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  • Stop, Look and Listen: Collecting Insights from Social Listening

    Industry Insights   October 4, 2017  

    Here are five ANA brands who are using social listening to get a leg up on competition and give consumers what they really want.

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  • Social Media: The Good, The Bad and The Ugly

    Knowledge Partners   September 29, 2017  

    While content is a vital element of social media marketing, the real value for brands lies in community management and engagement. Eric Mower + Associates shared business cases from brands that used social media as a way to make genuine connections with consumers, driving brand affinity and sales in the process.

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  • How to Engage the Millennial Market? Engage Young Men

    MediaPost   September 26, 2017  

    New research shows that young men are now more influential in several categories that women have long dominated.

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  • Equinox: Digital Case Study

    Event Recaps   September 20, 2017  

    Equinox shared the innovative work it has been doing on its digital and social channels.

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  • Travelzoo: Facebook Live Case Study

    Event Recaps   September 19, 2017  

    Travelzoo shared insights and best practices for leveraging Facebook Live to engage travel enthusiasts around the world.

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  • Quick Bits for September 18, 2017

    ANA Magazine   September 18, 2017  

    What marketers need to know this week: advertising trade groups aren't sold on Apple's anti-tracking settings, marketers are buying in to martech, digital ad marketing to children is on the rise, and more.

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  • Use of Social Media and Advanced Technologies for Sponsorship

    Industry Insights   September 18, 2017  

    A survey among ANA members provides learnings about how social media and technology are used in sponsorship activations.

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  • Influencers Revisited

    Event Recaps   September 12, 2017  

    Jason Gordon of Reed Smith LLP provided a refresher on the FTC Guides concerning the use of testimonials and endorsements in advertising.

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  • Influencers Revisited

    Webinars   September 12, 2017  

    In this webinar, Jason Gordon of Reed Smith LLP provided a refresher on the FTC Guides concerning the use of testimonials and endorsements in advertising.

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  • Adobe: Amplifying Your Brand’s Voice Through Content Marketing

    Event Recaps   September 6, 2017  

    Adobe shared how its content marketing and social influencer strategy amplified its voice in the technology industry.

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  • UnitedHealthcare Ways In

    Effie Awards   September 1, 2017  

    Taking the complexity of the health care system head-on, we used humor to show how UnitedHealthcare could help make the system less confusing, less expensive, and just plain more human.

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  • Be the Guy

    Effie Awards   September 1, 2017  

    To demonstrate young mens' unique role in curing blood cancers and other life-threatening diseases, Be The Match flipped the script — shifting the focus from patients to donors.

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  • McDonald's and Coca-Cola

    Effie Awards   September 1, 2017  

    The Sip, Share and Win program was born out of an idea that identified and utilized an important yet understated retail asset in the restaurant business: the drive-thru.

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  • The Co-Worker Collection

    Effie Awards   September 1, 2017  

    During a time when no one thought of Office Depot OfficeMax, "The Co-Worker Collection" transformed the tradition of office gifting by bringing in 14% new customers, doubling our sales goals, and solving a untouched human truth — all while spreading some passive aggressive cheer.

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  • Reach Across the Aisle

    Effie Awards   September 1, 2017  

    Throughout 2015 and into 2016, Fitbit encountered a slew of competitors trying to steal share from the wearable juggernaut. Its goal was simple yet significant: maintain its position as the market leader in wearable fitness.

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  • The Wiener War

    Effie Awards   September 1, 2017  

    Learn how small chain Checkers/Rally’s took on a big brand like Burger King and hijacked their multi-million dollar hot dog launch.

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  • Dove Hair #LoveYourCurls Emojis

    Effie Awards   September 1, 2017  

    By creating a keyboard filled with emojis with multiple curly hair types, textures, and colors, Dove Hair started a viral conversation via a timely and relevant social medium.

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  • #Say It with Pepsi

    Effie Awards   September 1, 2017  

    With young cola drinkers looking at the category in a whole new way, Pepsi differentiated itself with #SayItWithPepsi — its biggest campaign in a decade.

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  • MPM: Big Is Here

    Effie Awards   September 1, 2017  

    For years, the Milwaukee Public Museum had been struggling with declining attendance, huge financial losses, and a perception of being old and boring. But by treating a new exhibit launch as more Hollywood than museum, dinosaurs were literally brought to life in the streets of Milwaukee.

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  • The Super Bowl Dunk

    Effie Awards   September 1, 2017  

    By declining to advertise during the Super Bowl, Gatorade was missing a huge opportunity to connect with competitive athletes during one of the most relevant moments in sport…the Dunk. With a limited media spend, Gatorade worked to turn the Super Bowl into a platform for brand engagement.

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