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  • 5 Digital Advertising Predictions for 2018

    Forward   November 21, 2017  

    From connected TV to the status of the digital supply chain, technology company The Trade Desk give its predictions for what the marketing industry can expect in 2018.

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  • When Disruption Happens, What’s the Best Way for Brands to Respond?

    ANA Magazine   November 17, 2017  

    Long-established brands and newer upstarts can easily find themselves on the wrong side of industry innovation. When disruption happens, how should a brand react to maintain its market share?

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  • Facebook Woos B-to-B Marketers

    B-to-B Marketer   November 16, 2017  

    A recent survey by Social Media Manager found that Facebook is now the most-used channel of B-to-B marketers, followed by LinkedIn and Twitter. Here's what's driving the rise of Facebook and the challenges that still exist.

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  • Advanced TV 101 — Which Service Is Right For Your Business?: Simulmedia

    Webinars   November 15, 2017  

    Many companies are offering data-driven, Advanced TV solutions. Learn why the key is understanding which one will drive the most growth for your business.

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  • Lessons In Unconventional Innovation: Reese’s Peanut Butter Cups

    Webinars   November 15, 2017  

    In this video, learn how Reese's Pieces Peanut Butter Cup capitalized on an 'equity explosion' that created '#Cupfusion,' the brand's non-traditional, unconventional launch approach, and led to quadrupling sales expectations in the first year.

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  • Traditional Advertising Isn't Dead...Yet

    MediaPost   November 10, 2017  

    Four reasons why marketers and advertisers shouldn’t ignore traditional advertising.

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  • Safeguard Your Brand

    Industry Insights   November 9, 2017  

    For all the benefits of programmatic ad buying, such automation has resulted in one significant downside for many brands: unintended placements next to objectionable content or on fake news sites. Trust Metrics CEO Marc Goldberg offers his perspective on how brands can avoid bad placements in their retargeting efforts.

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  • Can’t find what you’re looking for? Ask the Expert.

    Ask the Expert Answers   November 9, 2017  

    ANA members have access to a free team of researchers able to pull the best content and resources on your marketing challenge.

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  • Branded Content and Distribution

    Event Recaps   November 9, 2017  

    Discovery shared how its partnerships amplify branded content with a supporting multi-media marketing platform that went beyond just linear and digital distribution.

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  • Using Sound to Rise Above the Noise

    ANA Magazine   November 8, 2017  

    The proliferation of voice-enabled assistants and other technologies have companies reconsidering how they use sound and music to define and reinforce brand identity.

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  • Dial Report Case Study: Automotive

    Knowledge Partners   November 8, 2017  

    Dial Report shared a case study of a leading U.S. auto manufacturer that saw a 32 percent store lift from a regional radio campaign.

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  • Using Crowdsourcing to Create Engagement and Innovation: Rust-Oleum

    Webinars   November 8, 2017  

    In this webinar, Rust-Oleum Corporation shared the innovative work they are doing with the company's crowdsourcing program.

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  • Dial Report Case Study: Home Improvement

    Knowledge Partners   November 8, 2017  

    Dial Report shared a case study of a leading home improvement retailer that attributed a lift in store traffic to a broadcast radio campaign.

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  • Bringing the Precision of Digital to Connected TV: The Trade Desk

    Webinars   November 8, 2017  

    In this webinar, learn why connected TV is the linchpin to a holistic media buying approach and is enabling advertisers to plan screen agnostic, consumer-centric campaigns, aligning their tactics to consumer behavior instead of specific channels.

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  • Dial Report Case Study: Insurance

    Knowledge Partners   November 8, 2017  

    Dial Report shared a case study of an insurance company that used a radio campaign to target a specific audience of radio listeners.

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  • The Convergence of TV and Digital

    Forward   November 7, 2017  

    Over-the-Top (OTT) streaming services and other technological advancements may have altered the ways in which people consume television programming, but they're also creating big opportunities for advertisers.

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  • Avocados From Mexico's Digital Success Formula: How to Disrupt the Space and Win Big

    Session Videos   November 7, 2017  

    In this video, Alvaro Luque, president of Avocados From Mexico shared the thinking behind the strategy that allowed the brand's Super Bowl digital campaign #AVOSECRETS to win the most competitive social conversation in U.S marketing.

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  • Marketers Are Opening Their Eyes to Visual Search

    MediaPost   November 7, 2017  

    MediaPost shared seven ways marketers can retool their digital offerings with visual search.

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  • Using Flavor, Gifs, and Emoji to Break the Language Barrier

    Session Videos   November 7, 2017  

    Learn how Carvel is using emojis, gifs, memes and other visual tools, ubiquitous in online conversations, to bridge the language barrier on social media.

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  • Building Diversity. Why Being Bold Wins.

    Session Videos   November 6, 2017  

    Gain insight into how marketers can, and should, leverage new platforms that connect consumers with the biggest moments in current culture.

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