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Search returned: 47 document(s).

  • Total Market

    Insight Briefs   January 25, 2017  

    The world is more diverse now than it has been at any other time in history, and the only way for brands to stay relevant is by reflecting this diversity in every campaign. In this insight brief, the ANA curated the top Total Market campaigns of 2016 to identify trends and best practices.

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  • An Experience-Driven Approach to Multicultural Marketing

    Event Recaps   January 18, 2017  

    MESH Experience provides uses experience-based insights to help brands target multicultural consumers.

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  • Multicultural Influences on Holidays

    Nielsen   December 15, 2016  

    As the influence of multicultural consumers grows, brands and retailers cannot ignore their unique tastes, preferences, and traditions during the holidays.

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  • Did You Eat Yet?

    Multicultural Excellence Awards   December 1, 2016  

    McDonald’s leveraged a largely undiscussed cultural insight to connect with Asian-Americans and help them tell loved ones how much they meant.

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  • Member Stories That Inspire

    Multicultural Excellence Awards   December 1, 2016  

    AARP used member testimonials to drive strong awareness and greater understanding of its benefits, specifically among Asian Americans.

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  • Chinese Advice Campaign

    Multicultural Excellence Awards   December 1, 2016  

    Chase designed an integrated marketing campaign targeting Chinese Americans to promote itself as a credible source of investment advice.

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  • I Am Campaign

    Effie Awards   October 5, 2016  

    Using the digital space and social media to enhance the power of storytelling, Verizon's I Am_ Campaign engaged with viewers by encouraging them to fill in the blank on who they are and how they identify themselves as Asian American.

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  • Multicultural Marketing

    Ask the Expert Answers   May 23, 2016  

    ANA’s Ask the Expert research service answers the question, “Who is the multicultural consumer and what are the best practices for marketing to the multicultural demographic?”

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  • The Multicultural Edge: Engaging with Multicultural Beyond Traditional Segments and Media

    Event Recaps   February 10, 2016  

    Allstate Marketing Vice President Georgina Flores shared Allstate’s nascent approach to the Indian-American segment, and how a “social first” strategy has helped Allstate extend its reach and engagement with established segments like Hispanic and LGBT.

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  • Marriott International: How Cultural Competence Helps Your Bottom Line

    Event Recaps   November 9, 2015  

    Marriott International has improved its financial results and guest experiences by focusing on “the differences that make a difference” to multicultural groups.

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  • The Multicultural Edge: Engaging with Multicultural Beyond Traditional Segments and Media

    Session Videos   November 9, 2015  

    In this video, Allstate Marketing Vice President Georgina Flores shared Allstate’s nascent approach to the Indian-American segment, and how a “social first” strategy has helped Allstate extend its reach and engagement with established segments like Hispanic and LGBT.

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  • Marriott International: How Cultural Competence Helps Your Bottom Line

    Session Videos   November 9, 2015  

    In this video, learn how Marriott International has improved its financial results and guest experiences by focusing on “the differences that make a difference” to multicultural groups.

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  • Marriott International: How Cultural Competence Helps Your Bottom Line

    Public Videos   November 9, 2015  

    In this video, learn how companies have improved their financial results and guest experiences by focusing on "The differences that make a difference."In this video, learn how Marriott International has improved its financial results and guest experiences by focusing on “the differences that make a difference” to multicultural groups.

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  • #IAm

    Multicultural Excellence Awards   November 8, 2015  

    Verizon Wireless inspired Asian-American Millennials to pursue non-traditional careers with the #IAm campaign.

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  • Wells Fargo — Diwali 2014, "Spreading Smiles"

    Multicultural Excellence Awards   November 8, 2015  

    Wells Fargo partnered with nonprofit charity Operation Smile to create a campaign that enabled customers to support children with cleft lips, palates and other facial deformity.

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  • De lo Ordinario a lo Extraordinario (From Ordinary to Extraordinary)

    Multicultural Excellence Awards   November 8, 2015  

    In order to drive sales among Hispanic Millennials, Chrysler created a series of ads featuring actor Gael Garcia Bernal that positioned the C 200 as a standout mid-size sedan.

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  • Chinese Digital Adoption Mastery Campaign

    Multicultural Excellence Awards   November 8, 2015  

    Chase designed an integrated marketing campaign targeting Chinese-Americans to promote digital banking.

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  • Four Rules for Keeping up with Changing Consumer Trends

    Nielsen   July 21, 2015  

    A quick look at the fast-changing American consumer landscape.

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  • Family, Food, and Culture are Asian-American Staples

    Nielsen   June 30, 2015  

    Insights into Asian-American consumers’ grocery shopping behaviors.

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  • What’s in Asian-Americans’ Wallets?

    Nielsen   June 25, 2015  

    Asian-American consumers have a strong affinity for credit cards, particularly rewards-based credit cards.

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