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  • Shopper Marketing Insights Database

    Tools   February 1, 2017  

    Use this template to manage your shopper and consumer behavioral insights collection effort.

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  • Shopper Marketing Profile Interview Questions

    Tools   February 1, 2017  

    A template to facilitate the development of standardized interview questions for developing shopper profiles.

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  • Shopper Marketing Profile Template

    Tools   February 1, 2017  

    Use this to create fictional personas for the key shoppers you intend to target.

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  • Why Human-To-Human Contact Is Too Important to Pass

    MediaPost   January 30, 2017  

    Matt Tumbleson, CEO and founder of customer service platform Teckst, discusses the hierarchy of customer experience.

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  • Aldi, Lidi, Google Tops in Simplicity Index

    MediaPost   January 27, 2017  

    A new study shows that brands that embrace simplicity tend to enjoy increased revenue, valuation, brand advocacy, and employee engagement.

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  • #imlovinit24

    Internationalist Innovation in Media   January 9, 2017  

    McDonald’s reconnected with its Millennial audience through a 24-hour global campaign.

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  • On Tour

    Internationalist Innovation in Media   January 9, 2017  

    By promoting local stories from a four-month road trip across the country, Touchstone showed its audience the benefits of its consortium of electric cooperatives.

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  • Six Modern Marketing Needs Your Tech Stack Should Address

    Knowledge Partners   December 20, 2016  

    Here are six common marketing needs and the corresponding tech stack building blocks that allow you to meet them.

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  • Accenture.com Across Devices

    Internationalist Digital Solutions   December 15, 2016  

    To communicate more effectively and enhance its leadership position, Accenture created a new digital platform to serve its target audience of potential clients, job seekers, journalists, investors, and employees.

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  • Find Your Style 101

    Internationalist Digital Solutions   December 15, 2016  

    By creating a social-media-powered digital campaign called “Find Your Style 101,” IKEA boosted back-to-college sales and improved brand perceptions.

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  • Trailblazer

    Internationalist Digital Solutions   December 15, 2016  

    To promote the new Chevrolet Trailblazer without having it available for the audience to test-drive, Chevy partnered with Amazon to create an e-commerce campaign for the new SUV.

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  • Measurement

    Insight Briefs   December 15, 2016  

    This Insight Brief discusses how companies can use data to take a customer-centric approach and includes new research and trending topics in measurement.

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  • And Airbus Has Just One Thing to Say to Boeing

    Internationalist Digital Solutions   December 15, 2016  

    To celebrate Boeing’s 100th anniversary and engage the aviation audience, Airbus created a digital video campaign congratulating Boeing on its anniversary.

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  • Life Well Traveled

    Internationalist Digital Solutions   December 15, 2016  

    To engage with the target audience of business and leisure travelers, Cathay Pacific created the “Life Well Traveled” campaign which featured multimedia content across several digital platforms.

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  • A+E Networks: Market Research Case Study

    Event Recaps   December 13, 2016  

    A+E Networks shared key insights from Lifetime’s “State of Womanhood” study — a multi-modal anthropological study of what it means to be a woman today.

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  • How In-Store Health Care Services Offer a Total Store Growth Opportunity for Retailers

    Nielsen   December 8, 2016  

    Growing deductibles and out-of-pocket payments are inspiring consumers to take control of their health care—and for some, that means looking beyond doctor’s offices and hospitals for solutions.

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  • Marriott’s M Live: Content Marketing Without Reservations

    Event Recaps   December 7, 2016  

    Marriott shared how content can drive commerce with real-life examples and strategies to help take social media and content efforts to the next level.

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  • Data-Driven Content: Give the People What They Love

    Event Recaps   December 7, 2016  

    AOL shared how to use data to shape content strategy and create content that wins the hearts of consumers.

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  • How Sales Teams Can Benefit from Social Selling

    Event Recaps   December 6, 2016  

    Learn why the digital customer experience transformation has taken place, and what action you should be taking now to stay ahead of the curve, and your CEO.

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  • Why Improving the Customer Experience Matters

    Event Recaps   December 6, 2016  

    Gogo shared how improving its customer experience led to success for the brand.

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