Search returned: 49 document(s).
In honor of Asian-American Heritage Month, Nielsen looked at how Asian-Americans consume media compared to other demographics, sharing household device penetration and time spent across devices.
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Nielsen’s “Digitally Fluent with an Intercultural Mindset” details the rapid growth and expanding power of the Asian-American female population across several verticals.
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The world is more diverse now than it has been at any other time in history, and the only way for brands to stay relevant is by reflecting this diversity in every campaign. In this insight brief, the ANA curated the top Total Market campaigns of 2016 to identify trends and best practices.
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MESH Experience provides uses experience-based insights to help brands target multicultural consumers.
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As the influence of multicultural consumers grows, brands and retailers cannot ignore their unique tastes, preferences, and traditions during the holidays.
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McDonald’s leveraged a largely undiscussed cultural insight to connect with Asian-Americans and help them tell loved ones how much they meant.
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AARP used member testimonials to drive strong awareness and greater understanding of its benefits, specifically among Asian Americans.
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Chase designed an integrated marketing campaign targeting Chinese Americans to promote itself as a credible source of investment advice.
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Using the digital space and social media to enhance the power of storytelling, Verizon's I Am_ Campaign engaged with viewers by encouraging them to fill in the blank on who they are and how they identify themselves as Asian American.
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ANA’s Ask the Expert research service answers the question, “Who is the multicultural consumer and what are the best practices for marketing to the multicultural demographic?”
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Allstate Marketing Vice President Georgina Flores shared Allstate’s nascent approach to the Indian-American segment, and how a “social first” strategy has helped Allstate extend its reach and engagement with established segments like Hispanic and LGBT.
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Marriott International has improved its financial results and guest experiences by focusing on “the differences that make a difference” to multicultural groups.
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In this video, learn how companies have improved their financial results and guest experiences by focusing on "The differences that make a difference."In this video, learn how Marriott International has improved its financial results and guest experiences by focusing on “the differences that make a difference” to multicultural groups.
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In this video, learn how Marriott International has improved its financial results and guest experiences by focusing on “the differences that make a difference” to multicultural groups.
view
In this video, Allstate Marketing Vice President Georgina Flores shared Allstate’s nascent approach to the Indian-American segment, and how a “social first” strategy has helped Allstate extend its reach and engagement with established segments like Hispanic and LGBT.
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Wells Fargo partnered with nonprofit charity Operation Smile to create a campaign that enabled customers to support children with cleft lips, palates and other facial deformity.
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In order to drive sales among Hispanic Millennials, Chrysler created a series of ads featuring actor Gael Garcia Bernal that positioned the C 200 as a standout mid-size sedan.
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Chase designed an integrated marketing campaign targeting Chinese-Americans to promote digital banking.
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A quick look at the fast-changing American consumer landscape.
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