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  • What Marketers Need to Know about the Three Biggest Audio Trends for 2019

    Webinars   October 11, 2018  

    Get an overview of Turn It Up! The Definitive Guide to Audio, Pandora's annual perspective of the audio media landscape. This guide is full of facts, figures, and perspectives from media's top experts and offers a glimpse into the science of sound and why it drives four hours of daily engagement with audio.

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  • Reimagining the In-Store Customer Experience

    ANA Magazine   October 10, 2018  

    Today's volatile, evolving retail landscape has led many venerable brands to find new ways to draw customers into the store and keep them coming back. In fact, today's on-demand economy has reset what "normal" looks like at brick-and-mortar outlets.

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  • GE Power: Social Selling — Engaging Employees as Brand Ambassadors on LinkedIn

    Webinars   October 10, 2018  

    GE Power shared how they connect with their customers online by engaging with their employees on LinkedIn.

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  • USPS: What Marketers Need to Know about Integrating Print and Digital

    Webinars   October 4, 2018  

    The United States Postal Service (USPS) shared examples of how brands have successfully integrated direct mail and digital for a seamless interactive user experience.

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  • Re-evaluating Reach Strategies for Better National TV Ad Campaigns

    Industry Insights   October 4, 2018  

    The digital targeting tactics marketers have come to love and trust can now be used to target audiences watching premium video content airing on TV. These advancements are largely due to the availability of insights based on rich viewership data.

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  • What Drives the Most Clicks?

    Knowledge Partners   October 3, 2018  

    This infographic from Branded Entertainment Network shares average click through rates for several different platforms.

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  • Moe’s Southwest Grill: Making Social Part of an Integrated Marketing Campaign

    Webinars   October 3, 2018  

    Moe's Southwest Grill presented their 360 approach for an integrated campaign for Moe's annual Free Queso Day event.

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  • Top Streaming Shows During the First Half of 2018

    Knowledge Partners   October 2, 2018  

    This infographic from Branded Entertainment Network shares the most popular shows from the first half of 2018.

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  • Audio Opportunities for Marketers

    Event Recaps   October 2, 2018  

    The retailer Express and the music-streaming service Pandora shared some of the marketing successes produced by their partnership.

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  • Why TV Should Be Part of Every Brand Marketer’s Toolkit

    Forward   October 2, 2018  

    Despite what marketers may have heard about viewer attention fragmenting across screens and media formats, the growing trend of cord cutting, or younger generations losing interest in TV content, it doesn’t mean TV is going away. TV is still a valuable and worthy channel for brand marketers — here’s why.

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  • The Future of Mobile Search Ads

    Smarties Awards   October 1, 2018  

    To create a unique experience for credit card prospects, Akbank revolutionized its mobile search advertising by generating a unique script that decided the related bidding for each keyword, leveraged AdWords in-market audiences, and connected Facebook audiences with AdWords.

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  • Lane Bryant and Vibes

    Smarties Awards   October 1, 2018  

    Lane Bryant drove in-store traffic with mobile offers.

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  • Corruption Detector

    Smarties Awards   October 1, 2018  

    A leading consumer protection brand in Brazil created an app that can detect corrupt politicians through facial recognition technology.

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  • Dry Shampoo

    Smarties Awards   October 1, 2018  

    Dove used data to narrowly target potential customers and serve up personalized digital advertising about nearby retailers.

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  • Formula Songs

    Smarties Awards   October 1, 2018  

    Sprite wanted to turn boring formulas students have to learn by heart into catchy songs that also helped promote Sprite’s new formula.

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  • Lincoln's Enhanced Build & Price Experience

    Smarties Awards   October 1, 2018  

    Luxury car brand Lincoln developed the “Build & Price” tool to allow consumers to explore its vehicles through a digital experience.

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  • Forevermark Chatbot

    Smarties Awards   October 1, 2018  

    Luxury diamond brand Forevermark developed a chatbot that assisted jewelry shoppers and helped them to find local retailers.

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  • 2017 Lyft and Kargo Round Up and Donate Mobile Campaign

    Smarties Awards   October 1, 2018  

    Lyft strengthened its reputation for social responsibility with the launch of a feature to streamline charitable donations — a launch that it promoted through an online video campaign.

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  • The Future of Commerce

    Smarties Awards   October 1, 2018  

    AT&T partnered with The Washington Post to create immersive content around its B2B services.

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  • Rexona Movement for Movement

    Smarties Awards   October 1, 2018  

    To strengthen brand love and build differentiation in the deodorant category, Rexona launched “Movement for Movement” and the mobile app, Gerak, which would create a more accessible Indonesia and help the disabled community face mobility challenges.

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