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  • Techturized Inc.’s Startup Story

    Event Recaps   May 8, 2018  

    Techturized shared its experience with securing media coverage as a tech startup.

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  • Total Market

    Insight Briefs   May 5, 2018  

    This Insight Brief focuses on the importance of multicultural marketing and explains how the ANA is strengthening multicultural marketing efforts and helping brands achieve greater diversity with AIMM, the Alliance for Inclusive & Multicultural Marketing.

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  • Missed Opportunity

    ANA Magazine   May 4, 2018  

    With a population of 11.5 million, African-American millennials comprise 14 percent of the total millennial population in the U.S. and 25 percent of the total black population, according to Nielsen. Brands would be wise to open their arms to this important market.

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  • The Impact of Cultural Advertising on Multicultural Consumers

    Event Recaps   April 26, 2018  

    Pandora demonstrated the value of targeted multicultural marketing.

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  • Be the Glow

    REGGIE Awards   April 16, 2018  

    Through its authentic, tech-forward activation at the ESSENCE Festival, AT&T set out to bolster brand affinity and elevate its position as a leader in entertainment, products, and services while affirming its commitment to diversity and empowering the African-American community.

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  • State Farm Color Full Lives and ESSENCE

    REGGIE Awards   April 16, 2018  

    State Farm created the “Color Full Lives” campaign to connect with African-American women seeking ways to improve their lives, and to position itself as a resource for financial help.

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  • Creating a Culturally Influenced 360-Degree Program: ESSENCE and Toyota Partnership

    Event Recaps   March 14, 2018  

    Toyota Camry and ESSENCE partnered to launch the 2018 Camry in a full 360-degree program that aligned with “Sensory Wonderland,” a custom event and experience that amplified and celebrated the movement of Afrofuturism.

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  • Moët Hennessy Targets African-Americans and Hispanics Through Partnerships

    Event Recaps   February 27, 2018  

    Moët Hennessy’s head of multicultural shared key partnerships that helped the brand connect with Hispanic and African-American audiences.

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  • Ford Explorer Targets African-American Women

    Event Recaps   February 27, 2018  

    Ford connected with African-American women with the message “Be Unstoppable.”

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  • Marriott International Sponsors National Black MBA Association Conference

    Event Recaps   February 27, 2018  

    In this session, Marriott International shared insights from its first experiential activation to reach African-American and U.S. Latinx travelers.

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  • Digital Strategies for Connecting with African-American Women

    Session Videos   November 7, 2017  

    In this video, Google highlighted three digital strategies for connecting with African-American women in culturally relevant ways.

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  • Digital Strategies for Connecting with African-American Women

    Public Videos   November 7, 2017  

    To resonate with multicultural female consumers, marketers have to understand their needs, align with trusted influencers, and relevantly connect.

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  • Digital Strategies for Connecting with African-American Women

    Event Recaps   November 7, 2017  

    Google highlighted three digital strategies for connecting with African-American women in culturally relevant ways.

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  • Diversity in Radio: Multicultural Audiences and Workforces

    Session Videos   November 6, 2017  

    In this video, iHeartMedia and iHeartLatino offered advice for navigating radio’s emerging multicultural landscape.

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  • AIMM: Total Market Done Right

    Event Recaps   November 6, 2017  

    Chairs from AIMM shared insights on the execution of a successful total market campaign.

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  • Diversity in Radio: Multicultural Audiences and Workforces

    Event Recaps   November 6, 2017  

    iHeartMedia and iHeartLatino offered advice for navigating radio’s emerging multicultural landscape.

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  • AIMM: Total Market Done Right

    Session Videos   November 6, 2017  

    In this video, chairs from AIMM shared insights on the execution of a successful total market campaign.

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  • Passing the Torch

    Multicultural Excellence Awards   November 5, 2017  

    To target African-Americans looking to forge a better future, Comcast created a print campaign using the likeness of Dr. Martin Luther King, Jr.

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  • #LoveTravels

    Multicultural Excellence Awards   November 5, 2017  

    Marriott International hosted a luncheon celebrating the opening of the Smithsonian National Museum of African American History and Culture.

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  • Code a Brighter Future

    Multicultural Excellence Awards   November 5, 2017  

    By partnering with the organization Black Girls Code, Colgate was able to engage with the African-American community during Black History Month and throughout the year.

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