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  • Five New Year’s Resolutions to Build the Ultimate Marketing Plan

    MediaPost   December 20, 2017  

    Here are five resolutions marketers can follow to ensure their digital programs drive revenue in 2018.

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  • How Sprint Engaged the Hispanic Market

    Event Recaps   December 14, 2017  

    Sprint leveraged a competitor’s former brand representative to increase its perception with the Hispanic market.

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  • Boeing: Turning Kryptonite into Superpowers

    Event Recaps   December 12, 2017  

    Boeing shared how it transformed a fractured creative services team into a sought-after resource for the company by recognizing its weaknesses and taking steps to strengthen them.

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  • B-to-B Marketers Map to Success

    Event Recaps   December 6, 2017  

    Medidata shared how it leveraged its new brand positioning to create a digital campaign that boosted brand awareness, generated more leads, and improved employee engagement.

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  • Today’s Power Couple: Marketing and Sales

    Event Recaps   December 6, 2017  

    LinkedIn shared three things that companies must have to ensure alignment between sales and marketing teams.

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  • How to Unlock the Untapped Potential in Your B-to-B Market

    Event Recaps   December 6, 2017  

    PJA shared highlights from its business-to-business buying study with Aberdeen and tips on how companies can enact change by leveraging passionate audiences.

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  • Building a Meaningfully Distinctive Professional Services Brand

    Event Recaps   December 6, 2017  

    A.T. Kearney shared how it leveraged its differences to create a competitive advantage and connect better with current or prospective clients and employees.

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  • Building Brand Narratives on Social Media: DSW

    Webinars   December 6, 2017  

    In this webinar, DSW shared how it's using social media platforms to surprise and delight its community and build a compelling brand narrative so they can experience the brand — and ultimately buy — in fresh and unexpected ways.

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  • Building a Relevant Brand in an AI World

    Event Recaps   December 6, 2017  

    IBM Watson Health shared the unique concerns of health care providers and how Watson Health is able to solve them through empowering and supporting health care professionals.

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  • The Three Key Benefits of a Formal Onboarding Program

    Industry Insights   November 30, 2017  

    Training new hires or new team members is costly. Developing a formal onboarding program can help marketing organizations minimize the cost and timeframe for getting new members up and running.

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  • Relationship Marketing

    Insight Briefs   November 26, 2017  

    Retaining existing customers is absolutely critical to growth, especially as the cost and competition to acquire new ones continues to increase. In this insight brief, the ANA highlighted the top Relationship Marketing trends, best practices, and campaigns of 2017 to serve as an inspiration for brands looking to build more emotional connections with their consumers.

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  • Winning by a Nose

    ANA Magazine   November 22, 2017  

    As brands look to make the customer experience in physical locations something that can't be duplicated online, they are increasingly developing scent marketing programs to appeal to the powerfully influential sense of smell.

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  • T-Mobile Tuesdays

    Event Recaps   November 14, 2017  

    T-Mobile drove loyalty and advocacy with its customers through its gold REGGIE Award-winning campaign.

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  • Deluxe Corporation: Small Business Revolution

    Event Recaps   November 14, 2017  

    Deluxe Corporation transformed small businesses in its gold REGGIE Award-winning campaign.

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  • Keeping the Race Running: John Hancock and the Boston Marathon

    Event Recaps   November 14, 2017  

    John Hancock shared how it uses its principal sponsorship of the Boston Marathon to raise brand awareness and funds for non-profit causes.

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  • 3rd-Party Rights: Brand Licensing Network Clearances and Complex Rights Acquisitions

    Session Videos   November 13, 2017  

    In this video, learn more about brand licensing network clearances and complex rights acquisitions.

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  • Safeguard Your Brand

    Industry Insights   November 9, 2017  

    For all the benefits of programmatic ad buying, such automation has resulted in one significant downside for many brands: unintended placements next to objectionable content or on fake news sites. Trust Metrics CEO Marc Goldberg offers his perspective on how brands can avoid bad placements in their retargeting efforts.

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  • Building Relationships Through Storytelling

    Event Recaps   November 9, 2017  

    GE shared insights into the company’s journey into content marketing and recommendations on how brands can create meaningful content that resonates with consumers.

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  • Branded Content and Distribution

    Event Recaps   November 9, 2017  

    Discovery shared how its partnerships amplify branded content with a supporting multi-media marketing platform that went beyond just linear and digital distribution.

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  • The Why, How, and ROI of Premium Story-Driven Branded Content

    Event Recaps   November 9, 2017  

    Using examples from Marriott’s M Live studio, Content Decoded discussed how brands can master content marketing and how premium story-driven content can increase sales.

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