Search Results for All Content (access may be restricted)

Search returned: 1043 document(s).

Result display is limited to 1000 documents. Continue to refine your search.
  • Back to Basics: Adding Direct Mail to the Marketing Mix

    Industry Insights   April 25, 2017  

    This article includes some helpful insights for marketers looking to get back to the basics and incorporate direct mail into their brand strategies.

    view
  • GE and the Art of Brand Reinvention

    Unconventionals (A PJA Advertising Podcast)   April 21, 2017  

    In this episode of the Unconventionals podcast, host Mike O’Toole sits down with Linda Boff, GE’s Chief Marketing Officer, to talk marketing and brand; learn where GE is placing its bets in social platforms, content marketing, and brand strategy.

    view
  • Hewlett Packard Enterprise Brand Launch

    REGGIE Awards   April 20, 2017  

    To kick off the newly formed company, Hewlett Packard Enterprise launched a global campaign to build awareness as a distinct brand in the B-to-B marketplace.

    view
  • 7 Mistakes Brands Make And How To Help Your Brand Rise Above The Rest

    Webinars   April 19, 2017  

    In this webinar, learn how the best brands avoid seven of the most common marketing mistakes in order to rise above the rest.

    view
  • Leveraging Marketing Technology to Build Brand Allegiance

    Event Recaps   April 13, 2017  

    eBay discussed transforming an organization for the digital market without losing the brand’s essence.

    view
  • Driving Digital Engagement

    Event Recaps   April 11, 2017  

    Siemens shared insights on how it drives ongoing customer-centric improvements to maximize ROI from all online and digital touchpoints across its Healthineers brand.

    view
  • Fore: Where Brands are Finding Value at This Year’s Masters Tourney

    Nielsen   April 6, 2017  

    Nielsen examined the popularity of the Masters Golf Tournament and identified opportunities for brands to capitalize on the global event.

    view
  • Advertising and the Moral Dilemma of Fake News

    ANA Magazine   April 3, 2017  

    Fake news has become one of the major issues of the day, triggering a bit of a soul-searching crisis in the advertising industry. But what can brands do to avoid supporting or being associated with fake news? And what is the industry doing to resolve the problem?

    view
  • Coupons, Rebates, and Promotions

    Ask the Expert Answers   April 3, 2017  

    ANA’s Ask the Expert research service answers the question, “What are the current trends in coupons and promotions, and how are consumers utilizing them?”

    view
  • Brands That Hit the Sweet Spot

    Industry Insights   March 31, 2017  

    Confectionary brands Hershey’s, Mars, and Sour Patch Kids have found innovative ways to leverage social and digital platforms to target new audiences and boost brand engagement.

    view
  • The Importance of a Strong Brand Voice

    ANA Magazine   March 31, 2017  

    In order to maintain a strong presence, marketers need to use a consistent and well-defined brand voice.

    view
  • Beyond the Music License

    Session Videos   March 28, 2017  

    In this video, Sony/ATV Music Publishing and Fiat Chrysler Automobiles discussed the basics of music licensing and the ways marketers can work with music labels to further enhance their brand-building campaigns.

    view
  • Schneider Electric: Life Is On

    Event Recaps   March 28, 2017  

    Schneider Electric shared how it was able to land on a brand identity that resonated with internal and external customers.

    view
  • Equinox Leads the Next Wave of Content Marketing

    Event Recaps   March 28, 2017  

    Equinox shared insights on how its branded content platform turned into a revenue generator.

    view
  • Beyond the Music License

    Event Recaps   March 28, 2017  

    Sony/ATV Music Publishing and Fiat Chrysler Automobiles discussed the basics of music licensing and the ways marketers can work with music labels to further enhance their brand-building campaigns.

    view
  • SXSW 2017: Trends and Takeaways for Marketers

    Webinars   March 22, 2017  

    In this webinar video, DiGennaro Communications shared a high-level recap of the trends and takeaways from SXSW 2017 that will influence marketers across the U.S.

    view
  • SXSW 2017: Trends and Takeaways for Marketers

    Event Recaps   March 22, 2017  

    DiGennaro Communications shared a high-level recap of the trends and takeaways from SXSW 2017 that will influence marketers across the U.S.

    view
  • Get on the DAM Train

    ANA Magazine   March 21, 2017  

    Brands that invest in a digital asset manager (DAM) benefit from consistent branding and improved efficiencies. Here’s how to get on the DAM train.

    view
  • Mylan: Breaking Through to Millennial Consumers

    Event Recaps   March 21, 2017  

    Mylan shared information on the role of Millennials in health care and how pharmaceutical companies can break through and reach the digitally-enabled consumer.

    view
  • AT&T: Online/Offline Attribution Models

    Event Recaps   March 16, 2017  

    AT&T discussed online and offline attribution and the data and data structures that are required to make those systems work.

    view

1234567 >>  Last (50)