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  • The Secret Sauce for Top-Tweeted Super Bowl Ads: Easy to Understand, with a Smile

    Nielsen   February 9, 2017  

    Nielsen conducted a study on the most- and least-Tweeted about ads during the 2017 Super Bowl, revealing that the top ads were easy to understand and made viewers smile.

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  • Mary Kay Engages Advocates to Build Brand Love

    Event Recaps   February 7, 2017  

    Mary Kay leverages its beauty consultants to create integrated social media campaigns that build brand love.

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  • Amplify Your Story

    ANA Magazine   February 1, 2017  

    Using social influencers to drive shopper marketing.

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  • STX Entertainment: Marketing Movies to Millennials

    Event Recaps   February 1, 2017  

    STX shared how it successfully markets its films to Millennial audiences across worldwide multiplatform distribution channels.

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  • Why Human-To-Human Contact Is Too Important to Pass

    MediaPost   January 30, 2017  

    Matt Tumbleson, CEO and founder of customer service platform Teckst, discusses the hierarchy of customer experience.

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  • 3 Rules for Brands Sharing Memes

    ANA Magazine   January 24, 2017  

    A cautionary tale and best practices for marketers who want to share memes and celebrity likenesses in social media marketing.

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  • A New Megaphone: Social Media Gives Consumers a Chance to be Heard on What They Watch

    Nielsen   January 17, 2017  

    According to Nielsen’s 2016 Social Media Report, the role social media plays in consumers’ lives is increasing through multi-device use and the sharing of media consumption.

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  • Suelta La Sopa Novela

    Internationalist Innovation in Media   January 9, 2017  

    AT&T partnered with Telemundo for a social media campaign that let telenovela fans engage with their favorite shows.

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  • The Doppio Agent

    Internationalist Innovation in Media   January 9, 2017  

    Delica drove Café Royal brand awareness among French consumers with an interactive video campaign featuring singer and songwriter Robbie Williams.

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  • Fans Do Wonders

    Internationalist Innovation in Media   January 9, 2017  

    A telecommunications brand’s global campaign helped fans of a soccer team connect with their favorite players.

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  • #shovelitforward

    Internationalist Innovation in Media   January 9, 2017  

    To increase brand recall and awareness, Canadian Tire created the #shovelitforward campaign, which used social media to spread a message of good will across the nation.

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  • Breathe Right

    Internationalist Innovation in Media   January 9, 2017  

    Breathe Right nasal strips increased awareness among Millennials by joining the conversation about the first horse to run the Belmont Stakes wearing a nasal strip.

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  • Tissue Accessories for Every Woman

    Internationalist Innovation in Media   January 9, 2017  

    To differentiate itself from competition and increase sales, Tempo leveraged its premium tissue product to link function to fashion and re-engage with its target audience.

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  • Copenhagen Airport: The Attentive Host

    Internationalist Innovation in Media   January 9, 2017  

    Copenhagen Airport launched a content marketing campaign on social media to drive brand affinity and increase revenue for the airport and all of its businesses.

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  • Imagine the Possibilities

    Internationalist Innovation in Media   January 9, 2017  

    Mattel developed the “Imagine the Possibilities” campaign to change the public’s perception of Barbie, and to return to the brand’s original mission of helping girls see all of the possibilities open to them.

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  • Twelve Hours with Demi Lovato

    Internationalist Innovation in Media   January 9, 2017  

    To alter its perception among Millennials, the Marriott Rewards Program offered its members exclusive access to content from Demi Lovato.

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  • Flying Bucket

    Internationalist Innovation in Media   January 9, 2017  

    KFC created a social media buzz by delivering a giant bucket of fried chicken to a beach in the UAE.

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  • Youth Milk Snack Time

    Internationalist Innovation in Media   January 9, 2017  

    Milk West created a cartoon web series to combat declining consumption of milk among Canadian teenagers.

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  • Mother to a Generation

    Internationalist Innovation in Media   January 9, 2017  

    To reconnect with mothers in the Middle East, NIDO created a digital campaign asking mothers to take a pledge by sharing a photo on NIDO’s website or social media platforms.

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  • #BeExtraordinary

    Internationalist Innovation in Media   January 9, 2017  

    Bentley’s “#BeExtraordinary” campaign used hyper-targeted video messaging to reach a younger affluent audience.

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