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  • Don’t Work Your “Non-Working” Too Hard

    Knowledge Partners   February 10, 2017  

    The working versus non-working spend ratio is controversial among brand advertisers and agency leaders; here’s why there is no real benchmark for the measure and six ways to make better budget decisions.

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  • Winning at Agency Remuneration

    Knowledge Partners   January 16, 2017  

    In this report, get support and guidance to help you arrive at a remuneration approach that creates mutual advantage for you and your agencies.

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  • The Quick Guide to Compensation Methods by Agency Type

    Knowledge Partners   January 9, 2017  

    Learn which remuneration methods lend themselves better to certain agencies and services than others.

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  • Getting Creative

    ANA Magazine   December 4, 2016  

    A calculated risk for agencies and a less-than-perfect indicator of what marketers can expect for their brands, spec work may not be worth the trouble.

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  • Are Your Briefs Tight Enough?

    Knowledge Partners   October 18, 2016  

    Incomplete agency briefs are one of the biggest problems in troubled client-agency relationships, and they result in wasted client dollars.

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  • Three Thoughts on Facebook’s Video “Watch Time” Issue

    Knowledge Partners   October 3, 2016  

    AARM discusses why self-reported performance metrics are no substitute for independently audited outputs.

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  • What Makes a Kick-Ass Agency Client?

    Knowledge Partners   September 15, 2016  

    Are you the kind of client that agencies desperately want to acquire and retain?

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  • The New Efficiency Frontier: Online Agency Onboarding

    Knowledge Partners   September 5, 2016  

    Accelerated agency training and onboarding can significantly improve client/agency engagement and drive cost-effective use of talent.

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  • Is It Time to Reinvent the Agency Review Process?

    Knowledge Partners   August 1, 2016  

    A survey by Joanne Davis Consulting finds that marketers know they are frustrating agencies with unclear RFPs and that nearly half of agencies say clients should pay upwards of $300,000 for spec work they keep.

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  • Advertising Financial Management

    Insight Briefs   July 14, 2016  

    This Insight Brief discusses the financial trends and challenges faced by advertisers and includes case studies from Adobe and Neiman Marcus.

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  • Confessions of an Ex-Client

    Knowledge Partners   May 25, 2016  

    The founder of Agency Mania Solutions shares the uneasy truth about building lasting client-agency partnerships in today’s cutthroat environment.

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  • Principal-Based Buying: A Wolf in Sheep’s Clothing?

    Knowledge Partners   May 18, 2016  

    AARM shares its opinion on principal-base buying, a new term for media arbitrage.

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  • Madison Avenue Manslaughter

    Session Videos   May 4, 2016  

    In this video, Michael Farmer discussed the current state of brand/agency relationships, and offered advice for improving them.

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  • Madison Avenue Manslaughter

    Public Videos   May 4, 2016  

    In this video, learn how marketers can play an instrumental role in restoring the health of agencies through relationship building.

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  • Madison Avenue Manslaughter

    Event Recaps   May 4, 2016  

    Michael Farmer discussed the current state of brand/agency relationships, and offered advice for improving them.

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  • Michael Roth’s Perspective on Top Industry Issues

    Event Recaps   May 2, 2016  

    Bob Liodice, president and CEO of the ANA, spoke with Michael Roth, chairman and CEO of the Interpublic Group. They discussed transparency, agency/client trust, and IPG’s open architecture model of operation.

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  • The Language and Behaviors of Brand Love and Profitable Growth

    Session Videos   May 2, 2016  

    In this video, Target’s CMO shared how his department’s collaborative relationship with finance has led to increased brand love, store traffic, and revenue for the organization.

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  • The Language and Behaviors of Brand Love and Profitable Growth

    Event Recaps   May 2, 2016  

    Target’s CMO shared how his department’s collaborative relationship with finance has led to increased brand love, store traffic, and revenue for the organization.

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  • Seeing Their Way to Digital Growth

    Knowledge Partners   April 20, 2016  

    Agencies with a willingness to morph their service delivery and compensation models to address advertiser desires for transparency will boost their revenue growth potential.

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  • Compensation Tips: The Who, What, When, How, and Why

    Event Recaps   April 15, 2016  

    Terri Burns, senior manager of strategic sourcing and procurement at Aflac, outlined the basics of agency compensation agreements.

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