AIMM: Total Market Done Right
Event Recaps November 6, 2017Chairs from AIMM shared insights on the execution of a successful total market campaign.
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Chairs from AIMM shared insights on the execution of a successful total market campaign.
viewIn this video, chairs from AIMM shared insights on the execution of a successful total market campaign.
viewXoom used humor and music to promote its money transfer services to Filipino customers.
viewState Farm captured the attention of its Asian Indian consumers by leveraging their love of cricket.
viewIn honor of Asian-American Heritage Month, Nielsen looked at how Asian-Americans consume media compared to other demographics, sharing household device penetration and time spent across devices.
viewNielsen’s “Digitally Fluent with an Intercultural Mindset” details the rapid growth and expanding power of the Asian-American female population across several verticals.
viewThe world is more diverse now than it has been at any other time in history, and the only way for brands to stay relevant is by reflecting this diversity in every campaign. In this insight brief, the ANA curated the top Total Market campaigns of 2016 to identify trends and best practices.
viewMESH Experience provides uses experience-based insights to help brands target multicultural consumers.
viewAs the influence of multicultural consumers grows, brands and retailers cannot ignore their unique tastes, preferences, and traditions during the holidays.
viewChase designed an integrated marketing campaign targeting Chinese Americans to promote itself as a credible source of investment advice.
viewMcDonald’s leveraged a largely undiscussed cultural insight to connect with Asian-Americans and help them tell loved ones how much they meant.
viewAARP used member testimonials to drive strong awareness and greater understanding of its benefits, specifically among Asian Americans.
viewUsing the digital space and social media to enhance the power of storytelling, Verizon's I Am_ Campaign engaged with viewers by encouraging them to fill in the blank on who they are and how they identify themselves as Asian American.
viewANA’s Ask the Expert research service answers the question, “Who is the multicultural consumer and what are the best practices for marketing to the multicultural demographic?”
viewAllstate Marketing Vice President Georgina Flores shared Allstate’s nascent approach to the Indian-American segment, and how a “social first” strategy has helped Allstate extend its reach and engagement with established segments like Hispanic and LGBT.
viewMarriott International has improved its financial results and guest experiences by focusing on “the differences that make a difference” to multicultural groups.
viewIn this video, Allstate Marketing Vice President Georgina Flores shared Allstate’s nascent approach to the Indian-American segment, and how a “social first” strategy has helped Allstate extend its reach and engagement with established segments like Hispanic and LGBT.
viewIn this video, learn how Marriott International has improved its financial results and guest experiences by focusing on “the differences that make a difference” to multicultural groups.
viewIn this video, learn how companies have improved their financial results and guest experiences by focusing on "The differences that make a difference."In this video, learn how Marriott International has improved its financial results and guest experiences by focusing on “the differences that make a difference” to multicultural groups.
viewWells Fargo partnered with nonprofit charity Operation Smile to create a campaign that enabled customers to support children with cleft lips, palates and other facial deformity.
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