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  • Brewing New Media

    Internationalist Innovation in Media   January 9, 2017  

    Activision used audience insights to create Black Hops Midnight Pale Ale, a new product to engage Call of Duty’s target audience of Millennial males.

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  • #shovelitforward

    Internationalist Innovation in Media   January 9, 2017  

    To increase brand recall and awareness, Canadian Tire created the #shovelitforward campaign, which used social media to spread a message of good will across the nation.

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  • Ketchup Hold Out

    Internationalist Innovation in Media   January 9, 2017  

    Doritos created a mobile game to increase its relevance in the snack category and engage with the Millennial audience.

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  • Wish Writer

    Internationalist Innovation in Media   January 9, 2017  

    To reinvent its “Believe” campaign, Macy’s used a multi-channel marketing strategy to engage with consumers and drive lift in key brand metrics.

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  • Mother to a Generation

    Internationalist Innovation in Media   January 9, 2017  

    To reconnect with mothers in the Middle East, NIDO created a digital campaign asking mothers to take a pledge by sharing a photo on NIDO’s website or social media platforms.

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  • #BeExtraordinary

    Internationalist Innovation in Media   January 9, 2017  

    Bentley’s “#BeExtraordinary” campaign used hyper-targeted video messaging to reach a younger affluent audience.

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  • Imagine the Possibilities

    Internationalist Innovation in Media   January 9, 2017  

    Mattel developed the “Imagine the Possibilities” campaign to change the public’s perception of Barbie, and to return to the brand’s original mission of helping girls see all of the possibilities open to them.

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  • Sensus: The Universe in His Eyes

    Internationalist Innovation in Media   January 9, 2017  

    Nacional Monte Piedad created the first Braille comic book, to showcase its charity work, raise awareness for the visually impaired, and help children in need.

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  • #MyNorth: The Basketball Story of My Neighborhood

    Internationalist Innovation in Media   January 9, 2017  

    To establish credibility in the emerging basketball market, Sport Chek created an out-of-home campaign that leveraged the unique personalities of Toronto neighborhoods and basketball players.

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  • Tissue Accessories for Every Woman

    Internationalist Innovation in Media   January 9, 2017  

    To differentiate itself from competition and increase sales, Tempo leveraged its premium tissue product to link function to fashion and re-engage with its target audience.

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  • Destination Dubai

    Internationalist Innovation in Media   January 9, 2017  

    Emirates showcased Dubai as the go-to destination for every traveler while promoting itself as the ideal travel partner to visit the city.

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  • eos Launch

    Internationalist Innovation in Media   January 9, 2017  

    eos broke into the German market with an integrated campaign promoting its line of Easter-themed lip balms.

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  • CTII Launch

    Internationalist Innovation in Media   January 9, 2017  

    Converse launched a new version of its bestselling Chuck Taylor All Stars to Millennials by reinventing old-fashioned media channels with new technology.

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  • Cause Marketing

    Insight Briefs   January 5, 2017  

    As more and more consumers (particularly Millennials) choose to support brands whose values align with their own, companies are realizing the importance of “Cause Marketing.” While it was once sufficient for a brand to cut a check to a charity for publicity, now they must form a partnership with organizations that have some relevant connection to the business, and create robust programs that actually affect positive change in their communities. The ANA curated the top Cause Marketing campaigns of 2016 to identify trends and best practices in this insight brief.

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  • The Reach of College Football is Formidable and its Viewers Have Buying Power

    Nielsen   December 29, 2016  

    A Nielsen study found that college football reaches both educated and affluent audiences, giving luxury brands an opportunity to reach a new segment.

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  • How Challenger Brands Succeed

    Knowledge Partner Video   December 27, 2016  

    In this video, hear from two seasoned challenger brand experts who have gone head-to-head against leader brand Goliaths and came out on top.

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  • A Different Kind of Shopping Experience: Marketing to the Moms of College-Bound Children

    MediaPost   December 16, 2016  

    There are five unique tips that universities should keep in mind when marketing to the mother of a college-bound student.

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  • Industry Vertical: Food and Beverage

    Insight Briefs   December 9, 2016  

    Food and beverage brands are finding success by aligning business and marketing goals under unified strategies.

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  • AIG Leverages "Laser-Targeted" Messaging to Supercharge Customer Connection

    Event Recaps   December 7, 2016  

    AIG shared how its partnership with LinkedIn educated its target market, changed brand perceptions, demonstrated thought leadership, and established an ongoing dialogue in the financial services industry.

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  • The Fearless Marketer’s Guide to 2017 Planning

    Knowledge Partners   December 6, 2016  

    Three foundational questions marketers should ask before creating strategic plans.

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