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  • Don’t Work Your “Non-Working” Too Hard

    Knowledge Partners   February 10, 2017  

    The working versus non-working spend ratio is controversial among brand advertisers and agency leaders; here’s why there is no real benchmark for the measure and six ways to make better budget decisions.

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  • How to Simplify Roster Management

    Knowledge Partners   February 1, 2017  

    Brand advertisers can simplify roster management without significantly shrinking the number of agencies they work with.

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  • Production Transparency

    Event Recaps   January 26, 2017  

    The ANA and the AICE shared key learnings from the ANA Production Transparency task force and the AICE’s In-House Post-Production Policy Statement.

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  • Production Transparency

    Public Videos   January 26, 2017  

    To get the best creative product at the best price, advertisers should demand transparency about agency selection of post-production resources.

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  • The Contract

    Public Videos   January 26, 2017  

    Learn why agencies have legal fiduciary obligations to advertisers when contracted to act as their agents.

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  • Programmatic Buying

    Public Videos   January 26, 2017  

    To achieve transparency in programmatic buying, advertisers need to take control of the supply chain and their data.

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  • Programmatic Buying

    Event Recaps   January 26, 2017  

    AdFin addressed transparency issues in programmatic buying and offered practical recommendations for advertisers.

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  • Will You Conduct an Agency Review This Year?

    Knowledge Partners   January 25, 2017  

    Instead of asking if you'll conduct an agency review this year, ask whether or not you set up your agencies to succeed by enabling them to do their best possible work.

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  • No Longer Fly Blind with Your Agencies

    Knowledge Partners   December 27, 2016  

    The discipline of agency management has become increasingly more data-driven to significantly improve efficiencies, effectiveness, and ultimately relationship value.

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  • Big Data. Big Deal. You Bet.

    Knowledge Partners   December 27, 2016  

    AARM explores important questions about big data that heretofore have yet to be addressed by many advertisers within their agency agreements.

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  • Getting Creative

    ANA Magazine   December 4, 2016  

    A calculated risk for agencies and a less-than-perfect indicator of what marketers can expect for their brands, spec work may not be worth the trouble.

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  • Nestlé: Menu Pricing Case Study

    Event Recaps   December 1, 2016  

    Nestlé shared how it developed a “menu pricing” system that can enhance budgeting predictability for marketers, speed up negotiations, and deliver cost savings.

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  • Stall Tactics

    Industry Insights   November 28, 2016  

    Survey finds many clients and agencies still not discussing transparency.

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  • Compliance Auditing: The Path to Building Client Trust

    Knowledge Partners   November 17, 2016  

    AARM shares how cross-functional oversight builds accountability and value for marketers.

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  • Is the Agency Holding Company Model Viable Going Forward?

    Knowledge Partners   November 14, 2016  

    AARM examines whether the holding company model has achieved excellence and how they can leverage their scale to boost relevancy.

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  • Using Data to Manage Agency Relationships — What’s Important to Marketers

    Industry Insights   October 27, 2016  

    Learn about research that was conducted to better understand how ANA members are using data to manage agency relationships and how learnings can be applied to optimize client/agency performance.

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  • Beam Suntory: Planning and Implementing an Agency RFP with Strategic Sourcing Principles

    Event Recaps   October 26, 2016  

    Beam Suntory shared seven tips on how to improve and perfect the RFP process.

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  • The Power of Collaboration

    Public Videos   October 20, 2016  

    Verizon has found that an open and collaborative environment produces game-changing marketing.

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  • The Power of Collaboration

    Session Videos   October 20, 2016  

    In this video, Verizon shared tips to create collaborative environments and bring competitive and creative solutions to the marketplace.

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  • The Power of Collaboration

    Event Recaps   October 20, 2016  

    Verizon shared tips to create collaborative environments and bring competitive and creative solutions to the marketplace.

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