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Search returned: 328 document(s).

  • Five Steps to a Great Creative Brief

    ANA Magazine   April 11, 2018  

    Five things marketers can do to produce a better creative brief.

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  • ANA In-House Agency Fact Book — Q1 2018

    Industry Insights   April 3, 2018  

    The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

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  • Agency Termination Letter Template

    Tools   April 1, 2018  

    Leverage the Agency Transition Termination Notice Letter Template to send a letter to your existing agency partner notifying them about the end of your relationship, and beginning of the transition process.

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  • Agency Transition Assets Acquisition Database

    Tools   April 1, 2018  

    Use the Agency Transition Assets Acquisition Database to collect and track all of the assets you will need to have transferred over to your new agency partner.

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  • Agency Management Playbook

    Playbooks   April 1, 2018  

    Use this step-by-step playbook and set of 28 premium tools and templates to develop an approach to agency selection, management and evaluation.

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  • CRM Consulting Service RFP

    Tools   April 1, 2018  

    Use this tool to help you design a Request for Proposal (RFP) for CRM Consulting Services.

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  • Agency Transfer Meeting Agenda Template

    Tools   April 1, 2018  

    Use the Agency Transition Transfer Meeting Agenda Template to set up a successful transition meeting between your old and new agency partner.

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  • Assignment Brief Template

    Tools   April 1, 2018  

    A template to communicate with your agency the strategic direction for creative development.

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  • Agency Onboarding Framework

    Tools   April 1, 2018  

    Review the Agency Onboarding Framework to understand the best practice process recommended for onboarding your new agency partner.

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  • Creative Strategy Survey Tool

    Tools   April 1, 2018  

    This detailed tool helps you communicate your project needs and strategic direction to your creative department or creative agency partner(s).

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  • Agency Management Training Course

    Tools   April 1, 2018  

    This course has 5 video modules that will help you develop a streamlined approach to agency selection, management and evaluation.

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  • Referral Partnership Agreement

    Tools   April 1, 2018  

    A template to create a formalized referral agreement between your organization and partners.

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  • Agency Transition Creative Assignment Transfer Plan Template

    Tools   April 1, 2018  

    Use the Agency Transition Creative Assignment Transfer Plan Template to plan the handing over of creative work from one agency to another.

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  • Agency Onboarding Checklist

    Tools   April 1, 2018  

    Leverage the Agency Onboarding Checklist to ensure the onboarding process runs smoothly.

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  • Agency Transition Framework

    Tools   April 1, 2018  

    Review the Agency Transition Framework to understand the best practices required to transition from one agency partner to another.

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  • Agency Management Framework

    Tools   April 1, 2018  

    Use this agency management framework to define the activities required to successfully create, plan and execute an agency management plan.

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  • Extra Gum: You Get What You Give

    Session Videos   March 27, 2018  

    In this video, discover how Mars Wrigley Confectionery has reinvigorated a mainstay confection brand, regained market share, and created lasting consumer connections.

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  • Extra Gum: You Get What You Give

    Public Videos   March 27, 2018  

    Mars Wrigley has unlocked it brands’ marketing power through storytelling and the freedom brief with agencies.

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  • Inspiration vs. Infringement: Avoiding Liability in a Social Media World

    Event Recaps   March 15, 2018  

    Two lawyers who regularly work with marketers shared best practices for avoiding copyright infringement.

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  • Optimize Your In-House Studio

    Knowledge Partners   March 15, 2018  

    Four warning signs that your organization’s in-house agency needs operational support.

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