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  • How to Handle the Heat of Agency Transitions

    Knowledge Partners   April 21, 2017  

    Learn how to conduct an effective, smooth and expedient agency transition...without getting burned in the process.

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  • Evaluating Your Agency for Performance-Based Compensation

    Event Recaps   March 31, 2017  

    Ford Motor Co. shared how it was able to simplify its agency performance evaluation process to deliver one integrated comprehensive assessment per region.

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  • Evaluating Your Agency for Performance-Based Compensation

    Procurement Webinar Series   March 31, 2017  

    In this webinar, Ford Motor Co. shared how it was able to simplify its agency performance evaluation process to deliver one integrated comprehensive assessment per region.

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  • Fostering Agency/Client Relationships to Get Creative

    Event Recaps   March 29, 2017  

    Two agency creative directors shared examples of their best creative campaigns along with five business practices that enable successful agency/client partnerships.

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  • Selecting Strategic Partners to Help Leapfrog TD Bank into the Future

    Event Recaps   March 29, 2017  

    TD Bank embarked on a journey to find the right media and creative agencies to meet its core business needs.

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  • What Do Great CMOs Have in Common?

    Knowledge Partners   March 6, 2017  

    Great CMOs are amazing partnership builders. They create strong, long-lasting agency relationships that deliver unmatched work and results.

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  • How to Be a Good Vendor If You Are Working with Marketers

    Knowledge Partners   February 23, 2017  

    Learn how to be a good vendor whether you’re working with either B2C or B2B marketers.

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  • Don’t Work Your “Non-Working” Too Hard

    Knowledge Partners   February 10, 2017  

    The working versus non-working spend ratio is controversial among brand advertisers and agency leaders; here’s why there is no real benchmark for the measure and six ways to make better budget decisions.

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  • How to Simplify Roster Management

    Knowledge Partners   February 1, 2017  

    Brand advertisers can simplify roster management without significantly shrinking the number of agencies they work with.

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  • Production Transparency

    Event Recaps   January 26, 2017  

    The ANA and the AICE shared key learnings from the ANA Production Transparency task force and the AICE’s In-House Post-Production Policy Statement.

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  • Production Transparency

    Public Videos   January 26, 2017  

    To get the best creative product at the best price, advertisers should demand transparency about agency selection of post-production resources.

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  • Programmatic Buying

    Public Videos   January 26, 2017  

    To achieve transparency in programmatic buying, advertisers need to take control of the supply chain and their data.

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  • Programmatic Buying

    Event Recaps   January 26, 2017  

    AdFin addressed transparency issues in programmatic buying and offered practical recommendations for advertisers.

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  • The Contract

    Public Videos   January 26, 2017  

    Learn why agencies have legal fiduciary obligations to advertisers when contracted to act as their agents.

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  • Will You Conduct an Agency Review This Year?

    Knowledge Partners   January 25, 2017  

    Instead of asking if you'll conduct an agency review this year, ask whether or not you set up your agencies to succeed by enabling them to do their best possible work.

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  • Big Data. Big Deal. You Bet.

    Knowledge Partners   December 27, 2016  

    AARM explores important questions about big data that heretofore have yet to be addressed by many advertisers within their agency agreements.

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  • No Longer Fly Blind with Your Agencies

    Knowledge Partners   December 27, 2016  

    The discipline of agency management has become increasingly more data-driven to significantly improve efficiencies, effectiveness, and ultimately relationship value.

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  • Getting Creative

    ANA Magazine   December 4, 2016  

    A calculated risk for agencies and a less-than-perfect indicator of what marketers can expect for their brands, spec work may not be worth the trouble.

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  • Nestlé: Menu Pricing Case Study

    Event Recaps   December 1, 2016  

    Nestlé shared how it developed a “menu pricing” system that can enhance budgeting predictability for marketers, speed up negotiations, and deliver cost savings.

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  • Stall Tactics

    Industry Insights   November 28, 2016  

    Survey finds many clients and agencies still not discussing transparency.

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