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  • Best Practices for Building Customer Relationships

    Webinars   July 19, 2017  

    In this webinar, get the insights marketers need to further their brand to customer relationships.

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  • Five Ways Quick-Service Restaurant Brands are Serving Up Customer Engagement

    Industry Insights   July 19, 2017  

    Dig in and see five ways quick-service restaurant (QSR) brands are keeping things fresh with customer loyalty apps, experiential events, creative campaigns and more.

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  • Obtaining Cult Brand Status

    ANA Magazine   July 18, 2017  

    Obtaining cult brand status is an elusive feat, and not one entirely under the marketer's control. Still, there are ways to stack the deck. Here's how marketers at Shake Shack, YETI, and Taco Bell build and nurture cult brand followings.

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  • Destination Anywhere: How Hotel Brands Are Leveraging Virtual Reality

    Industry Insights   July 8, 2017  

    As hospitality brands incorporate virtual reality into their marketing and branding efforts, there are two distinct ways that they are leveraging the technology.

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  • MillerCoors: Legacy of Innovation

    Event Recaps   June 29, 2017  

    MillerCoors shared why it created its Human Experience team and how it used the team to make Miller High Life more authentic and relatable to its audience.

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  • Rust-Oleum Crowdsourcing Case Study

    Event Recaps   June 29, 2017  

    Rust-Oleum shared insights into the creation of its crowdsourcing program and how the company uses it to mine consumer insights and boost audience engagement.

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  • Dr Pepper Snapple Group: Best Practices for Leveraging Facebook

    Event Recaps   June 28, 2017  

    Dr Pepper Snapple Group is a leading producer of flavored beverages in North America with over 50 brands in their portfolio. Blaise D'Sylva, Vice President, Media and Content Planning – Dr Pepper Snapple Group shared best practices and insights on how his company has leveraged Facebook.

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  • The Future of Public Relations

    Event Recaps   June 28, 2017  

    In this session, Fred Cook, Chairman of Golin and Director, USC Center for Public Relations at the Annenberg School, University of Southern California spoke about the evolution of public relations. The ANA partnered with the USC Center for PR (annenberg.usc.edu/cpr) in January 2017 on the Global Communications Report, a comprehensive study designed to understand industry trends through the lens of client-side and agency executives, CCOs and marketers, as well as communications students around the world. The results from the survey sent to ANA members covers the trends most important to the future of public relations, how public relations demonstrates its value, and how public relations will evolve over the next five years.

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  • How Innovation and Simplicity Drives Loyalty

    Event Recaps   June 27, 2017  

    Wyndham Hotels relaunched its loyalty program by simplifying its value proposition and engaging customers in a meaningful way.

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  • Celebrating Brand Activation: Six Winning Case Studies from the REGGIE Awards

    Industry Insights   June 27, 2017  

    Brand activation marketing brings brands closer to consumers via experiences and emotional connections. Here are six REGGIE Award-winning case studies that exemplify best practices in brand activation marketing.

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  • Quantcast Real-Time Advertising Academy Training

    Event Recaps   June 7, 2017  

    The ANA partnered with Quantcast, to offer ANA members a complimentary digital advertising boot camp.

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  • Techtronic Industries Power Equipment: Digital Marketing in 2017

    Event Recaps   June 7, 2017  

    Traditional marketing isn't dead – but it's medium has changed. The smart phone is here to stay – USE IT. The TV set is now a Smart Phone – and we as marketers have the power of a TV network. It's up to you to create the #1 show. Facebook is now direct mail, with more customer insight then we have ever had before. How do you tailor the content for each customer segment? In this session, Jess Wright, Senior Digital Marketing Manager at Techtronic Industries Power Equipment spoke about how as marketers in 2017, it's our responsibility to our organizations to shift our campaigns to capture our customer's attention where it lives – not shift our customer's attention.

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  • Transforming an Iconic Brand Through Transformative Experiences

    Event Recaps   June 2, 2017  

    Xerox shared how it is striving to align with how today’s customers work and position itself at the intersection of physical and digital.

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  • Influencer Marketing: Hype or Hope for B-to-B?

    Session Videos   June 2, 2017  

    In this video, TopRank Marketing shared insights on how B-to-B brands can incorporate influencers to scale quality content that attracts, engages, and converts more buyers.

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  • Transforming an Iconic Brand Through Transformative Experiences

    Session Videos   June 2, 2017  

    In this video, Xerox shared how it is striving to align with how today’s customers work and position itself at the intersection of physical and digital.

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  • Transforming an Iconic Brand Through Transformative Experiences

    Public Videos   June 2, 2017  

    For Xerox, the key to transformative marketing is delivering differentiated experiences that bring customers to the intersection of physical and digital.

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  • Influencer Marketing: Hype or Hope for B-to-B?

    Event Recaps   June 2, 2017  

    TopRank Marketing shared insights on how B-to-B brands can incorporate influencers to scale quality content that attracts, engages, and converts more buyers.

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  • The Challenger Brand Advantage

    Session Videos   June 1, 2017  

    In this video, Grant Thornton shared how it positioned itself as the ultimate challenger brand in a category dominated by industry leaders.

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  • Navigating the Climb by Building a Better You

    Session Videos   June 1, 2017  

    In this video, Bryan Kramer shared insights on how people and brands can bring back the human side of communication.

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  • Prudential: Media Trends Around Content Marketing

    Event Recaps   June 1, 2017  

    Prudential shared how it uses its mission of “financial security within reach for all” and consumer insights to develop powerful and resonant creative.

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