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  • No Bones About It: The Pet Category is a Real Growth Opportunity

    Nielsen   February 14, 2017  

    Nielsen revealed the increasing importance of the pet food category and why retailers and manufacturers should take advantage of the category growth.

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  • Building Brand Communities: What Marketers Need to Know

    Webinars   February 8, 2017  

    In this webinar video, attendees discovered why building a brand community is key in brand activation initiatives and hear case studies from brands who are harnessing the power of their community.

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  • Mary Kay Engages Advocates to Build Brand Love

    Event Recaps   February 7, 2017  

    Mary Kay leverages its beauty consultants to create integrated social media campaigns that build brand love.

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  • Honda, Music, and Millennials: Two Thumbs Up

    Event Recaps   February 1, 2017  

    Honda shared the details of the “Honda Stage” and “Civic Tour” programs, including what worked, what didn’t, and how the brand plans to build upon its massive success.

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  • T-Mobile: Breaking Through to Millennial Audiences with the "Uncarrier" Movement

    Event Recaps   February 1, 2017  

    T-Mobile shared how it is differentiating itself by giving back to its customers.

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  • Harvesting the Millennial Through Multiple Channels

    Event Recaps   February 1, 2017  

    Terlato Wines connected with Millennial wine drinkers using a multichannel campaign.

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  • STX Entertainment: Marketing Movies to Millennials

    Event Recaps   February 1, 2017  

    STX shared how it successfully markets its films to Millennial audiences across worldwide multiplatform distribution channels.

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  • The ROI of a Super Bowl Ad

    Industry Insights   January 24, 2017  

    A 30-second ad that runs during the Super Bowl costs $5 million, and that’s just to air the ad. Marketing ROI and accountability are more important than ever, begging the question: are Super Bowl ads worth it?

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  • Use Innovation to Unlock Your Brand’s Full Potential

    Webinars   January 18, 2017  

    In this webinar video, Jonah Disend shared his global brand strategy and innovation insights, formulas and tools for inventing, prototyping and commercializing new products, services and experiences, to help brands unlock their full potential in profound new ways.

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  • Having Fun with Retargeting

    Event Recaps   January 18, 2017  

    Toyota shared how it created a fun and successful retargeting campaign that reached Hispanic consumers in a genuine and fresh way.

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  • #BeExtraordinary

    Internationalist Innovation in Media   January 9, 2017  

    Bentley’s “#BeExtraordinary” campaign used hyper-targeted video messaging to reach a younger affluent audience.

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  • Imagine the Possibilities

    Internationalist Innovation in Media   January 9, 2017  

    Mattel developed the “Imagine the Possibilities” campaign to change the public’s perception of Barbie, and to return to the brand’s original mission of helping girls see all of the possibilities open to them.

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  • Sensus: The Universe in His Eyes

    Internationalist Innovation in Media   January 9, 2017  

    Nacional Monte Piedad created the first Braille comic book, to showcase its charity work, raise awareness for the visually impaired, and help children in need.

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  • #MyNorth: The Basketball Story of My Neighborhood

    Internationalist Innovation in Media   January 9, 2017  

    To establish credibility in the emerging basketball market, Sport Chek created an out-of-home campaign that leveraged the unique personalities of Toronto neighborhoods and basketball players.

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  • Wish Writer

    Internationalist Innovation in Media   January 9, 2017  

    To reinvent its “Believe” campaign, Macy’s used a multi-channel marketing strategy to engage with consumers and drive lift in key brand metrics.

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  • Mother to a Generation

    Internationalist Innovation in Media   January 9, 2017  

    To reconnect with mothers in the Middle East, NIDO created a digital campaign asking mothers to take a pledge by sharing a photo on NIDO’s website or social media platforms.

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  • Tissue Accessories for Every Woman

    Internationalist Innovation in Media   January 9, 2017  

    To differentiate itself from competition and increase sales, Tempo leveraged its premium tissue product to link function to fashion and re-engage with its target audience.

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  • #StandUp4

    Internationalist Innovation in Media   January 9, 2017  

    Mastercard partnered with working moms to donate millions of dollars to Stand Up To Cancer.

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  • Pepsi and Empire

    Internationalist Innovation in Media   January 9, 2017  

    Pepsi partnered with Empire for a seamless integration that blurred the line between brand and show.

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  • Brewing New Media

    Internationalist Innovation in Media   January 9, 2017  

    Activision used audience insights to create Black Hops Midnight Pale Ale, a new product to engage Call of Duty’s target audience of Millennial males.

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