Brewing New MediaInternationalist Innovation in Media January 9, 2017
Activision used audience insights to create Black Hops Midnight Pale Ale, a new product to engage Call of Duty’s target audience of Millennial males.view
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As more and more consumers (particularly Millennials) choose to support brands whose values align with their own, companies are realizing the importance of “Cause Marketing.” While it was once sufficient for a brand to cut a check to a charity for publicity, now they must form a partnership with organizations that have some relevant connection to the business, and create robust programs that actually affect positive change in their communities. The ANA curated the top Cause Marketing campaigns of 2016 to identify trends and best practices in this insight brief.view
A Nielsen study found that college football reaches both educated and affluent audiences, giving luxury brands an opportunity to reach a new segment.view
There are five unique tips that universities should keep in mind when marketing to the mother of a college-bound student.view
AIG shared how its partnership with LinkedIn educated its target market, changed brand perceptions, demonstrated thought leadership, and established an ongoing dialogue in the financial services industry.view
Kleenex repositioned its facial tissues from cold-and-flu wipes to “gestures of care” with a total marketing campaign that gave a voice to African-Americans, Latinos, Asians, the LGBT community, and people with disabilities.view