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  • Is Your Brand a Friend?

    Industry Insights   October 12, 2017  

    A light exercise to explore how your brand is building relationships.

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  • What's the New Marketing Playbook?

    Public Videos   October 5, 2017  

    JPMorgan Chase’s marketing team sets it sights on being customer-obsessed, data-driven, digital first, and purpose-led.

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  • The Retail Shake Up: Walmart's Reboot of a Legacy Brand

    Public Videos   October 5, 2017  

    Your company’s innovation should be aggressively communicated to customers to let them know you’re working every day to improve their lives.

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  • What's the New Marketing Playbook?

    Session Videos   October 5, 2017  

    In this video, CMO Kristin Lemkau shared how JPMorgan Chase is leveraging a time of opportunity to develop a new marketing playbook to make sure it keeps its position as a market leader.

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  • Preserve Your Brand's Authenticity

    MediaPost   October 4, 2017  

    Three questions brands must ask to evaluate whether pursuing opportunities or partnerships will help or hinder authenticity.

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  • Toys R Us Using AR to Bridge Online, In-Store Experience

    MediaPost   October 2, 2017  

    Toys R Us is experimenting with augmented reality to incentivize and engage consumers of all ages.

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  • Cognitive Marketing: Explained

    ANA Magazine   September 29, 2017  

    New technologies based on large-scale data analysis and artificial intelligence can anticipate consumer behavior and serve personalized messages to individuals at a rate beyond human capability. Here’s how cognitive marketing could revolutionize advertising.

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  • Equinox: Digital Case Study

    Event Recaps   September 20, 2017  

    Equinox shared the innovative work it has been doing on its digital and social channels.

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  • Take Action: How to Ignite the B-to-B Customer Experience Right Now

    Event Recaps   September 19, 2017  

    gyro shared insights for developing a differentiated B-to-B customer experience.

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  • The Challenger Brand Advantage

    Event Recaps   September 19, 2017  

    Grant Thornton shared the journey it has taken to become a challenger brand and offered tactical recommendations for other B-to-B brands looking to break the mold.

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  • Crisis Communications

    Ask the Expert Answers   September 18, 2017  

    ANA’s Ask the Expert research service answers the question, “How can I develop a crisis communications plan? And what learnings can be gleaned from companies that did—and did not—adequately plan ahead?”

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  • Four Brands Changing Customer Loyalty

    MediaPost   September 14, 2017  

    Check out how these four brands are implementing innovative programs that are changing the way we view loyalty.

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  • ESURANCE: BEST PRACTICES FOR LEVERAGING INFLUENCERS

    Event Recaps   September 12, 2017  

    Esurance, insurance for the modern world®, provides auto, homeowners, motorcycle, and renters insurance direct to consumers online and over the phone. In this session Sarah Evans, Social Media Manager, and Kristen Gambetta, Brand Partnerships Manager shared their best practices and insights on how they used an influencer strategy, with HGTV's The Property Brothers, to build brand confidence through engaging video and content.

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  • HUMANA & WEIGHT WATCHERS: DRIVING HEALTHCARE CONSUMER ENGAGEMENT THROUGH DIGITAL, VIDEO, AND SOCIAL MEDIA

    Event Recaps   September 12, 2017  

    Humana is a U.S. Fortune 53 leading healthcare company. The healthcare industry is a unique, complex, and quickly changing landscape - making for interesting marketing challenges and case studies. In this session Karen Lee, Wellness Innovation Partnerships Leader shared how Humana partnered with Weight Watchers to leverage the power of brand, drive consumerization of healthcare products, and increase health plan member engagement rates. This two-year case study showcases a successful content marketing strategy that encompasses storytelling, digital assets, video, and social media outreach.

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  • Bringing "Brand" Back into Branded Content

    Event Recaps   September 6, 2017  

    Eleven, Inc. offered frameworks and principles for leveraging content to unlock meaningful shared value for both brands and their audiences.

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  • How to Harness the Power of Content Marketing

    Event Recaps   September 6, 2017  

    Deloitte Digital identified key processes guiding marketing leaders as they define, design, and execute successful content marketing programs.

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  • Marketers May Look to Telecoms for Omnichannel Help

    MediaPost   August 31, 2017  

    New research finds that many brands are interested in partnering with telecommunications companies to unlock consumer data and insights.

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  • Brand Building

    Insight Briefs   August 30, 2017  

    This Insight Brief discusses the ways marketers and advertisers are investing in brand building to rise above the competition and ensure long-term success.

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  • Consumers Demand More, Forgive Less, Study Finds

    MediaPost   August 28, 2017  

    A new survey reveals that poor website and app performance has an influence on consumer behavior.

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  • Reconsidering Customer Retention

    B-to-B Marketer   August 24, 2017  

    Eighty percent of B-to-B companies spend less than 30 percent of their time and budget on customer retention, a survey found. And that's a big problem.

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