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  • A New Megaphone: Social Media Gives Consumers a Chance to be Heard on What They Watch

    Nielsen   January 17, 2017  

    According to Nielsen’s 2016 Social Media Report, the role social media plays in consumers’ lives is increasing through multi-device use and the sharing of media consumption.

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  • #shovelitforward

    Internationalist Innovation in Media   January 9, 2017  

    To increase brand recall and awareness, Canadian Tire created the #shovelitforward campaign, which used social media to spread a message of good will across the nation.

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  • The Doppio Agent

    Internationalist Innovation in Media   January 9, 2017  

    Delica drove Café Royal brand awareness among French consumers with an interactive video campaign featuring singer and songwriter Robbie Williams.

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  • Tough Enough

    Internationalist Innovation in Media   January 9, 2017  

    Dell sought to win the hearts and minds of IT decision-makers by giving them a social platform to share their experiences.

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  • #imlovinit24

    Internationalist Innovation in Media   January 9, 2017  

    McDonald’s reconnected with its Millennial audience through a 24-hour global campaign.

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  • Mother to a Generation

    Internationalist Innovation in Media   January 9, 2017  

    To reconnect with mothers in the Middle East, NIDO created a digital campaign asking mothers to take a pledge by sharing a photo on NIDO’s website or social media platforms.

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  • #BeExtraordinary

    Internationalist Innovation in Media   January 9, 2017  

    Bentley’s “#BeExtraordinary” campaign used hyper-targeted video messaging to reach a younger affluent audience.

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  • Copenhagen Airport: The Attentive Host

    Internationalist Innovation in Media   January 9, 2017  

    Copenhagen Airport launched a content marketing campaign on social media to drive brand affinity and increase revenue for the airport and all of its businesses.

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  • Imagine the Possibilities

    Internationalist Innovation in Media   January 9, 2017  

    Mattel developed the “Imagine the Possibilities” campaign to change the public’s perception of Barbie, and to return to the brand’s original mission of helping girls see all of the possibilities open to them.

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  • Mozilla and Web Privacy

    Internationalist Innovation in Media   January 9, 2017  

    Mozilla teamed up with YouTube celebrity Jack Vale to talk to consumers about web privacy in an entertaining, engaging way.

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  • Tissue Accessories for Every Woman

    Internationalist Innovation in Media   January 9, 2017  

    To differentiate itself from competition and increase sales, Tempo leveraged its premium tissue product to link function to fashion and re-engage with its target audience.

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  • #BestDayEver

    Internationalist Innovation in Media   January 9, 2017  

    Chevrolet sought to generate interest in the brand by building a surprise-and-delight campaign that turned April Fools’ Day on its head.

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  • Suelta La Sopa Novela

    Internationalist Innovation in Media   January 9, 2017  

    AT&T partnered with Telemundo for a social media campaign that let telenovela fans engage with their favorite shows.

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  • 2017 Will Be the Year of Measurement

    MediaPost   December 20, 2016  

    As marketers look ahead to 2017, there are three key trends in social media that they should prepare for.

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  • AIG Leverages "Laser-Targeted" Messaging to Supercharge Customer Connection

    Event Recaps   December 7, 2016  

    AIG shared how its partnership with LinkedIn educated its target market, changed brand perceptions, demonstrated thought leadership, and established an ongoing dialogue in the financial services industry.

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  • How Sales Teams Can Benefit from Social Selling

    Event Recaps   December 6, 2016  

    Learn why the digital customer experience transformation has taken place, and what action you should be taking now to stay ahead of the curve, and your CEO.

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  • With Cause Efforts, Macy's, Target, Kroger Hope to Amplify Santa's Swagger

    MediaPost   December 6, 2016  

    Macy’s, Target, and Kroger dialed up their cause-marketing connections in the 2016 holiday season to make sure kids everywhere get their fair share from Santa.

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  • Camels vs. Reindeers

    Multicultural Excellence Awards   December 1, 2016  

    Denny’s drove social media engagement among its Latino guests with a humorous video series that tapped into their unique holiday traditions.

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  • Did You Eat Yet?

    Multicultural Excellence Awards   December 1, 2016  

    McDonald’s leveraged a largely undiscussed cultural insight to connect with Asian-Americans and help them tell loved ones how much they meant.

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  • Wash Away Labels

    Multicultural Excellence Awards   December 1, 2016  

    Tide’s #WashAwayLabels campaign was designed to celebrate Hispanic consumers in America, and “wash away” derogatory comments and stereotypes about their culture.

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