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  • At the Crossroads of Digital and Physical Marketing

    Forward   April 25, 2017  

    Now more than ever, understanding the effectiveness of each channel, campaign, and content piece is critical to marketing success, yet the rapid growth of channels in this digital age makes knowing the right mix to be successful that much harder. In this issue of Forward, the United States Postal Service looks at how merging digital and print marketing can boost ROI, increase consumer engagement across multiple forms of media, and improve marketing accountability — all cornerstones of a successful marketing campaign. Plus, how a new innovation called Informed Delivery is poised to give marketers more touchpoints and more impressions.

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  • Back to Basics: Adding Direct Mail to the Marketing Mix

    Industry Insights   April 25, 2017  

    This article includes some helpful insights for marketers looking to get back to the basics and incorporate direct mail into their brand strategies.

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  • Marketing Disruption: Six Ways Your Brand Can Use Technology to Conquer Marketing Disruptions

    Research Reports   April 24, 2017  

    New research from the ANA reveals how marketers are dealing with industry disruptions using technology.

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  • User-Generated Content

    Ask the Expert Answers   April 24, 2017  

    ANA’s Ask the Expert research service answers the question, “What are the best practices for utilizing user-generated content?”

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  • Taking a Bite of Rebranding

    Industry Insights   April 21, 2017  

    It’s never too late for marketers and advertisers to breathe new life into their brands. Here are five companies that embraced new trends to transform their brands for younger generations.

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  • Brands That Inspire Runners (And Non-Runners)

    Industry Insights   April 21, 2017  

    Running isn’t just for professionals. Discover how five brands are engaging with runners of all levels to drive loyalty in the long run.

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  • Record Store Day Puts the Focus on Music

    Nielsen   April 20, 2017  

    Nielsen explored the history of Record Store Day and the impact that it has had on music sales since its beginning in 2008.

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  • AI Primer for B-to-B Marketers

    B-to-B Marketer   April 19, 2017  

    Many B-to-B companies still have a limited understanding of how to apply artificial intelligence to marketing. Here’s a quick primer.

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  • B-to-B Brands in an App-Focused World

    Knowledge Partners   April 19, 2017  

    How can a B-to-B brand determine which mobile app channels (digital audio, social networking, gaming, video, and messaging) are best for reaching its customers?

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  • Exercise Is "Contagious" on Social Networks

    MediaPost   April 19, 2017  

    A new study shows that discussions related to exercise — specifically running — across social networks are positively influencing users.

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  • An Interesting Turn for Dos Equis

    Industry Insights   April 14, 2017  

    In this exclusive Q&A, Dos Equis VP of Marketing Andrew Katz explains why the brand introduced a new “Most Interesting Man” and how the iconic campaign has evolved.

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  • Advertising Law

    Insight Briefs   April 13, 2017  

    For marketers, every new channel, platform, and technology presents opportunities to deepen consumer engagement. However, they also pose risks, not only of litigation and regulatory punishment, but of eroding consumer trust. When an organization’s marketers and lawyers work closely throughout the marketing process, it not only protects the company, it can strengthen the brand’s relationship with customers.

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  • Getting to Know Today’s Meal Kit Shoppers

    Nielsen   April 13, 2017  

    Nielsen’s “The Mindset of the Meal Kit Consumer” study explored the habits, demographics, and opinions of U.S. consumers who purchase pre-prepared meal kits.

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  • The Evolution of E-Commerce

    ANA Magazine   April 12, 2017  

    E-commerce is booming. Here are three rules of thumb for brands looking to break in.

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  • How Financial Marketers Can Appeal to the Millennial Mindset

    MediaPost   April 12, 2017  

    Five helpful tips marketers can use to engage millennials around personal finance.

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  • Driving Digital Engagement

    Event Recaps   April 11, 2017  

    Siemens shared insights on how it drives ongoing customer-centric improvements to maximize ROI from all online and digital touchpoints across its Healthineers brand.

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  • Conquering Mobile: What Marketers Should Master in 2017

    MediaPost   April 10, 2017  

    Here are three ways marketers should approach mobile to thrive in a mobile-first world.

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  • Media Quality Report: H2 2016

    Knowledge Partners   April 8, 2017  

    Integral Ad Science’s media quality reports are designed to help brands better invest in digital and educate marketers about ad fraud, brand risk, and viewability.

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  • Dell Makes Social a Priority

    Industry Insights   April 7, 2017  

    Dell has delivered social media policy training classes to more than 50,000 employees. In this Q&A, Amy Heiss explains why the classes are paying dividends for the company.

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  • Fore: Where Brands are Finding Value at This Year’s Masters Tourney

    Nielsen   April 6, 2017  

    Nielsen examined the popularity of the Masters Golf Tournament and identified opportunities for brands to capitalize on the global event.

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