared insights on a new attribution model.

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  • Data Powers Programmatic Buying, But What Powers Data?

    Event Recaps   September 7, 2017  

    Quantcast shared a comprehensive overview of where data comes from and why it matters for measurement.

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  • Performance Is the Future of TV

    Forward   September 5, 2017  

    The uncertainty of TV advertising's impact on business performance has plagued marketers for decades. But no more. Innovations in audience targeting, media planning, and campaign measurement now allows marketers to see the full ROI of their TV dollars.

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  • Blockchain: What Marketers Need to Know

    Webinars   August 23, 2017  

    In this webinar, explore what Blockchains are and how they can impact the advertising industry.

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