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  • Four Things B-to-B Marketers Must Do In 2017

    B-to-B Marketer   January 17, 2017  

    Don't finalize your 2017 B-to-B marketing plans without first including a resolution to experiment with the four tactics from this presentation.

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  • Channeling TV

    ANA Magazine   January 10, 2017  

    New findings show TV is still the most trusted, and most viewed, medium out there.

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  • Brewing New Media

    Internationalist Innovation in Media   January 9, 2017  

    Activision used audience insights to create Black Hops Midnight Pale Ale, a new product to engage Call of Duty’s target audience of Millennial males.

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  • Is Trans Kind?

    Internationalist Innovation in Media   January 9, 2017  

    Airbnb supported its mission of inclusivity by releasing a trans-friendly TV spot in honor of Caitlyn Jenner winning the Arthur Ashe Courage Award at the ESPYs.

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  • #shovelitforward

    Internationalist Innovation in Media   January 9, 2017  

    To increase brand recall and awareness, Canadian Tire created the #shovelitforward campaign, which used social media to spread a message of good will across the nation.

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  • Fitle

    Internationalist Innovation in Media   January 9, 2017  

    With the development of an augmented reality app, Carrefour offered its customers the opportunity to try on clothes virtually.

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  • The Guy Who Cut Everything in Half

    Internationalist Innovation in Media   January 9, 2017  

    By creating a digital campaign targeted at young couples, the German Bar Association encouraged couples to seek legal advice before getting married and to set up a prenuptial agreement.

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  • The Doppio Agent

    Internationalist Innovation in Media   January 9, 2017  

    Delica drove Café Royal brand awareness among French consumers with an interactive video campaign featuring singer and songwriter Robbie Williams.

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  • Tough Enough

    Internationalist Innovation in Media   January 9, 2017  

    Dell sought to win the hearts and minds of IT decision-makers by giving them a social platform to share their experiences.

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  • Ketchup Hold Out

    Internationalist Innovation in Media   January 9, 2017  

    Doritos created a mobile game to increase its relevance in the snack category and engage with the Millennial audience.

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  • Blackout

    Internationalist Innovation in Media   January 9, 2017  

    Chevrolet created a disruptive Super Bowl ad campaign to promote its 2015 Colorado mid-sized vehicle with built-in Wi-Fi.

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  • Rin Career Ready

    Internationalist Innovation in Media   January 9, 2017  

    Rin, a popular Indian detergent brand, helped rural women gain confidence and employment through virtual training they could access through a mobile device.

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  • Same-Day Pups

    Internationalist Innovation in Media   January 9, 2017  

    The Humane Society educated current and prospective dog owners about inhumane puppy mills with content that went viral.

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  • Wish Writer

    Internationalist Innovation in Media   January 9, 2017  

    To reinvent its “Believe” campaign, Macy’s used a multi-channel marketing strategy to engage with consumers and drive lift in key brand metrics.

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  • #imlovinit24

    Internationalist Innovation in Media   January 9, 2017  

    McDonald’s reconnected with its Millennial audience through a 24-hour global campaign.

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  • Mother to a Generation

    Internationalist Innovation in Media   January 9, 2017  

    To reconnect with mothers in the Middle East, NIDO created a digital campaign asking mothers to take a pledge by sharing a photo on NIDO’s website or social media platforms.

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  • Virtually Porsche

    Internationalist Innovation in Media   January 9, 2017  

    To reach Porsche fans all over the country, Porsche created a virtual reality app that allows users to test drive a Porsche car right from their mobile device.

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  • The Forever Home Stories

    Internationalist Innovation in Media   January 9, 2017  

    Purina shifted Australians’ view of animal shelter adoptions and perceptions of its brand with a video series.

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  • Starbucks Sparkle Shop

    Internationalist Innovation in Media   January 9, 2017  

    In partnership with Canadian YouTube star LaurDIY, Starbucks executed experiential events in key cities to invite Canadian Millennials to try its new Teavana Sparkling Tea Juices line.

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  • Discover UNB

    Internationalist Innovation in Media   January 9, 2017  

    To drive awareness and consideration among its long-distance target audience, the University of New Brunswick created a virtual guided tour around the campus using virtual reality technology.

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