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  • ANA Members: Taking Content Marketing to the Next Level

    Industry Insights   May 18, 2017  

    In an increasingly content-crowded space, brands need to leverage their content to stand out among competition. This is a roundup of ANA member brands who are implementing exciting, engaging content marketing strategies.

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  • Starr Restaurants: Innovative Social Listening Amplifies Brand Marketing

    Event Recaps   May 17, 2017  

    STARR Restaurants is a group of 35 restaurants in Philadelphia, New York City, Miami, Ft. Lauderdale, Washington D.C., Atlantic City, and Paris. Founder and CEO, Stephen Starr, is consistently named as one of the most innovative and prolific restaurateurs in the country. In this session Laurie Satran, Director of Digital Marketing – Starr Restaurants, shared their brand marketing story and how social media and social listening play a tremendous role in their marketing and brand innovation.

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  • Stella Artois: Buy a Lady A Drink – Cause Marketing Case Study

    Event Recaps   May 17, 2017  

    In this session, attendees heard how Stella Artois and Water.org partnered together to give women that time back. By providing access to safe water, they positively changed the lives of women around the world.

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  • Experience Counts: Unmasking the Drivers of Brand Preference in QSR

    Knowledge Partners   May 11, 2017  

    New Catapult research explores preferences in the quick-serve and fast casual restaurant category, sharing tips on how brands can create a memorable dining experience for customers.

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  • Content Is King

    Webinars   May 9, 2017  

    In this video, Leif Reinstein of Reed Smith LLP explored alternative ways for advertisers to attract audiences through content arrangements.

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  • Finding Your Brand’s Superpower

    Event Recaps   May 9, 2017  

    Guinness World Records explored five ways that brands can stand out by looking at inspiring examples from brands and individuals around the globe.

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  • #BetterWhenBaked: Highly Relevant Promotion Marketing

    Event Recaps   May 9, 2017  

    General Mills brand Totino’s shared how it made the bold move of marketing to marijuana consumers using data, consumer insights, and pop culture relevancy.

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  • For the Good of the Brand

    B-to-B Marketer   May 5, 2017  

    B-to-B companies across industry sectors are investing more in branding strategies to help stand out from the crowd.

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  • Marketing Disruption Toolkit

    Toolkits   May 1, 2017  

    Use this collection of tools to counter the impact of disruptive forces on marketing.

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  • John Hancock: Improving the Customer Experience Through Personalized (IoT-Enabled) Marketing

    Event Recaps   April 27, 2017  

    John Hancock revealed how the Internet of Things has helped the business to be more innovative and how the multi-device Vitality program increases customer engagement and satisfaction.

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  • Science Behind Today’s Marketing Decisions

    Event Recaps   April 27, 2017  

    USAA shared how it developed its analytical culture by leveraging marketing mix models, mixed attribution methods, and sales analytics, and constantly testing and optimizing for success.

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  • The Story of an Audience: Using Data to Listen and Deliver

    Event Recaps   April 27, 2017  

    IBM shared how it has learned to listen to individuals, companies, and markets and convert the knowledge acquired into data-driven, buyer-centric, and outcomes-focused marketing and digital strategies.

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  • Cadillac’s 10-Year Plan for Millennials

    Event Recaps   April 25, 2017  

    Cadillac shared how it is planning to reach the millennial audience with its 10-year plan and experiential activations.

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  • Back to Basics: Adding Direct Mail to the Marketing Mix

    Industry Insights   April 25, 2017  

    This article includes some helpful insights for marketers looking to get back to the basics and incorporate direct mail into their brand strategies.

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  • GE and the Art of Brand Reinvention

    Unconventionals (A PJA Advertising Podcast)   April 21, 2017  

    In this episode of the Unconventionals podcast, host Mike O’Toole sits down with Linda Boff, GE’s Chief Marketing Officer, to talk marketing and brand; learn where GE is placing its bets in social platforms, content marketing, and brand strategy.

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  • Procter & Gamble’s Golden Road to Rio

    Session Videos   April 21, 2017  

    In this video, learn how Procter & Gamble (P&G) leveraged consumer insights for the 2016 Rio Olympic Games to develop shopper activations for three of its most challenging audiences.

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  • Advancing the Agency Evaluation Process

    Event Recaps   April 21, 2017  

    Decideware revealed the key fundamentals of agency evaluation and shared research about how companies are engaging with their marketing colleagues and agencies.

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  • Advancing the Agency Evaluation Process

    Procurement Webinar Series   April 21, 2017  

    In this webinar, Decideware revealed the key fundamentals of agency evaluation and shared research about how companies are engaging with their marketing colleagues and agencies.

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  • Dos Equis and the College Football Playoff...Things Got Interesting!

    Session Videos   April 21, 2017  

    In this video, learn how Dos Equis teamed with ESPN and college football to increase its market share and connect the brand to the social drinking occasion of game day.

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  • Procter & Gamble’s Golden Road to Rio

    Public Videos   April 21, 2017  

    For Procter & Gamble, shopper insights are essential to driving retail sales.

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