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  • GE Power: Social Selling — Engaging Employees as Brand Ambassadors on LinkedIn

    Webinars   October 10, 2018  

    GE Power shared how they connect with their customers online by engaging with their employees on LinkedIn.

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  • What Drives the Most Clicks?

    Knowledge Partners   October 3, 2018  

    This infographic from Branded Entertainment Network shares average click through rates for several different platforms.

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  • #RepresentLove: The Interracial Couple Emoji Project

    Smarties Awards   October 1, 2018  

    Tinder showed support for diversity and love by creating a petition for interracial couples to be represented on emoji keyboards.

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  • OLX Vogon

    Smarties Awards   October 1, 2018  

    The OLX Vogon campaign’s objective was to generate awareness for the new OLX app, which is a more efficient and hyper-local app.

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  • The Muddle Shop

    Smarties Awards   October 1, 2018  

    The Zyrtec Muddle Shop campaign used satire to point out the silly things people do to compensate for inadequate allergy relief.

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  • Forevermark Chatbot

    Smarties Awards   October 1, 2018  

    Luxury diamond brand Forevermark developed a chatbot that assisted jewelry shoppers and helped them to find local retailers.

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  • Impractical Jokers Surprise and Delight

    Smarties Awards   October 1, 2018  

    truTV launched the seventh season of Impractical Jokers with a social media campaign and free pizzas.

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  • Lincoln Navigator 360 VR

    Smarties Awards   October 1, 2018  

    Lincoln created a 360-degree VR content campaign for the 2018 Lincoln Black Label Navigation, which focused on utilizing technology in a way to let people step inside the 2018 Lincoln Navigator while also giving clients an experience they might not be able to have in a typical test drive.

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  • McBot

    Smarties Awards   October 1, 2018  

    McDonald’s created an innovative, real-time relationship experience with consumers during meals called McBot.

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  • Coca-Cola Fan Feat

    Smarties Awards   October 1, 2018  

    Coca-Cola used music to connect with Brazil’s youth; engagement and sales numbers grew as a result.

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  • TUMS Chewy Bites Launch

    Smarties Awards   October 1, 2018  

    In 2017, TUMS launched Chewy Bites, an antacid that works just as fast as regular TUMS, but tastes delicious, thanks to its tasty outer-shell and soft, chewy center. The campaign was targeted to millennials.

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  • Formula Songs

    Smarties Awards   October 1, 2018  

    Sprite wanted to turn boring formulas students have to learn by heart into catchy songs that also helped promote Sprite’s new formula.

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  • Galaxy Apps

    Smarties Awards   October 1, 2018  

    Samsung marketed its Galaxy App store with a highly segmented campaign.

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  • #JumpForHealth

    Smarties Awards   October 1, 2018  

    Indian Health Insurance brand, Aditya Birla Capital Insurance, created a social media-based challenge for its customers which drove brand awareness and helped a philanthropic cause.

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  • Pepsodent Nightbrushing via Storytelling

    Smarties Awards   October 1, 2018  

    Pepsodent created a campaign to encourage night brushing before going to bed in Indonesia.

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  • Hijacking the Largest Shopping Festival in the World

    Smarties Awards   October 1, 2018  

    Uniqlo was the first brand to cross the 100 million RMB mark on Single's Day in less than one minute.

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  • Flonase Greatest Season Ever

    Smarties Awards   October 1, 2018  

    Flonase promoted its allergy remedy by tapping into the excitement surrounding the 2018 baseball season’s Opening Day.

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  • Excedrin Works 360 Video

    Smarties Awards   October 1, 2018  

    Excedrin empowered real migraine sufferers to stop hiding their migraines at work by giving them the tools they need to have conversations about their migraines and shed a light on the misconceptions through its campaign, Excedrin Works.

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  • I Can You Can

    Smarties Awards   October 1, 2018  

    Nicotex’s campaign was to make smokers in India believe that it is possible to quit smoking, demonstrate success stories of people who’ve already quit smoking and simultaneously inspire other smokers who want to quit.

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  • NowThis x Samsung Gear 360

    Smarties Awards   October 1, 2018  

    Samsung, the market leader in 360-degree hardware, knew that in order to grow the category, the company needed to normalize watching and creating 360-degree content.

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