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  • Digital Strategies for Connecting with African-American Women

    Public Videos   November 7, 2017  

    To resonate with multicultural female consumers, marketers have to understand their needs, align with trusted influencers, and relevantly connect.

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  • Digital Strategies for Connecting with African-American Women

    Session Videos   November 7, 2017  

    In this video, Google highlighted three digital strategies for connecting with African-American women in culturally relevant ways.

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  • Digital Strategies for Connecting with African-American Women

    Event Recaps   November 7, 2017  

    Google highlighted three digital strategies for connecting with African-American women in culturally relevant ways.

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  • AIMM: Total Market Done Right

    Event Recaps   November 6, 2017  

    Chairs from AIMM shared insights on the execution of a successful total market campaign.

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  • AIMM: Total Market Done Right

    Session Videos   November 6, 2017  

    In this video, chairs from AIMM shared insights on the execution of a successful total market campaign.

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  • Passing the Torch

    Multicultural Excellence Awards   November 5, 2017  

    To target African-Americans looking to forge a better future, Comcast created a print campaign using the likeness of Dr. Martin Luther King, Jr.

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  • Hiding in Plain Sight, Blacks Matter More than Ever to Brands

    Session Videos   November 5, 2017  

    In this video, the Hunter-Miller Group discussed key cultural insights about black consumers that are often overlooked by brands.

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  • #LoveTravels

    Multicultural Excellence Awards   November 5, 2017  

    Marriott International hosted a luncheon celebrating the opening of the Smithsonian National Museum of African American History and Culture.

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  • Hiding in Plain Sight, Blacks Matter More than Ever to Brands

    Event Recaps   November 5, 2017  

    The Hunter-Miller Group discussed key cultural insights about black consumers that are often overlooked by brands.

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  • Code a Brighter Future

    Multicultural Excellence Awards   November 5, 2017  

    By partnering with the organization Black Girls Code, Colgate was able to engage with the African-American community during Black History Month and throughout the year.

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  • Diversity and Inclusion in Influencer Marketing

    Event Recaps   October 25, 2017  

    State Farm shared how it has expanded its influencer program since 2013 to connect with a diverse, hard-to-reach audience of “new adults.”

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  • Dove Hair #LoveYourCurls Emojis

    Effie Awards   September 1, 2017  

    By creating a keyboard filled with emojis with multiple curly hair types, textures, and colors, Dove Hair started a viral conversation via a timely and relevant social medium.

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  • Prudential: Approach to Building Loyalty in the Black Consumer Market

    Event Recaps   April 27, 2017  

    Prudential shared how it was able to engage the U.S. black consumer market through grassroots event marketing and partnerships with faith-based organizations.

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  • State Farm: Colorfully Connecting with African-American Women

    Event Recaps   March 8, 2017  

    State Farm shared how the company launched the “Color Full Lives” campaign to reach out to African-American women.

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  • Total Market

    Insight Briefs   January 25, 2017  

    The world is more diverse now than it has been at any other time in history, and the only way for brands to stay relevant is by reflecting this diversity in every campaign. In this insight brief, the ANA curated the top Total Market campaigns of 2016 to identify trends and best practices.

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  • An Experience-Driven Approach to Multicultural Marketing

    Event Recaps   January 18, 2017  

    MESH Experience provides uses experience-based insights to help brands target multicultural consumers.

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  • Multicultural Influences on Holidays

    Nielsen   December 15, 2016  

    As the influence of multicultural consumers grows, brands and retailers cannot ignore their unique tastes, preferences, and traditions during the holidays.

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  • Super Mom/Qualified

    Multicultural Excellence Awards   December 1, 2016  

    McDonald’s created radio ads to let African-American moms know that McCafé breakfast items could provide an escape from their hectic day-to-day activities.

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  • Love My Color

    Multicultural Excellence Awards   December 1, 2016  

    L’Oreal’s Dark and Lovely hair color brand created the multi-channel #lovemycolor campaign to celebrate women of color who love to explore and express their style.

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  • Diverse Content Is Driving Increased Ad Spend

    Nielsen   November 2, 2016  

    Advertising spend on broadcast TV with predominantly African-American audiences increased 255 percent between 2011 and 2015.

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