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  • The Viability of Heritage Marketing

    ANA Magazine   July 13, 2018  

    While some companies are shelving the heritage value of their brands, others, including Upfield, Ford, Hunter Douglas, Benjamin Moore, and Hormel, are capitalizing on the intergenerational equity of products and brands to retain existing customers and attract new ones.

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  • Personalization

    Ask the Expert Answers   July 4, 2018  

    ANA’s Ask the Expert research service answers the question, “How are marketers approaching the development of personalization strategies and solutions?”

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  • Using Design Thinking to Improve the Customer Experience

    Event Recaps   June 21, 2018  

    MetLife described how it used design thinking to consistently and nimbly execute a new brand strategy across all touchpoints.

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  • Small Accounts = Big Wins with Telemarketing

    Knowledge Partners   June 21, 2018  

    The MX Group explained how business-to-business telemarketing can capitalize on modest leads that might otherwise be neglected.

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  • Community-Based Marketing in a Business-to-Business Environment

    Event Recaps   June 7, 2018  

    Humans are communal by nature, and this insight can be applied to business-to-business marketing strategy.

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  • Community-Based Marketing in a Business-to-Business Environment

    Session Videos   June 7, 2018  

    Humans are communal by nature. In this video, learn how this insight can be applied to business-to-business marketing strategy.

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  • Getting Up Close and Personal

    B-to-B Marketer   May 10, 2018  

    Personalization enables business-to-business companies to leverage customer data to deliver better brand experiences. Unfortunately, few large businesses have become truly customer-centric, which is a prerequisite for effective personalization.

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  • The USPS Enhances the Customer Experience

    Event Recaps   May 8, 2018  

    The United States Postal Service enhanced its customer experience by focusing on empowering employees and reconceiving mail’s role in the digital age.

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  • Customer-Driven Innovation

    Event Recaps   May 8, 2018  

    7-Eleven innovated to better meet customers’ needs, and the brand has been rewarded with business and loyalty.

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  • USAA: Commitment to Excellence in Delivering the Customer Experience

    Event Recaps   May 8, 2018  

    USAA’s internal culture, commitment to measurement, and research-driven insights help the brand to deliver customer experience excellence.

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  • Extended Stay America: Reindeer Stay Free

    REGGIE Awards   April 16, 2018  

    Extended Stay America’s “Reindeer Stay Free” campaign drove revenue increases during the holiday season while cementing the brand as “Santa’s home away from home.”

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  • Gillette and Justice League: The Best a Super Hero Can Get

    REGGIE Awards   April 16, 2018  

    Gillette and Warner Bros.’ film Justice League partnered together to create the campaign “The Best a Super Hero Can Get” by using iconic superheroes to tell a relevant story about the effort Gillette puts into delivering the best to its customers.

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  • Jack Daniel’s Tennessee Honey “Big Strong Hello”

    REGGIE Awards   April 16, 2018  

    The Jack Daniel’s campaign for Jack Honey cemented the brand’s role within the portfolio for the first time in the brand’s history, clearly communicated the brand’s identity, and established a memorable, unique and appealing look for its drink, Tennessee Honey.

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  • Reaping Rewards with T-Mobile Tuesdays

    REGGIE Awards   April 16, 2018  

    T-Mobile refreshed its app-based loyalty program to simplify and improve the customer experience.

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  • Xfinity’s Best Offer of the Year with Dude Perfect

    REGGIE Awards   April 16, 2018  

    Comcast revamped its marketing efforts throughout the course of the year to support product, competitive, and acquisition communication, and help guide consumers from education about Xfinity through to conversion.

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  • Liberty Mutual MasterThis

    REGGIE Awards   April 16, 2018  

    Liberty Mutual’s “MasterThis” content marketing campaign drove customer retention without having to change its service offering or pricing.

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  • Marriott International

    REGGIE Awards   April 16, 2018  

    Marriott International launched a campaign to engage younger travelers and already existing members by involving them in new reward programs.

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  • Brand Activation Legal Webinar: April 2018

    Event Recaps   April 10, 2018  

    In this webinar, learn how a good chatbot can improve customer experience, reduce costs, and build your brand. But while chatbots can yield many benefits, they can also pose legal challenges.

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  • Become a Marketing Engineer: Crafting the B2B Customer Journey

    Webinars   April 4, 2018  

    Learn why it's important to understand how all the technology best practices and platforms we use come together to create a marketing infrastructure, customer journey, and sales funnel.

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  • Content and Buyer's Journey Benchmark Report

    Tools   April 1, 2018  

    In a June 2014 study sponsored by ion interactive, Demand Metric studied the relationship between Content Marketing and the buying cycle.

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