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  • Get on the DAM Train

    ANA Magazine   March 21, 2017  

    Brands that invest in a digital asset manager (DAM) benefit from consistent branding and improved efficiencies. Here’s how to get on the DAM train.

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  • April Fool’s Day Campaigns

    Industry Insights   March 15, 2017  

    April first has long been known as a day of mischief in the U.S., but in recent years, advertisers have found April Fools’ Day as an opportunity to think outside the box.

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  • Five Brands Empowering Women

    Industry Insights   March 15, 2017  

    A look at how brands are portraying women in a new light, one focused on breaking down stereotypes rather than reinforcing them.

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  • Should Brands Get Political?

    ANA Magazine   March 14, 2017  

    Should brands get political? Plenty of brands make comments on societal issues, but how and when are those appropriate fodder for brand messaging?

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  • Top Ways to Build Customer Relationships Through Neuroscience

    Webinars   March 8, 2017  

    Multi Image Group shared the science behind how memories are formed and some techniques advertisers can use to create long-lasting relationships between brands and the target audience.

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  • Top Ways to Build Customer Relationships Through Neuroscience

    Event Recaps   March 8, 2017  

    Multi Image Group shared the science behind how memories are formed and some techniques advertisers can use to create long-lasting relationships between brands and the target audience.

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  • Five Things Marketers Need to Know about Moms

    Industry Insights   March 6, 2017  

    A majority of mothers feel that companies don’t understand what motherhood is about. Marketers can use these five insights to bridge the gap between brands and moms.

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  • Brand as Publishers: Leveraging Owned Media

    Session Videos   March 3, 2017  

    In this video, General Mills shared how using consumer-first, always-on content, leveraging personalization and targeting, drives growth and consumer relationships across its portfolio of brands.

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  • Brand as Publishers: Leveraging Owned Media

    Public Videos   March 3, 2017  

    General Mills uses its scale as a food publisher to lift brand sales through customer engagement and personalized targeting.

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  • Brand as Publishers: Leveraging Owned Media

    Event Recaps   March 3, 2017  

    General Mills shared how using consumer-first, always-on content, leveraging personalization and targeting, drives growth and consumer relationships across its portfolio of brands.

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  • Shopper Marketing in a Multi-National Organization

    Event Recaps   March 2, 2017  

    Multi-national skin care company Beiersdorf shared seven steps organizations can take to strengthen shopper marketing efforts and internal relationships.

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  • Translating the Shopper Marketing Plan into the Store to Drive Significant Results

    Event Recaps   March 2, 2017  

    Gateway Newstands shared how to ensure the best results by implementing shopper marketing programs in non-traditional channels like convenience stores and small chains.

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  • The Personal Touch in Brand Marketing: Four Priorities for CPG

    MediaPost   February 22, 2017  

    Tips for brands to build more intimate relationships with consumers.

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  • Overview of the 2017 ANA Brand Masters Conference

    Public Videos   February 17, 2017  

    In this video, get an overview of the 2017 ANA Brand Masters Conference.

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  • Reimagining the Business of Fashion

    Event Recaps   February 17, 2017  

    TechStyle shared how it’s disrupting the retail fashion industry by using a unique membership model and leveraging big data for shopper personalization across the globe.

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  • Reimagining the Business of Fashion

    Public Videos   February 17, 2017  

    Learn how e-commerce innovator TechStyle uses technology, media, creative, and data science to replicate personal shopping experiences.

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  • Reimagining the Business of Fashion

    Session Videos   February 17, 2017  

    In this video, TechStyle shared how it’s disrupting the retail fashion industry by using a unique membership model and leveraging big data for shopper personalization across the globe.

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  • Taco Bell: Building a Mass-Market, Indie Cult-Brand

    Event Recaps   February 16, 2017  

    Taco Bell shared how it successfully navigates between the requirements of a broad-reaching, mass-market business and the qualities that make it a cult-like, culture-centric brand.

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  • Snickers. Satisfied.

    Session Videos   February 16, 2017  

    In this video, Mars and BBDO spoke to the creative power and effectiveness of a simple, universal insight at the core of Snickers' global campaign.

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  • Taking the Commodity out of a Category…Is Mayhem

    Public Videos   February 16, 2017  

    Allstate’s Mayhem campaign changed the conversation about insurance from price to coverage.

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